CUP PROGRAM GUIDE
INCLUDING:
CUSTOM CUP DESIGNS • STOCK DESIGNS • NATIONAL BRANDED
TABLE OF CONTENTS
WELCOME TO THE THE MORRISON GROUP’S CUP PROGRAMS!
The Morrison Group is your resource for creating a custom hot or cold cup program without the trouble of
high minimum runs or long production times. Inside this brochure, you will find all the information you need
to take your store to the next level. Whether you are considering regional consumer preferences, positioning
yourself in the marketplace with a brand image, or determining cup types to choose, we have done the
research for you. Partner with The Morrison Group today and discover how you can make your store POP!
3 • CUP MATERIAL BASICS
6 • CUSTOM CUP EXAMPLES
How
8 • STOCK HOT CUPS
ps
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C
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c
To Sele
Choose:
1. Which Design?
Custom, Stock, or National Branded
11 • STOCK COLD CUPS
2. Which Beverage?
Hot, Cold, or Frozen
3. Which Material?
14 • BRANDED CUPS
Foam, Plastic, Paper, or Specialty
4. Order Samples!
See full cup sets before you buy!
16 • P.O.P. INFORMATION
THE MORRISON GROUP
3601 S. Broadway, Suite 1000
Edmond, OK 73013-4140
800.888.1912 • morrisononline.com
TO ORDER SAMPLES
visit www.morrisononline.com/samples
2
CUP MATERIAL BASICS
WHICH HOT CUP IS RIGHT FOR ME?
Choosing the right hot cups for your customers depends greatly on how you wish to stand out among your competitors. Are you
looking for value? Do you want your store to be the high-end aficionado for gourmet coffee? Here’s a look at how the different
hot cup materials would place you in your market.
FOAM CUPS
WHAT ARE YOU LOOKING FOR?
Beaded
Foam
Thin-Wall Foam
(Trophy)*
PAPER CUPS
High Density
Foam
Paper-Wrapped
Foam
Paper*
Eco-Paper*
Insulated Paper
Cost-Efficiency:
Heat Retention:
Print Quality:
Eco-Sustainability:
High-End Appearance:
* Require sleeves
COLD CUP MATERIAL
PREFERENCES BY REGION
EAST NORTH CENTRAL
#1: PLASTIC
#2: PAPER
WEST NORTH CENTRAL
#1: PLASTIC
#2: FOAM
Cold cup material preferences
differ by region according to
the material’s ability to best
insulate the beverage.
NEW ENGLAND
#1: PLASTIC
#2: PAPER
MID ATLANTIC
#1: PLASTIC
#2: PAPER
For example, beaded foam
has the strongest insulation,
an ideal feature in the
southern United States where
temperatures reach 100°F.
MOUNTAIN
#1: FOAM
#2: PLASTIC
PACIFIC
#1: PLASTIC
#2: FOAM
Data based on The Morrison Group internal estimates.
WEST SOUTH CENTRAL
#1: FOAM
#2: PLASTIC
EAST SOUTH CENTRAL
#1: FOAM
#2: PLASTIC
SOUTH ATLANTIC
#1: PLASTIC
#2: FOAM
3
CUP MATERIAL BASICS
As an operator of a convenience store, you have a lot to take into consideration. Not only do you have to ensure
the stock and variety of your supplies, but you have to proactively consider the way you compete with quick
serve retail locations. Making strategic changes in your product offerings can greatly affect in-store sales traffic.
Below, we have compiled a guide to the different varieties of hot and cold cups you can stock in your convenience
store, so you can always have a competitive edge for your beverage solution. Consider which material will
suit your store’s needs when choosing either national branded, stock design, or custom designed cups.
BEADED FOAM - HOT OR COLD
When you think of a Styrofoam cup, chances are the Beaded Foam
cup comes to mind. Beaded foam cups are simple and straightforward.
They can easily be designed and printed to attract customers and keep
your brand resonating in their minds.
SELLING POINTS:
• Economical
• No sweat
• Best insulation
• Fits most cup holders
10K
M MINIMUM M
RU
LOWI N
U N
IM
THIN-WALL FOAM - HOT OR COLD
Also known as compressed foam or Trophy® cups, thin-wall foam cups
are a popular and more upscale choice for hot beverages. Because of
their unique design, the entire cup can be branded—making them an
excellent choice for the store owner who wants the cups to stand out.
