A p r i l 2014
The Bloomin’ Texan
THE PUBLICATION OF THE
TEXAS
ASSOCIATION
The Bloomin
’ Texan cSTATE
April 2014FLORISTS’
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The Bloomin’ Texan c April 2014 / 2
The Bloomin’ Texan
APRIL 2014
VOLUME XXXX
NUMBER 4
Texas State Florists’
Association
Celebrating
100 Years
Past TSFA Presidents “Memories”
Member Spotlight — Dov E. Kupfer AIFD CFD, Designs by Dov E., El Paso, TX
TSFA Convention & Trade Show Schedule
TSFA Convention Registration Explanation
TSFA Convention Registration Form
2014-2015 Slate of Officer Candidates Announced
TSFA Convention Booth Participants 2014
TSFA Convention Sponsorship Levels
2014 Texas Cup Competition Entry Information
TSFA 100th Anniversary Convention Host Hotel
TFE Scholarships Available
TSFA School of Floral Design Classes
TSFA Membership Application
2013-2014 TSFA Bloomin’ Texan Editorial
Advisory Board
Ann Cain, Chair; Annie Fentz; Dov E. Kupfer AIFD CFD;
Robin Martinez AAF TMFA; Mary McCarthy TMFA;
Elaine Nevarez; Sandy Ramirez TMFA; Rey Rodriguez
AAF CFD TMFA; Bridget Weatherford
Letter From the President
TSFA Order Exchange Network
In Memoriam
Calendar of Events
Advertisers Index
The Bloomin’ Texan (USPS 304-350) is published monthly, except for July.
$8 of the annual membership dues is applied toward a subscription to The
Bloomin’ Texan. Located at 9004-C Anderson Mill Rd., Austin, TX 78729.
Periodicals Postage Paid at Austin, Texas and at additional mailing offices.
Opinions expressed in this publication do not necessarily reflect official
policy of the Texas State Florists’ Association. POSTMASTER: Send address changes to The Bloomin’ Texan, P.O. Box 170760, Austin, TX 78717.
Cover Credit
Cover photo reprinted with permission from Flowers& Magazine.
Floral design by Julie Poeltler AIFD PFCI IMG CAFA. Photography by Ron Derhacopian.
Letter From
the President
Pam Fuller AAF TMFA, TSFA President
S
pring has sprung! This is my favorite time
of year. All the bulbs are bursting with
color. It is a time of rebirth and fresh starts.
Easter is April 20th and Administrative Assistant’s
Day is April 23rd. I am sure all of you have your
Easter Lilies ordered.
Do you know the story of the Easter lily?
“When Jesus walked the earth, the lilies were proud flowers and wouldn’t
bow their head to him, but after Jesus died, they were so ashamed of
themselves for being too proud that they’ve bowed their head ever since”.
The Easter lily, often called the white-robed apostle of hope, is mentioned
many times throughout the Bible. Tradition has it that this white flower
sprung up where drops of Christ’s sweat fell to the ground in his final hours.
The lily also represents tranquility.
P.O. Box 170760 • Austin, Texas 78717
512.834-0361 • FAX 512.834-2150 • 800.375-0361
www.tsfa.org • E-mail: [email protected]
STAFF
Executive Director/Bloomin’ Texan Editor ....................
Dianna Nordman AAF
Administrative Assistant............................ Emily Kissler
Production.............................................. Barb Donovan
Departments
3
14
14
15
15
The Official Publication of the
Texas State Florists’ Association
TSFA BOARD
President:
Pam Fuller AAF TMFA............................Harlingen
Immediate Past President:
Bruce Easley AAF TMFA................ Gun Barrel City
First Vice President:
Debbie Woltmann TMFA........................Brenham
Second Vice President:
Susan Weatherford..................................Houston
Retail Directors:
Ann Cain................................................. Rockwall
Elaine Nevarez.........................................Houston
Nicola Parker TMFA.................................... Spring
Wholesale Director:
Doug Liedtke............................................Amarillo
Grower Director: Jimmy Klepac.......................... Blanco
Features
4
6
7
8
9
10
10
10
11
12
12
13
13
THE BLOOMIN’ TEXAN
San Antonio, Pittsburg and Klein. If you live near these areas, the committee
can always use volunteers. Just check with the TSFA office and let them know
you would like to help.
Our schedule for our 100th year convention is complete. Don’t forget to mark
your calendars for this great convention on July 18, 19 and 20th, in Austin, TX.
Take a look at the exciting programs we have to look forward to on page 7.
Make sure you register and make your room reservations early. I promise you
this is one convention you will not want to miss. We are bringing back old
traditions from years past. If you are a newbie, this will give you a glimpse of
the great history of TSFA. You will have the opportunity to purchase our 100
Year Anniversary book for only $24.95. What a value to look back at our great
state’s floral history!
Did you know there are over 7,100,000,000 mobile devices on earth? Make
sure to utilize this very helpful tool to market your business. When your
customers come in, have them check-in on your Facebook page so that all
their friends know they are shopping in your store. Offer them a discount for
doing this and see how your business can grow.
The following should be every florist’s slogan:
“Creativity is messy and we are very creative!”
The Education Committee is about to hit the road for high school testing this
spring. They will be testing students in Corpus Christi, College Station, Dallas,
The Bloomin’ Texan c April 2014 / 3
Have a blessed Easter.
Jack Weatherford
Past TSFA Presidents
“Memories”
TSFA President 2009-2010
Written by: Bridget Weatherford
Memories Part II…
We hope you enjoyed the 1st edition of “Memories”. If
you missed it, make sure to check it out in the March
Bloomin’ Texan magazine as John Priest shared many
special, funny and heartwarming stories of his time
spent as TSFA President and the years spent as a leading
contributor to this organization.
So, grab a cup of coffee, sit back and enjoy our second
edition of ‘Memories’ and make sure to keep watching
for more presidential stories in future Bloomin’ Texan
magazines.
O
2007 TSFA Hall of Fame
(Weatherford Farms, Inc.)
ne very special memory I have
concerns a beautiful lady I call
my “convention wife”. For years,
TSFA would hold the Presidents Ball during
convention. To be honest, I never attended
until she called and asked me to be her escort.
Knowing her, I knew it would be fun and it was.
Well, that evening started a tradition and I was her
escort for every ball until TSFA stopped doing them. That
first night I told her how beautiful she looked “all dressed up” and, even
today when we meet, she’ll give me a big hug and I’ll say, “How are you
doing beautiful?” She never gets tired of hearing it and I never get tired
of saying it. The woman I’m talking about is Judy Rutledge. She is a very
special woman and she will always be my “beautiful convention wife.”
