“SUSTAINABILITY IS NO
LONGER A QUESTION
OF TREND... FROM THE
CURRENT GENERATION
ONWARD IT IS, AND WILL
CONTINUE TO BE, AN
ELEMENTAL STITCH IN
THE FABRIC OF OUR LIFE.”
SO WROTE DAVIDE BOLLATI – CHAIRMAN AND OWNER OF DAVINES – IN
THE FOREWARD TO ECO SALON, A BOOK DAVINES PUBLISHED IN 2012 THAT
PROFILED TWENTY SALONS WHO TRULY EMBODY SUSTAINABILITY.
THE ECO SALON GUIDE OFFERS A RICH SUMMARY OF SOME OF THE MORE
UNIQUE LESSONS WE LEARNED FROM THESE TWENTY PIONEERING SALONS,
ALONG WITH OTHER CORE ECO-TIPS. ENJOY AND PUT IT TO GOOD USE.
ECO SALON GUIDE
REDUCE, REUSE, RECYCLE
Here is a collection of tips that will help your salon follow these three golden goals.
1
USE RENEWABLE ENERGY. ASK YOUR LOCAL UTILITIES/ENERGY
COMPANY.
2
USE LOW-ENERGY LIGHTING BY CHOOSING LIGHT BULBS MARKED
CFL. THEY LAST 10 TIMES LONGER AND USE 66% LESS ENERGY THAN
INCANDESCENT BULBS.
3
REMEMBER TO CLEAN YOUR SALON’S WINDOWS. MAKE THE MOST
OF THE NATURAL LIGHT AND REDUCE YOUR ELECTRICITY BILL TO
A MINIMUM BY KEEPING THE SALON’S WINDOWS CLEAN. NATURAL
LIGHT IS ALSO IDEAL FOR READING YOUR CLIENT’S COLOUR.
4
IF POSSIBLE, INSTALL SOLAR PANELS TO PRODUCE YOUR OWN
ENERGY.
5
INSTALL AUTOMATIC SYSTEMS TO CONTROL THE TEMPERATURE
IN THE SALON.
6
EQUIP YOUR SALON WITH RECYCLING BINS FOR PAPER, PLASTICS,
GLASS AND HAIR COLOURING TUBES, FOILS FOR MECHES.
7
AVOID USING THROW AWAY ITEMS. BUYING ITEMS MADE TO LAST
IS ONE OF THE SIMPLEST WAYS TO CUT DOWN ON WASTE AND TO
SAVE THE ENERGY REQUIRED TO DISPOSE OF THEM.
8
ENCOURAGE REUSING BOTTLES FROM SHAMPOO AND OTHER
RETAIL PRODUCTS WITH SPECIAL REFILL PROGRAMMES.
9
OFFER RECYCLING DISCOUNTS. FOR EXAMPLE, FOR EVERY
CONTAINER BROUGHT BACK TO THE SALON APPLY A DISCOUNT
TO YOUR CLIENT’S NEXT PRODUCT PURCHASE.
10
LOOK INTO ORGANIZATIONS THAT ALLOW YOU TO DONATE HAIR
FOR ENVIRONMENTAL CLEAN-UP PROJECTS.
11
IF POSSIBLE, CONSIDER USING AS MANY RECYCLED OR REPURPOSED
MATERIALS AS POSSIBLE FOR FURNITURE AND DECOR, ESPECIALLY
IF YOU CAN SUPPORT LOCAL COMPANIES.
12
USE GLOVES AS MANY TIMES AS POSSIBLE BEFORE DISPOSING OF
THEM.
13
RECOMMEND TO YOUR CLIENTS PURCHASING 1000ML PRODUCTS
TO REFILL SMALLER SIZES.
14. REUSE DAVINES/ESSENTIAL
HAIRCARE CONTAINERS AS
PLANT HOLDERS.
PAPER & WATER & PLANTS
So many sustainable actions are based on using and/or saving these three things.
1
ALWAYS TURN OFF THE TAP WHEN YOU MASSAGING IN PRODUCTS
DURING A HAIR WASH.
