Blaine, MN owned by
Claudine Moon & Laurie Vork
Multi-Unit Owners
EDIBLE ARRANGEMENTS ® FRANCHISE OPPORTUNITIES
2014
The Freshest Name in Franchising
Edible Arrangements® is the #1 name in fresh fruit arrangements, gifts, and treats.
Owning an Edible Arrangements® business is an opportunity for ambitious entrepreneurs
to capitalize on a growing market.
$1,537,349
1,200+
locations around
the world
average gross sales from
multi-unit owners who own
3 stores1
11
countries plus USA
where Edible Arrangements®
Businesses are
located
1
National TV
and online
marketing
muscle
82%
Total Brand
Awareness
in the Gift Category 2
MULTIPLE
PROFIT
CENTERS
15 years
PURCHASINg
CLOUT
that only an established,
expanding brand can deliver
your local store +
e-commerce
proven
operational
experience
Get Well Bouquet TM
with Dipped Strawberries TM
1
2
Figures reflect combined average gross sales during 2013 calendar year for 57 franchisees that owned 3
Edible Arrangements® Businesses as of December 31, 2013 as published in Item 19 of our May 2014 Franchise
Disclosure Document. Of these 57 Businesses, 24 (42%) had higher gross sales. A new franchisee’s results
may differ from the represented performance. There is no assurance that you will do as well, and you must
accept that risk.
In the United States. Source: Consumer Survey, November 2011.
2
a leader in global franchising
Owning an Edible Arrangements® business is a unique opportunity to join an organization unlike any
other. With opportunities in markets around the world, you can join the hundreds of entrepreneurs who
own an Edible Arrangements® business and WOW! guests every day.
Own an Edible Arrangements® business and Discover Sweet Success .
TM
Edible Arrangements
Beijing, China
3
We had a lot of franchise
experience, but we had to find
something reasonable, as far as
cost. It was also important that it
wasn’t a flash in the pan that
would disappear in a few years.
Ron & Lori Taylor
Multi-Unit Owners
7-Store Enterprise in OH, PA & WV
4
DISCOVER SWEET SUCCESSTM
Owning an Edible Arrangements® business is a healthy opportunity for ambitious
entrepreneurs. Here are the top five reasons why owning an Edible Arrangements®
business will help you Discover Sweet Success .
TM
Entrepreneurship
Support
Owning an Edible Arrangements®
business means having the support
from an experienced team who is
dedicated to your success. From
a robust marketing toolkit to
outstanding technology support,
Edible Arrangements provides you with
the tools, training, and guidance you
need to run your store.
Edible Arrangements is rooted in
entrepreneurship. With almost
700 franchisees and
1,200+ stores around the world,
entrepreneurs just like you have
grown a healthy business with
Edible Arrangements.
wow
After 15 years and millions
of transactions, Edible Arrangements
is still WOWing guests around the world.
Owning an Edible Arrangements®
business is an opportunity to sell
a line of unique products that
are truly amazing.
We are looking for aspiring and seasoned
entrepreneurs to capitalize on a growing market.
Own an Edible Arrangements® business and
Discover Sweet Success .
TM
5
Timeless
Execution
Opening an Edible Arrangements®
business is a streamlined process.
From application to opening day,
you are five steps away from
opening your business and
launching your future.
Thank You Chocolate
Dipped FruitTM Box
As an Edible Arrangements®
business owner, you will join a
category leader. Fresh food,
healthy eating, and products
that amaze will
always be in demand.
Contact us at
1-888-727-4258 or visit
edible.com/franchise
to learn about franchise
opportunities in your area.
6
Everyone loves
Edible Arrangements, it has
a good name and it’s a healthy
alternative. We have a lot of people
here who are health oriented,
discriminating consumers.
Jennifer Palma
Multi-Unit Owner
4-Store Enterprise in FL
7
Our Unique Product Line
We are The “Fruit Experts®!”
No one has been creating fresh fruit arrangements longer or better than we have.
Our product lines are all handmade from fresh fruit.
Fresh Fruit Arrangements
Our arrangements are unique, handcrafted, and made
fresh to order from whole fruit!
REAL CHOCOLATE DIPPED FRUIT
TM
Our fresh fruit is dipped in gourmet semi-sweet or white chocolate
and topped with a variety of toppings like nuts or coconut!
Fresh Fruit Beverages
Our smoothies, lemonades, and juices are made from 100% fresh cut fruit
and fresh squeezed juice, and then naturally sweetened with agave!
Fresh Fruit Salads & Parfaits
Guests can create their own with a choice of fresh cut fruits
and delectable toppings. Fresh to order from whole fruit!
8
...I’ve learned so much being a
part of this system. It’s growing,
and really gives me confidence.
It’s a business that’s worthy of
my long-term dedication.
Jack Jianyi Wang
Beijing, China
9
store concepts
Traditional retail locations and our new Edible To Go® locations are available in your market.
Edible To Go ®
Louisville, KY owned by
Amanda & Ben Hiner
Multi-Unit Owners
Traditional Retail
Canton, MA owned by
Arthur Romanov & Irine Salgan
Multi-Unit Owners
10
Site Criteria
A total of 1,100 to 1,300 square feet is ideal for your traditional retail location. The space must have
a minimum frontage of 15 ½ square feet. Larger or smaller stores may be acceptable depending
on rental costs and the store’s layout configuration. A traditional retail storefront with ample
window fenestration is required.
Specific criteria you should consider when conducting a new traditional retail site search include:
1
Foot Traffic
A high volume of foot traffic is an essential aspect of a
successful Edible Arrangements® store.
2
Destination
Strong sites will be logistically located in established,
high traffic, major retail areas.
3
Co-Tenants
Edible Arrangements® stores benefit from being located next to other
businesses or attractions that have significant draw of customers
who fit our target demographic.
Examples of other desirable businesses or attractions include:
F ull service restaurants, coffee shops, and sandwich shops
Fitness centers or gyms
Grocery supermarkets
Department stores or women-oriented specialty shops
Big box stores
Public transportation centers or thoroughfares
4
Accessibility
& Visibility
5
Vehicular
The most attractive sites are typically located at signalized
Traffic intersections along major retail thoroughfares.
6
Signage
7
Rent
$2,500 – $8,000, depending on geographic location.
Requirements
T he proposed store should be easily accessible and visible
from the primary road and parking area servicing it.
As effective free marketing – the more the better!
*Site requirements for Edible To Go® locations are different. This information appears in Item 7 of our Franchise Disclosure Document issued in May 2014. You should
review that Franchise Disclosure Document for a full discussion of this and other information.
11
Being in sales my
whole life, it’s nice when
you have a product that sells
itself. I can honestly say that the
Edible Arrangements® brand
has that... this is something you can
present in front of someone, and
they’re instantly drawn to it.
Chris & Melissa Adams
Multi-Unit Owners
2-Store Enterprise in GA
12
Financial Requirements
A detailed breakdown of your initial investment for your first traditional retail location:
Initial Franchise Fee
$30,000
Real Estate/Rent (1 month)
$2,500-$8,000
Security Deposit (1 month)
$2,500-$8,000
Build-Out$30,000-$80,000
Equipment, Including Computers
$55,387-$74,588
Signage$3,700-$7,400
Printing & Graphics
$2,079-$2,868
Delivery Vehicle Deposit
$1,000-$1,500
Opening Inventory
$14,933-$17,228
Grand Opening Marketing
$10,000
Training Expenses (For All Attendees)
$1,900
Insurance (1 Month)
$1,500-$3,000
Miscellaneous Opening Costs
$1,500-$2,500
Additional Funds – 3 Months
$10,000-$30,000
Total Estimated Initial Investment
for a Traditional Retail Location
$155,999— $276,984
Total Estimated Initial Investment
for an Edible To Go® Location*
$168,095— $261,395
*This information appears in Item 7 of our Franchise Disclosure Document issued in May 2014. You should review that Franchise Disclosure Document for a full
discussion of this and other information.
13
With corporate, we don’t feel like
a number—these are people who actually care,
and are doing all the right things
to make sure we’re happy as owners.
It actually feels like a family business
that happens to have grown.
Haitham Mansour & Hamsa Arminan
Multi-Unit Owners
2-Store Enterprise in Calgary, Alberta, Canada
14
Join Our Story
We are looking for motivated entrepreneurs who are ready to capitalize on a growing
market. Whether you are an aspiring or seasoned entrepreneur, we invite you to join our
story and Discover Sweet Success .
TM
We are looking for someone:
with
Minimum
$250,000
net worth
with
Minimum
$80,000
liquidity
with
Business
experience that
translates to
running your
own store
who is
Ready to be
a category
leader
The perfect candidate possesses:
Entrepreneurial spirit
Financial management skills
Managerial experience
Motivation and a strong desire to succeed
Willingness to follow a proven system
The ability to personally devote the time and effort necessary to build,
manage, and supervise an Edible Arrangements® store or enterprise.
Are you prepared to join an established brand and make the most of the opportunity
in your market? Join our story and Discover Sweet Success .
TM
15
TM
The Hero’s Welcome Program helps veterans become Edible Arrangements®
franchisees. Initiatives for veterans include specialized training, a franchise
fee discount, and mentoring from existing Edible Arrangements® franchisees
who are also veterans. In addition, we’ve set a goal of providing job opportunities
and a career path for an additional 1,000 veterans throughout our franchise
locations nationwide!
The strength of the brand
cannot be denied. We’ve had a poor
economy for the past five years, and
yet the company has grown, and so
have I. Is it me, or is it the brand?
I say it’s a combination of both.
Maurice Welton
Multi-Unit Owner
5-Store Enterprise in TX
16
Get Started
Opening an Edible Arrangements® business is a streamlined process. From application to
opening day, you are five steps away from opening your business and launching your future.
Step
1
Introduction and Initial Research
Fill out an application.
Review the Franchise Disclosure Document.
Step
2
Complete Due Dilligence
Talk to existing franchisees.
Write your business plan.
Secure own financing for your business.
Attend a Discovery Day event at our corporate office in
Connecticut to meet our senior executives and gain a
better understanding of our brand.
Step
3
Final Approval and Launch
E xecute a Franchise Agreement with Edible Arrangements
International, LLC.
Step
4
Find the Right Real Estate
W
ork with our real estate team to help you find the
right real estate in your market.
Negotiate and finalize your lease for the space.
Step
5
Build, Train, and Open
Build your store.
Create your grand opening plan.
Graduate from the two-week Edible® University at our corporate offices in Connecticut.
Open and conduct your grand opening event.
17
Join Us
We are looking for aspiring and seasoned entrepreneurs to capitalize on a growing market.
Own an Edible Arrangements® Business and Discover Sweet Success .
TM
Contact us at 1-888-727-4258 or visit edible.com/franchise to learn about franchise
opportunities in your area.
Larry Greenberg
Multi-Unit Owner
9-Store Enterprise in CA
18
1-888-727-4258
• edible.com/franchise • [email protected]
Edible Arrangements International, LLC 95 Barnes Road, Wallingford, Connecticut 06492
© 2014 Edible Arrangements, LLC
Edible Arrangements®, Edible®, the Fruit Basket Design Logo and other marks noted are trademarks of Edible Arrangements, LLC.
©2014 Edible Arrangements, LLC. All rights reserved. This is not an offering to purchase a franchise. Offerings are made by Franchise
Disclosure Document only. Edible Arrangements International, LLC. 95 Barnes Road, Wallingford, CT 06492. MN File No. F-4928