Vet Complex
Virbac expertise
to promote Nutrition
Dr I. LERICHE
Veterinarian - Nutritionist
Technical Manager – Virbac Nutrition
VETERINARY EXCLUSIVE
INTRODUCTION
Pharmaceutical laboratory >< Pet Food manufacturers
Virbac objectives
Ë To offer a unique pet food range
Exclusively for vets
Highest level of nutritional value
Based on medical knowledge and not on marketing concepts
= Medicinal range of pet food
Ë To enable Nutrition to become an acknowledged medical
subject.
Ë To enable the vet to become THE nutrition expert,
THE nutrition advisor for pet owners.
VETERINARY EXCLUSIVE
CONTENT
1- Virbac expertise in
- Canine and feline physiology
- Pet food manufacturing regulations
- All phases of food development
2-The Virbac Vet Complex range
3- Examples of the Virbac expertise
VETERINARY EXCLUSIVE
CARNIVORE DIET
Composition of a prey
Lipids 15 %
Water 60 %
Carbohydrates 1 %
Minerals 4 %
Proteins 20 %
Dry matter : proteins 50%, lipids 38%, minerals 10%, carbohydrates 2%
Ë animal ingredients > vegetable ingredients
Ë meat and fat > starch and fibre
Palatability agent : fat > blood > salt
Digestion specificities
Ë Very targeted and selective digestive enzymes and gut flora
Ë Carnivore is the most sensitive animal
VETERINARY EXCLUSIVE
REGULATIONS
Guide to Good Practice for Pet Food Manufacturing
First pet-fooder approved for medicalized pet food
manufacturing
Quality management systems
ISO 9001 version 2008
HACCP (Hazard Analysis Critical Control Points)
VETERINARY EXCLUSIVE
FORMULAS
Definition
Ë Nature and proportion of all the nutrients and supplements according
to the animal.
Research teams
Ë Internal
Nutrition R&D (Vauvert – France)
Medicine R&D (Carros – France)
Ë Opinion leaders
G. Blanchard, E. Bensignor, G. Ogilvie
VETERINARY EXCLUSIVE
FORMULAS
Benefits
Ë Formulas in accordance with the current standards
FEDIAF Nutritional Guidelines
Physiological or pathological stages
Energy Density, PCR (Protein Calorie Ratio), Calcium, Phosphorus, …
Ë Medicalized range = Health range
Targeted and performing supplements
Often inspired by Virbac medicines
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Lactobacilli – BACTEOL-GEL®, Clay – GASTRO-GEL®
Chondroitin sulphate & chitosan – FORTIFLEX®
Essential Fatty Acids - MEGADERM®
Passionflower & valerian – OMNYCALM®
Securidata longepedunculata – EPICALM®
Original supplements : β glucans, cynarine…
Precise content (same dosage as in medicines)
VETERINARY EXCLUSIVE
INGREDIENTS SELECTION
Meat
Ë main ingredient (1st in the list), poultry, from France, fit for human
consumption
Other raw materials
Ë Fish (capelin, mackerel, smelt, salmon) from Scandinavia
Ë Cereals (corn, wheat, rice) from France and Italy, without GMOs
Benefits
Ë Guaranteed origins
Ë Perfect traceability
Ë Sanitary and nutritional guarantees
VETERINARY EXCLUSIVE
MANUFACTURING PROCESS
Characteristics
Ë Unique, exclusive, patented
Ë As opposed to extrusion process and classical kibbles
Ë Individual treatment of each ingredient category
Ë The most adapted process to carnivore diet
VETERINARY EXCLUSIVE
MANUFACTURING PROCESS
Separate cooking
Ë Why
Sanitary reasons
risk of transmission of infectious diseases (virus, bacteria, mould)
Nutritional reasons
– Meat : proteins and amino acids are sensitive to heat
– Cereals : starch is not easily digested by carnivores. Heat improves its
digestibility
Ë How
Meat : just cooked at precisely 90°C
Cereals : cooked at 180-210°C + high pressure
Ë Benefits
Sanitary guarantee
Nutritional guarantee
High digestibility of proteins and starch