O
Jimmy Klepac
TSFA President 2005-2006
2006 Texas Floral Endowment
Hall of Fame
2010 TSFA Hall of Fame Award
(Klepac Greenhouses, Inc.)
ne of my favorite memories of being President of TSFA was at our Annual Convention in San
Antonio. Being President, my entire family came with me to the Convention to enjoy a little
family getaway and experience the TSFA Convention as a family. During that Convention, our
Executive Director, Dianna Nordman, was in a cast and used a golf cart to help her navigate through
the expansive San Antonio Convention Center. When my family first arrived at the Convention Center,
Dianna happened to be zooming by on her golf cart. She offered to give my kids a ride: they thought
they were celebrities! And to this day, they still call her “Miss Dianna”. When I get home from
Convention, they always ask, “Did Miss Dianna have a golf cart?”
Another favorite memory was my first Convention as President of Klepac Greenhouses. My Dad
had recently and unexpectedly passed away and since we had already registered for Convention, I
decided to go anyways and set up and work our booth. I was nervous about going, and also sad that
my Dad would not be there with me. I had barely arrived at the Exhibit Hall, and a friendly competitor,
Jean Irwin from Irwin Greenhouses, came and welcomed me, gave me an orientation, and made me
feel at home with new friends.
Also at my first Convention, I was only registered as an exhibitor at the Trade Fair. I wasn’t
registered for any classes, parties, and especially not for the Saturday night Gala. Here is the
conversation that ensued between friend/customer and myself:
Jack Cross, “Jimmy, are you going to the Gala tonight?”
Me: “I did not register so I do not have a ticket.”
Jack Cross: “Don’t worry about it; I will get you a ticket.”
Me: “I have nothing to wear to The Ball.”
Jack Cross: “We are about the same size. I’ve rented a tux, you can wear my suit!”
I was out of excuses, so I went and sat with his family. Once again, welcomed, and made to feel at
home with new friends.
LaVon Bankhead
AAF AIFD PFCI TMFA
(Courtesy of Keith Taylor &
Dianna Nordman)
TSFA President 1985-1986
2005 TSFA Achievement Award
W
hile at the 1987 Convention held in
Austin, Leonard Tharp was giving a
presentation when he became ill and
passed out on the stage. As equipped and ready
as ever, LaVon just stepped right up on stage,
grabbed a boa, wrapped it around her neck,
took the microphone and just continued the
presentation without missing a beat. You would
have thought that she had practiced it all ahead
of time. Once Leonard felt better, he was able
to pickup from where LaVon was and finish his
program.
The Bloomin’ Texan c April 2014 / 4
Ken Freytag
TSFA President 1986-1987
TSFA Convention Chair 1988, 1998, 2002
1988 TSFA Achievement Award Recipient
1999 TSFA Hall of Fame with Past Presidents
2006 Texas Floral Endowment Hall of Fame
I
Pat Shirley-Becker
AIFD TMFA
TSFA President 2008-2009
2010 TSFA Convention Chair
2010 TSFA Achievement Award Recipient
2010 Texas Floral Endowment Hall of Fame
A
lmost 20 years ago, I presented a floral
design program with the help of two of
the most enjoyable women I came to
know as dear friends. Tubby Adkisson and Ann
Hobbs were wearing hats for the Texas Floral
Endowment and our program was presented
in Waco for the Family and Consumer Science
Convention. This was my first stage program
and I was not real sure what I was going to do,
but I said, “Yes… I will do it”, not having any
idea what I was going to do! And as the date
got closer, I thought I must have been out of
my mind to say yes!
The topic was “Floral Designs Which
Could be Used in a Home Setting”. Okay, this
wouldn’t be too hard; this is what I do each
day, as a florist! Well, that day arrived! The
designs were completed, the van was loaded
and I headed nervously toward Waco to meet
Tubby and Ann and take that first step toward
one of my long term goals. Well, that was the
beginning.
We managed to get the arrangements
unloaded, moved the product to the stage,
presented the program, tore down the stage
and re-loaded the van. I don’t recall what I said
or did during the entire program. Although,
each time I looked toward Tubby and Ann…
their hands were together in the air and I
knew we were doing ok! Whew, that process
was an education… the all-encompassing work
involved in presenting a program was more
than I had ever imagined! It was a group effort
and thank God they were there to help!
We had so much fun and what I learned
from those ladies will always be dear to me.
They were “the TSFA ladies” and they had
made an impression on me! Loving what they
did and sharing what they knew, that is what
TSFA is all about!
was 19 years old when I opened my shop in 1974.
Tommy Dismuke was managing Bill Doran Wholesale and
convinced me to join TSFA in 1978. I got involved and I
feel that the friendships and mentoring from so many is why
we are still growing as a company 40 years later. I met Mike
Roach from the Connection in Ft. Worth, when we were both
on the TSFA board in the 80’s. We would brainstorm over a few beers after meetings and
decided to open a business. Thomas Gay, Mike and I opened Austin Flower Co. over 16 years
ago and with managing partner, Tommy Dismuke, opened San Antonio Flower Co. over 10
years ago. Mike died a few years ago, but he will always be remembered as a dear friend.
Without TSFA, these friendships and great businesses would have not developed. I owe
much of my success in the floral industry to TSFA.
I considered Lee McShan and Felix Ankele not only friends but professional mentors.
Despite the age difference, they always shared their secrets to success. I was in my 20’s
when we met through TSFA and they encouraged me to run for the board and, in 1987,
serve as president. Jay and Tubby Adkisson were great florists, dear friends and tremendous
supporters of TSFA. I was fortunate to serve on Mike McShan’s board when he was
president of TSFA. Mike was very intelligent and would have had a great impact on TSFA and
the floral industry. Mike was in Austin for a board meeting when he had a heart attack. His
father called me at 7am that morning to see if I knew a good heart doctor. Bonnie and Mike
were on the way to Seton hospital. My next door neighbor was a cardiologist and met them
and cared for Mike until he went home to Dallas. Mike was home recuperating when he
died unexpectedly. Lyndon Holt was great fun and loved a party. I was blessed to call him a
close friend and he left earth way too early.
Sheri White
AAF TMFA
TSFA President 1994-1996
1991 TSFA Convention Chair
1999 TSFA Hall of Fame with Past Presidents Recipient
2003 TSFA Achievement Award
W
hile President at the Dallas Convention in 1995, I
hired a limo to pick my husband, Donnie, and my
sons, Bryan and Christopher, up from the airport.
