Go Before You
Show
March of Dimes
IMPACT Collaborative
2-1-1 United Way Helpline
Healthy Babies are Worth the Wait
• March of Dimes community program aimed at
reducing preterm birth.
• Partnership among: March of Dimes chapter,
health department, clinic/hospital, and the
community.
• Includes three critical elements: clinical
interventions, provider/patient education, and
community awareness.
• Efforts are focused on results and include process
and pregnancy outcome measures.
Houston Goals
• Reduce the singleton preterm birth rate by 12% by 2014 in
HBWW sites.
• Reduce elective inductions and cesarean sections conducted
prior to 39 weeks gestation.
• Measure positive change in provider knowledge, attitudes, and
behaviors regarding elective procedures and the management
of preterm birth.
• Measure positive change in consumer knowledge, attitudes,
and behaviors regarding preterm birth and elective
procedures.
• Increase patient entry into prenatal care in the first
trimester of pregnancy.
Increasing entry in to first
trimester prenatal care in
Harris County
What are we going to do?
March of Dimes
IMPACT Collaborative
Births with Prenatal Care in the first Trimester
Harris County 2005 - 2010
80
73
70 69
69
70
66
69
67
68
65 64
60
60
56
Percentage of births
52
55
54 54
52
55
50
50
49
51
50
50
47
46 46 47 47
40
30
20
10
0
total
White
2005
Black
2006
2007
2008
Hispanic
2009
2010
Other
66
63
Go Before You
Show Community
Campaign
Early Entry into Prenatal Care
March of Dimes Healthy Babies are Worth the
Wait, IMPACT Collaborative, and United Way
2-1-1 Helpline have partnered together to
deliver a community wide message regarding
the importance of early prenatal care.
Initiative Goal
Increase the percentage of births
receiving care in the first trimester in
Harris County by 7% one year after
campaign launch.
Go Before You Show Campaign
“Go Before You Show” (GBYS) is a
public education effort aimed at
increasing knowledge about the
importance of early prenatal care.
Deliver a community wide message
regarding the early and consistent
prenatal care.
Our Message
If you’re pregnant or think you might be, then
“Go Before You Show”. Go see a healthcare
provider for your first prenatal care
appointment.
– Prenatal care is the care you get while you’re
pregnant.
– Early and regular prenatal care can increase your
chances of a safe pregnancy and healthy baby.
– Dial 2-1-1 for free information and referral
assistance.
Campaign Strategies
• Campaign Launch & Community Partners
• Public Service Announcements
• Posters
• Flyers
• Referral cards
• Provider education
• 2-1-1 data
Campaign Launch
• April 10
• Approximately 80 attendees
• Provider and Patient Perspectives
Community Partners
Asian American Health Coalition,
HOPE Clinic
Baylor Teen Health Clinic
City of Houston WIC
Clinica Hispana
Communities in Schools - HCC
Communities in Schools - Worthing
ECHOS
Fort Bend ISD - Richmond
Fort Bend ISD - Sugarland
Good Neighbor Healthcare Center
Harris Health System
Harris Health System
- OB Clinic LBJ
Harris Health System
– Casas de Amigos
HCPHES-Nutrition & WIC Services
Legacy Community Health Services
Memorial Hermann Southwest
Planned Parenthood
Prematurity Watch - Circle of Care
The Council on Alcohol and Drugs
Houston
The Great Physician RX
YMCA Success by Six
Maximus
Texas Children's Health Plan
The Center at Greenspoint
Poster and Flyer
Referral Card
United Way 211 Helpline
“Catch phrases” or “key” words (other than “prenatal care”)
that may signal that the caller may be pregnant and need
prenatal care referrals.
– Pregnant
– Having a baby
– Expecting
– Pregnancy test
Example 1: “It’s important to take very good care of yourself
so that both you and your baby are healthy. Taking good
care of yourself includes seeing a healthcare provider for
prenatal care. Have you seen a healthcare provider for this
pregnancy?”
United Way 2-1-1 Helpline Data
• Monthly demographic report
•
•
•
•
•
Age
Language Preference
Ethnicity
Zip Code
Referral Agencies Provided
• Cross check list of zip codes for referrals with partner
service areas for gaps
Become a Community Partner!
Become a “Go Before You Show”
(GBYS) campaign community partner.
Reach out to individuals and agencies
and spread the word about the
importance of early prenatal care.
Become a Community Partner!
Assist with public education.
Connect the campaign with
opportunities to educate. i.e. PSAs
Assist with provider education.
Connect the campaign with clinics
and providers to bring on board as
partners or educate.
Thank you!
For more information contact
Kimberly Seals, March of Dimes, Healthy Babies are Worth
the Wait Coordinator
713-964-5437 or [email protected]
June Hanke, Harris Health System, Strategic Analyst
713-566-6516 or [email protected]
Hallee Winnie, March of Dimes, Director of Program
Services Public Health Region 6
713-964-5408 or [email protected]