Overview
of
Defense Commissary Agency
(DeCA)
Mrs. Faith Smith, Director
Office of Small Business Programs
September 25, 2013
Agenda
•  DeCA Mission and Organizational Structure
•  Contracting Structure
•  Contracting Mission
–  Resale Contracting Division
–  Store Services Support Division
–  Enterprise Acquisition Division
•  Forecast of Business Opportunities
2
DeCA’s Mission
•  Deliver a premier commissary benefit to the Armed
Services community that:
Ø Encourages an exciting shopping experience
Ø Satisfies customer demand for quality grocery and household products
Ø  Delivers exceptional savings while
– Enhancing quality of life;
– Fostering recruitment, retention & readiness and
–  Supporting war fighters’ peace of mind, knowing
their families have secure and affordable access
to American products
3
Commissary Operations Worldwide
NB San Diego, California
MCB Camp Lejeune
North Carolina
USCG ISC
Kodiak,
Alaska
4
We Operate the Military’s Supermarkets
Commissary Product Lines…
Quality
Meat
Convenient Take Home Meals
Fresh Produce
Chilled & Frozen Foods
Grab n’ Go
Chilled & Frozen Foods
Grocery & Household Items
5
Our Customers
Who we serve – nearly 12 million strong
–  Active duty military
–  Military retirees
–  National Guard and Reserves*
*Unlimited Shopping Privileges
–  Medal of Honor recipients
–  100% disabled veterans
–  Family members
–  Overseas civil servants
Patron base represents microcosm of America !
6
DeCA Organization
DeCA Board
of Directors
USD(P&R)
Operations
Oversight
Policy
DeCA
HEADQUARTERS
FIELD
OPERATING
ACTIVITIES
DeCA EAST
DeCA Central
DeCA WEST
DeCA EUROPE
DeCA PACIFIC
7
Scope of Operations
•  Serving our nation for over 147 years
•  245 stores/13 countries/2 U.S. territorities
•  We sell groceries at cost plus 5% surcharge
•  Savings
–  Over 30% vs. commercial stores/super centers
–  Avg family of 4 – More than $4,509 annual savings
•  Sales
–  $5.8 billion annual sales in fiscal year 2013
•  Patron base – Nearly 12 million strong
–  Active duty, guard & reserve, retirees, their families
–  Represents microcosm of America
While we operate like a business, we are not a business
8
How DeCA is funded
•  DeCA
Working
Capital Fund
•  5% surcharge
9
Please Keep in Mind…
The Commissary Benefit is:
• Core element of family support
• Part of non-pay compensation package
• Key to Military “Quality of Life”
• Enhancement To Military readiness & retention
DeCA provides:
• Groceries “at cost” plus 5% Surcharge
–  Mandated by Congress
–  New stores and renovations
• American products where Military serve
• Sense of community in modern, safe environment
• Spouse & family member employment opportunities
10
DeCA Contract Mission
DeCA has Contract Authority to Provide a
Worldwide Acquisition Program for the
Procurement of Commissary Subsistence
and Other Resale, Commissary Operational
Equipment, Supplies, Construction, Services
and Other Agency Support Requirements.
11
DeCA Contracting Structure
Head of Contracting Activity
Joseph Jeu
Deputy Director
Michael Dowling
Executive Director
Infrastructure Support Group
Vicki Archileti
Headquarters Level -
Director
Acquisition Management
Larry Hahn
Field Operating
Activity Level -
Supply/Equipment
Division
Enterprise
Acquisition
Division
Store
Services Support
Division
Michael Shaffer
Debbie Wiggins
Terri Kerby
Policy &
Systems Division
Small Business
Faith Smith
Resale Contracting
Division
Acting Division Chief
Mark Atkinson
Competition Advocate
Melissa Rios
Acting Division Chief
Sheila Norfus
Contracting Mission
•  DeCA Contracting Requirements include:
– 
– 
– 
– 
– 
– 
– 
Brand Name and Non-brand Name Resale Items
In-store Services – Deli Bakery/Fish Market Operations
Shelf Stocking, Warehousing, and Custodial Service
Equipment and Maintenance for HQ and commissaries
Operating Supplies and Services for HQ and Commissaries
Recycling
Revenue Generation (coupons, scanner data, in-store
advertising)
–  Limited Facility Repair and Maintenance for HQ and
Commissaries
13
Contracting Mission
•  DeCA Contracting Requirements include:
–  Construction Contracting Requirements
–  Information Technology
•  Mainly procure hardware/software and renewal maintenance
support
•  Major buys supported by DISA/DITCO/GSA
(Defense Systems Information Agency/Defense Information
Technology Contracting Office)
14
Contracting Mission
• 
• 
Support CONUS (contiguous US) Commissaries plus
Alaska, Hawaii, Guam & Puerto Rico
Europe Commissary Support:
–  Miscellaneous Operating Supplies Contract
–  Equipment
–  Resale & Services
15
Contracting Mission
•  Far East Commissary Support:
–  Miscellaneous Operating Supplies Contract
–  Equipment
–  Resale
•  Management Programs
–  Small Business
–  Competition
–  Government Purchase Card
16
Contracting Mission
•  Excluded Requirements
–  Refrigeration, HVAC Maintenance and other Real
Property Maintenance and Repair
•  Executed by GSA (General Services Administration) Denver
17
Resale Contracting Division Mission
Mission
–  Execute contractual agreements to acquire
resale subsistence products & services in
support of DeCA-wide requirements.
