Job Quits and Human Resource Partitioning: Evidence from the Korean TV Advertising Industry Stanislav D. Dobrev University of Wisconsin, Milwaukee Lubar School of Business Email: [email protected] Tel. 801.712.8155 Tai-Young Kim Sungkyunkwan University SKK Graduate School of Business Email: [email protected] Tel: 822-740-1514; Fax: 822-740-1503 Draft: June 2015 _________ This research was supported by the Manegold Fund at the Lubar School of Business at University of Wisconsin-Milwaukee and by the SKK Graduate School of Business at Sungkyunkwan University. We appreciate helpful comments by Ozgecan Kocak, Giacomo Negro, Olav Sorenson, Cameron Verhaal, and the participants at the organizations seminar at Korea University. Job Quits and Human Resource Partitioning: Evidence from the Korean TV Advertising Industry /abstract/ We know that the organizational makeup of an industry is relevant for the aggregate rates of employee turnover in that industry but we don’t know whether and how organizational processes at the industry level interact with individual-level predictors of job quits. Using resource partitioning as a theoretical foundation, we claim that individual preferences and job properties affect job quits differently in different organizations. Specifically, we argue that whether someone is employed in a specialist or in a generalist organization will directly affect their quit likelihood and also will modify the effects of human and social capital and of incentives on that likelihood. Analyzing data from the Korean TV advertising industry between 1980 and 1997, we model the job transitions of managers between agencies and demonstrate clear and discernible patterns for the different career staging processes that unfold in specialist and generalist organizations. 1 Introduction Employee turnover is central to the functioning of any organization and is closely tied to key strategic processes (e.g., capability development, resource allocation, conflict resolution) and outcomes (e.g., business growth, competitive positioning, and overall performance). As a complex phenomenon involving myriad related factors, the turnover process can be broken down to its basic element—the instance of a job quit by an individual employee. Given the far-reaching consequences of turnover, research interest in understanding job quits has been predictably widespread and there exists a voluminous literature on the topic reflecting multiple perspectives and disciplinary lenses. For labor economists, job quits are a function of the firm-specific human capital accumulated with one’s tenure in the organization (Becker, 1962) and of the quality of the job-person match at hiring (Jovanovic, 1979; 1984). Economic sociologists have stressed the importance of social capital that arises from actors’ positions in the structure of social relations for acquiring greater returns on the labor market. Sociologists also investigate how individuals’ socioeconomic and demographic makeup deters career progression and promotion chances due to unequal opportunities and discrimination (Correll, Benard and Paik, 2007; Fuller, 2008; Castilla, 2008; Stainback, Tomaskovic-Devey, and Skaggs, 2010). Through a different lens, organization and industrial psychologists have documented how cognition and socialization processes lead to greater organizational commitment and lower attrition (Lee and Mitchell, 1994; Weller et al., 2009). The mechanisms put forth in this vein of research often revolve around job embeddedness (Mitchell et al., 2001), job satisfaction (Hom and Kinicki, 2001; Lee et al., 2008), and the nature of interpersonal relationships at the workplace (Holtom, Mitchell and Lee, 2008). Although substantively diverse, most of these approaches provide theoretical accounts of job quits that tend to focus primarily on individual-level explanations. As a result, supply-based 2 theories of turnover dominate—we know a fair amount about how psychological, demographic and socioeconomic factors affect a person’s likelihood to quit a job, but much less about how properties of the employing firm factor in. Inroads in developing demand-side accounts of job quits have been carried largely by researchers advocating a career approach to turnover (Sorensen 2000). Shifting attention from a single to multiple jobs is motivated by the argument that individuals do not randomly move between jobs and that there is purpose and logic to the sequence of jobs that string together to comprise an individual career. Understanding this logic then can shed light on the specific reasons associated with quitting any given job within that sequence. But the career approach to turnover—by looking at an individual’s employment history over time and with multiple employers—also draws more attention to the role of the employing organizations. Because with this approach we observe variance in the employing firms for each individual, the individuallevel mechanisms tied to job quits can be compared across different organizations and the properties of these organizations can be brought to bear on the quits likelihood. Research on careers that specifically investigates the role of organizations in facilitating or deterring job quits borrows heavily from research in organization theory (Baron, 1984; Rosenfeld, 1992). For example, many studies look at the effect of organizational size on turnover dynamics, linking large size to structural differentiation and internal labor markets (Cole, 1979; Carroll and Mayer, 1986; DiPrete, 1993; Greve, 1994; Haveman and Cohen, 1994; FujiwaraGreve and Greve, 2000). Other career studies use theories of structural imprinting (Burton and Beckman 2007), organizational change and inertia (Baron, Hannan and Burton 2001), structural complexity and senescence (Dobrev and Barnett 2005; Dobrev 2012) and adapt their predictions 3 to the outcome of job cessation. Yet there is a clear disconnect between the plethora of contemporary organization theories and the paucity of organization-related mechanisms that have been adapted to careers research. We reckon that the main reason for this disconnect is that while most modern organization theories emphasize an organization’s relationship with its external environment, mostly comprised of other organizations, the careers research largely favors explanations based on the internal structural or demographic characteristics of the organization. On the other hand, research that investigates various employment outcomes as a function of the external structure of opportunity does consider the effect of aggregate organizational distributions in an industry but does not engage the individual-level mechanisms in careers research (e.g., Haveman 1995; Sørensen and Sorenson 2007). So there is a gap: research that integrates careers and organizations focuses either on internal organizational dynamics (e.g., organizational age and size) and ties them to employees’ propensities to change jobs, or on all organizations in an industry as engines of the external opportunity structure but does not tie in the purported macro mechanisms (e.g. size diversity) to individual-level effects on quit rates. We further surmise that a key limitation to applying the rich stock of organization theories to the turnover phenomenon emanates from research design limitations, namely, the requirement that organization-level data complement data on individuals and their job characteristics. Career studies that follow individuals through multiple jobs typically provide data on their employing firms. Yet, while the sample selection of the individuals changing jobs always follows some logical criterion based on occupation or geography, the employing organizations are rarely subject to any selection criterion. And this is where the disconnect between organization theories and turnover research occurs: Developing arguments about the 4 implications of organizations for turnover based on theories about the organization-environment relation also requires looking at organizations that are related to each other and share the same environment (e.g., same market or industry). In other words, further extending the crossover between organization theory and the careers literature on job quits requires a research design that tracks the job moves of the same individuals across time and space between organizations in the same market. This would allow us to bring inter-organizational dynamics to bear on the interorganizational career moves of the individuals employed by organizations operating in the same market. Our goal in this study is to employ a unique research design that tracks the careers of all managers in an entire industry over time. To explain the career moves of these managers we use a macro-level theory that builds on an inter-organizational dynamic to make predictions about individual-level career outcomes. Specifically, we apply arguments from resource partitioning theory (Carroll 1985) to show that in a consolidated industry, the bifurcation of organizations between two key forms—specialists and generalists—matters significantly for turnover and job shifts within the industry. We demonstrate that the distinct human resource requirements of specialist and generalist organizations are reflected in the quit rates of managers and their differential responses to the incentives offered by specialist and generalist firms. Rather than offer an alternative to the extant individual level arguments that predict job quits, we seek to show that such micro accounts hold true but are modified in important ways by the organizational landscape in the industry where the observed careers unfold. 