Visual differentiation
Multi-component food with natural colours
VETERINARY EXCLUSIVE
MANUFACTURING PROCESS
Fat coated cold
Ë Pork or duck fat
Ë Palatability : fat is coated around the components : first smelt and eaten
Ë Nutritional guarantee : protection against oxidation
Vitamins and medical supplements incorporated cold
Ë Nutritional guarantee
Ë Pharmaceutical guarantee : protection of active principles
VETERINARY EXCLUSIVE
MANUFACTURING PROCESS
Vet Complex
Separate cooking
meat : cooking & dehydration at 90°C
cereals : cooking at 180-210°C
Æ diversified components
Fat coated at 8°C
Incorporation vit/supplements at 14°C
Coated multi-component
food
classical kibbles
Mixer (all the ingredients)
Grinder
Æ homogenous cream
Extruding machine
cooking at 180-210°C
high pressure
dehydration
Very hard single component
food
Final benefits
Ë Visual differentiation, without artificial colours
Ë Palatability, without artificial flavours
Ë Digestibility > 90%
VETERINARY EXCLUSIVE
MANUFACTURING PROCESS
VETERINARY EXCLUSIVE
CONFORMITY EVIDENCE OF MANUFACTURED FOOD
Analysis
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Auto control plan
By registered and independant laboratories
Results are archived and can be left at the disposal of vet services
Nutritional quality : physico chemical analysis
Composition
Ë Sanitary quality : microbiological analysis
Salmonella, Enterobacteria (E. coli), mycotoxins
VETERINARY EXCLUSIVE
CONFORMITY EVIDENCE OF MANUFACTURED FOOD
Tests
Ë Palatability tests
1st choice
Consumption rate
Ë Digestibility tests
In Vet University laboratory (Nantes – France)
Energy Density in vivo
Stools quality
– Size
– Texture (too dry, firm, too soft, diarrhoea)
Ë Urinary pH tests
Urine quality (urinary density, pH, stones)
VETERINARY EXCLUSIVE
CONFORMITY EVIDENCE OF MANUFACTURED FOOD
Clinical trials
Ë Experimental (Vet University laboratory) or field (vet clinics)
Ë To test a supplement efficiency
βglucan and vaccine response
Cynarine and urinary density
Chitosan and digestive trapping of phosphorus
Pyriproxyfen and flea bite allergy
Ë To test a food efficiency
Calorie regulation dog and fat mass / lean mass
Calorie regulation dog and slimming programme (vs Hill’s R/D)
Senior dog and mobility
Dermatology dog and atopic dermatitis (vs Hill’s Z/D ultra)
Urology cat and FLUTD (vs Royal Canin Urinary)
VETERINARY EXCLUSIVE
VET COMPLEX DOG RANGE (9)
The sole range for all dog breeds
5 PREVENTIVE foods
BABY
JUNIOR
ADULT
LIGHT
ADULT
SENIOR
4 CLINICAL foods
DERMATOLOGY
CALORIE
REGULATION
DIGESTIVE
CARDIO RENAL
VETERINARY EXCLUSIVE
VET COMPLEX CAT RANGE (9)
5 PREVENTIVE foods
BABY
CALORIE
REGULATION
ADULT
duck
JUNIOR
ADULT
salmon
SENIOR
4 CLINICAL foods
UROLOGY
DIGESTIVE
VETERINARY EXCLUSIVE
RENAL
p19
NUTRITION BOOK
To become the nutrition and the Vet Complex expert
All you have to know is in the product book
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indications / counter-indications
ingredient list
typical analysis (PCR, SF & IF, average digestibility)
nutritional characteristics
medical supplements (quantity, action mecanism)
Feeding tables (calculation formula)
VETERINARY EXCLUSIVE
VIRBAC VET COMPLEX
A PRESCRIPTION range
Ë For treatment : DIGESTIVE, RENAL, CARDIAC…
Ë For prevention
First visit (after buying, vaccine) : BABY
Puberty visit : JUNIOR
1st yearly booster vaccine : ADULT
Neutering : ADULT LIGHT
Geriatric checkup : SENIOR
The nutrition advice becomes a prescription
A range that integrates your medical activity
VETERINARY EXCLUSIVE