2
INSTEAD OF OFFERING CLIENTS BOTTLED WATER, INVEST IN A
WATER PURIFICATION SYSTEM THAT CONNECTS DIRECTLY TO
THE PIPES UNDER YOUR SALON’S KITCHEN SINK AND PURIFIES TAP
WATER.
3
WASH LINENS IN COLD WATER. USING YOUR WASHING-MACHINE’S
COLD-WATER PROGRAMME AVOIDS PRODUCING LARGE
QUANTITIES OF CO2.
4
LEARN ABOUT NEW TECHNOLOGIES. LOW CONSUMPTION FLUSH
TOILETS, DUAL FLUSH SYSTEMS, HIGH ENERGY-EFFICIENCY
WASHING MACHINES AND DISHWASHERS AND TAP AERATORS ARE
ALL WAYS TO SAVE WATER.
5
INVITE CLIENTS TO REUSE YOUR SHOPPING BAGS, OFFERING A
DISCOUNT ON FUTURE PURCHASES IF THEY RETURN WITH THE
SAME BAG.
6
SAY GOODBYE TO PAPER INVITATIONS AND FLYERS AND JUST USE
EMAIL AND SOCIAL MEDIA.
7
PRODUCE OXYGEN: USE SOME POTTED PLANTS IN YOUR SALON.
THE OXYGEN PRODUCED BY GREEN PLANTS BALANCES OUT C02
EMISSIONS.
8
GET CLOSER TO NATURE! WITH JUST A LITTLE SPACE (INDOORS OR
OUTDOORS) YOU CAN CREATE AN ORGANIC HERB GARDEN. USE
THE HERBS TO MAKE YOUR OWN TEAS OR HERBAL WATER FOR
YOUR CLIENTS.
9
IF YOU HAVE THE ACCESS, A ROOF GARDEN WILL PROVIDE
NATURAL INSULATION FOR YOUR SALON AND A GREAT SOURCE
OF HERBS AND VEGETABLES FOR YOUR CLIENTS AND STAFF.
10
CLEAN WITH ECO-FRIENDLY PRODUCTS. THIS WILL REDUCE
WATER POLLUTION.
11
FIX LEAKING TAPS. SIMPLE PLUMBING MAINTENANCE IS PROBABLY
THE CHEAPEST AND EASIEST WAY TO SAVE MONEY.
12
ONLY USE YOUR WASHING MACHINE WHEN IT’S FULL.
13
TRAIN YOUR STAFF ABOUT SUSTAINABILITY THROUGH MONTHLY
MEETINGS.
14. COLLECT RAINWATER
TO WATER PLANTS.
IN THE FOLLOWING FEW
PAGES WE’RE PLEASED
TO SHARE TIPS FROM SIX
SALONS WHO HAVE TAKEN
A VERY CREATIVE AND
DYNAMIC APPROACH TO
SALON SUSTAINABILITY.
THEIR WEBSITES ARE
INCLUDED IF YOU ARE
CURIOUS TO LEARN MORE.
ECO CHIC EVENINGS
CREATIVE RECYCLING
As told by Egidia Bonomini, owner of Bonomini in Bristol, UK
As told by Jennifer Borneman, owner of Bottega in Raleigh, North Carolina, USA
“We organise eco-chic evenings once a month and ask
our clients to bring along any clothes or accessories
that they don’t use any more, and swap them with their
clients. You come in with something old and go out with
something new – free shopping!”
“Our shop was constructed with materials from the local
Habitat for Humanity. Bottega is an example of how we
can recyle and create something artistic and profitable at
the same time ... Local farmers use our cut hair to create
compost and prevent deer from damaging their crops.”
www.bonominihair.co.uk
www.bottegahair.com
ETHICS & ESTHETICS
CONSUMER INCENTIVES
As told by Tone Frayne, owner of Hope Hair in Oslo, Norway
As told by Jamie Bushman, owner of The Circle Salon in Chicago, USA
“The reception, retail corner and multi-use
‘cottage’ are all made of recycled teak from Norwegian
navy ships. The wardrobe is made of birch wood, so
coats and hats create interesting shape games with the
branches. Even the wastepaper baskets are in recyled
rubber from old tyres.”