During the limo ride to the hotel, Bryan rolled down the
window and asked the person in the car next to them if they “had any grey poupon?” It is
one of those family memories that always make us laugh!
Also, after taking the group Board pictures, I was headed down on the elevator with my
husband and some of the other Board members – Shari Sandlin and her husband, Robert,
Dale Stehle, Kirksey Gregg and others. This was in the years when we dressed in ball gowns
to attend the Saturday Night Gala which began with the big ‘Grand March’. Well, we were
faced with the unfortunate circumstances of the elevator getting stuck between floors.
Meanwhile, Dianna Nordman was becoming very impatient and anxious wondering where
we all were because the evening events could not begin without the ‘Grand March’. Of
course, her initial thoughts were that I had lured all the Board members off somewhere
to have a few drinks on our way. She finally found out that we were stuck in the elevator.
Finally, they were able to get the door open; however, we were still stuck between floors.
The hotel manager got a chair and was able to maneuver it into the elevator. Of course,
that’s when the real fun began as all of us in our Tuxs and Formals Gowns had to climb up on
the chair and out onto the floor…needless to say, my white formal was a mess and we were
all completely sweating from being trapped in a hot elevator for 30 minutes! Although it
Twasn’t
he Bloomin
Texan
ctime,
April
/5
much’ fun
at the
it all2014
makes
for a very fun memory to think back on now.
MemberSpotlight
Dov E. Kupfer AIFD CFD, Designs by Dov E., El Paso, TX
Name: Dov E. Kupfer AIFD CFD
Title: Owner, Designer, Instructor, Certified Evaluator/Judge
Shop: Freelance Floral Design Enterprise — Designs by Dov E.
Years in Industry: 38
Family: Born and raised in El Paso, Texas. Father, Mark B. (deceased) Mother, Rose, Sister, Debby, Brothers, Sam
and Abie
college: University of Texas at El Paso- BA. Art Education All Levels with Teacher Certification
favorite movie: La Cage Aux Folles and Torch Song Trilogy
How did you get into the floral industry? It was a fluke. My mother had heard that a Jewish man had bought a
flower shop and she pushed me to go see him about a job. They didn’t need help at the time, but he told me I could
come and observe the everyday goings on to see what it was like. A few months later, I was offered a part time job
cleaning, watering and maintaining the shop. I was taught how to design and then…eventually became a member of
the shop’s design team. When I graduated from the university, I took over as manager for the next 13 ½ years.
Years Involved with TSFA:
Over 25 years. First as an employee member while at Kern Place Florist and then my
own membership since the establishment of Designs by Dov E. Attended Conventions, competed for Texas Cup
seven years before winning it in 1999, and then becoming committee member of the Bloomin’ Texan and Education
Committees.
Passion(s): Teaching and inspiring others. I have been teaching the Professional Floral Design classes for over 20
years at the El Paso Community College. Inspiring others to have the passion of floral design that I have has kept
me doing this and showing them that they too can be floral artists is a great passion of mine.
greatest accomplishment: I think there are two. The first is becoming a member of AIFD within a year… from
start to finish and my latest is becoming a Certified Evaluator/Judge for floral design.
who is your hero?
My Father, May he rest in Peace. He was a Holocaust Survivor and through all the adversity,
he still married, raised a family, and succeeded in his business ventures. He was an inspiration to his family
and others in his life.
your design Icon? Too many to name! My top three are Phil Rulloda AIFD CFD PFCI AAF, Hitomi Gilliam
AIFD CFD and Jim Johnson AAF AIFD TMFA, each for different reasons that helped me become who I am in
the floral community.
Biggest Thing Left on Your Life “to-do” list? I still have many places in the world I would love to visit. Many
having the most beautiful flowers on earth.
Words of Wisdom? Be the person you are meant to be. Don’t be somebody just for the sake of fitting in.
Be Individual. Each one of us has been given a life to live and a gift to share. Live life to its fullest and share
your gift with the world.
Greatest Indulgence? Chocolate and tea. I am a big chocoholic and tea
teetotaler. Love them both!!!
coveted item? My peacock collection! I have been collecting anything peacock
for a long time. Why peacocks??? They are symbols of colorful beauty. I think
of myself as a peacock. It has become my personal
symbol.
What Would you be doing if you
weren’t in the floral industry?
I would be teaching art somewhere,
either in public or private elementary
or high schools.
The Bloomin’ Texan c April 2014 / 6
Texas State Florists’ Association
Convention & Trade Show
July 18-20, 2014
Renaissance Hotel, Austin, Texas
REFLECTIONS: “A Look at our Past…a Vision for the Future”
Overall Chairs: TSFA Past Presidents
General Chair: Pat Shirley-Becker AIFD TMFA and Ken Freytag
Design Symposium Chair: Bruce Easley AAF TMFA
Friday, July 18, 2014
8:30am-5:00pm
11:00am-1:00pm
1:00pm-3:00pm
3:30pm-5:30pm
6:00pm-7:15pm
7:45pm-10:00pm
Exhibitor Move In, Exhibit Hall A
Business Program, Sabine-C
“Secret Shopper Call: TEXAS”
Speaker: Tim Huckabee
Sponsor: Flower Shop Network
Hands-On Workshop, Trinity
“Petal It!”
