CITY OF SAFETY HARBOR
PUBLIC
RELATIONS
PUBLIC RELATIONS
UPGRADE OF “SAFETY HARBOR IN SIGHT” CITY 15 TV
A major accomplishment of 2005 included the upgrade of our TV station, including a playback system,
video bulletin board, and non linear editing suite & soundproofed control room, providing enhanced
programming on City 15 government access channel to Safety Harbor residents. Upgrade included ENG
field equipment (camera, tripod, lighting kit and two lavaliere mics) to enable capturing of special City
programs, events or highlights to be developed into City programs, PSA’s and/or video highlights. The
NEW and enhanced Video Bulletin Board went “live” in May; the entire upgraded system was completed
in August.
CITY PUBLIC RELATIONS INCLUDE:
Press Releases and Media Communications; Press Conferences & Live Media Coverage Requests; City
15 TV Station Management, Videographer, Editor, and TV Show Producer tasks; Creation and
Coordination of Safety Awareness and Education Programs for Schools, Library Patrons, Children &
Other Residents; Award Application and Thesis Writing;
Photography; Graphic Design; Creation & Coordination of
Special Educational Programs; Sponsorship support and
Volunteer recruitment for Appreciation events and PC Schools or
other Community Outreach Programs.
PIO TV RESPONSIBILITIES:
• Program Scheduling for station that runs 24/7
(24 hours, 7 days a week)
• Creating Video Bulletin Board (VBBd) Screens & Graphics
• Scheduling of Screens and Transitions for City VBBd On Air
• Encoding and TV broadcast of taped City Commission Meetings & Parade filmed by Knology
(Also applies to Work Sessions as requested by City Manager)
• Videography & Electronic News Gathering
• Creation of City TV programs/Public Service
Announcements
•
PIO TRAINING, CERTIFICATIONS & SEMINARS:
• Attended International Film & TV Workshop academy in
Rockport Maine, Camera Technology
• Attended Sterling Ledet in Georgia, Premiere Pro and Adobe
Photoshop
• Attended St Pete College Weekend Course, Adobe
Photoshop
• On-site training received on upgraded TV station by installer
On-site training received on Civicplus website maintenance
Attended FGCA Annual Conference, St. Petersburg.
AWARDS RECEIVED, FINALIST RECOGNITION & NOMINATIONS:
• PIO received Community Service Award from P/C Sheriff’s Office and Distinguished Service
Award from Safety Harbor Fire Rescue.
• FLC Cities of Excellence Award submitted; City of Safety
Harbor 1 of 5 City finalists.
• FLC City Innovations Showcase Awards, twelve entries.
• Submitted award application for City Livability Award.
• Surveys and article highlights submitted to Florida League of
Cities, CityScape.
• Designed and published advs including: Photographic Journey,
Tampa Bay News; Chamber Directory and FLC Conference
Publications, FLC Quality Cities Mentoring and Florida
Government Week Program Initiatives.
OTHER NON-TV RELATED PR & PIO ACCOMPLISHMENTS:
• Achieved sixty-eight media hits with issuance of thirty-nine press releases, plus leads to
expedite twenty published interviews by local news reporters.
• Four events covered live by local TV channels (Fox 13 & Good Morning Tampa Bay, Tampa
Bay’s 10, Pinellas Channel 18) highlighting Safety Walk to SH Elementary on International Walk to
School for Safety Day; Mayors’ Breakfast with special guest Mayor Moran, and recovery assistance
to Sister City Ocean Springs, MS; Humane Society Donation to SH Fire Rescue; Pinellas County
Highlight for CityScape.
PUBLIC RELATIONS
2005 ACCOMPLISHMENTS & STATISTICS:
The following stats reflect the magnitude of projects and work
completed during this year relating to TV responsibilities:
• Filmed thirty-eight events/programs.
• Created five shows and three PSA’s including: Teacher
Appreciation Program & DVD, Holiday Happenings in Safety Harbor,
Code Enforcement Infomercial, Leisure Services Creates Memories,
City Commission Open, and PSA’s on Harbour Pointe, San Gennaro
Festa, Library POSH Performance, and Halloween.
• Encodes for Commission Meetings set up from August 2005
through April 2006.
• Created approx 200 Video Bulletin Screens, with avg sixty pages and sixty transitions running
continuously at any given time.
• Partnered with local schools to recruit volunteers for TV Station Practicum Opportunities. In
April and again in October a part-time seasonal high school student joined TV Station team.
• Recruited third party program resources to encode for City 15 TV broadcast (NASA, US Army,
SWFWMD, Pinellas County Channel 18, FEMA, FLC, Governor’s Mentoring Initiative, Pinellas
County Schools, Safety Organizations and other resources).
• Over ninety encodes completed May through Dec 2005 for TV programming.
• Conducted research and a comparative study with government access TV stations on Chamber
audio equipment resources.
• Reviewed Request to Air Forms received and worked with City Attorney’s Office to create two
new channel forms.