Includes:
•  Consolidated indefinite delivery type (IDT)
formal contracts & BPA's for non brand
name products (beef, pork, eggs, milk, etc.)
•  Consolidated Resale Ordering Agreements
(ROA's) for brand name products (Green
Giant, Revlon, Tide, etc.)
•  Consolidated acquisitions for In-Store
Services (e.g., deli-bakery, fish markets,
etc.)
18
Resale Contracting Division
•  Functions
–  Requirements development coordination w/Customer (MBU or
Regions)
–  Market research
–  Consolidate & standardize requirements
–  For Non Brand Name
•  Advertise requirements
•  Evaluation & Award
•  Administration of award documents
–  For Brand Name
•  Coordinate with agency merchandisers
•  Execution and admin of ROA
–  Quality Assurance & Food Safety expertise & support to the
Agency
–  Utilization of automated systems
19
What Are Brand Name Items?
•  Resale Items Procured By
Brand Without Reference to
Specification
•  Regularly Sold Outside
Commissary Stores Under
the Same Brand Name By:
- Commercial Grocery Stores
- Other Retail Operations
20
BRAND NAME ITEMS
• All brand name resale items must meet the requirements
of Title 10 USC Section 2486(e)
“(e) SPECIAL RULE FOR BRAND – NAME ITEMS – The Secretary of
Defense may not use the exception provided in section 2304(c)(5)
(Competition In Contracting Law) of this title regarding the procurement of
a brand-name commercial item for resale in, at, or by commissary stores
unless the commercial item is regularly sold outside of commissary stores
under the same brand name as the name by which the commercial item
will be sold in, at, or by commissary stores. In determining whether a
brand name commercial item is regularly sold outside of commissary
stores, the Secretary shall consider only sales of the item on a regional or
national basis by commercial grocery or other retail operations consisting
of multiple stores.”
21
What Are Brand Name
Items?
Examples of Brand Name Items:
• 
• 
• 
• 
• 
• 
• 
• 
• 
Lay’s Potato Chips
Del Monte & Hunt’s Ketchup
Pepsi Cola & Coca Cola
Kellogg’s
Nestle
Nabisco
Campbell Soup
Fanta Soda
Diamond Water
22
What Are Brand Name Buyers
Looking For?
•  New Item Innovation
•  Proven Consumer Acceptance
•  Customer Input
•  Past Brand Performance
•  Anticipated Volume
•  Current Assortment Efficiency
–  Price/Value to Category
23
MANDATORY REQUIREMENT
•  PRICE OFFERS:
–  OFFERS MADE BY THE
VENDOR OR
MANUFACTURER SHALL
BE AS LOW OR LOWER
THAN THOSE OFFERED TO
THE COMMERCIAL
MARKET
DeCA + Industry = An Unbeatable Partnership 24
What’s Next …?
•  If your items are approved, contracting will send the
manufacturer a solicitation package to complete
–  Representations & Certifications
•  Authorized Negotiator
–  Manufacturer’s employee that can enter into an
agreement on the behalf of the company
25
CONTRACT ESTABLISHED
RESALE ORDERING AGREEMENT (ROA)
–  Contract used to purchase brand name resale items
–  A Written Basic Ordering Agreement Between DeCA and
the Manufacturer or the Vendor
–  Consists of All Terms and Conditions Between DeCA and
the Manufacturer or the Vendor
–  Identifies Specific Methods of Ordering, Delivery, Invoicing,
Pricing, Etc.
