Produced by the Northwest Marine Trade Association
CENTURYLINK FIELD EVENT CENTER AND SOUTH LAKE UNION
THE LARGEST BOAT SHOW ON THE WEST COAST
SEATTLE BOAT SHOW
JANUARY 29 –FEBRUARY 6, 2016
The Seattle Boat Show
turns 69 in 2016! Since we
opened our doors over six
decades ago, we have grown
to become the largest boat
show on the West Coast.
Proudly produced by the
Northwest Marine Trade
Association (NMTA), we
look forward to making our
69th show our best yet.
For more information contact Molli Moss, [email protected]
BENEFITS OF SPONSORSHIP
WHY CHOOSE SPONSORSHIP?
• Directly connect with an engaged audience
• Activate marketing initiatives
• Showcase your products or services to increase sales
• Strengthen your brand by partnering with a reputable event
• Show your support of recreational boating in the Pacific NW
• Lead generation
• Reach an active and social audience
• Host private functions or company trainings
ABOUT THE SEATTLE BOAT SHOW
UNIQUE FEATURES
• Indoors and In-Water
• Over 225 Free Seminars
• Lounge
• Dedicated Youth Area
• Live Music
• Beer and Wine Tasting Nights
• Exhibitor Party
• Demonstrations
• Daily Giveaways and Contests
VARIETY
From paddleboards to sailboats, trawlers to superyachts and everything in between, we’ve got it
all! The Seattle Boat Show also showcases accessories, boating travel info, apparel, recreational
fishing, insurance and financing options, service and repair, electronics, marinas and gifts.
A FESTIVAL EXPERIENCE
We want guests at our show to have fun! We strive to provide an enjoyable, family-friendly
environment to keep guests at the event and engaging with our sponsors longer. Live music, kids
activities, great food and ever-changing promotions provide a festival experience that Seattle Boat
Show attendees will want to tell their friends about.
ABOUT OUR ATTENDEES
• Average Attendance: 53,511
• 39% Female
• 61% Male
• Average Married
• 80%
• Average Household with Children under 18
• 29%
• Average Age of Attendees:
• 48
• Four-Year Degree or Higher
• 73%
• Approx. Total Household Income:
$49,999 & Under = 20%
$50,000 - $74,999 = 11%
$75,000 - $99,999 = 17%
$100,000 - $149,999 = 24%
$150,000 - $199,999 = 14%
$200,000 & Up = 14%
THE #1 REASON ATTENDEES COME TO THE SEATTLE BOAT SHOW:
“TO SHOP FOR BOATING ACCESSORIES”
*Demographic information collected from 2015 Seattle Boat Show attendee survey.
MARKETING STATISTICS
The Seattle Boat Show media buy exceeded $300,000 in 2015. The online statistics listed
here reflect our promotional campaign from Dec. 1, 2014 – Jan. 31, 2015.
WEBSITE
EMAIL
80,137 Unique Visitors
402,253 Page Views
3:15 Avg. Time Spent on Site
46,020 Subscribers
8 Eblasts Sent
COLLATERAL
35,000 Souvenir Programs
1,500 Posters
37,000 Direct Mail
SOCIAL MEDIA
10,000 Facebook Fans
5,500 Twitter Followers
MARKETING STATISTICS CONT.
RADIO
TV
PRINT
NEWSPAPER
PRINT
MAGAZINES
DIGITAL For more information on Digital
Marketing, contact Molli Moss,
[email protected]
Not all media outlets listed here. Full media list available upon request.
SPONSORSHIP OPPORTUNITIES
The Seattle Boat Show customizes all of our sponsorship packages. We want to help you
meet your marketing objectives. Packages can include any of the following benefits:
NAMING RIGHTS
Event and activity naming opportunities
ON-SITE PROMOTION
Display space in high-traffic areas of the show
ADVERTISING
Name and/or logo in TV, radio and print ads.
NEW for 2015/2016 - Targeted digital advertising
ONLINE
Social media, email blasts, website representation
MARKETING COLLATERAL
Name/logo on posters, tickets, direct mail, etc.
HOSPITALITY
Host your clients or employee trainings on- site at the show
TESTIMONIALS
“I’ve been displaying at boat shows since 1968 and have attended shows all around
the country. The Seattle Boat Show is the destination boat show on the west coast of
the United States. Having a presence at the Seattle Boat Show is the best way to
promote a marine business in the Northwest. The Show is heads and tails above the
rest and I have been to them all.”
- Bruce Hedrick, Northwest Yachting Magazine
“Allstate Insurance Company is a proud sponsor of the Seattle International Boat
Show. As a first - time sponsor in 2012, the NMTA played a valuable role as a strategic
partner. They translated our business goals into the creative execution that netted us
fantastic results. The staff was phenomenal in making the show a blockbuster success
for Allstate.”
- Erick Laseca, Allstate Insurance Company
“Over the past few years, the Seattle Boat Show team has done a good job of tailoring
to our needs as a presenting partner. No request was out of question and usually could
be accommodated within the current budget and resources available. We have
enjoyed our partnership.”
- Washington State Parks Boating Program
SPONSORSHIP INVENTORY
PRESENTING SPONSOR
The Seattle Boat Show is the largest boat show on
the West Coast. This is your opportunity to align
your brand with all marketing of the event.
Sponsorship includes naming rights, year-round
recognition and on-site display space.
KIDS ZONE
The Seattle Boat Show is fun for the whole family!
Our Kids Zone is a destination for youth from
toddlers to teens. Prizes, hands-on activities and
entertainment are featured. Sponsorship includes
naming rights and on-site display space.
OPENING NIGHT SPONSOR
Our biggest night of the Show! We kick off the 9
day event with live music, wine tasting and plenty of
giveaways. Commemorative wine glasses, t-shirts,
and radio advertising are just some of the benefits of
this sponsorship.
EXHIBITOR PARTY SPONSOR
This is an opportunity for recognition amongst your
peers. We will host an after-hours party for all of our
400+ exhibiting companies at the Verizon Lounge.
Opportunity limited to just two sponsors.
SEMINARS SPONSOR
LANYARD SPONSOR
High-visibility for all 9 days of the show. Each
employee of exhibiting companies must wear a
badge at all times. Provide your own lanyards or we
will have them made for you.
LOUNGE SPONSOR
The best view at the show! Our Boaters Lounge is
open each day of the show and overlooks all of the
action. Naming rights, on-site signage and display
space included.
BOOTH SPONSOR
Your booth sponsorship helps to drive attendees to
your on-site display with website recognition, and a
program ad and signage.
AUTO SPONSOR
Exclusive sponsorship that includes on-site display
space throughout the show. This opportunity is
limited to just one sponsor each year.
CUSTOMIZE
We want to hear from you! What ideas do you
have? Let’s see what we can work out together.
WOMEN’S DAY SPONSOR
Ladies enter for free on Monday. Giveaways and
seminars just for women make this event one not to
miss. Sponsorship includes recognition through
our media partner, KOMO-TV, Channel 4.
CONTACT INFORMATION
For more info or to customize a
sponsorship package, contact:
We offer more than 225 free boating and fishing
seminars throughout the show, with more than
10,000 participating guests. This is a great way
for us to collect leads for you.
Molli Moss EventProducers
[email protected]
425.420.1684