SELLING POINTS:
• Takes up less space (less frequent restocking)
• Great insulation
• Better design
• Easy shipping
50K
MINIMUM RUMN
M
IN
IMU
PAPER-WRAPPED FOAM - HOT
Paper-wrapped foam are the most attractive of the foam cups. The outer
paper design provides for a magazine-quality style while the inner foam
cup insulates your hot or cold beverage. This is the high-end choice of
the foam cups.
SELLING POINTS:
• Beautiful design
• Durable
• Great insulation
• Ergonomic
4
50K
MINIMUM RUMN
M
IN
IMU
CUP MATERIAL BASICS
PAPER - HOT OR COLD
Due to the influence of major coffee shop chains, paper hot cups are becoming
more popular with stores and customers alike. Despite the tendency to sweat in
humid climates, cold paper cups also remain a popular choice because of their
beautiful design and are typically the least expensive.
20K
SELLING POINTS:
• Popular
• Poly-coated interior (minimizes fluid absorption)
• Beautiful design
• Competition with Quick-Serve Retail audience
M MINIMUM M
RU
LOWI N
U N
IM
SPECIALTY PAPERS - HOT
Specialty paper cups include double-wrapped paper, post-consumer fiber (PCF),
and eco-friendly material. Double-wrapped paper provides extra insulation thus
negating the need for a sleeve to protect the customers hand from hot beverages.
Eco-friendly cups vary in how much renewable materials they use. The Ecotainer®
cup uses fiber from responsibly managed forests and is commercially compostable.
50K
SELLING POINTS:
• Double-Wrapped: Eliminates need for sleeve
• Eco-Paper: Target niche eco-friendly market
• PCF: Promote sustainable purchasing practices
MINIMUM RUMN
M
IN
IMU
PLASTIC - COLD OR FROZEN
Plastic cups are one of the most popular cold cup options for convenience stores.
The biggest advantage of clear plastic cold cups is showcasing the drink inside
them, advertising your beverage program. This feature is ideal for brightly
colored frozen beverages.
SELLING POINTS:
• Durable
• Easy to print
• Reusable
• Transparency for beverage showcase
10K
M MINIMUM M
RU
LOWI N
U N
IM
LOW MINIMUMS
ON PLASTIC, PAPER, & BEADED FOAM CUPS
• Print runs starting as low as 10,000
• Eliminate extra inventory storage
• Enhance your program with custom designs
• Perfect for seasonal offerings, business
milestones, local events, high school team
sponsorships, and temporary promotions.
CUSTOM CUP DESIGNS ARE AVAILABLE ON ANY CUP MATERIAL. SEE PAGES 6 & 7 FOR EXAMPLES!
5
CUSTOM CUP EXAMPLES
The Morrison Group Creative Department has seasoned designers that specialize in creating a memorable
experience for your customers through your brand and logo. Make your coffee and fountain programs distinct
with branding that embodies your excellent service. Custom designs are available on any cup material.
BEADED FOAM
THIN-WALL FOAM (TROPHY®)
For Hot or Cold Beverages
Sizes Available: 12, 16, 20, 24, 32oz
Design Shown: PrairieFire: 12, 16, 20, 24oz
For Hot or Cold Beverages
Sizes Available: 4, 6, 8, 10, 12, 14, 16, 20, 24, 26, 30, 32, 40, 44oz
Design Shown: S&S Food Stores: 20, 32, 44oz
20 oz
24 oz
32 oz
20 oz
16 oz
12 oz
44 oz
WRAPPED FOAM
PAPER
For Hot or Cold Beverages
Sizes Available: 4, 6, 8, 10, 12, 16, 20, 24, 32, 44oz
Design Shown: EZ GO: 16, 20, 24oz
For Hot or Cold Beverages
Sizes Available: 10, 12, 16, 20, 22, 24, 32, 44oz
Design Shown: Liberty: 12, 16, 20oz
20 oz
24 oz
12 oz
16 oz
16 oz
6
20 oz
CUSTOM CUP EXAMPLES
If you go directly to the cup manufacturer, you are forced to order a minimum truckload of product. Now
you can take advantage of low minimum runs for your special promotions, seasonal offerings, local events,
and more. Since we are able to provide lower prices for high volume sales, we also offer a stocking option.
ECO PAPER
INSULATED PAPER
For Hot Beverages
Sizes Available: 8, 12, 16, 20, 24oz
Design Shown: Java Coast: 8, 12, 16, 20oz
For Hot Beverages
Sizes Available: 12, 16, 20, 24oz
Design Shown: El Dorado: 12, 16, 20, 24oz
20 oz
24 oz
16 oz
12 oz
16 oz
12 oz
8 oz
20 oz
PLASTIC
For Cold or Frozen Beverages
Sizes Available: 12, 16, 18, 20, 22, 24, 32, 44, 52, 64oz; Available in clear or opaque white plastic.
Design Shown: Pic Quik 24, 32, 44, 52oz
Design Shown: Stop ‘N Shop 32, 44oz
32 oz
24 oz
44 oz
52 oz
32 oz
44 oz
7
HOT CUPS
BARISTA TROPHY® HOT CUPS
As the signature hot cup in our stock product line, the
Barista Trophy® hot cup is a thin-wall foam cup that
minimizes cost and confusion by having a single lid
solution for four cup sizes. The rolled rim provides a
superior lid fit as well as a durable two-layer construction,
which resists crushing and eliminates double cupping.
The Barista design attracts customers with warm, inviting
shades of coffee-color and the modern circular design to
withstand years of design trends.
Trophy®
Hot Cups
24 oz
12 oz
®
16 oz
20 oz
White Dome
White Flat
Black Dome
Paper
Hot Cups
SOHO® PAPER HOT CUPS
The SoHo® paper hot cup is coated using a
single poly (polyethylene plastic) lining, used as
a moisture barrier. This durable paper hot cup
shares a common lid across all sizes. The SoHo®
design is warm and inviting—reminiscent of a
gourmet coffee shop, giving the customer the
notion of the quality hot beverage they are about
to enjoy.
*Hot Cup Sleeves Also Available
24 oz
16 oz
12 oz
20 oz
White Dome
White Flat
Contact The Morrison Group for pricing. Art may change without notice.
8
Black Dome
HOT CUPS
COFFEE TIME WRAPPED HOT CUPS
The Coffee Time wrapped hot cup, also known
as a Graphicup™, is a paper-wrapped,
beaded foam cup. This hot cup offers the best
of both worlds. With all the advantages of
beaded foam insulation and superior printing
capabilities of the paper wrapping, you can
beautifully display your custom logo without
compromising superior insulation capabilities.
Wrapped
Hot Cups
24 oz
12 oz
16 oz
20 oz
White Dome
Black Dome
Eco-Paper®
Hot Cups
ECOTAINER® PAPER HOT CUPS
As one of only a few comercially compostable cups
on the market today, the Ecotainer® paper hot cup
uses fully renewable resources—fiber from responsibly
managed forests and Ingeo® biopolymer from a plantbased material (PLA). The design has a fresh, “green”
look, which will appeal to your environmentally-aware
customers and uniquely place you in the sustainability
category.
*Hot Cup Sleeves Also Available
20 oz
16 oz
12 oz
White Dome
White Flat
Contact The Morrison Group for pricing. Art may change without notice.
Black Dome
9
HOT CUPS
CAFÉ SUPREMO™ HIGH DENSITY FOAM HOT CUPS
The Café Supremo™ high-density foam hot cup
offers the superior heat retention of beaded foam
and a rolled smooth rim, which allows for unique
drinking comfort. The Café Supremo™ is a highend alternative to traditional beaded foam cups.
High Density
Foam Hot Cups
24 oz
20 oz
16 oz
12 oz
White Dome
HOLD & GO® INSULATED PAPER HOT CUPS
The Hold&Go® insulated paper hot cup uses a patentpending Thermashield™ technology that delivers an
excellent insulating performance. Hold&Go® is a diverse
product that meets varying operator needs, from marketing
premium hot beverages to improving drive-thru efficiency
time. The combination of excellent printed graphics in a
high-quality package can showcase a brand wherever
your customers go.
Insulated
Hot Cups
16 oz
20 oz
12 oz
Contact The Morrison Group for pricing. Art may change without notice.
10
Black Dome
White Dome
HOT & COLD CUPS
POST-CONSUMER FIBER PAPER HOT CUPS
PCF hot cups are made with a minimum of 10% postconsumer recycled fiber. These cups are FDA compliant with
a polyethylene plastic coating to create a moisture barrier
lining. As part of our environmentally-responsible offerings,
PCF hot cups will not only help you promote sustainable
purchasing practices and communicate your commitment to
the environment, but advertise your business with beautifully
designed and printed paper cups.
Post-Consumer
Fiber Paper
Hot Cups
20 oz
16 oz
12 oz
Black Dome
White Dome
White Flat
CELEBRATE BEADED FOAM HOT OR COLD CUPS
The Celebrate beaded foam cups are the most popular choice for customers concerned with practicality and value. They are
highly insulated, durable, and versatile. The Celebrate brand totes bright, cheerful graphics. The two large sizes offer an
alternative ergonomic style for better comfort. The small sizes all share a common lid for efficiency.
Beaded Foam
Hot & Cold Cups
20 oz
44 oz
Car 44 oz
12 oz
24 oz
16 oz
Car 32 oz
32 oz
Clear Flat
Translucent Flat
Clear Flat
White Dome
Translucent Flat
Contact The Morrison Group for pricing. Art may change without notice.
11
COLD CUPS
STRADA PLASTIC COLD CUPS
Strada plastic cold cups are an ideal choice for
the operator who wishes the cold beverages to sell
themselves. The blue circular designs convey the
freshness and carbonation of the beverage inside.
Plastic
Cold Cups
44 oz
32 oz
20 oz
Clear Flat 32/44
Clear Dome 20
Clear Dome 32/44
Clear Flat 20
STRADA PLASTIC FROZEN DRINK CUPS
Similar to the Strada plastic cold cups, the Strada
plastic frozen drink cups are available in convenient
sizes specifically for frozen drinks. The coloring and
design is distinct but still stays consistent with the
Strada brand family to give your beverage program
a complete, packaged look.
Plastic
Frozen Cups
24 oz
12 oz
18 oz
Clear Flat
Contact The Morrison Group for pricing. Art may change without notice.
12
Clear Dome
COLD CUPS
STRADA TROPHY® & FOAM COLD CUPS
Trophy®/Foam
Cold Cups
The Strada Trophy® & foam cold cups include all the
features and benefits of the Trophy®/foam cups with the
distinct Strada design. With a convenient cup holder
design, this cup not only insulates the beverages well, it
is comfortable for the customer and saves you up to 38%
shelf space which goes to your bottom line.
®
44 oz Foam
20 oz
32 oz
Translucent Flat 44
Translucent Flat 32
Clear Flat 32
Translucent Flat 20
Clear Flat 44
STRADA PAPER COLD CUPS
Paper cold cups are the premier cup to display any design.
These double poly-coated cups beautifully display the
expressive Strada design. Designed to be sturdy and leak
proof, they are an economical beverage center solution.
Paper
Cold Cups
44 oz
22 oz
32 oz
Translucent Flat 32
Clear Flat 44
Translucent Flat 22
Contact The Morrison Group for pricing. Art may change without notice.
Clear Flat 32
13
BRANDED CUPS
National petroleum companies have spent years building their​brands and loyal customer bases. When
you utilize a national petroleum brand for your beverage program, you are capitalizing on years of public
recognition. Customers’ trust for these brands will equate those values to your business and products.
You can instantly tap into this loyal customer base and increase your business’ recognition, traffic, and
sales. These enduring images demonstrate strength and stability, making your store an icon of quality and
success.
BP
SHELL
PAPER
22, 32, & 44oz
PAPER
22, 32, & 44oz
PLASTIC
20, 32, & 44oz
PLASTIC
32 & 44oz
PLASTIC
22, 32, 44, & 64oz
BEADED FOAM
20, 32, & 44oz
TROPHY® FOAM
12, 16, 20, & 24oz
14
TROPHY® FOAM
12, 16, 20, & 24oz
VALERO
TROPHY® FOAM
12, 16, 20, & 24oz
BRANDED CUPS
TESORO
TROPHY® FOAM
12, 16, 20, & 24oz
CHEVRON
CITGO
TROPHY® FOAM
12, 16, 20, & 24oz
PLASTIC
20, 32, & 44oz
CENEX
GRAPHICUPS™
12, 16, 20, & 24oz
PLASTIC
21, 32, & 44oz
TROPHY® FOAM
12, 16, & 20oz
76
PHILLIPS 66
CONOCO
TROPHY FOAM
12, 16, 20, & 24oz
TROPHY® FOAM
12, 16, 20, & 24oz
PLASTIC
20, 32, & 44oz
PLASTIC
20, 32, & 44oz
®
TROPHY FOAM
12, 16, 20, & 24oz
®
PLASTIC
20, 32, & 44oz
15
DON’T FORGET YOUR POINT OF PURCHASE
THE PERFECT COMPLIMENT TO YOUR BEVERAGE PROGRAM
From marquees and equipment graphics to flavor labels and pump toppers, we’ve got you covered.
POP (Point Of Purchase) items can bring your branded beverage program together with a complete
packaged look. Make your beverage program an experience with a beautifully branded coffee bar
that your customers will grow to recognize.
MARQUEES AND
MENUBOARDS
PROMOTIONAL
SIGNAGE
LOYALTY
KITS
EQUIPMENT
GRAPHICS
16
14-0929-1102