–  ROA is Signed by Both Parties
26
Item Presentation - National
Ø Present to the Appropriate
Directorate of Sales Manager/
Specialist Listed in Our Directory
Website at
www.commissaries.com
Ø Contact DeCA Office of Small
Business Program for general
information at
[email protected] or
(804) 734-8000, ext 48015, 86223,
48615
27
Non Brand Name Resale
•  No Demonstrated Brand Preference (e.g., Beef, Pork,
Eggs, Dairy, Fresh Fruit and Vegetables)
•  Contracts for In-store Services (e.g. Deli, Bakery, Fish
Market Operations)
•  Contracts Established on a Competitive Basis IAW
Federal Acquisition Regulations
•  Procurement Opportunities Published on Federal
Business Opportunity Website at www.fedbizopps.gov
28
Resale Contracting Division
Point of Contacts
Sheila Norfus– Acting Division Chief
Contact: ext. 48889*
Email: [email protected]
Brand Name Items
Judge Mays – Contracting Officer
Contact: ext. 48923
Email: [email protected]
Resale Services
Sarah Saunders – Contracting Officer
Contact: ext. 48899
Email: [email protected]
Non Brand Items
Kim Cooper– Contracting Officer
Contact: ext. 48889
Email: [email protected]
Non Brand Items
Trista Robinson – Contracting Officer
Contact: ext. 48899
Email: [email protected]
Resale Items – Europe
Petra Pulze – Contracting Officer
Email: [email protected]
29
Commercial Services Support
Division
Mission
•  Provide Contracting Support for 170 CONUS
Commissaries’ Shelf Stocking, Warehousing and Custodial
Service Contracts
–  “Cradle to Grave” contracting
–  QAE Training (formal and informal)
–  A-76 Contracting Mission
•  Contract Types are 100% Firm Fixed Price
•  Requirements are generated through Acquisition Planning/Onsite PWS (Performance Work Statement) Development
30
Commercial Support
Services Division
–  Approximately 60 Percent of Contracts are Set Aside for
AbilityOne
•  AbilityOne - a national nonprofit agency whose mission is to create
employment opportunities for people with severe disabilities by securing
federal contracts as implemented by the Javits-Wagner-O’Day Program
(JWOD)
–  Approximately 40 Percent of Contracts are Set Aside for Small
Businesses
–  Approximately 10-15 Requirements are Set Aside Under Small
Business Program Per Year
31
Commercial Services Division
Point of Contacts
Debbie Wiggins – Division Chief
Contact: ext. 48654
Email: [email protected]
Ginna Thomas – Contracting Officer
Contact: ext. 48546
Email: [email protected]
Kathy Hawthorne – Contracting Officer
Contact: ext. 48031
Email: [email protected]
Denise Brown – Contracting Officer
Contact: ext. 48172
Email: [email protected]
Betty Perkinson – Contracting Officer
Contact: ext. 48613
Email: [email protected]
Amy Williams– Contracting Officer
Contact: ext: 48408
Email: [email protected]
NOTE: All in-coming callers must first dial commercial (804) 734-8000, and then the extension of the
DeCA staff member they wish to speak with.
32
Enterprise Acquisition Division
Mission
•  Provides Store and HQ Contracting Support for –  Miscellaneous Services, Operating and Durable
Supplies,
–  Recycling and Revenue Generation
33
Enterprise Acquisition Division
•  Store Support Services Branch
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
Linen/Mats Rental and Cleaning
Banking Change Services and Armored Car Service
Guard and Reserve Offsite Sales Support
Overhead and Auto Door Maintenance
Knives and Blades, Fats and Bones
Pest Control
Trailer/Tent Rentals
Utilities
Grounds Maintenance/Parking Lot Cleaning
Miscellaneous Services
34
Enterprise Acquisition Division
•  Revenue, Supplies and HQ Support Branch
– 
– 
– 
– 
– 
– 
– 
Bags (Paper, Plastic, Produce)
Misc Operating and Durable Supplies
Grand Opening Support
Store Décor
Coupon Processing
Inventories
HQ Support – Facility Support, Training, Consultants,
Furniture, Marketing Kits
–  Cardboard Sales
–  Revenue Generation Agreements
–  Miscellaneous Store Requirements
35
Enterprise Acquisition Division
•  Emergency Operations
–  Established Dry Ice BPA’s for Coastal Stores from
Washington, DC to Texas
–  A KO (Contracting Officer) monitors an emergency cell phone
24/7
–  Personnel trained in Contingency Contracting
–  Proactively track storms, provide assistance to Regions/
Stores as specific situations develop
–  Generators
–  Provided on-site support following Katrina
36
Enterprise Acquisition Division
Point of Contacts
Michael Shaffer- Division Chief
Contact: ext 48640
Email: [email protected]
Store Support Services Support
Loria Samples-Hile – Contracting Officer
Contact: ext. 48630
Email: [email protected]
Revenue, Supplies & HQ Support
Jill Craft– Contracting Officer
Contact: ext. 86294
Email: [email protected]
NOTE: All in-coming callers must first dial commercial (804) 734-8000, and then the
extension of the DeCA staff member they wish to speak with.