Instructors: Ken Senter AIFD and Donna Senter
Sponsor: Texas Floral Endowment
Hands-On Workshop, Sabine-C
“Not the Typical Tropical”
Instructor: Gerard Toh AIFD
Sponsor: Teleflora
Design Program and Dinner, Glass Oaks
“A Century of Centerpieces”
Designer: Kevin Ylvisaker AIFD
Sponsor: Smithers Oasis
Texas Cup Competition, Glass Oaks
“The Spectrum of Design…
Treasured Memories — Future Vision”
Sponsored By: American Agroproducts
Saturday, July 19, 2014
8:00am-5:00pm
8:00am-9:00am
9:00am-5:00pm
9:30am-10:30am
11:30am-1:00pm
12:30pm-5:00pm
Convention Registration, Plaza A
Design Show, Trinity
“It All Ends with the Beginning”
Designer: Tom Bowling AIFD PFCI
Sponsor: Syndicate Sales
Tradeshow Opens — Ribbon Cutting
Official Opening of Trade Show Exhibit Hall A
Design Program, 100 Year Gallery Stage, Exhibit Hall B
“Power Palette”
Designer: Jodi Duncan AIFD
Co-Sponsors: Design Master & Syndicate Sales
TSFA Annual Meeting & “The Power of Service” Program
Glass Oaks Ballroom
Program and lunch
Speaker: Petra Marquart
Sponsored by: BloomNet
Polls open for voting, Exhibit Hall A
1:00pm-2:00pm
2:30pm-3:15pm 3:45pm-5:00pm
5:15pm
5:30pm-6:30pm
8:00pm-Midnight
Design Program, 100 Year Gallery Stage, Exhibit Hall B
“Cultivating Personality & Emotion into Funeral Design”
Designer: Coby Neal AIFD PFCI
Design Program, 100 Year Gallery Stage, Exhibit Hall B
“Eco’s of the Past”
Instructor/Designer: Rebecca Sherman AIFD
Sponsor: TSFA Growers Division
Design Program including TMF/A Awards
100 Year Gallery Stage, Exhibit Hall B
“The Elements and Principles of Education”
Designer: Rich Salvaggio AIFD
Sponsor: Teleflora
TFE Scholarship Awards
Design Show, Wedgewood Room
“Picture Perfect”
Designer: Christopher White
Sponsor: Taylor Wholesale Florist
“100 Year Gala Celebration”, Ballroom A-C
Sunday, July 20 , 2014
8:00am-8:30am
8:00am-2:00pm
8:00am-10:00am
9:00am-11:30am
9:00am-Noon
10:15am-11:15am
Noon-1:30pm
2:00pm-4:00pm
4:30pm-6:30pm
Devotional
Convention Registration, Plaza A
Hands-On Workshop, Trinity
“The Modern”
Designer: Kevin Ylvisaker AIFD
Sponsor: Smithers Oasis
Polls Open for Voting, Exhibit Hall A
Trade Show Hours, Exhibit Hall A
Design Program, 100 Year Gallery Stage, Exhibit Hall B
“Every Day in Paradise”
Designer: Gerard Toh AIFD
Sponsor: Teleflora
“Designs on the Edge” Program & Luncheon, Glass Oaks
Designers: Kris Kratt AIFD & Bill Schaffer AIFD
Sponsored by: FTD, Inc.
Design Program, Ballroom B-C
“Weddings…100 Years of Style & Romance”
Designers: Ken Senter AIFD and Donna Senter
Sponsor: Texas Floral Endowment
Hands-On Workshop, Trinity
“The Retro-Floral Menagerie”
Instructor: Jim Johnson AAF AIFD TMFA
See registration information on pages 8-9 or online at tsfa.org.
The Bloomin’ Texan c April 2014 / 7
The Texas State Florists’ Annual Convention and Trade Show
Reflections: “A Look at our Past…a Vision for the Future”
The 100 Year Anniversary
July 18-20, 2014
REGISTER EARLY!
HELLO
is
My Name
__
__________
Register early online at tsfa.org, by
mail, or fax. Save on low advance
registration rates! Your convention
materials will be in packets at the
registration desk listed by your name.
Registration Instructions
1. Each attendee must have a badge which will reflect the information
recorded on the registration form. For additional forms, go online at
tsfa.org, photocopy or call the TSFA office.
a. Faxed forms require authorized credit card payment. Fax to 512.834.2150. If you fax your form, please do not mail the original.
b. Mailed forms should contain full payment.
2. The cancellation policy for convention registration shall be:
a. Full refund if canceled 30 days in advance.
b. Full refund less $50 if canceled 5-30 days in advance.
No refund if canceled less than five days in advance.
Remember to bring your tools for all Hands-On Workshops.
Stay the Weekend and Help Keep TSFA’s
Convention Costs Down!
$ 96.00 Employee
•
•
•
•
•
•
“It All Ends with the Beginning” Designer: Tom Bowling AIFD
“Power Palette” Designer: Jodi Duncan AIFD
“Cultivating Personality & Emotion into Funeral Design”
Designer: Coby Neal AIFD PFCI
“Eco’s of the Past” Designer: Rebecca Sherman AIFD
“The Elements and Principles of Education”
Designer: Rich Salvaggio AIFD
“Picture Perfect” Designer: Christopher White
Sunday:
•
•
“Every Day in Paradise” Designer: Gerard Toh AIFD
“Weddings…100 Years of Style & Romance”
Designers: Ken Senter AIFD and Donna Senter
Trade Show:
Saturday hours are 9 am - 5 pm. Sunday hours are 9 am - Noon.
Lunch Programs:
Business Program:
Hands-On Workshops:
Just check one of the boxes below and include the rate in your
registration amount to save money on your Convention registration.
Design Shows:
Saturday:
“Secret Shopper Call: TEXAS” Presenter: Tim Huckabee
Become a TSFA Member Now and Save on
Your Convention Registration
$189.95 Owner/Manager
The 100th Year Anniversary Gala
Celebrate as TSFA enjoys 100 years of service to the industry. Dinner/
Dancing/Awards/Special Recognitions
Saturday: TSFA Annual Meeting and Program “The Power of Service”
Speaker: Petra Marquart
Sunday: “Designs on the Edge” Designers Kristine Kratt AIFD and
Bill Schaffer AIFD
Renaissance Austin Hotel,
Austin, TX, 512.343.2626.
Special room rates for the
TSFA attendees.
Single/Double $149.
Room rates guaranteed
until June 30, 2014
or until the room block is
full. Make sure to ask for the
special rates when
booking your room.
At A Glance —
The TSFA Convention and
Trade Show Offers:
“Petal It” Instructors: Ken Senter AIFD and Donna Senter
“Not the Typical Tropical” Instructor: Gerard Toh AIFD
“The Modern” Designer: Designer Kevin Ylvisaker AIFD
“The Retro-Floral Menagerie: Poodle Dogs are the Specialty”
Instructor: Jim Johnson AIFD TMFA
DINNER/DESIGN PROGRAM (includes admission to the
Texas Cup Competition)
“A Century of Centerpieces” Designer Kevin Ylvisaker AIFD
Texas Cup Competition:
Watch Texas’s showcase for unique and innovative designs.
Thanks to TSFA’s sponsors for making these programs available.
A complete list of sponsors are online at tsfa.org.
Questions? Call the TSFA office at 512.834.0361.
The Bloomin’ Texan c April 2014 / 8
Registration Form
One form per person. This form may be copied to accommodate additional registrants or you may go online to register at tsfa.org.
Attendee Name_____________________________________________ Attendee Email______________________________________________
Shop______________________________Address________________________________City/State/Zip_________________________________
Shop Phone__________________________Fax____________________________Check here if you are a first time Convention Attendee_______
Please circle your event choices and cost, total and send with payment by email: [email protected],
fax: 512.834.2150 OR mail: TSFA, P.O. Box 170760, Austin, TX 78717. Questions? Call TSFA 512.834.0361.
Circle your choices and cost. total at the bottom of form.
CHOICE #1
GET IT ALL! Make your registration easy. sign up here for ALL Events. Get it All regisration includes:
Saturday and Sunday lunches, Friday Dinner and Design Program,
the Texas Cup Competition, Saturday 100th Year Anniversary
Gala (dinner/dancing/awards), Saturday and Sunday design
shows (8) and trade show admission both days.
Get it ALL saves you over $140. Available for preregistration
only. Includes everything except optional hands-on workshops
and Business Program.
CHOICE #2
Friday, July 18, 2014 registration —
Cost Savings Package (Does not include optional)
• Dinner/Design Program “A Century of Centerpieces”
(Includes admission to the Texas Cup Competition)
Or you may register for events individually:
• Texas Cup Competition only
• Business Program “Secret Shopper Call: TEXAS” (optional)
• Hands-on Workshop “Petal It” (optional)
• Hands-on Workshop “Not the Typical Tropical” (optional)
Choice #3
Choice #4
Choice #5
Choice #6
CHOICE #7
Choice #8
Choice #9
Choice #10
Choice #11
Choice #12
Saturday, July 19, 2014 Registration —
Cost Savings Package
• Lunch/“The Power of Service” Program/Annual Meeting
• All Design Shows (6)
• 100th Anniversary Gala/Dinner/Award/Dancing
• Trade Show Admission
Or you may register for events individually:
• Design shows (6) and Trade Show admission
• Sat. afternoon design shows (3) and Trade Show admission
• Trade show admission only
• Lunch/“The Power of Service” Program/Annual Meeting
• 100th Year Anniversary Gala
Choice #13 Sunday, July 20, 2014 Registration — Cost Savings Package (Does not include optional)
• Lunch/ “Designs on the Edge” Design Program
• All Design Shows (2) • Trade Show Admission
Choice #14
Choice #15
Choice #16
Choice #17
Choice #18
Or you may register for events individually:
• Design shows (2) and trade show admission
• Trade Show only
• Lunch/“Designs on the Edge” Design Program • Hands-on Workshop “The Modern” (optional)
• Hands-on Workshop “The Retro-Floral Menagerie” (optional)
Choice #19
TSFA Membership — $189.95 (Owner/Manager) or $96 (Employee)
ADVANCED (before 7/15)
Member Non-member
$299 $399
AT THE DOOR (after 7/15)
Member Non-Member
50
65
55 70
10
35
55
55
15
50
65
65
10 15
50 70
65 75
65 75
190
240
95
70
10
60
100
115
85
20
70
125
85
125
45
10
60
55
55
60
20
70
65
65
210
260
65 85
75 90
10 20
65 75
110135
105
145
55 75
10 20
65 75
65 75
65 75
Total_______________________________________
Payment INFORMATION (Registration will not be processed without full payment)
o U.S. Check/Money Order (payable to TSFA) o VISA
o MasterCard o American Express
o Discover
Billing Zip____________
Credit Card#____________________________________________Exp.__________Signature____________________________________Code:_______
The Bloomin’ Texan c April 2014 / 9
Visit these
Exhibitors in July
Booth Participants 2014
2014-2015 Slate of Officer
Candidates Announced
T
By John Priest
he Nominating Committee met on January 22, 2014 for the purpose
of nominating members to fill the open positions on the TSFA Board
of Directors for the coming term. This notice is the official announcement of the outstanding group of nominees.
Every attempt has been made to provide a wide balance by selecting
individuals who have experience in various TSFA activities, and who are located throughout the state. On behalf of the committee, we wish to express
our appreciation to all nominees for their interest in TSFA.
Nominees:
President
Susan Weatherford, Southern Floral Company, Houston
Second Vice President
Ann Cain, The Flower Box, Rockwall
Retail Director
Elaine Carrell TMFA, E Designs, Cypress
Bruce McShan, McShan Florist, Inc., Dallas
Wholesale Director (elect 1)
Ann Ford, American Agroproducts, Inc., Dallas
Luke Harwell TMF, Greenbox Floral, Abilene
Nominating Committee:
John Priest, Chair, Priest International, Inc., Dallas
Bruce Easley AAF TMFA, Capt’n B’ Florist, Etc., Gun Barrel City
Gayle Johnson AAF TMFA, g. johnson’s Floral Images, Houston
Jon Rommel, Vast America Corp, Dallas
Jack Weatherford, Weatherford Farms, Stafford
TSFA Bylaws:
Article VI — Section 6: The Nominating Committee shall nominate candidates for each position vacant
and notify the membership of its choices not less than ninety (90) days before the annual meeting. Thirty (30)
days from the date of the announcement shall be allowed for nominations from the membership. Any member
nominated by petition of fifteen (15) members of the voting membership shall be placed on the ballot. The ballot
shall indicate those nominees recommended by the Nominating Committee and those recommended by petition.
At least ninety days before the date of the Annual Meeting, they shall notify the President, in writing, of the names
of the candidates and the President shall include the names of the nominees selected by the Nominating Committee and by petition in the call for the Annual Meeting. These names shall appear on the printed ballot.
Please forward any additional member nominations by petition to:
John Priest, Nominating Committee Chair, c/o TSFA, PO Box 170760, Austin,
TX 78717.
Greenleaf Wholesale
Klepac Greenhouses, Inc.
Love Floral
MAS Direct Network
Mellano and Company
Modern Massage
Pikes Peak
Pressed Garden
Priest International, Inc.
Resendiz Brothers
Rosaprima
See What You Send
Smithers Oasis
Southern Floral Company
Southwest Airlines
Sparkles, Etc.
Teleflora
Vast America Corporation
Acolyte
All American Balloons
Alpha Fern
Association Insurance Services
Bill Doran Co.
BloomNet
Chrysal
Design Master Color Tool, Inc.
EZ Wristlets
Equiflor/Rio Roses
Esprit Miami
Fitz Design
FloraCraft
Floral Supply Syndicate
Florist Federal Credit Union
Florists’ Review
Fredericksburg Farms
FTD, Inc.
Greenbox Floral
2014 TSFA Convention
Reflections:
“A Look at our Past…a Vision for the Future”
Sponsorship Levels
Thank you for Supporting your Industry’s Convention
Orchid
BloomNet
Teleflora
Rose
Bill Doran
Taylor Wholesale
Texas Floral Endowment
Tulip
FTD, Inc.