5 Theory The key insight of resource partitioning theory relates to the prediction that as a market characterized by scale-based competition consolidates, resources become partitioned in two: a resource abundant market center dominated by a few large generalist organizations whose broad niches utilize a wide range of resources and are thus able to cater to a large segment of the consumer audience, and peripheral segments where thinner resources do not allow for scale but where specialist organizations thrive by focusing on a narrow band of resources and produce outputs tailored to specialized customer tastes (Carroll et al., 2002). If generalist and specialist firms pursue vastly different strategies, as is already known, the resources they utilize should also vary systematically. Consider the case of human resources: professional experience, educational background, duration of organization and labor market tenure and other relevant forms of human and social capital may be valued differently by specialists and generalists. Predicting why and how they do so is where we seek to make a contribution to theory. Accordingly, the internal labor markets and systems of rewards and promotion may also be organized differently by specialists and generalists. Attending to these issues may reveal processes and features that further elucidate the original theory and substantiate its logic. We view this approach as a productive next step in the research agenda of a mature theory. We pursue this research strategy in our empirical application here, the TV advertising industry in South Korea. Our data contain information on the specialization of advertising agencies which allows us to categorically distinguish between generalists and specialists. The data also contain information on the career histories of the advertising managers in these 6 agencies along with demographic/experience information about the managers themselves. Because we have data on all managers in the industry, we can aggregate individual managerlevel data to the firm and measure the agencies’ scope (i.e., niche width) and competitive position in terms of the human resource profiles of their employment bases. Keeping with our direction to develop a demand-side account of job quits that borrows theoretical insight from organization theory, we build our arguments at the level of the organization and then consider their implications for the quit rates of managers. Specifically, we conjecture that there are three sets of features that differentiate specialist from generalist organizations that affect their employees’ propensity to jump ship. First, we look at how the firm’s specialization in terms of its labor force profile (i.e., its niche width) and the resulting industry-level competition for similar human resources (i.e., competitive overlap) facilitate or retard job quits. Second, we speculate that specialist and generalist firms differ in their incentive and ability to develop, reward and retain human and social capital, and as a consequence, experience differential attrition among employees that embody different forms of human and social capital. Third, we reckon that since generalists and specialists are organized differently both architecturally (e.g., formal hierarchy and incentives) and informally (e.g., social identities and cultural norms and values), they will differ significantly in the reward systems and basis for employee attraction that they each can offer. Moreover, managers’ reactions to milestone career events like promotion and its timing will differ by organizational context and will be reflected in their quit rates. In developing these arguments, we rely heavily both on established theory about job quits at the “micro” level and on the “macro” mechanisms driving the bifurcation of a consolidated market between specialist and generalist organizations per resource partitioning theory. 7 Human resource partitioning by organizational niche width and niche overlap Our first claim, which we formalize below, is that a manager’s chances of quitting a job are impacted by some key characteristics of the managerial labor force in the employing organization. Concretely, we posit that the variance in these characteristics affects the odds of quitting. When a certain employee characteristic (e.g., individual age) is aggregated at the firm level, it describes one dimension of the firm’s variance in human resource utilization—the firm can employ labor that spans the entire distribution (e.g., young and old managers), or focus only on recruiting from a narrow segment of it (e.g., only middle-age managers). A firm’s niche width can be described with respect to its variance in resource utilization along multiple dimensions. Generalists rely on a wide range of resources, as reflected in their broad organizational niches. By contrast, specialists utilize a narrow resource band and accordingly their niche span is narrow (Hannan and Freeman 1977; Freeman and Hannan 1983). In resource partitioning theory, having a broad niche is viewed as advantageous when competing on scale because potential complementarities between adjacent locations in the market center also provide economies of scope (Carroll et al. 2002). Beyond scale and scope advantages, a wide niche provides a selection buffer against resource fluctuations and temporary shortages thus increasing the firm’s adaptive potential in shifting environments (Panzar and Willig 1981). While most measures of niche typically use a product dimension that captures the firm’s output offerings to consumers, and then use this measure to predict performance/survival, we construct a niche width measure based on an input resource and use it to predict a firm’s ability to retain its human and social capital. We argue that a broad niche is favorable to the management of human resources. Firms that employ a diverse set of organizational members benefit from the greater variance of their 8 workforce which in turn facilitates the optimal matching of people with jobs (Jovanovic 1979, 1984). We look at two workforce characteristics, one demographic (employees’ age distribution), and the other socioeconomic (employees’ reputations based on educational attainment). With both, the argument in favor of spanning a wider range of the resource distribution rests on the firm’s ability to increase variance and benefit from selection choices over the range of that variance (March, 1981; Roberts, 2004). For example, a firm that recruits exclusively older employees likely will not get skilled junior applicants and will have diminished opportunity for internal mentoring or intergenerational knowledge transfer between old and young employee cohorts. It will also probably be less likely to develop and benefit from internal labor markets since firm tenure is by definition limited (an employee’s tenure at the firm and her age are obviously related) if people are selected for membership in the firm during only a short span of their life-course (e.g., older age). These espoused benefits of broad niche are amplified for a firm pursuing an overall generalist strategy where a firm competes for the center of the market and on scale. The wider variety of operational tasks and their greater frequency imply learning economies which probably make training, mentoring, and inter-cohort knowledge transfer less costly and more valuable. A similar argument underpins the assertion that hiring employees with a varied reputational background is beneficial. The design of a generalist firm is geared for scale competition and this implies a high level of standardization in production methods (Blau and Schoenherr, 1971). Consistent with operations on large scale, this design entails greater variance in the quality of tasks and specialization benefits in utilizing human resources. The lower-quality tasks that tend to be less interesting and more repetitive justify recruitment of lower-status employees, who are presumably willing to assume more monotonous job roles. Status, of course, 9 is an imperfect predictor of actual ability and there are certainly hires whose high status conceals subpar skill-set; the opposite is just as likely—out of the guise of low status may emerge an exceedingly competent employee. Such variance in the initial job-person match, driven by assumptions tying status to ability, can be absorbed and accommodated by a broad-niche firm where managers have the potential to rotate underperforming high-status employees to less desirable tasks while elevating high performing low-status members to more desirable tasks. A manager in a narrow-niche firm (one that recruits only high-status or only low-status employees) simply does not have such leeway. When an employee’s actual skills are revealed to exceed initial expectations, a narrow-niche firm is challenged to provide intrinsic motivation and professional development typical of more engaging and stimulating role tasks. And when the opposite is true, the specialist firm cannot offer a lower set of skill requirements to which an underachiever can be assigned. In either case, a job quit becomes more likely. We surmise then that with both employee age and employee status, firms that span a wider part of the resource distribution are likely to experience improved job-person match and thus minimize turnover. If increasing niche width leads to a better job-person match, a manager’s quits will decrease accordingly: H1a: A manager’s chances of quitting are a decreasing function of his firm’s niche width defined along an employee age dimension. H1b: A manager’s chances of quitting are a decreasing function of his firm’s niche width defined along an employee status dimension. 10 Although the empirical evidence from extant research offers strong support for the scale and adaptive advantages of niche width, relying on a wide span of resources raises the cost of competition. Researchers have pointed to the increased crowding pressures that firms become subjected to when they expand their organizational niches. As Dobrev, Kim and Hannan (2001: 1303) observed, “when an organization broadens its niche, it cannot decrease overlaps and generally increases them.” And such increases can completely wipe out the purported benefits of broad niche. Empirical analyses have confirmed that the deleterious consequences of overlap with market peers outweigh the benefits of broad niche width (Podolny et al. 1996; Dobrev et al., 2001). Furthermore, these analyses show that overlap exerts a second-order negative effect on firms’ survival chances when heightened competition prompts firms to embark on core process changes in order to alleviate crowding pressures. As a result, firms become subject to inertial forces and suffer elevated failure risks. Overlap crowding in human resource space has been shown to depress new organizational foundings (Sørensen 2004) and organizational growth (Sørensen 1999) We argue that human resource niche overlap—that is, competition among firms for the same employees—will increase individual turnover by increasing each overlapping firm’s costs of retaining its employees. Because niche overlap is positively related to niche width, we theorize about the crowding effect along the same two dimensions that we used to define niche width—individual age and education status. Logically, when firms overlap on the age and status dimensions of the human resource space (i.e., when they employ individuals within the same ranges of age and status), their members have alternative employment options—other firms where they can defect to. Just like a single employer in a bounded geographic location will not experience labor competition (Glaeser 1994), turnover is unlikely to be high in a firm which is 11 the only one in the industry to employ only young professionals or only professionals with low status. It is well established in the literature (see Feldman and Ng 2007 for review) that turnover is broadly driven by factors related to both features of the current job (i.e., push factors) and of external opportunities (i.e., pull factors). From the standpoint of employees, competition triggered by rising overlaps at the firm level strengthens the pull of external opportunity by simply increasing the available choice-set of employment options. Holding conditions related to the current employment constant, an employee with a certain asset profile will be more likely to quit and take a job elsewhere, the greater the number of other firms that recruit employees with that same asset profile. In this way, while the “push” to quit is reduced by niche width (as per H1a and H1b), increasing competitive overlaps—that arise as a function of broad niche width— raise the external “pull” effect on turnover: H2a: A manager’s chances of quitting are an increasing function of his firm’s niche overlap defined