STEPPING OFF THE CLIFF: MAKING INTERPRETIVE CHANGE HAPPEN Theodore Roosevelt Inaugural Site Buffalo, NY A little background… National Park Site Managed by a private, local foundation Just completed a $3.7M project “The Way We Were” (pre-2008) Mission Statement, 1997 The Theodore Roosevelt Inaugural National Historic Site preserves and protects the former Ansley Wilcox residence, site of the inauguration of Theodore Roosevelt as 26th President of the United States on September 14, 1901 following the assassination of William McKinley. The Theodore Roosevelt Inaugural National Historic Site interprets the inauguration, not just as a single event, but as the beginning of Theodore Roosevelt’s presidency and as a turning point in United States history and the office of the presidency. One of the very few inaugural sites outside the nation’s capital, the Site represents the orderly presidential succession process in the United States. The Theodore Roosevelt Inaugural National Historic Site is one of the few 1830’s structures still in existence in Buffalo having been built originally as officers’ quarters for the Buffalo Barracks. The Site interprets the city’s cultural, social, industrial and economic environment at the turn of the century. Interpretive Themes The circumstances of the assassination of President William McKinley and the inauguration of Theodore Roosevelt in Buffalo in September of 1901. The importance of Theodore Roosevelt's presidency as a major turning point in American history. Life of typical upper class Americans, such as Theodore Roosevelt or the Wilcox family, at the turn of the 20th century. New technology and inventions available in the American home of the early 20th century, and the impact they had on life at the time. The “Old” Tour Orientation Room Orientation Video Library Where Theodore Roosevelt took the oath of office Hall/Front Entry Exhibit Room Morning Room Dining Room Victorian Lady’s Bedroom Process of Change *NEW* Mission Statement 2003 Part of a new Strategic Plan The Theodore Roosevelt Inaugural National Historic Site preserves the Ansley Wilcox House in Buffalo, New York where Theodore Roosevelt became the 26th President of the United States on September 14, 1901. We provide opportunities for visitors to understand the historical events surrounding the inauguration, as well as the lasting significance of Theodore Roosevelt’s life and presidency. Board Commitment Carriage House project - impetus for CHANGE Fundraising/Capital Campaigns “Hands on” board involvement Finding qualified consultants to work with staff and bring necessary expertise to the table Tour Development Revised Interpretive Themes March, 2007 Consultant: Christopher Clarke Funding: Get Set Grant When Theodore Roosevelt was inaugurated in Buffalo, NY on September 14, 1901 following the assassination of President William McKinley, it demonstrated the resiliency of the American government and the US Constitution. The social and political turmoil that America was experiencing in the nineteenth and early twentieth centuries influenced Roosevelt’s presidency and challenged Americans to reevaluate what constitutes a just society. Theodore Roosevelt’s presidency was one of the most active and influential in our nation’s history and its policies continue to affect the nation to this day. Long-Range Interpretive Planning April, 2007 Consultant: Linda Norris Scholar: Kathleen Dalton Funding: NYCH Mini Grant Meeting Goal: to solicit staff, volunteer and community input on interpretive and exhibition plans in anticipation of new interpretive and program space; focusing on: Period rooms Long-term exhibits Changing exhibits 12 participants including staff, volunteers, educators, and one high school student Planning Meeting July, 2007 Consultant: Linda Norris Prioritizing tasks Timeline “Marching orders” Walkthrough – Proposed Visitor Experience Fall, 2007 Consultant: Linda Norris Identified goals of the new visitor experience Create a family-friendly experience for both local residents and tourists that highlights (new) interpretive themes Provide a transformative experience for visitors that encourages citizen engagement, both locally and nationally, while encouraging further contemplation of Roosevelt’s life and legacy Have visitors leave saying, “Wow!” Provided basic framework that informed development of everything that followed Front-end Evaluation Fall, 2007 On-site survey developed in-house Nearly 100 responses Formative Evaluation January, 2008 Consultants: Linda Norris & Catherine Harris Prototype tour, based on Linda Norris’ walkthrough Focus groups (a total of 20 participants) Previous visitors “Non-visitors” Feedback re: General strengths/weaknesses Tour content Participatory elements Tour route, flow & logistics Top 3 “take aways” (what was learned) Audience Priorities moving forward Exhibit Development Early designs Early designs A Collaborative Effort Design Content development Script-writing Interactive elements Image selection/acquisition/permis sions Artifact selection Fabrication Grand Re-Opening June, 2009 Grand RE-Re-Opening March, 2011 The New TR Inaugural Site Experience it for yourself! 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