International Day of UN Peacekeepers 2014
UN Peacekeeping: A Force for the Future
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USGs of DPKO-DFS have approved a campaign to support the 2014
UN Peacekeeping priorities of modernization and efficiency,
harnessing the global attention provided PK Day on 29 May.
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'UN Peacekeeping: A Force for Peace. A Force for Change. A Force
the Future‘ aims to build political and public support for UN
Peacekeeping operations
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Specifically to raise awareness among the:
– Peacekeeping partnership (TCCs, PCCs & FCCs, policy makers,
academics and NGOs) that:
UN Peacekeeping is modernizing, with an emphasis on innovation
(new tools and approaches) and delivering value for money;
– Broader informed public that:
Today’s peacekeeping is a vastly different operation to its original
conception. For the communities we serve, UN Peacekeepers
are a force for peace, for change and for a better future.
UN Peacekeeping: A Force for the Future
Messaging global level
– Slogan: ‘UN Peacekeeping is a force for peace. A force for change. A force for
the future.’
– UN Peacekeeping is modernizing to ensure it is a force ready for tackle today’s
and tomorrow’s peace and security challenges
– UN Peacekeepers are a force for a better future for the communities we serve
Messaging currently being developed on four priority areas:
– Prioritizing innovation and technology to tackle new challenges
Examples include ‘Innovation and technology taskforce; UUAVs; low tech eg cell phone use for protection
– New ways of working with others
Examples include partnerships with ECOWAS, ECCAS, IGAD,
– Achieving efficiency and value for money
Examples include reduction of per capita costs for peacekeepers; digging for water in Mali;
– New approaches to ensure peacekeeping is flexible and dynamic
Examples include the Force Intervention Brigade, public –private sector partnerships for field support
Messaging at a local level
– Missions and UNICs encouraged to develop messaging to support the
campaign in their markets as appropriate,
Timing
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Launch of the campaign for Peacekeepers Day 29 May
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Unlike previous themes, this marks the start of a long running
campaign (from May to October)
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Activities are still being added to the programme. We want more ideas
from missions and UNICs.
Some key moments and activities
May 22
Mid-May
Multimedia campaign launch for the
International Day of UN Peacekeepers using
the theme ‘A Force for Peace. A Force for
Change. A Force for the Future’
UN Foundation launch of the annual ‘Thank
a peacekeeper’ campaign. PAS to seek
cross promotion and tie in with ‘A Force for
Future’.
Late May
Launch of the expert panel on innovation
and technology
May 2529
Media outreach for UN Peacekeepers Day
with international and UN media outlets.
29 May
Op-ed ‘A Force for the Future’ by USG
Ladsous; including launch of USG
Huffington Post account.
29 May
USGs attend events for the International
Day of UN Peacekeepers, including guest at
the spokesperson’s noon briefing, and
photo-op at NASDAQ tower
Early
June
DPET organised panel discussion ‘Women:
a Force for the Future’
June /
July
USGs take part in Twitter and Weibo chats
with general public
August
Expert panel on technology and innovation
regional seminar
15 Sept
Media outreach for the transfer of authority
in CAR
21 Sept
International Day of Peace: PAS to seek
cross promotion of ‘A Force for the Future’
messaging, including at the Peace One
Day music concert in Goma.
Mid Sept Start of 69th General Assembly: UN
Peacekeeping to consider hosting a side
event.
Mid Sept Op-ed ‘Global contribution for global
peace’ by USG Ladsous highlighting the
contributions of Member States
(TCCs/PCCs/FCCs) to the partnership of
UN Peacekeeping.
Late Sept USGs take part in a panel discussion on
technology and peacekeeping at the Social
Good Summit.
Early
USGs invited to the UN Foundation ‘Thank
October
a Peacekeeper’ closing event, receiving
letters of thanks and participating in ‘A
Force for the Future’ themed panel
discussion.
Products and platforms
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•
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Digital-led: Website and social
media
Web content in all six languages
Social media package in
English and French
Media outreach (radio, TV, print,
digital)
Events
Partnerships
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Some examples to follow….
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•
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UN Peacekeeping website includes new photo story
application
Innovation map highlighting mission work
Video interviews on innovation
Print: DRAFT poster designs
Draft poster designs
Media outreach
• Interviews with the USGs, Mission leadership, stories
from the field
• Huffington Post blogs / Op-Eds
• UN News Centre: radio and
print interviews with individuals
in missions; wall of faces
Events and outreach
e.g. Social Good Summit, Peace One Day (Goma concert)
Partnerships e.g NASDAQ tower
What we need from you
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For the campaign
– Share mission stories that support the ideas of the campaign (can
be low tech or high tech)
– Flag the people that are behind these stories to be interviewed
– Content to go on the innovation map
(eg UNMIL mobile courts, MINUSMA robots for demining,
UNMISS waste management engineers)
– Local activities / events to support the campaign
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On PK Day (whether you use the theme or not)
– Tell us what your mission is doing
– Flag mission web or social media content to be promoted
– Send us photos of your events
Send to Public Affairs Section DPKO/DFS [email protected] and
[email protected] and Peace and Security Section DPI
[email protected]