along an employee age dimension. H2b: A manager’s chances of quitting are an increasing function of his firm’s niche overlap defined along an employee status dimension. Human resource partitioning by human and social capital Most people structure their careers (i.e., consider and make job changes) so that they can maximize the returns on the assets they possess that are of value to employers. From the set of skills and expertise a person has developed by training and experience, to his personal network of contacts allowing access to valuable information, every employee seeks to raise the appeal of 12 his employability profile by conjuring an offering based on his human and social capital. The literatures in labor economics and economic sociology overwhelmingly demonstrate the value of human and social capital to employers (for review, see Burt, 2005)1. We treat both human and social capital as a desirable asset that employers seek to acquire and retain and thus consider carefully in the management of their human resources. Below we consider four distinct forms of human and social capital which are nested with respect to their generality as measures. First, the quality of the educational endowment possessed by employees provides the most general proxy for their ability and potentially valuable skills, along with expectations of participation in elite networks comprised of other individuals in highly reputed positions (e.g., alumni networks, social clubs, etc.). Second, employee age is also a general predictor of human and social capital but one that varies with time. Both the development of useful networks and the accumulation of experience unfold over time and are thus correlated with age. Third, the duration of industryspecific work experience also signals the attainment of skills and contacts, particularly relevant in the focal industry. Finally, the managerial rank of an employee reveals most closely the relationship between one’s experience and relevant career accomplishments. Our starting premise for the expected relationship between these four forms of human and social capital and organizational form is that generalist and specialist organizations differ with respect to how they value and reward these assets. Of course, every employer would like to maximize the human and social capital of its employees but we surmise that distinct market and 1 Although our goal is not to further elaborate the distinction between human and social capital, we reiterate the uncontested conclusion that human capital pertains to what employees know while social capital is about who they know. That is, human capital is about the knowledge and experience accumulated over time and social capital resides in relationships and social networks of which ego is a part. 13 organizational strategies and finite resources combine to sort out employees with different endowments into different types of organizations. Again, the key distinction we posit is one between generalist and specialist organizations and we surmise that as individuals’ human and social capital increases, they will become less likely to quit jobs in specialist firms than in generalist ones. We base this claim on two conjectures. First, human and social capital is partly accumulated as one’s career unfolds and working in a generalist firm is more conducive to accruing it than being employed by a specialist. Generalist firms tend to be larger and more differentiated and such firms are more likely to offer professional development programs and formal training (Bidwell and Briscoe, 2010; Lynch and Black 1998; Hu 2003). This implies that specialist firms will do more to prevent the loss of human and social capital which they cannot easily replace by internal development. Second, the work environment and nature of work offered by specialist firms is more appealing to employees with high levels of human and social capital. Specialists’ system of rewards, aligned with their small size and less rigid environment, is typically based on soft intrinsic rewards that are inimical to the formal designs of large generalist firms (Wagner 2001; Kalleberg and Van Buren 1996; Zipp 1991). Before we elaborate the specific mechanisms that underpin the lower quit rates of human and social capital-rich employees in specialist firms (an implied interaction effect), we need to establish the two sets of relevant baseline predictions: about the effect of working in a specialist firm on quits, and about the main effect of human and social capital on quits. Consistent with our prediction in hypotheses H1a and H1b, we expect that, ceteris paribus, quits will be lower (higher) in generalist (specialist) firms. Unlike specialists, generalists benefit from large scale which lowers production costs and allows wages to rise (Brown and Medoff 1989; Lester 1967). Moreover, generalists are more likely to have well developed career ladders with internal 14 promotion opportunities and opportunities for professional development (Kalleberg et al 1996). Both higher wages and promotion have been shown to significantly decrease quits (Hammida 2004). As far as the baseline effect of human and social capital on quits, we think it varies by the specific form of capital so we briefly summarize the mechanisms driving the relationships between the four forms of capital we consider here and job quits. In doing so we find it useful again to distinguish between push and pull factors in job transitions. We view individual age and position rank as factors that depress the “push” to quit. Research in organizational behavior has shown that job commitment is not uniform across one’s career-path (Porter, Steers, and Mowday, 1974). ‘Job-shopping’ and experimentation typically occur early in one’s career but job commitment rises with age as risk-taking becomes harder to justify as a career’s end approaches (Fuller, 2008; Topel and Ward, 1992). So, an employee’s odds of quitting decrease with her age. Similarly, while blocked or delayed career progression is often cited as a “push” to change jobs, achieving high rank serves as a strong deterrent to seeking alternative employment thereby reducing quits. On the other hand, forms of human and social capital that increase the attractiveness of an employee’s profile exert a “pull” out of the current job an into another by increasing his overall employability and external job opportunities. An employee’s educational status, for example, at once signals competence and valuable connections, both of which likely trigger increased interest by employers (Lai et al. 1998). Thus, holding performance with the current employer constant, an employee with a degree from a highly reputed educational institution is likely to receive more external job offers than a colleague with a lower-rank educational attainment. By 15 similar logic, as an employee accumulates work experience in the industry, the knowledge and skillset that comes along with that experience opens new employment opportunities and raises the odds of quitting the current job (Fulgate, Kinicki and Ashforth 2004). To reiterate, individual age and managerial rank deter quits by lowering risk-taking propensity and increasing job satisfaction, respectively. By contrast, educational status and industry experience elevate quits by increasing the overall appeal and employability of a manager to prospective employers. With the baseline effects specified, our next step is to articulate how the organizational context affects these likelihoods in specialist vs generalist firms. Our theoretical suppositions imply interaction effects between four distinct forms of human and social capital and employment in a specialist firm. We build on our baseline prediction for the organizational effect, namely that quit rates will be higher in specialist firms, but posit that increasing human and social capital will work in the opposite direction, lowering quits in specialists. As we surmised earlier, the inverse relationship between quit rates and the accrual of human and social capital in specialists stems from the fundamental differences in how work is organized in specialists and generalists. Generalist firms compete on scale and so tend to be larger and much more differentiated both horizontally (in terms of product, technology, customer etc.) and vertically (in terms of hierarchy). The presence of formal structure allows for internal career progressions, including professional development and the acquisition of valuable skills and knowledge (Baron et al. 1987; Kalleberg et al. 1996; Bidwell and Briscoe 2010). By contrast, specialist firms are typically small, less differentiated and offering much less formal training and less stringently defined roles (Marsden et al. 1996). This difference in design 16 suggests two reasons why the outflow of human and social capital would be greater in generalist firms: first, unlike specialists, generalist firms have the capacity to replace the loss of human and social capital through internal development. Specifically with respect to age, research shows that older employees are less interested in acquiring new skills and much more prone to capitalizing on the ones they already have (Oosterbeek 1998; Bidwell and Briscoe 2010). Second, formalization also poses constraints on the autonomy with which employees are permitted to go about their jobs. Formally defined routines and processes limit the ability to exercise own judgment based on accumulated knowledge and expertise (Dobrev 2012). We also think that the more flexible, less programmatic nature of work in specialist firms appeals to proven, successful managers who have reached the peak of the managerial hierarchy and at that stage are likely to develop job preferences that seek predominantly independence and a greater sense of personal contribution (Smola and Sutton 2002; Tolbert and Moen 1998). Or, highly placed managers may seek a higher pay-off which specialist firms may be willing to accommodate given the greater value-add they extract from such managers (Pogson et al. 2003). Again, this value-add resides in the human and social capital which seems important to both generalists and specialists but crucial for specialists who may not have the bandwidth to develop it from within. So while we expect increasing individual age and position rank to lower quits in any organization, we think this effect will be stronger in specialist firms: H3a: The negative effect of age on a manager’s chances of quitting is stronger in specialist than in generalist organizations. H3b: The negative effect of rank on a manager’s chances of quitting is stronger in specialist than in generalist organizations. 