OTHER NON-TV RELATED PR & PIO ACCOMPLISHMENTS
( cont’d):
Conducted Press Conference and media campaign for Humane Society’s
Donation of Animal Oxygen Masks to City, with Safety Harbor being the first
Fire Rescue Dept in Pinellas County to have as emergency equipment on their
ALS engines. Result, more donations were received by Humane Society
enabling all Pinellas County Fire Rescue Departments to be able to receive
animal masks.
SPECIAL EVENTS
& AWARENESS CAMPAIGNS:
Conducted and coordinated eight events/campaigns/programs
including:
• Teachers’ Appreciation Breakfast
• Mayors’ Breakfast Fundraiser
• Florida Government Week Show & Zoo Safari Tour
• Years of Service Reception
• 4 Safety Campaigns in 2005 on Drowning Prevention,
Back-to-School Safety, Safety Walk to School and Fire
Prevention.
Florida Government Week educated residents of all ages on the important role government plays in our
lives, and included extensive script writing, prop making by creative
team of four, and a puppetshow performance by City Officials,
Library Director & City Clerk.
Each awareness campaign involved a major special event and all
or some of the following: school talks; library storytimes; City
Official, PC Schools and safety representative guest speakers and
exhibitors; direct mail to residents and for schools; creation and
dissemination of graphics and PR/adv support materials; special TV
programming and website information with links. For Awareness
Campaigns teamed with Safety Harbor Fire Rescue, PC Sheriff’s Office, Library, local schools, and
National Safe Kids Campaign/FL Suncoast Coalition led by All Children’s Hospital. Support also
received from SH Chamber of Commerce, Leisure Services, Kiwanis, VFW & PTA Association for Third
Friday and/or Safety Walk events.
Fundraising and Table Sponsorship Recruitment for
Teachers’ Appreciation Breakfast and Mayors’ Breakfast
Fundraiser events, resulted in $7,530 net proceeds raised
through donations, sponsorships and ticket sales plus $7,200
recruited in prize raffle items from over sixty area businesses
and organizations.
ESPECIALLY FOR KIDS!
• Expanded annual FL Government Week program created
by 4 person team (PIO & Library) to include new this year a
Zoo Safari Tour with special exhibits, a sample voting booth,
fun artwork and décor, a one-of-a-kind script, plus giveaways,
refreshments and show cast of characters
that includes City Officials, Department
Directors and puppets.
City Departments and community
service agencies provided exhibits,
literature, and educational giveaways.
• 2nd Annual Fire Prevention Poster Contest expanded to two
schools with over 300 colorful poster creations received from
kindergarten through third grades. First and second place
student winners and one special recognition award were given
to recognize the top entries each picturing a hand drawn fire
prevention rule. Gold, silver & bronze medals were handed out
as congratulatory announcements were made by City
Commission, Fire Marshal Brock & PIO in awards ceremony at
Fire Station Open House.
•
Taught six classes at two elementary schools on
Great American Teach-In Day.
• Volunteer mentor/tutor at local elementary school;
plus recruited volunteers for mentor/tutor and Great
American Teach-In programs and liaison with PC
Schools Corporate Community Outreach program.
• Team leader for City’s Team for BBBS Bowla-thon Fundraiser and recruited fundraiser
participants and pledges.
•
Tours conducted for Scout Troops of City
Hall, TV Control Room and Public Relation
Operations.
1ST WALK TO SCHOOL FOR SAFETY:
Partnered with Safety Harbor Elementary School to coordinate
first Safety Walk to Safety Harbor Elementary on October 5th
International Walk to School Day. Teamed up with Principal
Ramker, PTA President, Pinellas County Sheriff’s Office, Fire
Rescue & Leisure Services Departments. Pre-event advertisements
to recruit walk participants were issued to parents, news media &
aired on school news show. Recruited volunteer and
refreshment support from Kiwanis, VFW, Safety
Harbor Chamber of Commerce, area businesses.
SAFETY COMMUNICATIONS & OTHER 2005 SPECIAL SERVICES:
• Teamed up with Fire Marshal Brock and Pinellas County for special new hurricane
preparedness countywide custom mailing to mobile home residents.
• Direct mail to home owner/condo associations on hurricane prevention and other key safety TV
program air times and dates including back-to-school safety, drowning and
fire prevention.
• Created Extensive TV Video Bulletin Board Screens with Hurricane
Preparedness/Emergency Information.
• Participated on the Web Redesign Committee.
• Press Release postings and key safety links on City website.
• Designed and produced print graphics including posters, programs, flyers,
City Annual Report & graphic support for all
eight awareness campaigns and special programs.
• Teamed with other departments to produce Safety Traffic Signage
posted during the first week of school at challenging locations in the City
of Safety Harbor.
• Liaison with Safety Kids Suncoast Coalition and All Children’s
Hospital representatives to expand reach of awareness safety campaigns.