FORIMMEDIATERELEASE
MediaContact:JeannieAshford
HarrisonEdwardsPR/914-242-0010
[email protected]
Dr.NoraO’Brien,formerDirectorofBurkeRehabilitationatUnitedHebrew,
NamedExecutiveDirectorofWillowTowersAssistedLivinginNewRochelle
Dr.O’Brien’sGoalistoHelpIndividualsPreserveTheirIndependenceandLive
LifetotheFullest
(NewRochelle,NY–September,25,2015)...NoraO’Brien,PT,DPT,hasbeennamedExecutive
DirectorofWillowTowersAssistedLiving,theaward-winningnot-for-profitassistedliving
residencethatisanintegralpartoftheUnitedHebrew“CampusofComprehensiveCare”in
NewRochelle,NewYork.Dr.O’Brien,whoholdsaDPTinphysicaltherapy,servedasDirector
ofBurkeRehabilitationatUnitedHebrewfornineyears,andasaphysicaltherapistatBurke
RehabilitationHospitalfor21years.Dr.O’Brienhasworkedcloselywithseniorpopulations,
bothasanadministratorandaclinician,somethingshesaysshehasenjoyedtremendously.
Dr.O’BriensayssherelisheshernewrolebecausesheviewsWillowTowersasa“life-saver.”
“Ihaveseennewresidents,whocametoWillowTowersafterfeelingisolatedintheirhomes,
regaintheirenergyandzestforlife.Weprovidethemwiththenecessitiestheycannotget
whenlivingalone:socialization,connectionstootherpeople,andimprovednutritionand
hydration,”shesays.“Theyreallybegintothrive.”
RitaMabli,PresidentandCEOofUnitedHebrew,hashighregardforMs.O’Brien.“Norahas
beencommittedtoimprovingthelifestylesforseniorsthroughoutherprofessionalcareer,”
Ms.Mabliexplains.“Sheisaninnovatorwhocontinuallyseekswaystohelppeoplelivelifeto
thefullest.Residentsloveher,andherstaffisdevotedtoherphilosophy,whichistohelp
residentsremainindependentaslongaspossible,andtoenjoythehighestqualityoflife.”
AginginPlaceatWillowTowers
Dr.O’BriennotesthatWillowTowers,locatedonthe7.5-acreUnitedHebrewcampusthat
overlookstheLongIslandSound,hasservicesthatallowresidentstoageinplace.“Willow
TowerswasthefirstassistedlivingresidenceinWestchesterCountytoobtaintriplelicensure
United Hebrew Names Dr. Nora O’Brien Executive Director of Willow Towers
fromNewYorkState,”shepointsout.“WearelicensedtooperateasanAssistedLiving
Residence(ALR),anEnhancedAssistedLivingResidence(EALR)forpeoplewithextrahealth
needs,andaSpecialNeedsAssistedLivingResidence,forpersonslivingwithdementia.What
thatmeansisthatyoucanliveatWillowsTowerforaverylongtime,evenifyoubecome
frail,withouthavingtomovetoaskillednursingfacility.”
WillowTowerscontains126apartments,rangingfromstudiostotwo-bedroomsuites,and
maintainsacommunityofupto150residents.ThirtyresidentsliveinthesecurePhoenix
MemoryCareNeighborhood,themostadvancedmemory-impairmentsupportedcommunity
oncampus.Forpeoplelivingwithlessseverememoryimpairment,theGriffinProgramoffers
half-dayorfull-daysupervisedactivitiessoresidentscancontinuetoliveintheirWillow
Towersapartments.
“WillowTowersprovidesanextendedfamilytothosewhoareenteringanewchapterintheir
lives,”Dr.O’Briensays.“Beautifulrelationshipsaredevelopednotonlywithfellowresidents,
butwithouramazingstaff.”Shepointsoutthatthenon-denominationalWillowTowers
operatesclosetocapacity,andencouragesinterestedresidentsandfamiliestovisitthe
facilityandplanaheadtoavoidmakingdecisionsduringatimeofcrisis.
Dr.O’Brien,aresidentofNewRochelle,earnedabachelorofscienceinphysicaltherapyat
NewYorkUniversity,andadoctorateinphysicaltherapyfromDominicanCollegeofBlauvelt.
InadditiontoherworkatUnitedHebrew,Dr.O’Brienhasservedasanadjunctfaculty
memberatNewYorkMedicalCollegeandasaconsultantforHospiceandPalliativeCareof
Westchester.
Formoreinformation,thepublicisinvitedtocallWillowTowersat(914)636-6565orvisit
www.willowtowers.com.
AboutWillowTowers
WillowTowers,TheBeverlyandAlfredJ.GreenPavilion,isanassistedlivingcommunityof
individualsandcoupleswhovaluetheirindependenceandwanttolivelifetothefullest.
TriplelicensedbyNewYorkStatetooperateasanAssistedLivingResidence(ALR),an
EnhancedAssistedLivingResidence(EALR),andaSpecialNeedsAssistedLivingResidence,
WillowTowerscanprovidecustomizedcaretoresidentsiftheirneedschange.ItsGriffin
Programoffershalf-dayorfull-daysupervisedactivitiesforresidentswithmildmemory
impairment,andonefloorisdevotedtothePhoenixMemoryCareNeighborhood,which
allowsresidentstoliveinasecurememory-impairedsupportedcommunity.WillowTowersis
locatedonUnitedHebrew’scampusofcomprehensivecareinNewRochelle,givingresidents
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United Hebrew Names Dr. Nora O’Brien Executive Director of Willow Towers
accesstootherservicessuchasskillednursingandrehabilitation.Formoreinformation,call
(914)636-6565orvisitwww.willowtowers.com.
AboutUnitedHebrewofNewRochelle
UnitedHebrewofNewRochelle(www.unitedhebrewgeriatric.org)isavibrantnot-for-profit,
non-sectarian,multi-servicecampusofcomprehensivecarenestledon7.5acres.United
HebrewhasbeenservingtheWestchestermetropolitanareasince1919,andtoday,works
withmorethan1,000clientsdaily.Servicesinclude:Long-TermSkilledNursing;Burke
RehabilitationatUnitedHebrewShort-TermRehabilitation;AssistedLiving(WillowTowers
AssistedLiving,TheBeverlyandAlfredJ.GreenPavilion,andThePhoenixNeighborhoodand
GriffinProgram–MemorySupportProgramforAlzheimer’scareandRelatedDementias;)
IndependentSeniorLiving(Low-SavinSoundviewSeniorApartments);HealthatHome(AZOR
LicensedHomeHealthCare);andPrivateGeriatricCareManagementServices(RavenCare
Advocates).Formoreinformation,call(914)632-2804orvisitwww.uhgc.org.
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NOTE:Ahigh-resolutionphotographofDr.NoraO’Briencanbedownloadedhere.
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