ANNUAL
SAVANNAH AGROTECH
& MACHINERY
EXPO
SAME EXPO
SAVANNAH AGRICULTURAL
AND MACHINERY EXPO
21-23 SEPT 2016
VENUE: K.I.C.C NAIROBI
SAVANNAH AGROTECH & MACHINERY EXPO (SAME)
“Creating platforms and opportunities for the realization of Kenya’s Vision 2030”
“A player in the country’s development”
INTRODUCTION
“If you're going to do business in Africa, Kenya is almost a requirement”. Stephen Hayes, Head of the US Corporate Council on Africa.
Agriculture industry plays a crucial role in the economy of Africa and the world at large. Agriculture remains an
important sector in the Kenyan economy contributing 27% of the gross domestic product (GDP) according to
economic survey 2014 by Kenya National Bureaus of Statistics (KNBS). The sector also accounts for 65 % of
Kenya’s total exports and provides more than 18% of formal employment and 70% of informal employment in
the rural areas. Therefore, the agricultural sector is not only the driver of Kenya’s economy but also the means of
livelihood for the majority of Kenyan people. Growth of the national economy is therefore highly correlated to
growth and development in agriculture. In a nutshell the sector is the heart that pumps the economic blood to
the vital organs of the Kenya’s economy. However, other sectors are emerging, with the manufacturing and the
real estate sectors showing phenomenal growth in the last few years (Table 1; Figure 1).
Summary of sector trends
Table 1: Growth of key economic sector in Kenya
INDUSTRY
YEAR
2010
2011
2012
2013
2014
GDP
Amount
GDP
Amount
GDP
Amount
GDP
Amount
GDP
Amount
(%)
(Billion
(%)
(Billion
(%)
(Billion
(%)
(Billion
(%)
(Billion
Ksh.)
Ksh.)
Ksh.)
Ksh.)
Ksh.)
Agriculture
21.5
235. 7
23.8
323.4
24.6
335.8
26.4
346.9
27.3
359.1
Real Estate
4.8
52.6
4.4
59.8
4.3
58.7
7.9
103.8
7.8
102.6
Manufacturing
10.0
109.6
9.6
130.4
9.5
129.7
10.7
140.6
10
131.5
Transport &
7.3
80.0
7.8
106.0
9.6
131.1
9.1
119.6
8.3
109.2
5.6
61.4
5.4
73.4
5.2
70.9
6.6
86.8
6.7
88.1
2.5
27.4
1.6
21.7
1.6
21.8
1.5
19.6
1.2
15.8
Storage
Financial
Services
ICT
Table 2 GDP trends for year 2010 – 2014
1. SAVANNAH AGRO-TECH AND MACHINERY EXPO (SAME)
Savannah Agro-tech and Machinery Expo is the version of an International Agricultural Technology Exhibition to
be held in Kenya on Wednesday 21st 22nd and 23rd September 2016.
Savannah Agro-tech and Machinery Expo (SAME) 2016 offers the latest developments and innovations in agricultural and livestock technology worldwide exclusively to farmers, professionals, executives and decision
makers. It also promotes the meeting of farmers, agro exporters and suppliers interested in incorporating new
technologies, acquiring new customers and fostering new business opportunities in the region.
Renowned international experts will participate in the 1st Savannah Agro-tech and Machinery Expo (SAME) 2016
providing tools and trends to make a difference in the competitive agriculture industry sector. As part of the
event, a two-day conference is organized in Nairobi on 22nd and 23rd September 2016
2. Why Kenya
As the leading economy in East Africa, Kenyas’ strategic location and its well developed business infrastructure make it a natural choice for investors and many international firms have made it their regional hub. This
grants investors access to the larger East African Community and regional markets with access to over 385
million consumers. Nairobi is also a major transport Hub in East Africa with Connections from Jomo Kenyatta
International Airport to Major Destinations around the world. All these are coupled with a convenient Time zone
of (GMT +3)
Kenya fully liberalized its economy by removing all obstacles that previously hampered the free flow of
trade and private investment. These includes exchange controls, import and export licensing, as well as restrictions on remittances of profits and dividends.