“We don’t give customers paper bags – we encourage
them to use the Davines shopping bag, offering them a
10% discount on future purchases if they return with the
same bag.”
www.hopehair.no
www.thecirclesalon.com
LEAVE THE CAR AT HOME
THERE’S AN APP FOR THAT
As told by the ex-owner of Arabella in Portland, Oregon, USA
As told by Bethany Magliacane, owner of Laboratorie in Baltimore, Maryland, USA
“We encourage customers not to use their cars by offering
a 10% discount if they come to the salon by bus, bike or
on foot.”
“Every workstation has an iPad that activates an app
synchronized with our salon software to visualize the
stylist’s file being worked on, so there is no need to print
it. During the first year, the system enabled us to use only
one 500-sheet ream of paper.”
www.arabellasalon.com
www.laboratoriehair.com
ECO SALON CHECKLIST
Instead of offering clients bottled water,
invest in a water purification system that
connectS directly to the pipes under your
salon’s kitchen sink and purifies tap water.
Keeping track of your evolution as an eco salon can be dizzying. This checklist will help.
Use renewable energy. Ask your local
utilities/energy company.
Encourage reusing bottles from shampoo
and other retail products with special refill
programmes.
Wash linens in cold water. using your
washing-machine’s cold-water programme
avoids producing large quantities of CO2.
Offer recycling discounts. For example,
for every container brought back to the
salon apply a discount to your client’s next
product purchase.
Learn about new
technologies. low
consumption flush toilets, dual flush
systems, high energy-efficiency washing
machines and dishwashers and tap aerators
are all ways to save water.
Look into organizations that allow you to
donate hair for environmental clean-up
projects.
Invite clients to reuse your shopping bags,
offering a discount on future purchases if
they return with the same bag.
Say goodbye to paper invitations and flyers
and just use email and social media.
If possible, install solar panels to produce
your own energy.
If possible, consider using as many recycled
or repurposed materials as possible for
furniture and decor, especially if you can
support local companies.
Install automatic systems to control the
temperature in the salon.
Use gloves as many times as possible before
disposing of them.
Equip your salon with recycling bins for
paper, plastics, glass and hair colouring
tubes, foils for meches.
Recommend to your clients purchasing
1000ml products to refill smaller sizes.
Use low-energy lighting by choosing
light bulbs marked CFL. They last 10
times longer and use 66% less energy than
incandescent bulbs.
Remember to clean your salon’s windows.
Make the most of the natural light and
reduce your electricity bill to a minimum by
keeping the salon’s windows clean. Natural
light is also ideal for reading your client’s
colour.
Avoid using throw away items. Buying
items made to last is one of the simplest
ways to cut down on waste and to save the
energy required to dispose of them.
Reuse Davines / Essential
containers as plant holders.
Haircare
Always turn off the tap when you massaging
in products during a hair wash.
Produce oxygen: use some potted plants
in your salon. The oxygen produced by
green plants balances out carbon dioxide
emissions
Get closer to Nature! With just a little space
(indoors and outdoors) you can create an
organic herb garden. Use the herbs to make
your own teas or herbal water for your
clients.
If you have the access, a roof garden will
provide natural insulation for your salon
and a great source of herbs and vegetables
for your clients and staff.
Clean with eco-friendly products. This will
reduce water pollution.
Fix leaking taps. Simple plumbing
maintenance is probably the cheapest and
easiest way to save money.
Only use your washing machine when it’s
full.
Train your staff about consumption
through monthly meetings.
Collect rainwater to water plants.
Inspire customers not to use their cars by
offering a discount if they come to the salon
by bus, bike or on foot.
Encourage clients to us a Davines shopping
bag, offering them a discount on future
purchases if they return with the same bag.
Are you fashion-minded? Try organizing
eco-chic evenings periodically and ask your
clients to bring any clothes or accessories
that they don’t use any more to swap with
other clients. Free shopping!
Use an iPad at each workstation to manage
client appointments and other information.
It’s more efficient and will save a lot of
paper.
www.davines.com facebook.com/davinesofficial