17 With respect to educational status and industry experience, we propose that while they will increase quits in all firms, this effect will be subdued in specialists. If work in specialist firms is less programmatic, allowing for more initiative, and offering incentives that emphasize intrinsic rewards, it would be a better fit with employees with prestigious educational backgrounds. Attending an elite institution creates expectations to be employed in a work setting conducive to greater creativity and decision-making ingenuity. So a specialist firm will carry greater appeal to high-status graduates than a generalist one. Furthermore, high-status employees may contribute to the reputation of a specialist firm more so than to a generalist one. A specialist strategy often relies on word-of-mouth, selective advertising (consistent with production on small scale) which makes social capital embedded in high-tier alumni networks valuable. We also propose that industry experience is more valuable to specialists because of their strategic emphasis on non-serial, customized production or service. If a specialist firm tailors its offerings to the customer, it would likely require the service of employees with broad experiences who have been through both vicarious and trial-by-fire learning and have experimented with a variety of tactics and methods of response to a broad array of customer needs. Simply put, we reckon that specialist firms have a taste for employees with generalist (i.e., broad and varied) experience, and assume that the generality (and diversity) of experience increases with industry tenure. Thus we predict that with both status and industry experience, the odds of quitting will rise less in specialist than in generalist firms. H3c: The positive effect of status on a manager’s chances of quitting is weaker in specialist than in generalist organizations. 18 H3d: The positive effect of industry experience on a manager’s chances of quitting is weaker in specialist than in generalist organizations. Human resource partitioning by incentives We began by arguing that quit rates decrease as the span of resources utilized by a firm increases, or in other words, as the firm becomes more of a generalist. We then argued that although quit rates on average may be higher in specialist firms, the quit rates of employees with certain human and social capital are likely lower in specialists. We based this claim on the fact that—concurrent with the accrual of human and social capital—such employees develop a preference for softer, intrinsic job rewards which specialist firms are better suited to offer because of the less constrained nature of work in these organizations. In the last set of arguments we develop, we seek to complete our theory by addressing the question of how then generalist firms manage to protect the human and social capital they develop, and ultimately, to exhibit lower overall attrition rates than specialists. We think that while some employees are attracted by the soft intrinsic reward system offered by specialist firms, this tendency is compensated by the formal rewards system offered by generalist firms where extrinsic rewards in the form of promotion and career development are stronger. We alluded earlier that the difference in incentive systems between generalist and specialist firms parallels the distinction between the two in terms of size and structure. While large scale and formalization clearly have implications for the type and amount of compensation and promotion chances that a firm can offer, we think it is important to test these suppositions 19 directly and develop some of the concrete mechanisms by which the generalist retention advantage comes about. To this end, we develop two related arguments about the relationship between the number and timing of promotions an employee experiences in a focal organization, on the one hand, and the odds of quitting a job in a specialist firm, on the other. Again, before we articulate the role of the organizational context, we first settle on the baseline effects of promotion and promotion timing on quits. The stipulation that quits decrease with promotions is well established in prior research (Petersen and Spilerman 1990; Dobrev 2012) and accords with our earlier prediction that high position rank decreases quits in both specialists and generalists. But while high rank itself conveys the accumulation of human and social capital, the relationship between actual number of promotions and the odds of quitting convey the employee’s response to the presence (or absence) of promotion opportunities in the firm. Specifically, we expect that as the number of promotions an employee has been granted in the organization increases, the odds of quitting the firm will decrease. Not only do promotions increase organizational embeddedness but they validate and reaffirm an employee’s position with the firm and the opportunity for future career advancement. For the same reasons that promotions generally decrease quits, the waiting times between them have the opposite effect—the longer the time elapsed since the last promotion, the more likely an employee becomes to quit the firm. Our last set of hypotheses make the claim that both of these promotion-related effects are modified by the organizational context. Specifically, the design of specialist firms is not geared to support an internal hierarchy with multiple promotion opportunities thereby reducing the 20 promotion advantage and exacerbating the “delayed promotion” disadvantage associated with quit rates. A steeper hierarchy increases promotion opportunities as the presence of a hierarchy allows for the operation of vacancy chains (Sørensen 1977; White 1970; Stewman and Konda 1983) and internal labor markets (Doeringer and Piore 1971; Baron and Bielby 1984; Pfeffer and Cohen 1984; Baron, Davis-Blake and Bielby 1986). Individual careers can unfold entirely within the bounds of a single organization which provides a strong incentive for employees to remain with their firm over a long span of their labor market tenures. Generalist firms are likely to have developed internal structures designed to offer promotion opportunities and career development that a specialist firm cannot afford to avail to its employees. In light of the limited promotion opportunities in specialist firms then, we expect their employees to be sensitive to the “dead-endcareer” threat, given these firms’ unelaborate hierarchies. To repeat, the retention advantage associated with promotions is twofold: each promotion constitutes a reward that validates an employee’s contemporaneous contribution to the company. But, promotions also signal the future likelihood of career advancement that an individual can expect throughout his tenure with the firm. It is this purported benefit of future promotion that seems untenable in specialist firms. Given a specialist firm’s likely flat hierarchy, the limits to how far one’s career can unfold within the firm are approached with each subsequent promotion. Hence, we expect cumulative promotions in the firm to have a stronger negative effect on quits in generalist firms where opportunities for long-term internal career advancement are not easily exhausted: H4a: The negative effect of number of promotions on a manager’s chances of quitting is weaker in specialist than in generalist organizations. 21 Turning to the timing of promotion effect, we think that as time elapsed since last promotion increases, managers in specialist firms will be more likely to quit (than their peers in generalist firms) not only because promotion opportunities are more scarce and more tightly contested but also because advancement tracks are less rigidly structured. If internal labor markets are unlikely to exist in specialists, then the sequence and duration of promotions and the gaps between them cannot be well defined either. While this flexibility allows for rewarding employee contribution more fairly and adequately by way of dismissing mandatory waiting times between promotions (Carroll and Mayer, 1986), it also discourages those who do not move ahead as fast as they anticipate. While an employee’s turnover propensity due to an extended lag time between promotions in a generalist firm may be tempered by knowledge of the ‘normally’ expected duration between promotions, his peer in a specialist firm is likely to interpret the ‘recency’ of promotions not in proscribed systemic terms but subjectively. When this subjective interpretation of how the firm views ego’s relative contribution conflicts with ego’s own anticipated “right time” for promotion, turnover is likely to increase beyond the baseline “delayed promotion” effect that exists in both specialist and generalist firms. H4b: The positive effect of time since last promotion on a manager’s chances of quitting is stronger in specialist than in generalist organizations. With our theory now complete, we next proceed to establish the contextual validity of our predictions in the setting of the Korean advertising industry, and—having justified our choice of data and method—to test them empirically. 22 Organizational Dynamics in the Korean advertising industry The Korean advertising industry grew along with the growth of Korean companies. For example, the total advertisement expenditure in Korea increased from about 200 million dollars in 1980 to 4,500 million dollars in 1997. Korea saw the first television commercials in 1956, after the Korean War (1950-1953). Three major TV stations, KBS (Korea Broadcasting System), MBC (Munhwa Broadcasting System), and SBS (Seoul Broadcasting System) were founded in 1947, 1961, and 1990 respectively. An advertising agency is an intermediary firm between client firms and consumers, which creates new promotional ideas, conducts advertising campaigns, commissions research and surveys, and provides other such services that help a client in entering and succeeding in a chosen market. The first two advertising agencies, AdKorea and Impact were founded in 1958 and 1962 respectively. Several large advertising agencies including Jeil Communication (a subsidiary of Samsung Group), MBC Adcom, and Oricom were founded in the 1970s. Although several advertising agencies were active before the 1980s, we chose 1980 as the starting year of this study due to three fundamental changes in the industry. First, it was in 1980 when General Doo-Hwan Chun and his collaborators took over power by taking an excessive military action2 in defiance of a constitutional order. Through National Defense Emergency Policy Committee, the new authoritarian regime implemented various policies including Political Activity Constraints, Mass Media Consolidation Act, and University Graduation Quota System to suppress resistance of politicians, mass media and universities again the regime. Second, the Korea Broadcasting 2 Nearly 200 citizens who participated in democratization rallies in the southern city of Kwangju were killed. 