Kenya has a very substantial private sector, including a significant number of foreign investors and is
touted as one of the most resilient in the world. The country has always been a market economy. Key players in
voicing private-sector concerns include, The Kenya Private Sector Alliance (KEPSA), Federation of Kenya Employers (FKE) and The Kenya Association of Manufacturers (KAM). Furthermore, the government frequently conducts
regular policy dialogue with private sector players
Kenya is signatory to a number of multilateral and bilateral trade agreements as part of its trade policy.
Kenya is a member of the World Trade Organization (WTO) making her products access more than 90% of world
markets at Most Favoured Nation (MFN) treatment. In addition, Kenya is member to several trade arrangements
and beneficiary to trade-enhancing schemes that include the Africa Growth and opportunity act (AGOA);
ACP-EU Trade Agreement and Common Market of Eastern and Southern Africa (COMESA).
Kenya is a signatory to a large and growing number of tax treaties and investment promotion and protection Agreements such as the Multilateral Trade System (MTS) ACP Cotonou Agreement, and the Africa Growth
and Opportunities Act. This allows exports from Kenya to enjoy preferential access to world markets under a
number of special access and duty reduction programmes.
Kenya affords a pleasant and quality standard of living with its spectacular and diverse natural resources.
Ranging from wildlife and sceneries. Including the world famous Maasai Mara. The country also boasts of high
quality social amenities such as restaurants, hospitals and Entertainment spots. A good reason why the country
has the highest number of Expatriates living and working in Kenya.
3.
EXHIBITION OFFER
Agricultural - Building
Contractors
Agricultural Machinery
Agro ecology
Biotechnology
Fertilizers & Chemicals
Floriculture
Fork Lift & Handling
Equipment
Greenhouses
Marketing & Export
Services
Organic Agriculture
Plant Propagation Material
Plant Protection
Plasticulture
Post-Harvest Treatment
Precise Agriculture
R&D
Rural Development
Software & Hardware
Turnkey Projects & Transfer of Knowledge
4.
EXHIBITOR PROFILE
Companies, traders, distributors and representatives of products, supplies and services within the agricultural
and agro-industrial sectors as well as packing, machinery, equipment, and services for the food industry and
foreign trade.
5.
BENEFIT FOR THE EXHIBITOR COMPANY
Savannah Agritech & machinery expo(SAME) is the most important event in the region in terms of innovation
and industrial upgrading. Your company will have the opportunity to:
Exhibit your products/services in dedicated areas.
Make high value contacts with stakeholders in the Agriculture Industry in international level as well as
national level.
Send invitations for the opening ceremony to your main clients.
Receive invitations for the Inaugural Cocktails.
Receive special invitations for the International Conference.
Use the auditorium for technical presentations.
Form part of the printed & digital directory.
Appear on our website as part of a list of exhibitors.
Possibility to have additional publicity in the directory.
Possibility to have scheduled business appointments.
Possibility to use a VIP room for private meetings.
(1) Entrance to the exhibition is free of charge.
(2) Reservation required (limited availability).
6.
VISITOR PROFILE
The event will convene more than 7,000 executives from leading companies in the agricultural sector, decision-makers interested in acquiring business contacts and incorporating the latest technology and management
as a tool to increase competitiveness in their companies.
Professionals, academics, public officials and authorities who wish to stay abreast on the latest in technology
and management to increase productivity and competitiveness in the agricultural sector will also visit the event.
7.EXHIBITION INFORMATION
8.SAME INTERNATIONAL CONFERENCE
Registration Fee – $3000 STAND (18 m2)
The standard stand includes:
Side walls, fitted in standard booth system frame.
Fascia board with company name.
Table, two chairs, one wastebasket.
Electric supply.
As part of Savannah Agro-tech & Machinery Expo (SAME),
a two-day conference will be held on September 22nd &
23rd , 2016. Participation in the conference will be available for a registration fee and will be based on a
first-come, first-served policy. The SAME INTERNATIONAL
CONFERENCE aims to present innovations and latest
trends in the Agriculture Industry. International experts
from worldwide organizations will share their experience
in soil preparation, seeds, planting, harvest and postharvest. Kenyan and foreign government’s representatives
will share the challenges faced for sustainable agriculture
and mitigating food loss.
SPACE PACKAGE (24 m2)
The space package includes:
Assigned floor space.
Electric supply.
MACHINERY AREA (60 m2)
The machinery area includes:
Assigned floor space.
Organized by:
In cooperation with:
Authorized by: