The International Access
Platform Exhibition
The must-attend
event for
every access
company
Sponsored by:
Supported by:
Switch to Amsterdam hit the mark
Switch to Amsterdam hits the mark!
APEX will return to Amsterdam in 2017 following the
success of the previous event in 2014, when the show
switched to Amsterdam for the first time. The first
seven APEX exhibitions were all held in Maastricht.
The ninth APEX aerial platform exhibition will take place on May 2 – 4, 2017 and will again be co-located
with the International Rental Exhibition (IRE) and the European Rental Association’s annual Convention.
As in 2014, visitors will be free to move between the two exhibitions.
Exhibitor feedback
“APEX 2014 has exceeded all expectations…Snorkel had a busy three days.”
CEO, Snorkel
“During APEX 2014 we sold a lot of new machines to existing and new customers.”
Managing Director, Palfinger Platforms
“APEX 2014 was a great show. Our new 4200 RBDJ received a lot of positive feedback
The switch to the Amsterdam RAI venue proved successful, offering exhibitors and visitors a larger, more
modern venue as well as one that is more accessible from around the world. The result was growth in the
number of international visitors (from around 55 different countries). The new venue also allowed the
APEX organisers to offer a larger outside exhibition area located directly in front of the centre.
and we took several orders for the machine.”
Harry Lorentsen, Managing Director, Omme Lift
“We are very pleased with the result of this exhibition. Despite fewer visitors on the
first day, we have made good contact with interesting new companies. Wednesday
Among the more than 100 manufacturers and suppliers from all over the world there was a resoundingly
positive response to the RAI Amsterdam venue, with good visitor numbers and a busy feel to the event.
More than 4400 people attended the eighth edition of APEX with the numbers rising to 5500 when
visitors to the neighbouring International Rental Exhibition (IRE) are included.
and Thursday were very busy and successful days for us. We are also happy with the
new location; the outside area is a nice and open place to exhibit the equipment.”
Anita Maj Klitgaard, Marketing Manager, Time Export
“The first APEX in Amsterdam was a resounding success as enthusiastic visitors from
APEX is the undisputed global forum for the access equipment community. Participating in the triennial
show will put your company in front of thousands of key decision makers with the power to grow your
business today, tomorrow and for many years ahead.
all over the world placed orders for STEIGER models in all categories. Many new
contacts were established and we also had the opportunity to nurture our existing
customer base.”
Rolf Kulawik, Managing Director, Ruthmann
The aerial platform industry is a truly global market, and APEX will be its key meeting place in 2017!
“APEX 2014 was a really well organised event and we had lots of professional
visitors at our booth. Our target is to be among the global market leaders in the
industry. Therefore, it was a great opportunity for us to introduce our company
Powered Access Products:
•Mobile Elevating Work Platforms (MEWPs): Self-propelled Booms,
Scissor Lifts, Vehicle Mounts, Personnel Lifts, Trailer Mounts,
Low Level Access, Atrium Lifts and Crawler Mounted Platforms.
to the global market.”
Sibel Aygül, ELS Makine
“It’s been a very positive show and our customers have been very enthusiastic.
There is optimism in the market and a lot of interest.”
Richard Puglia, JLG Business Development and Marketing Director EAME
•Others: including Suspended Access Systems, Mast Climbers and Hoists.
“APEX is the global market place for the powered access industry and was a great
Non-Powered Access Products:
Scaffolding, Access Towers, Ladders, and Components.
success for us. We met with a lot of well-established rental companies and dealers
from all corners of the globe, who are very interested in our unique Parts Partner
proposition.”
Richard Tindale, Sales & Marketing Director, IAPS Group, which owns IPS
Put your access products in front of the people that matter!
Why exhibit at APEX 2017?
E Meet existing clients and
future business partners
APEX 2017: a profitable investment to develop your business!
APEX 2017 will provide your company with a great opportunity to get before industry decision-makers and market
your products and services. By participating in the world’s largest ‘live’ access showcase, you not only raise
E Showcase your latest access
products and solutions
your profile, network with buyers, and launch new products … but also get the opportunity to hold face-to-face
meetings and conclude deals.
Please go to www.apexshow.com and select the Exhibitor-Stand Space page to complete the application form.
It is simple and quick. Apply today! Now it is time to start preparing for the industry’s premiere event.
E Cost effective way to reach your
target audience and generate sales
E Close sales at almost half the
cost of field sales calls
E Present yourself as
a strong and
developing company
Alternatively, if you need more information, simply contact the organiser or your relevant agent (see page 8 of this brochure)
Qualified buyers with
strong purchasing power!
Reach an exclusive audience that is ready
to buy, and offer them a complete view of
your innovative products!
Indoor space only
Indoor shell scheme
E 193 /m2
E 263 /m2
Outdoor space only
E 154 /m2
• Access Rental Companies
• General Rental Companies
• Construction Contractors
• Industrial & Factory Maintenance
• Public & Private Utilities
• Structural Engineers
• Heating & Ventilation Contractors
• Rail & Transport Companies
E Mark your commitment
to becoming an
industry leader
Exhibiting costs
• Airport Authorities
• Petrochemical Plants
MARKETING CAMPAIGN
• Demolition Contractors
Over the years APEX has become an important fixture of the international access industry. The show offers you just
• Fire Fighting
what you want: customers, contacts, support, and success. To ensure that APEX continues to be a relevant, vibrant
• Ports & Shipbuilding
and must-attend event, the Organizers will take a proactive marketing approach. For at least a year before the show,
• Cleaning Contractors
organiser Industrial Promotions International, in close cooperation with the KHL Group, publisher of the Access
• Outdoor Broadcasting
International magazine, will be aggressively promoting APEX 2017 to more access platform users than ever before.
• Government Personnel
• Legislators
The campaign will include frequent communications to Access International’s unrivalled database of access
• General Industrial Establishments
equipment buyers worldwide.
• Sign Writers
• Shopping Mall Maintenance
• Manufacturers
• Power Utilities
Good timing as recoveries build
APEX 2017 will be held during a period in which Europe’s developed access
markets will continue to recover and reinvest, while North America’s access
Welcome to Amsterdam!
rental sector maintains its track record of almost double-digit growth.
At the same time the industry is being buoyed by the continued
Welcome to Amsterdam, the capital of inspiration,
development of aerial platform markets in the Middle East, Eastern Europe,
an amazing city with many facets that will delight you.
China and Latin America.
From its historic heart to the high-tech buildings of the
The world’s top 35 aerial platform manufacturers sold more than US$8 billion
new Zuidas district, Amsterdam is a city that invites you
worth of equipment in 2014 – exceeding the level even of the peak years in
to come and enjoy its pleasures.
2006 and 2007 - and that level of sales is expected to continue to grow.
It is a place with a creative and informal atmosphere;
US rental market demand is increasing annually at between 7 and 8%
a metropolis, yet the size of a village. Amsterdam has
(according to the American Rental Association), and IPAF is forecasting a return
a lot to offer, including some of the world’s greatest art
to modest growth for Europe in 2016 following flat years between 2011 and 2014.
works; more canals than Venice; more bridges than Paris;
and 7,000 historic buildings.
Recoveries have already begun in certain countries like the UK and parts of
Scandinavia, but Europe is also now seeing the start of a long-awaited upturn
The combination of its 17th century built environment -
in Spain, with Italy and France expected to be performing better by 2017.
nominated for UNESCO’s world heritage list - with the
By 2017, there will be a real need to replace equipment acquired in the
mentality of a modern city is what makes the place
years before 2008/9.
so unique.
The picture becomes clear: China’s emergence; continued rental development
The city has many other attractions, from world-famous
in emerging markets; the strength of the US rental market; recovery in Europe -
diamond factories to excellent shopping centres, bars
APEX 2017 is lining up to be perfectly timed.
and clubs. Amsterdam will surprise you with its endless
possibilities and its free, open spirit, 24 hours a day.
Multifunctional exhibition location
With 103,500 m2 of available space and with more than
two million visitors yearly, Amsterdam RAI Convention
Centre is one of Europe’s most important international
exhibition and conference venues, located in the south
of Amsterdam business quarter in the immediate vicinity
of the World Trade Center.
Each year some 1.000 national and international events
are held in the Congress Centre, which is flanked by
the RAI’s three exhibition complexes.
Amsterdam RAI’s location is unique. A mere 8 minutes
from the city centre and only 15 minutes from Amsterdam
Schiphol Airport, it has its own train and metro stations
as well as a tram stop right outside! What’s more, all of
Amsterdam’s cultural and nightlife options are within
easy reach. Thanks to its location along the A10 ring
road, Amsterdam RAI is also easy to reach by car.
We believe in the power of connecting
Need more APEX information?
If you need any further information on the APEX 2017
event or would like to discuss your requirements,
please contact the most relevant agent below.
Exhibition Organiser
Marleen Jerusalem or Gerdi Hondebrink
USA & Canada
B.V. Industrial Promotions International (I.P.I.)
Jonathan Cervero
P.O. Box 225, 7470 AE Goor, The Netherlands.
KHL Group USA
Tel.: +31 (0) 547 271566
Tel.: Fax: +31 (0) 547 261238
E-mail: [email protected]
+1 312 929 3247
E-mail: [email protected] or [email protected]
United Kingdom & Ireland
APEX 2017 sales agents around the world
Steve Walters
KHL Group
Benelux & Scandinavia
Tel: Arthur Schavemaker
E-mail: [email protected]
+44 (0) 1892 786223
Kenter & Co B.V.
Tel.: +31 (0) 547 27 50 05
E-mail: [email protected]
China
Cathy Yao
KHL China
France
Tel.: Hamilton Pearman
E-mail: [email protected]
+86 10 6553 6676
Greenwich Media Time
Tel.: +33 1 45 93 08 58
E-mail: [email protected]
Italy
Germany, Austria, Switzerland and the rest of the world
Fabio Potestà
Marleen Jerusalem or Gerdi Hondebrink
Media Point & Communication Srl
B.V. Industrial Promotions International (I.P.I.)
Tel.: Tel: +39 010 570 4948
E-mail: [email protected]
+31 (0) 547 27 15 66
E-mail: [email protected] or [email protected]
www.apexshow.com
© Prac 10-2015