23 Advertising Corp (KOBACO) was established in 1980 as a government agency that played an intermediary role between advertising agencies and television stations (e.g., KBS-TV, MBC-TV, SBS-TV). It was the only media representative selling advertisement slots on behalf of Korea’s national TV networks. That is, the establishment of KOBACO fundamentally shifted the way the advertising agencies did their businesses due to its monopoly right on selling advertisement slots. And third, it was in the 1980s when large corporations started to diversify their businesses into the advertisement industry and established their own in-house agencies such as Korad, DaeHong Planning, KeumKang Planning, and SamHee Planning in. This led to severe competition due to a heavily concentrated customer base and a few large clients. We chose 1997 as the ending year of our observations because Korean economy including the advertising industry was heavily hit by the financial crisis at the end of 1997. The Korean government had to ask for assistance from the International Monetary Fund (IMF). As a response, IMF required the government to implement tight macroeconomic policy as well as comprehensive structural adjustment in the corporate and financial sections. The advertising industry in Korea has consisted of the advertising agencies that manage such comprehensive activities ranging from client-management to buying slots from KOBACO through promotion-planning, and specialty firms that participate in only a part of the advertisingproduction process. For example, a specialty firm called Gwang-go-bang has been specialized in production-processes only. In addition, due to the KOBACO’s exclusive right on selling advertisement slots since 1980, clients have tended to evaluate an advertising agency in terms of not only its creativity and promotion capability but also its corporate relationships with KOBACO and its ability to secure the slots. This has led to a dual industry structure in which clients have a choice between large, well-known generalist agencies such as Jeil Comunication 24 and small, boutique agencies that specialize by industry. With government deregulation of the industry in 1989 the number of small specialist agencies has proliferated. Methods Data sources and structure We compiled career history data of all managerial employees in the advertising industry in Korea during 1980-1997. While the advertising market includes various media including TV, radio, print and specialty, we limited our data to the market for TV advertising for two reasons. First, while TV commercials are shown through three major TV stations such as KBS (Korea Broadcasting System), MBC (Munhwa Broadcasting System), and SBS (Seoul Broadcasting System)3, the total number of daily and regional newspapers was as high as 286 in 1997. Obtaining information on small advertising agencies that tailor to regional newspapers and customers in local regions is intractable and very costly. Second, the top three advertising agencies in our data (Jeil communication, LG Ads, and DaeHong) account for more than half of the total revenues from TV commercials (53.9%, 61.6%, and 61.8% of total revenues respectively in 1993). It is clear that the TV advertising market is clearly partitioned between large generalist and small specialist firms, a necessary condition for our analysis of human resource partitioning. To construct our data, we coded the annual Advertising Directory compiled by the Korean 3 These three broadcasting systems occupied 92.6% of TV commercial ads market in 1997, while 8 other regional broadcasting systems including PSB, TBC, KBC, TJB and CBS covered the rest 8% of the market. 25 Advertisers’ Association from 1984 to 1997. This directory contains comprehensive information on the careers of individuals employed in the industry including their rank and position, age, education level and rank, as well as information on the advertising agencies like number of employees, organizational age, and media type. The directory lists only employees whose ranks are at least at the basic manager level (Gwajang) or above. In reality, since most employees carry a managerial title, the data only exclude short-term employees in intern-like positions who are given the title of assistant managers (Daeri). We reconstructed managers’ careers paths by compiling the annual directories from different years through rigorous matching processes based on first and last name, birth year, rank, and educational background. Variables Our dependent variable is turnover which is coded as a dummy that takes the value of one when an individual moves from one firm to another within the advertising industry in Korea. Technically, the directories do not identify a job transition or turnover so we coded it by comparing each individual’s position between two consecutive years (as listed in the directories) and identifying the cases in which a job change has occurred involving a transition between agencies. The total number of turnover events is 1,437 during the study period. Our key independent variables relate to measures of generalism and specialism and we employ two such measures. First, in line with most previous research, we mark up specialist firms based on a categorical distinction. The criteria we used for this categorical distinction were: diversity of customer portfolios, large scale, and market dominance. In Korea, generalist agencies command a diverse customer base with a broad range of service portfolios in various industries, with high economy of scales in terms of assets, number of employees, and market 26 share. For example, Jeil Communcation had numbers of employees ranging from about 500 to 900 during the 1990s, compared to small boutique-type specialist agencies employing fewer than 50 people. In addition, it manages a variety of activities including market research, consulting, marketing planning, and client-management as a representative for TV commercial slots from KOBACO. In addition to Jeil Communication, other generalist firms include LG Ads, Oricom, DaeHong, KeumKang, Korad, Dongbang, SamHee, MBC AdCom, HanIn, HanCom, JeilBosel, HanKook, JeSon, and Seoul Ads. The total market share of these generalists ranged from almost 100% in the early 1980s to about 80% in the 1990s.4 The former outside director of the largest advertising agency, Jeil Communication said, “there have been clear differences between these firms and boutique-like agencies in terms of business scales and networks in this industry. As a consequence, most small agencies occupy a very small market.” Our second measure of specialism/generalism is continuous and computes a firm’s niche width in terms of the age and status distributions of its employment base. In Korea, individual age and education background (especially university status) are arguably the most important criteria when firms recruit new employees. Rooted in Confucian culture, age confers social status and a shared evaluation of where an individual belongs in society. Reputation based on elite university credentials elicits a shared understanding of where an individual belongs in the labor market. An agency’s niche width is measured as the range between the minimum and maximum of its employees’ age and as the range of their minimum and maximum university ranking score. An advertising agency’s niche overlap in the labor market is the degree to which other agencies 4 The decrease in concentration corresponds to the phase in the resource partitioning process during which the consolidation of the market center by large generalists frees up space in the near periphery where specialists find fertile ground. 27 also occupy the agency’s niche range. So, niche overlap density is the number of other agencies whose niches fall within at least some portion of the range (Dobrev et al. 2001, 2002). We measure niche overlap density for each firm in terms of its niche width defined both along the individual age dimension and the status dimension. An employee’s age is measured in years and controls for lifecourse effects on the likelihood of turnover. Job tenure is the time (in years) elapsed since an employee joined the firm and industry tenure measures the duration of time (in years) since an employee first began working in the advertising industry. We coded an individual’s rank as consisting of seven levels based on the conventional position rank system in Korea: 7) CEO, chairman, or president, 6) vice president 5) executive director (Jeon-Mu), 4) managing director (Sangmu), 3) director (Isa), 2) general manager (Bujang), 1) deputy general manager (Chajang) and manager (Gwajang). In roughly one percent of the cases, instead of being listed as managers, employees are called directors. We recoded such cases conservatively to an equivalent of the seven ranks after we took a close look at the entire career path of each individual in terms of age, previous job titles, employing firms, and educational background. We measured status as the reputation of an employee’s educational institution. It is widely accepted in Korea that which university an individual graduates from is arguably the most important factor that affects recruitment, promotion and compensation. To construct this measure we used the average scores of a university’s students matriculated in the department of business administration. We used scores from the national college entrance examinations (equivalent to SAT in the U.S. educational system). We chose the department of business administration because most of the universities have this department and because many of our managers hold business degrees. For specialized universities (e.g., engineering or medicine) that lacked a business department we computed and 28 used instead the average scores of students in the university’s most highly ranked department. By our measure, an individual’s (educational) status increases with the value of the variable. We computed cumulative number of promotions as the count of prior promotions in the focal agency and time passed since the last promotion as the duration (in years) since last promotion in the current firm. We also computed demographic variables at the firm level (organizational size as number of employees, organizational age, and number of employees in the same rank), and at the level of the industry (firm foundings, firm failures, and total yearly number of job transitions5). We also included in our models three macro-economic controls: yearly gross national product (GNP), industry resources computed as the percentage of advertising expenditure by client firms from the Gross National Product (GNP), and top 100 budgets—a measure which totals the advertising expenditures of the 100 largest companies in Korea. Method We model the turnover rate of advertising managers as a function of their tenure duration in the focal agency employing them. That is, each manager is at risk of leaving his employer at the end of the year and transitioning to a job in another agency, as long as he was employed by the agency at the start of the year. We treat exits to jobs outside of the industry as noninformatively censored on the right, and are not included in the event of interest. Our reasoning is that we do not know what causes exit outside of the industry and the employment staging processes at play in such cases complicate interpretation of our causal variables. We use event 5 This variable counting the number of all job transitions in a year controls for yearly variations in job mobility in the labor market. 