Revolutionary software for digital modeling With Synchronous Technology, Howard Mattson and Douglas King have significantly contributed to an entirely new working environment for digital design As major contributors to the invention of Synchronous Technology software, Howard Mattson (50) and Douglas King (40), who both work in Cambridge UK within the Siemens Division Digital Factory division, have helped to dramatically simplify the way designers use Siemens PLM programs to work on digital models. The technology enables engineers to change their models up to 100 times faster than before. Douglas King, Howard Mattson – Inventors of the year 2015 Software experts at Digital Factory, Cambridge, United Kingdom 01 Douglas King, Howard Mattson – Inventors of the year 2015 “Innovative ideas do not only arise in the office but also in the park – or even in the pub.” Two men are strolling through the Cambridge University Botanic Garden in the UK. They are deep in conversation. The two are software specialists and work for Siemens PLM Software in the local development center. Although it may look like they are just shooting the breeze, they are in fact trying to crack a tough nut. Howard Mattson (age 50) and Douglas King (age 40) have been involved in developing a new type of software known as Synchronous Technology, which has dramatically simplified the design process with digital models. Since the software was initially released in 2008, they have been constantly improving it within their local group and as part of a 40-strong global team. Software developers often have a reputation for being nerds, loners who spend their time hammering away on their keyboards and have difficulties relating to people. What a pleasant surprise it is, then, that neither Mattson nor King fits this cliché at all; in fact, they see continuous creative communication between everyone involved, rather than rigid processes, as a crucial part of the success of Synchronous Technology. When tasked with developing an entirely new software component for use within the Siemens PLM portfolio, they were at first a bit apprehensive, but then their enthusiasm prevailed: “Inventing something utterly new is a once-in-acareer challenge,” explains Mattson. “We had no template to follow,” adds King. Siemens PLM software comprises a series of programs for 3D design and the management of design-related data. Since Synchronous Technology was integrated in 2008 in the PLM products NX and Solid Edge – both software systems for designers – digital product development has become a whole lot easier. Synchronous Technology makes it possible to continually change the digital models now used in all modern design departments across a wide variety of industries – up to 100 times faster than before. As Mattson explains: “The technology we have developed enables designers to evolve their digital models in a fast, fluid and intuitive way.” Instead of having to explicitly define how every part of the model should change, the designer simply selects the element they wish to change and adjusts the parameters as desired, with the system then automatically changing the rest of the model as expected. People deploying this easy-to-operate software generally have no idea how much hard work went into it. “We had to take a thoroughly new approach,” says King. And that is precisely what they succeeded in doing, by constantly sharing, developing and improving their ideas. Any place is fine for that – whether it is the office, the adjacent botanic gardens or the local pub. As is customary in the British working world, the two like to enjoy an occasional beer with colleagues, before heading home. Mattson is convinced: “You have to create the right atmosphere in order to develop new ideas.” The two inventors’ technique is to throw any ideas they have into the ring and discuss them openly, “because good ideas often come together with bad ones.” It is a stroke of luck when the creative talents of two colleagues complement each other so well. After all, they have had to cooperate closely with each other over many years. Mattson and King come from very different professional backgrounds. Mattson studied physics at the University of Nottingham, and then Artificial Intelligence at Edinburgh University specializing in computer vision. Before joining Siemens 23 years ago, he carried out research in experimental physics at the University of Cambridge. Mattson’s children are already young adults, but as he says: “Although I really ought to have more time now, I don’t have a proper hobby.” But then he mentions an activity that he likes very much, one he describes as “very British”: gardening. King studied mechanical engineering at Oxford Brookes University, focusing mainly on automation. “Developing software was the one thing I never wanted to do,” he says with a laugh, because that is exactly what he ended up doing. The more he specialized in automation, the more interested he became in software for engineers. After an intermezzo at a small software company, he began working for Siemens 16 years ago. King’s three sons are all still at school, “which is why I don’t have much time for hobbies.” The two colleagues’ ideas have led to 22 filed inventions; with eight granted patents so far. They concur with many experts in predicting that software will play an even more important role going forward. The two inventors are convinced: “This is only the beginning.” SIEMENS.COM/INNOVATION 02
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