Weatherford Farms, Inc.
Iris
American Agroproducts
Association Insurance Services
The Bloomin’ Texan c April 2014 / 10
Design Master Color Tool, Inc.
Flower Shop Network
Smithers Oasis
Syndicate Sales
Vickery Wholesale Greenhouses
Zoom! Roses
Carnation
Pikes Peak of Texas
Daisy
Greenbox Floral
Priest International, Inc.
Chrysanthemum
TSFA Grower’s Division
2014 Texas Cup Competition Entry Information
“Texas’ Showcase for Unique and Innovative Design…
the 2014 Texas Cup Competition”
W
hat does it take to produce award winning designs? Consistent design doesn’t happen by chance,
but comes from a thorough understanding of the principles and elements of design, mechanics,
experience gained from practice and the desire to create an enjoyable purchase for the consumer.
The 2014 Texas Cup Competition will be held at the
Renaissance Hotel, Austin, Texas in conjunction with TSFA’s
Convention on Friday, July 18, 2014. Contestant’s design will be
evaluated on the following three categories: Wedding Bouquet,
Surprise Situation and Interpretative Design. The 2014 Texas Cup Chair
is Nicola Parker TMFA. Nicola may be be contacted at 832.661.2009,
email: [email protected].
The contestants will be vying for the following prizes:
• A $500 Cash Prize for the winner, $300 Cash Prize for second place and $200 Cash Prize for third place.
• Texas Cup Trophy
• Sylvia Cup Scholarship in the amount of $700 to be applied toward expenses to compete in the prestigious
Sylvia Cup Competition representing TSFA. This scholarship is sponsored by Teleflora.
• Texas Floral Endowment Scholarship in the amount of $600 toward travel expenses to the National Alliance of
Floral Association Designer of the Year Contest representing TSFA.
2014 TEXAS CUP DESIGN COMPETITION
OFFICIAL ENTRY FORM
q
Yes, I want to participate in the Texas Cup Design Competition held on
Friday, July 18, 2014 at The Renaissance Hotel, Austin, TX. Contest begins at 7:45 pm.
TSFA
Texas Cup
Champion
ENTRY DEADLINE: June 12, 2014 • 800.375.0361
$125 TSFA member (includes Gala ticket)
20 is the maximum contestant entries accepted. Entries accepted by date of submission.
The Texas Cup rules are available by emailing or telephoning the TSFA office.
Name_____________________________________________________________Date____________________________________
Firm Name ________________________________________________________________________________________________
Mailing Address: ______________________________________________City___________________ State_____ Zip___________
Email______________________________________________________ Cell___________________________________________
Signature________________________________________________________________
Checks should be made payable to Texas State Florists’ Association and are not refundable.
Send check and form to TSFA, P.O. Box 170760, Austin, Texas 78717, or fax form to 512.834.2150.
Please bill my account as indicated: Credit Card Billing: ____MasterCard ____VISA ____Discover ____A/E
Billing Zip__________
Card#__________________________________________________________ Exp. Date____________________ Code:_________
Cardholder’s Name________________________________ Cardholder’s Signature_______________________________________
The Bloomin’ Texan c April 2014 / 11
Texas State Florists’ Association
100th Anniversary Convention
Host Hotel
TSFA will hold the
100th Anniversary
Convention at the
beautiful Renaissance
Hotel in Austin.
The hotel is ready to
take TSFA attendee
reservations.
Please mention the
Texas State Florists’
Association
when booking your
rooms to receive the
special rate of $149
per night.
Call 512.343.2626
to book today.
SCHOLARSHIPS
AVAILABLE THROUGH THE TEXAS
FLORAL ENDOWMENT
The Texas Floral Endowment Board of Directors selects awardees for the
scholarships listed below. Application forms can be obtained from the
Texas Floral Endowment office at 9004C Anderson Mill Rd., Austin, TX,
PO Box 170760, Austin, TX 78717 and must be completed and received
no later than April 12th. Awardees are announced during the Endowment presentation each year in July at the Texas State Florists’ Association Annual Convention.
The Texas Floral Endowment has a strong commitment to the principles
of diversity in all areas of the floral industry. In that spirit, the applications for scholarships are open to all qualified individuals based on the
specific criteria of each scholarship. For more details, go to www.tsfa.org
or telephone 512.834-0361.
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
ALLIED FLORIST OF HOUSTON SCHOLARSHIP IN MEMORY OF WAYNE AND MABEL FISHER — $500.
ALLIED FLORIST OF HOUSTON SCHOLARSHIP HONORING
LAVON BANKHEAD AAF AIFD PFCI TMFA — $500.
TELEFLORA FLORAL INDUSTRY TUITION CERTIFICATE — $599.95.
BLOOMNET FLORIOLOGY INSTITUTE SCHOLARSHIP IN MEMORY OF MILDRED E. RIDDLE — $1,000.
FREYTAG FAMILY EDUCATION SCHOLARSHIP IN MEMORY OF
ANN HOBBS TMF — $1,200.
JUDY RUTLEDGE AAF TMFA EDUCATION SCHOLARSHIP — $500.
NATIONAL DESIGNER OF THE YEAR SCHOLARSHIP — $650.
SAFD SCHOLARSHIP — $700.
SAFD SCHOLARSHIP — $700.
SAFD TSFA CONVENTION SCHOLARSHIP — $700.
SAFD FLORAL CAREER SCHOLARSHIP — $700.
TELEFLORA’S SEYMOUR CARREN MEMORIAL SCHOLARSHIP — $500.
TELEFLORA’S SYLVIA CUP COMPETITION SCHOLARSHIP — $700.
TEXAS FLORAL ENDOWMENT MEMORIAL SCHOLARSHIP — $500.
TEXAS STATE FLORISTS’ ASSOCIATION PAST PRESIDENTS’
SCHOLARSHIP — $500.
TSFA CONVENTION TUITION SCHOLARSHIP — $300.
TSFA EDUCATION SCHOLARSHIP IN HONOR OF
PAT SHIRLEY-BECKER AIFD TMFA — $500.
TUBBY ADKISSON AAF TMFA EDUCATIONAL SCHOLARSHIP — $800.
Commercial Property Refinancing
Where else can you find financing at 5% depending on approved
credit, loan to value, and appropriate debt service coverages.
Terms up to 180 months. Savings could be in the thousands
of dollars over the life of the loan.
Extending our
specials
** 2.9% **
We will be offering our 2.9%
rate on new car consumer
purchases through April 2014.
100% financing available.