29 history analysis to model the job change rate in a piecewise exponential model, breaking the tenure duration at 3 and 7 years (based on the distribution of events and model fit), thus producing three tenure pieces. The turnover rate is then constrained to vary between the periods but is constant within them. All independent variables in the model are lagged by one year. Results Descriptive statistics and coefficients are presented in Table 1, and inferential statistics appear in Tables 2 through 5. The baseline model 2.1 in Table 2 sets the stage for testing the hypotheses and offers some predictable effects that accord with earlier findings in the career mobility literature: First, at the individual level, in addition to the negative tenure dependence in quits, the baseline human and social capital effects are as anticipated: individual age and position rank depress the quit rate, while status and industry tenure elevate it. Also as expected, the promotion and time since promotion effects are negative and positive, respectively. Second, the organization level effects confirm earlier findings that quits decline inversely with organizational size. Consistent with earlier findings that heterogeneity increases turnover (Lawrence 1997), we report an interesting homophily effect showing that a manager’s chances of leaving the organization decline as the number of peers in his position increases. Third, we report important market/industry level effects that distinguish organization-related from macro-economic dynamics. At the organizational population level, the number of newly founded agencies increases a manager’s quit rate while the number of agency closures decreases it. These effects control for variations in demand and are consistent with earlier findings (Haveman and Cohen 1994; Haveman 1995). As for industry dynamics, we find that as the resources flowing to the industry as a share of the total economy increase, a person’s likelihood to change jobs decreases. 30 However, as resources in the industry become more concentrated (i.e., increasing the share of the largest 100 agencies), a manager’s quit rate increases. Beyond the advertising industry, periods of national economic growth denoted by rising GNP generally encourage opportunism and lessen concerns about job insecurity hence encouraging job transitions (DiPrete1993; Doeringer 1990; Hachen 1992). It is against the backdrop of this elaborate multi-level baseline model that we test the predictions in our hypotheses. In model 2.2, we add the niche width and overlap measures along the employee age dimension and their effects are negative and positive on the rate, respectively; both are significant as is the improvement in model fit compared with the baseline model 2.1. Agencies that employ managers of different ages experience less turnover but the extent of overlap with other agencies in terms of the age range of their recruitment bases increases turnover. A manager working in a broad niche firm is less likely to quit than his counterpart from a narrow-niche firm; at the same time, that manager is more likely to quit, the greater the number of other firms whose niches overlap his firm’s niche in human resource space. Hypotheses H1a and H2a receive strong support. In model 2.3, we test the same effects but along the employee status dimension and obtain analogous results: the greater the variance in the educational prestige of its employees, the less likely a manager is to quit that firm, holding constant his own educational endowment (though this effect is marginally significant at the .10 level). Recruiting overlap along the status dimension between agencies significantly increases turnover. The more firms there are that employ managers with the same prestigious educational background as employed by the focal firm, the more likely a manager is to quit that firm regardless of whether the overlap is in his 31 own educational prestige segment. That is, the quits likelihood is not an individual but an organizational-level effect: crowding in the educational status dimension means that firms face increased competition in recruiting and retaining employees with specific educational backgrounds which in turn affects the firm’s overall ability to manage human resources. Increased competition for one segment of target employees diverts resources needed to recruit and retain employees from other segments—the quintessential weakness of the generalist design as per the principle of allocation (Hannan and Freeman 1977). Overall, the results from model 2.3 offer significant improvement of model fit relative to the baseline model 2.1 and convey moderate support for hypothesis H1b and strong support for hypothesis H2b. Our next set of hypotheses relate to the advantage of specialist firms in attracting employees with high-level human and social capital. These hypotheses imply interaction effects between our measures of human and social capital and specialism so we begin the tests by including a categorical measure of specialism in model 3.1 in Table 3. This baseline effect is positive and significant and provides an important check on the validity and consistency of our measures—it accords with the negative effect of niche width on quits which suggests that turnover increases as the niche narrows. Beyond logical consistency in the data, the baseline specialism effect is important because it does show a recruitment and retention advantage for generalists which we argued is modified by employees’ human and social capital endowments and by the firm’s incentive system. Our supposition that specialist firms—lacking the benefits associated with broad niche and scale—will have higher attrition rates is confirmed. Models 3.2 and 3.3 test the amplified negative effect of human and social capital on quits in specialist firms. As expected, we find that the interactions of individual age and position rank 32 with specialist firm both have negative and significant effects. Interestingly, the main effects of these two variables become statistically non-significant suggesting that a manager’s quits only decrease as a function of age and rank when he is employed in a specialist firm. Both models significantly improve fit and offer strong support for hypotheses H3a and H3b. In models 3.4 and 3.5 we include the interactions between working in a specialist firm and human and social capital that we surmised drive quits higher, namely, educational status and industry tenure. We expected that the main effects of these measures will be positive but that the interactions will be negative, suggesting that the increased turnover as a function of status and industry tenure will be tempered in specialist firms. We report that the main effects do remain positive and significant (as discussed in the baseline model) and the interaction effects are positive but not statistically significant and model fit does not improve in either model so we find no support for hypotheses H3c and H3d. Our last set of hypotheses claimed that the impact of the formal incentive system varies by organizational type. Specifically, we argued that the negative effect of cumulative number of promotions and the positive effect of waiting time since last promotion on job cessation are both modified to increase attrition in specialist organizations. We predicted that the interactions between cumulative number of promotions and between promotion waiting time and a specialist firm will be positive. We test these two predictions in models 3.6 and 3.7, respectively, and the results agree with our theorizing. Both interaction coefficients are significant, in the predicted direction, and offer improved model fit. Hypotheses 4a and 4b are supported, indicating that a manager’s decreasing likelihood to quit as a function of prior promotions is tempered in 33 specialist firms, while his odds of leaving as a function of promotion wait time are amplified when employed in a specialist firm. Overall, our results offer strong support for all hypotheses except H3c and H3d in which the direction of effects is as predicted but the interaction coefficients are not statistically significant. This prompted us to speculate that the effects of status and industry tenure on turnover in specialist firms may actually be nonmonotonic so we tested for it. Model 4.1 in Table 4 includes interactions of specialist firm with the linear and quadratic terms of education status. The effects are positive and negative, respectively; both are highly significant and improvement in model fit (relative to both models 3.1 and 3.3) justifies the nonmonotonic specification. Similarly, the nonmonotonic specification for the industry tenure effect on quits in specialist firms is tested and confirmed in model 4.2. The interactions between specialist firm and the linear and squared terms of employee’s industry tenure are positive and negative respectively; both are highly significant and improve model fit relative to models 3.1 and 3.4. These results indicate that for all employees, the odds of quitting increase as a function of education status but for employees working in specialist firms, the odds of quitting are tempered not just for high-status employees (as we predicted in H3c) but for those at the low end of the status distribution as well. Similarly, while all employees become more likely to change jobs as their industry experience increases, those working in specialist firms are less likely to quit not only when their industry experience is substantial (as we hypothesized in H3d) but also when it is minimal. Finally, as a means of checking for the robustness of our results we include all the specialist firm interactions (hypotheses H3a, H3b, H3c, H3d, H4a and H4b) in one saturated 34 model (model 5.1 in Table 5). By and large, the results remain unchanged, except that the interaction between specialist firm and employee age loses significance, most likely because of the high correlation of age with rank (0.65) and with industry experience (0.51). The log likelihood test confirms a significant improvement of fit relative to the baseline model 2.1 and to the simple model (without interactions) 3.1. Tellingly, the main effect of working in a specialist firm loses significance in this saturated model suggesting that the human resource advantage that specialists enjoy may be fully explained by these firms’ stronger appeal to employees with higher status, more experience, and of higher rank. On the other hand, the advantage that accrues to generalist firms is that they are better able than specialists to motivate their employees through a formal system of promotions. Discussion and Conclusion Our results provide an account of turnover within an industry over time which shows how individuals’ different employment profiles combine with organizational form differences to predict quit rates. We demonstrated that when a consolidated market is partitioned between generalist and specialist organizations, employees’ job preferences and characteristics lead them to match with the incentive and work system in either form thus eventually leading to the partitioning of human resources in the industry. We developed three mechanisms that drive this partitioning. First, we showed that demographic and cultural variance within an organization makes employees less likely to quit while increased overlap with many other firms that employ 35 individuals within that variance increases turnover. The novelty of these predictions is that they explicitly theorize about organizational, rather than individual mechanisms, but still apply them to an individual outcome. Established accounts of turnover emphasize the negative relationship between diversity and retention (Tsui, Egan and