Terms up to 72 months
Deposit Rates
The Credit Union can provide you with excellent percentage yields on
your deposit accounts, easy access, and ultimate safety with insurance
through the NCUA, the most trusted name in deposit insurance.
Kenn, Angie, Rene and your volunteers at
The Florist Federal Credit Union
575-622-0560
[email protected]
The Bloomin’ Texan c April 2014 / 12
NEW FLORAL
DESIGN
SCHOOL!
A comprehensive 2 week “intensive” prog�am to t�ain florists.
Locations
Austin
It’s our 100th Anniversary. Share your
TSFA wisdom with florists across Texas!
TSFA School of Floral Design
12108 Roxie Drive, Suite D
Instructor: Pat Shirley-Becker AIFD TMFA
Houston
TSFA School of Floral Design classes will be held at:
Southern Floral Company
1313 W. 20th Street
Instructor: Pat Hermes TMF
TSFA becomes a more substantial entity
when our membership is strong.
Ask a florist to join today.
TSFA Membership Application
Name _________________________Firm_______________________
Mailing Address ___________________________________________
City_____________________________ State ______Zip___________
2014 Schedule
Telephone (____)__________________FAX (____)________________
JUNE 2014
June 16-19 & 23-26
APRIL 2014
April 21-24 & 28- May 1
SEPTEMBER 2014
September 15-18 & 22-25
E-mail:___________________________________________________
Recommended By:_________________________________________
Classification & Annual Dues
(Membership is on an individual basis)
School Registration Fees
Non-Member
Member
Class Name
$315
$275
Basic Floral Design
$345
$300
Wedding Design
$345
$300
Sympathy Design
$315
$275
Floral Management/
Care & Handling of Cut Flowers and Foliage
$75 deposit is due for each class registration. The deposit will be
refunded if cancellation notice is received five (5) business days before
the start of classes. Registration fee includes all flowers and supplies.
Tools provided.
For more information, please contact the TSFA office by phone at
(512) 834-0361 or by email at [email protected].
To register, visit www.tsfa.org/school.html.
RETAIL FLORIST
oOwner/Manager...............................................................................$189.95
o Freelance Designer..........................................................................$189.95
oEmployee.............................................................................................. $96.00
WHOLESALE FLORIST
oOwner/Manager...............................................................................$189.95
oEmployee.............................................................................................. $96.00
GROWER
oOwner..................................................................................................$189.95
oEmployee.............................................................................................. $96.00
oEDUCATOR/TEACHER....................................................................... $96.00
o ASSOCIATE MEMBER.......................................................................$125.00
Total Enclosed $_______________
School of Floral Desig�
My Position With the Firm is: _________________________________
Payment Options: _____Check is enclosed
Please bill my account as indicated:
Credit Card Billing: ___MasterCard ___VISA ___Discover ___AmEx
Card# ________________________Exp. Date_________Code:______
Cardholder’s Name_________________________________________
Signature_________________________________________________
214-324-2481
800-mcshans
Wire Service Account Billing: ___Teleflora ___FTD ___BloomNet
Available on wire service billing only: Code# ____________________
mcshanflorist.com
Dallas Metroplex
Account Holder’s Signature__________________________________
Complete and Return to:
TSFA • P.O. Box 170760 • Austin,TX 78717
800.375.0361 • Fax 512.834.2150
The Bloomin’ Texan c April 2014 / 13
A
BURNET, TX 78611
MARBLE FALLS, TX 78654
(512) 756-4401
(830) 693-7006
Y
T
AUSTIN
O
ABILENE
SAN ANTONIO
W
B N
A
Y
Greg Waters
SHERI
MONTGOMERY
Gary Norman
T
WHITE
Owner
1-800-252-9145
AAF • TMFAO
Fax 1-512-345-1336
610 PARK STREET W
1800 Industrial - Abilene, TX 79602
Support Your Advertisers!
Ken Freytag • TSFA Past President
BAYTOWN, TX 77520
N
281 427 7454
Phone: (325) 695-7000 www.garysfloralgallery.com
www.freytagsflorist.com
Support Your Advertisers!
SPECIALIZING IN
FLORAL EXCELLENCE
•
TSFA Order
Exchange
Network —
•
888•538•7721
AUSTIN
CORPUS CHRISTI
A Wholesale Flo
Fresh flowers from around t
(817) 457-986
theconnectionwholesaleflori
DALLAS
HOUSTON SAN ANGELO
D
Shirley Floral Company
& Greenhouse
Est. 1935
401 WEST 20TH STREET
HOUSTON, TEXAS 77008
Joel Paul Shirley
President
713.862.8811
440 W Beauregard
800.723.3252
San Angelo, TX 76903
www.shirleyfloral.com
fax 713.864.2686
e-mail:
[email protected]
www.heightsfloralshop.com
BURNET/MARBLE FALLS
Phone: 325 655-9111
Fax: 325 653-8585
800 588-9111
DALLAS
Em
SAN ANTONIO
In MemoriaM
Ple
the
Em
362
and
ble
200
Carl Edward Baumgardner
Carl Edward Baumgardner of Gun Barrel City, TX passed away on February 25, 2014 in Wills Point, TX at the age of 92.
born on October 11, 1921 in Dallas, TX to Ray Baumgardner and Edith Cory Winchester Baumgardner.
2105
HWY.served
281 NORTHin the U.S. Navy from August 24, 1942 until November 20, 1945.
Carl
MARBLE FALLS, TX 78654
was a former employee at Dallas Times Herald, TWA, Kansas City, MO and Braniff Airways, freight agent
at Johnson
(830)He
693-7006
WACO
Motor Freight, Hyde Appliance in Ft. Worth, Lone Star Gas from 1947 to 1968, Florist Industry, traveling sales person,
American Floral Service from 1970 to 1976, Owner of Capt’n B Florist from 1980 to 1999 in Gun Barrel City, The
TX. Bloomin’ Texan ◆ Ma
AUSTIN
FORT
WORTH
FR
Bloomin
Texas
Ad
REV_Layout
1
1/13/14
9:23
AM
Page
He is survived by his sister, Helen Carter, grandson, Tony Holt, step son, Basil Holt. He was preceded in death
by1
parents, Ray and Edith Baumgardner, wife, Willie Lee Baumgardner, former wife, Norma Reinert Baumgardner, brothers,
Richard and Robert Baumgardner.
FLOWER & GIFT
SHOPS
Carl
was
109 N. MAIN
BURNET, TX 78611
(512) 756-4401
FOR
James “Hop” Hopkins
subscribe to
A Wholesale Florist
Fresh flowers from around the world
1-800-252-9145
James “Hop” Hopkins, 92, passed away Sunday, Feb.
Fax 1-512-345-1336
(817) 457-9869
JAN
UAR
Y 2
014
• W
WW
.FLO
RIS
TSR
EVI
E W.
COM
v-day
roses
23, 2014.
trends
The indispensable
Ken Freytag • TSFA Past President
Mr.
Hopkins
was
born
on
Feb.
9,
1922
in
Temple,
theconnectionwholesaleflorist.com
www.freytagsflorist.com
monthly magazine for
TX. On Feb. 1, 1947, at age 25, he opened Hopkins
floral professionals.
Company Wholesale Florist.
After graduating from Temple High School in 1939,
[email protected]
James entered the University of Texas at Austin where
he was pursing a career in accounting. That plan was
put on hold by Uncle Sam. He went into the Army Air
Corps where he became a pilot. After serving his tour
of duty, he returned to the university to complete his plans of becoming an
accountant, but instead he opened Hopkins Company Wholesale Florist. Go
figure!
Mr. Hopkins was a giver of second chances, always giving his employees
Florists’ Review’s newest title,
the ability to succeed.
Modern
Arranging,
Suites Hotel-Austin Downtown
& TheFlower
Palmer Events
Center
We would like to thank all our past, present, and future customersEmbassy
and
now
available.
Please
room
block
friends we have made through these 67 years. You have been the reason
for make your reservations soon asisthe
the Texas State Florists' Association has held at the
his success.
Embassy
He was preceded in death by his parents, John and Albertine Hopkins;
his will fill up. Telephone the Embassy at (800)
Visit shop.floristsreview.com
362-2779,
mention the Texas State Florists'
Association
first wife, Lucie Hopkins; and brother, John Hopkins.
for
books
and
and
receive
a
discounted
rate
of
$119
king
or
$129
dou-display materials
Survivors: Wife of 30 years, Susan Hopkins; children, Scott Hopkins and wife,
ble. Discounted rates are guaranteedfor
through
21,
retailJune
florists.
Olga, Dale Hopkins, and Bruce Hopkins and wife, Erin; grandchildren, Travis,
2007 or until the TSFA room block is full.
Jaime, Jeff, Lucas, Max and Sam; nephew, Bud; and stepchildren, Michael,
Stephen, Marissa and Matthew.
Contact us today! 800-367-4708
Hook Em!
The Bloomin’ Texan ◆ May 2007 / 13
Valentin
for your e’s Day:
10 desi
shop
gns
menu
Page 85
Design Smart…
Find it Here
bookstore
Texas State Florists' Associations'
94th Annual Convention and Trade Show
July 13-16, 2007
The Bloomin’ Texan c April 2014 / 14
125 stun
and gard ning hybr
en style id teas
Page 61
The Ame
Forecast rican Flor
2014-20 al Trends
15
Page 43
Free
for yo tech tools
ur store
Page 18
Plan for
pr
in 2014 ofits
Page 14
JAN 2014
- $4.50
TSFA Calendar of events
April 2014
12 Level 1 Testing for High Schools
• College Station High School, College Station, TX, 9am
• Banquete High School, Banquete, TX, 9am
12 Texas Floral Endowment Scholarship deadline
13 Palm Sunday
14 Passover Begins (at sundown)
18 Good Friday
20 Easter
21-24 TSFA School of Floral Design Classes. Austin location: 12108 Roxie Dr., & 28- Austin, TX 78729. Instructor: Pat Shirley-Becker AIFD TMFA
May Houston location: Southern Floral Company, 1313 W. 20th St.,
1 Houston, TX 77008. Instructor: Pat Hermes TMF. Call the TSFA office at 512.834.0361 to register or go online to tsfa.org.
23 Administrative Professional’s Day
26 Level 1 Testing for High Schools
• Skyline High School, Dallas, TX, 9am
30 Finance Committee Conference Call, 3 pm
May 2014
5
6
11
13
Cinco de Mayo
National Teacher’s Day
Mother’s Day
Level 1 Testing for High School
• James Madison High School, San Antonio, TX, 4pm
17 Armed Forces Day
17 Level 1 Testing for High Schools
• Region 8 Education Service Center, Pittsburg, TX, 9am
• Klein ISD Multipurpose Facility, Klein, TX, 9am
26 Memorial Day
June 2014
5-7 Texas Certified Florist Classes, held at Benz School of Floral Design on the Texas A&M campus. For more information, please telephone the TSFA office at 512.834.0361.
7 Texas Master Florist Exam, held at Benz School of Floral Design on the Texas A&M campus. For more information, please telephone the TSFA office at 512.834.0361.
8 TSFA Board Meeting, TSFA School of Floral Design, Austin, TX, 10am
14 Flag Day
15 Father’s Day
21 First Day of Summer
Advertisers
Inside Front Cover: BloomNet
866.256.6663
14 Botanical Designs By
Montgomery — 281.427.7454
12 Florist Federal Credit Union
800.322.0811 or
505.622.0560
www.thefloristfcu.org
14 Florists’ Review
shop.floristsreview.com
800.367.4708
14 Freytag’s Florist
800.252.9145
www.freytagsflorist.com
14 Heights Floral Shop ­—
713.862.8811 • 800.723.3252
www.heightsfloralshop.com
13 McShan Florist
800.331.3349, ext. 7931
www.mcshanflorist.com
10 Southern Floral Mother’s Day
Designs & Corsage Creation
Back Cover: Teleflora
800.421.2815
www.myteleflora.com
15 Texas State Florists’ Association
Insurance Programs
800.291.1061 • 512.834.0361
14 Tubbs of Flowers
800.288.1978
www.tubbsofflowers.com
14 Vast America
800.383.3338
www.vastamerica.com









July 2014
4 Independence Day
9-10 TSFA offers Introductory Hands-On Floral Design Classes. “Basic Design Styles & Techniques”, “Wedding Design Techniques”, & “Funeral Design Techniques”. Held at the Region 20 ESC, San Antonio, TX . For more information, telephone the TSFA office at 512-834-0361 or register online at tsfa.org.
18-20 TSFA’s 100th Anniversary Celebration Convention & Trade Show “Reflections: A Look at the Past…
A Vision for the Future”, Renaissance Hotel,
Austin, TX. Call 512.834.0361 or go to
www.tsfa.org for details.
The Bloomin’ Texan c April 2014 / 15
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The Bloomin’ Texan c April 2014 / 16