O’Reilly 1992)—the greater the heterogeneity of the group within which an employee works, the more likely she is to quit. The purported driver of this effect is at the employee level—she is less likely to establish rapport, communication and consensus with coworkers in a diverse group, hence her chances of exit increase. By contrast, our arguments pertain to an organization’s increased ability to benefit from the variance of its workforce characteristics. Such benefits include complementarities between segments in the variance (e.g., intergenerational knowledge transfer) or better matching of persons and jobs (e.g., assigning overachieving low-status employees to more desirable tasks). Greater variance in employee characteristics then gives the organization an advantage in managing retention favorably. Second, we argued and confirmed that generalist organizations, precisely because of their broad niches and reliance on a greater band of human resources, have a baseline retention advantage over specialist firms but that this advantage is countered as employees’ human and social capital increases. Employees’ embeddedness in the firm generally increases with their rank and age but this effect is substantially stronger in specialist firms, even after controlling for arguably the strongest predictor of embeddedness, time spent with the organization (i.e., organizational tenure). Similarly, an employee’s overall appeal to potential employers and the according job opportunities tend to rise with her educational endowment and industry experience but these forces that drive up the potential to be hired away from the current employer are 36 subdued in specialist firms. The preference for employees with high levels of human and social capital endowments is, we argued, the key mechanism by which specialist firms are able to offset the retention advantage of generalists. Lastly, we conjectured that although all employees are motivated to increase their commitment to the firm by multiple and frequent promotions, this motivation is less pronounced in specialist firms because of these firms’ unelaborate structural designs characterized by flat hierarchy, and the corresponding lack of internal promotion ladders. Although this lack of formal constraint is what drives the appeal of working in specialist firms by allowing for greater autonomy and creative initiative, it also works against the ability to benefit from offering formal incentives and internal labor markets. In short, then, generalist firms benefit from scale and scope and enjoy a greater retention advantage which is strengthened by the formal system of hard incentives (number and frequency of promotions) that their structures allow them to offer. By contrast, specialist firms benefit from appealing to a specific segment of the labor force— those with higher human and social capital who are motivated by softer, intrinsic rewards. And this duality of employment models between generalist and specialist firms is what, we argue, leads to the partitioning of human resources—a process by which employees sort themselves into working for different types of organizations which in turn perpetuates both the functional and categorical distinctions between specialist and generalist firms, in accord with resource partitioning theory. We began by proposing that our understanding of job quits and turnover would be enhanced if we integrated theory and evidence from contemporary organization theory into the careers literature, which—of all approaches to studying job quits—seems best suited to account 37 for organizational factors because of its emphasis on sequences of jobs and the pertinent firm-tofirm job transitions. In fact, we have learned much about how internal organizational processes affect quits. Most influential has been demographic research tying variance in firm size to its employees’ chances of leaving (Cole, 1979; Carroll and Mayer, 1986; DiPrete, 1993; Greve, 1994; Dobrev and Barnett 2005; Dobrev 2012). Large, structurally differentiated organizations are seen as offering internal labor markets (Doeringer and Piore 1971; Kalleberg et al. 1996), training and advancement opportunities (Hu 2003; Bidwell and Briscoe 2010), and more job security (Kalleberg and Van Buren 1996; Villemez and Bridges 1988). By contrast, small organizations emphasize autonomy, creativity, a sense of purpose and self-realization, and altogether softer, more intrinsic rewards (MacDermid et al. 2001, Zipp 1991). Employees then, sort themselves into large vs. small organizations based on personal preferences and abilities. At first blush, our theory of human resource partitioning may seem as a mere elaboration of extant arguments about the relationship between organizational size and quits. We think such an interpretation would be missing the mark for two reasons. First, existing theories treat organizational size as a given and are not concerned with the external processes leading to shifts in the size distribution of the relevant market—one can distinguish between small and large firms across market, industry or geographic boundaries without any need for investigating the interdependence between large and small organizations. Such a broad context makes it difficult to source insight from contemporary organization theories that emphasize the interdependence between organizations and their environment, comprised of other like organizations. Second, although size is frequently a reasonable proxy for specialism, resource partitioning theory attributes features to specialist organizations that allow theoretical import and thus clearer 38 mechanisms for the observed job transitions. For example, resource partitioning theory attributes strong and focused identities to specialists and portrays them as commanding higher appeal to the narrow segment of the audience that they target (Carroll and Swaminathan, 2000; Negro, Hannan and Rao, 2010). In the case of human resource recruitment, we show that specialists appeal to individuals with certain human and social capital profiles related to age, rank, status and experience. This cannot be attributed to differences in size alone. Actually, whether size alone can account for the observed differences in quit rates is an empirical matter and our results show strong and pronounced effects associated with our measures of specialism even in the presence of strong and significant effects associated with organizational size. The advantage of our approach is that by looking at the job transitions of all employees within a meaningfully defined set of interrelated organizations in a market, we bring the interorganizational dynamic to bear on the likelihood of the job transitions. This approach follows in the footsteps of earlier studies in the macro organizational demographic tradition. Greve’s (1994) seminal work on the effect of industry size distributions on job transitions was the first empirical test of Hannan’s (1988) conjecture that shifts in employment opportunities in an industry can be understood as a function of its organizational distributions. Greve showed that workers’ job transitions between firms in an industry are positively correlated with organizational size diversity in the industry. Subsequent research in this direction (Haveman 1995; Haveman and Cohen 1994, Sørensen 2000; 2004, Fujiwara-Greve and Greve, 2000; Sørensen and Sorenson 2007) contributed valuable insight into the relationship between macro-level processes and aggregate employment outcomes. What we add to this vibrant stream of research is the integration of micro and macro-level processes. To the literature emphasizing individual effects 39 on job quits we add a layer of organizational effects emanating from interorganizational dynamics that modify (but also validate) the arguments that support these individual effects. To the literature on macro demographic determinants of labor market outcomes, we add the integration with the individual-level effects. These analyses are primarily concerned with the external structure of opportunity and its effect on quits but have not explicitly theorized about how rising or declining job opportunities brought about by organizational processes trigger responses by individuals based on their career histories and labor market experiences. Most research on the structure of opportunity assumes demand factors are exogenous to organizations and are a function of market/industry level forces like changes in technology. By this account, once demand is structured in response to broader technological and market forces, employees respond by sorting themselves into organizations depending on the match between employer’s offerings (based on the technology and skill required) and employee’s valuable assets and abilities. What we argue is that the sorting of employees into different organizations and the ensuing job mobility by which this sorting unfolds is also structured endogenously through the inter-organizational dynamics within a market. Beyond a contribution to the literature on turnover, we think our approach helps to push further the theoretical mechanisms in the organizational theory of resource partitioning whose predicted outcome—the partitioning of resources in a consolidated market between specialist and generalist organizations—we employed to develop our theory. Clearly, there are two types of resources—inputs and outputs. When predictions about resource selection and utilization by organizations are made at a macro level, such predictions 40 necessarily treat resources of all kind in an aggregate fashion, which in turn results in higherlevel predictions where the theorized mechanisms behind the predictions are hard to measure and test directly and invariably rely on assumptions. While this approach has been remarkably productive for advancing resource partitioning theory (Carroll et al. 2005), the maturity of this theory now allows for breaking down its basic conceptual elements and refining its key mechanisms and assumptions. In resource partitioning theory, generalist and specialist firms are considered distinct organizational forms (Carroll and Swaminathan 2000) with specialists seeking to avoid competition on scale by selecting niche positions that maximize appeal to a particular audience segment in contrast to generalists who seek to attract audience members across a broad range of the market where scope economies and complementarities lead to increased scale (Carroll et al., 2002). We know a great deal about the strategies and organizational features of specialists and generalists, but precious little about whether and how they differ in terms of their employee profiles. Our study confirmed that there is clear generalist-specialist segmentation along the human resource dimension. Although, as its name conspicuously suggests, resource partitioning theory is about the partitioning of resources, most studies do not directly measure resources or differentiate among their type (for a notable exception, see Boone, Carroll and Van Wittelloostuijn, 2002).6 Instead, 6 In their study of Dutch newspapers, these researchers directly measure several characteristics of the consumer audience, including age, political preference, education and religious affiliation. While this allows to evaluate some of the key assumptions in the theory (heterogeneous audience tastes and a unimodal resource distribution), it only pertains to characteristics of the audience on the demand side. We are not aware of any studies that do the same for input resources. 41 resources are measured by organizational size in terms of production scale. Since the partitioning of resources is inferred from the distinction between firms that sell a lot of units and those that sell a lot less, it is only relevant for describing the bimodal distribution of outputs even though the theory predicts the partitioning of all relevant resources, including inputs. Yet, input resources, to our knowledge, have not been analytically and empirically investigated before in the context of resource partitioning theory. Taking up this task in this study we were able to contribute to the original theory and validate its causal logic. We view this approach as a productive next step in the research agenda of a mature theory. To investigate whether processes theorized to operate at the level of market demand (output resources) also operate at the level of input resources, we investigated the Korean TV advertising industry which by the time of our data window was clearly partitioned on the demand side between large-scale broad service providers and small, specialized agencies. Our research showed that these generalists and specialists were also distinct in how they value, recruit and retain their employees. Importantly, we theorized and confirmed the specific mechanisms that underpin this human resource partitioning between generalist and specialist firms. We were able to develop these ‘micro’ mechanisms by shifting the outcome of interest from organizational failure and position change to labor force turnover. Our analysis usefully complements received theory about the effects of organizational identity, competition and inertia on firm failure and change. 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Job tenure in agency Ln(GNP) Age Rank Status (education) Status2 Industry tenure Industry tenure2 N promotions Promotion time clock Ln Firm size Firm age N same rank in firm N firm foundings N firm failures N all job transitions Industry resources *103 Top 100 ads budgets * 10-5 Firm NW (age) Firm NO (age) Firm NW (status) Firm NO (status) Specialist agency Variable 15. N firm failures 16. N all job transitions 17. Industry resources *103 18. Top 100 ads budgets * 10-5 19. Firm NW (age) 20 Firm NO (age) 21. Firm NW (status) 22. Firm NO (status) 23. Specialist agency Min. 1.00 12.82 26.00 1.00 1.25 0.16 1.00 1.00 0.00 0.00 1.10 1.00 0.00 0.00 0.00 0.00 0.70 0.99 1.00 2.00 1.00 8.00 0.00 Max. Mean S.D. 1 2 3 4 5 6 7 8 9 10 18.00 3.60 15.24 14.63 86.00 39.80 7.00 2.37 3.32 2.63 1.10 0.72 18.00 4.64 324.00 34.79 4.00 0.39 17.00 0.93 6.83 4.89 32.00 12.98 175.00 31.37 40.00 14.46 26.00 10.78 58.00 3.08 1.45 1.17 16.84 8.81 56.00 25.12 227.00 144.53 208.00 175.47 228.00 151.17 1.00 0.34 2.94 0.58 6.75 1.84 0.55 0.25 3.64 52.58 0.58 1.97 1.29 7.00 35.31 12.22 9.78 4.99 0.20 4.62 10.96 64.24 63.57 65.77 0.48 0.16 0.41 0.24 0.05 0.05 0.74 0.66 0.42 0.41 0.14 0.27 0.06 -0.04 0.11 0.14 0.14 0.14 0.05 0.12 0.03 0.12 -0.13 0.05 -0.01 -0.06 -0.07 0.23 0.22 0.15 0.19 0.10 0.31 0.25 -0.31 0.77 0.14 0.95 0.91 0.01 0.83 0.03 0.84 0.11 0.65 0.02 0.03 0.51 0.48 0.21 0.25 -0.21 0.02 -0.24 -0.02 0.04 0.00 0.05 0.04 -0.11 -0.06 -0.22 -0.07 0.18 0.03 0.04 0.36 0.34 0.07 0.09 -0.53 -0.20 -0.40 0.03 -0.02 -0.15 -0.02 -0.02 -0.44 -0.25 -0.56 -0.25 0.45 0.99 0.10 0.09 0.09 0.06 0.16 0.05 0.08 -0.01 -0.03 0.07 -0.05 -0.04 0.07 0.00 0.06 0.00 -0.14 0.10 0.09 0.09 0.06 0.15 0.05 0.07 -0.01 -0.04 0.06 -0.05 -0.05 0.07 -0.01 0.06 -0.01 -0.14 0.95 0.48 0.55 -0.01 0.15 -0.06 -0.06 0.17 0.18 0.21 0.20 -0.04 0.14 -0.08 0.14 0.01 0.44 0.52 0.03 0.14 -0.08 -0.08 0.18 0.12 0.22 0.21 -0.06 0.14 -0.08 0.14 0.03 0.57 0.20 0.16 0.03 -0.02 0.11 0.19 0.14 0.12 0.15 0.21 0.16 0.21 -0.16 0.13 0.15 0.07 -0.09 0.16 0.17 0.19 0.18 0.09 0.19 0.10 0.19 -0.11 19 20 21 22 14 -0.51 0.02 -0.53 -0.61 -0.03 -0.16 -0.03 -0.16 0.00 15 16 17 18 0.13 0.84 0.88 0.03 0.56 0.04 0.60 0.08 0.12 0.11 0.19 0.23 0.24 0.23 -0.31 0.98 0.02 0.75 0.03 0.76 0.10 0.02 0.68 0.04 0.69 0.09 11 12 13 0.59 0.71 0.55 -0.09 -0.20 -0.15 0.10 0.30 0.23 0.34 0.25 0.25 0.11 0.32 0.26 0.12 0.33 0.27 0.61 0.18 0.34 0.38 0.37 0.38 0.71 0.33 0.40 0.37 0.38 0.38 -0.82 -0.44 -0.55 0.37 0.67 0.37 0.29 0.96 0.43 -0.58 -0.15 -0.61 -0.14 49 Table 2. Firm niche width and overlap effects on the job change rate of managers in the Korean advertising industry Model 2.1 Model 2.2 Model 2.3 Job tenure (0-3) Job tenure (3-7) Job tenure (7+) Ln(GNP) Age Rank Status (education) Industry tenure N promotions Promotion time clock Ln Firm size Firm age N same rank in firm N firm foundings N firm failures N all job transitions Industry resources *103 Top 100 ads budgets * 10-5 Firm NW (age) Firm NO (age) Firm NW (status) Firm NO (status) -6.22** -6.22** -6.48** 0.40* -0.012* -0.27** 0.29** 0.08** -0.34** 0.06** -0.13** 0.01 -0.01** 0.005 -0.02** 0.01** -1.48* 0.06* (2.46) (2.46) (2.46) (0.21) (0.006) (0.03) (0.05) (0.01) (0.07) (0.02) (0.04) (0.01) (0.001) (0.004) (0.01) (0.004) (0.86) (0.04) Final Log Likelihood -4861.05 N spells=17,810; N events=1,437; Figures in parentheses are standard errors; ** p < .05, * p < .10 † p< .10 (one-tailed test) 2.49 2.52 2.26 -0.20 -0.013** -0.25** 0.28** 0.08** -0.36** 0.06** -0.14** 0.01 -0.01** 0.007* -0.02** 0.01** -2.28** 0.13** -0.01** 0.004** (3.53) (3.54) (3.54) (0.27) (0.007) (0.03) (0.05) (0.01) (0.07) (0.02) (0.04) (0.01) (0.001) (0.004) (0.01) (0.004) (0.90) (0.04) (0.004) (0.001) 6.64 6.67 4.40 -0.35 -0.014** -0.25** 0.28** 0.08** -0.36** 0.06** -0.16** 0.01 -0.01** 0.008* -0.02** 0.01** -2.46** 0.15** † -0.0013 0.005** -4855.25 (3.82) (3.82) (3.83) (0.29) (0.007) (0.03) (0.05) (0.01) (0.07) (0.02) (0.05) (0.01) (0.001) (0.004) (0.01) (0.004) (0.92) (0.04) (0.0009) (0.002) -4853.70 50 Table 3 Human and social capital effects (by type of firm) on the job change rate of managers in the Korean advertising industry Model 3.1 Model 3.2 Model 3.3 Model 3.4 Model 3.5 Model 3.6 Job tenure (0-3) Job tenure (3-7) Job tenure (7+) Ln(GNP) Age Rank Status (education) Industry tenure N promotions Promotion time clock Ln Firm size Firm age N same rank in firm N firm foundings N firm failures N all job transitions Industry resources * 103 Top 100 ads budgets * 10-5 Specialist Specialist × Age Specialist × Rank Specialist × Status Specialist × Ind Tenure Specialist × N promotions Specialist × Promotion clock -6.20** -6.19** -6.45** 0.37* -0.012* -0.27** 0.29** 0.08** 0.34** 0.06** -0.07 0.004 -0.01** 0.005 -0.02** 0.01** -1.48* 0.06 0.21** (2.46) (2.46) (2.46) (0.21) (0.007) (0.03) (0.05) (0.01) (0.07) (0.02) (0.05) (0.005) (0.001) (0.004) (0.01) (0.004) (0.86) (0.04) (0.10) -6.57** -6.57** -6.86** 0.37* 0.002 -0.25** 0.29** 0.08** -0.36** 0.06** -0.08 0.005 -0.01** 0.005 -0.02** 0.01** -1.52* 0.06* 1.19** -0.03** (2.46) (2.46) (2.47) (0.21) (0.01) (0.03) (0.05) (0.01) (0.07) (0.02) (0.05) (0.005) (0.001) (0.004) (0.01) (0.004) (0.86) (0.04) (0.37) (0.01) -5.88** -5.88** -6.17** 0.36* -0.02** -0.05 0.28** 0.09** -0.41** 0.06** -0.11** 0.01 -0.01** 0.005 -0.02** 0.01** -1.53* 0.06* 0.68** (2.46) (2.46) (2.46) (0.21) (0.01) (0.04) (0.05) (0.01) (0.07) (0.02) (0.05) (0.01) (0.001) (0.004) (0.01) (0.004) (0.86) (0.04) (0.13) -0.26** (0.05) Final Log Likelihood -4858.67 -4854.97 -4843.45 N spells=17,810; N events=1,437; Figures in parentheses are standard errors; ** p < .05, * p < .10 -6.28** -6.27** -6.53** 0.37* 0.012* -0.27** 0.32** 0.08** -0.35** 0.06** 0.07 0.004 -0.01** 0.005 -0.02** 0.01** -1.48* 0.06 0.36 (2.46) (2.46) (2.47) (0.21) (0.007) (0.03) (0.08) (0.01) (0.07) (0.02) (0.05) (0.005) (0.001) (0.004) (0.01) (0.004) (0.86) (0.04) (0.30) -0.06 (0.11) -4858.53 -6.19*** -6.18*** -6.46*** 0.37* -0.013** -0.26** 0.29** 0.08** -0.35** 0.06** -0.07 0.004 -0.01** 0.05 -0.02** 0.01** -1.48 0.06 0.25** (2.46) (2.46) (2.46) (0.21) (0.007) (0.03) (0.05) (0.01) (0.07) (0.02) (0.05) (0.005) (0.001) (0.004) (0.01) (0.004) (0.86) (0.04) (0.12) -0.009 (-0.015) -4858.51 -6.34** -6.32** -6.53** 0.38* -0.012* -0.27** 0.28** 0.08** -0.47** 0.06** -0.07 0.004 -0.01** 0.005 -0.02** 0.01** -1.48* 0.06 0.10 (2.46) (2.46) (2.46) (0.21) (0.007) (0.03) (0.05) (0.01) (0.08) (0.02) (0.05) (0.005) (0.001) (0.004) (-0.01) (0.004) (0.86) (0.04) (0.10) 0.32** (0.10) Model 3.7 -6.21** -6.20** -6.41** 0.37* -0.012* -0.27** 0.28** 0.08** -0.35** 0.04** -0.07 0.005 -0.01** 0.005 -0.02** 0.01** -1.46* 0.06* 0.15* (2.46) (2.46) (2.46) (0.21) (0.007) (0.03) (0.05) (0.01) (0.07) (0.02) (0.05) (0.01) (0.001) (0.004) (0.01) (0.004) (0.86) (0.04) (0.10) 0.06** (0.02) -4853.97 -4856.04 51 Table 4 Nonmonotonic effects of status and industry tenure on the job change rate of managers in the Korean advertising industry Model 4.1 Job tenure (0-3) Job tenure (3-7) Job tenure (7+) Ln(GNP) Age Rank Status (education) Tenure in industry N promotions Promotion time clock Ln Firm size Firm age N same rank in firm N firm foundings N firm failures N all job transitions Industry resources * 103 Top 100 ads budgets * 10-5 Specialist Specialist × Status Specialist × Status 2 Specialist × Ind Tenure Specialist × Ind Tenure 2 -6.28** -6.27** -6.53** 0.37* -0.012* -0.27** 0.31** 0.08** -0.35** 0.06** -0.06 0.004 -0.01** 0.005 -0.02** 0.01** -1.49* 0.06 -0.87 (2.46) (2.46) (2.47) (0.21) (0.007) (0.03) (0.08) (0.01) (0.07) (0.02) (0.05) (0.005) (0.001) (0.004) (0.01) (0.004) (0.86) (0.04) (0.62) 1.14** -2.64** (0.53) (1.16) Model 4.2 -5.97** -6.01** -6.24** 0.35* -0.013** -0.26** 0.29** 0.09** -0.36** 0.06** -0.06 0.004 -0.01** 0.005 -0.02** 0.01** -1.47* 0.061* -0.02 (2.46) (2.46) (2.47) (0.21) (0.007) (0.03) (0.05) (0.01) (0.07) (0.02) (0.05) (0.005) (0.001) (0.004) (0.01) (0.004) (0.86) (0.039) (0.14) 0.12** -0.01** (0.04) (0.003) Final Log Likelihood -4855.86 -4852.21 N spells=17,810; N events=1,437; Figures in parentheses are standard errors; ** p < .05, * p < .10 52 Table 5 Full specification of covariate effects on the job change rate of managers in the Korean advertising industry Model 5.1 Job tenure (0-3) Job tenure (3-7) Job tenure (7+) Ln(GNP) Age Rank Status (education) Industry tenure N promotions Promotion time clock Ln Firm size Firm age N same rank in firm N firm foundings N firm failures N all job transitions Industry resources *103 Top 100 ads budgets * 10-5 -5.68** -5.70** -5.89** 0.35* -0.02** -0.004 0.27** 0.09** -0.58** 0.04* -0.13** 0.009* -0.01** 0.005 -0.02** 0.01** -1.54 0.07 (2.47) (2.47) (2.48) (0.21) (0.01) (0.05) (0.08) (0.02) (0.09) (0.021) (0.05) (0.005) (0.001) (0.004) (0.01) (0.005) (0.86) (0.04) Specialist Specialist × Age Specialist × Status Specialist × Status 2 Specialist × Ind Tenure Specialist × Ind Tenure 2 Specialist × Rank Specialist × N promotions Specialist × Promotion clock -0.90 0.003 1.15** -2.54** 0.10** -0.01** -0.32** 0.36** 0.064* (0.77) (0.013) (0.54) (1.16) (0.04) (0.003) (0.06) (0.14) (0.035) Final Log Likelihood -4823.21 N spells=17,810; N events=1,437; Figures in parentheses are standard errors; ** p < .05, * p < .10 53
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