37
Supply/Equipment Division Mission
•  Support DeCA Commissary Stores Equipment
purchases Worldwide
–  Limited Support to Europe
•  All Equipment Maintenance Support for
CONUS Stores
–  Maintenance Support for Guam
38
Supply/Equipment Division
§  Types of Equipment
Meat Room Equipment
Deli/Bakery Equipment
Produce Department
Carts
Warehouse and Store Equipment
Refrigerated Display Cases, Grab-N-Go Display
Cases, Freezer Cases, Remote Cases
§  Admin Support Equipment
§ 
§ 
§ 
§ 
§ 
§ 
39
Supply/Equipment Division
Point of Contacts
Terri Kerby – Division Chief
Contact: ext. 48391
Email: [email protected]
Diana Gross-Bendall– Contracting Officer
Contact: ext. 48185
Email: [email protected]
Dessie Mills– Contracting Officer
Contact: ext. 48511
Email: [email protected]
NOTE: All in-coming callers must first dial commercial (804) 734-8000, and then the extension of the
DeCA staff member they wish to speak with.
40
Information Technology
Contact the Following Individual for Inquiries Regarding
DeCA’s Information Technology:
Debbie Emory, Lead IT Specialist
Contact #: (804) 734-8000, ext. 485
Email: [email protected]
4141
NAICS
•  Some of the NAICS commonly used by DeCA
–  445110 Management & Operation of in-store delis
bakeries
–  424480 Fresh fruit and vegetables
–  112310 Fresh shelled eggs
–  311511 Fresh Dairy
–  311611 Fresh and Frozen Beef
–  311613 Removal & disposable of fats and bones
–  561990 Shelf stocking, custodial, & warehousing
–  561613 Armored Car Services
–  812332 Rental linen and mat services
42
Forecast of Opportunities
FSC
Code
NAICS
Code
Description*
FY QTR
Solicitation
Proposed
FY QTR
Contract(s)
Proposed
Proposed
Contract
Opportunities
Number of
1-yr
Options
Estimated
Yearly
Dollars
S299
561990
SS/CS/RSH @ Key
West NAS, FL
1st QTR FY 14
4th QTR FY 14
1
4
$225K
S299
561990
SS/CS/RSH @
Carlisle Barracks, PA
2nd QTR FY 14
4th QTR FY 14
1
4
$565K
S299
561990
SS/CS/RSH @ New
London NSB, CT
2nd QTR FY 14
4th QTR FY 14
1
4
$815K
S299
561990
CS @ Fort Buchanan,
PR
3rd QTR FY 14
2nd QTR FY 15
1
4
$565K
S299
561990
SS/CS/RSH/RG @
Fort Belvoir, VA
4th QTR FY 14
2nd QTR FY 15
1
4
$2M
S299
561990
SS/CS/RSH @ MacDill
AFB, FL
4th QTR FY 14
2nd QTR FY 15
1
4
$1.5M
S299
561990
SS/CS/RSH @
Saratoga Springs, NY
4th QTR FY 14
3rd QTR FY 15
1
4
$275K
S299
561990
SS/CS/RSH @ Fort
Leonard Wood
4th QTR FY 14
3rd QTR FY 15
1
4
$800K
43
Forecast of Opportunities
PSC
Code
NAICS
Code
Description
FY QTR
Solicitation
Proposed
FY QTR
Contract(s)
Proposed
Proposed
Contract
Opportunities
Number of
1-yr
Options
Total Dollars
9905
339950
Meat & Produce Signage
2nd
3rd
1
4
$500K
7360
337215
Non-expendable supplies
2nd
4th
3
4
$5M
R799
561990
U.S. Retail Inventories
1st
3rd
20
4
$3M
S216
221310
HQ HVAC Treatment
1st
1st
1
4
$20K
7530
322222
Thermal Labels
2nd
4th
1
4
$3M
S205
311613
Fats & Bones Removal
All
All
20
4
100K
44
It’s Your Move Small Businesses…
•  Companies Who Have Never Conducted Business with DeCA
are encouraged to go to DeCA’s web site at
www.commissaries.com
•  Click on the section “About Us,” you will find:
–  Directory of Category Managers, Specialists, Division Chiefs,
Contracting Officers
–  Small Business Section
–  Contracting Section
–  Marketing Section
–  Review the link for the Federal Government Procurement
Opportunities at www.fbo.gov
45
It’s Your Move …
46
Small Business Office
•  Mission
–  Interfaces with the Director, DoD Office of Small Business
Programs (OSBP) to implement DeCA's small business
program
–  Attend small business fairs and conferences throughout
the year to increase DeCA’s portfolio of small business
contractors
–  Serves as an advisor to the Director of Contracting and
the Director of Agency on small business issues
–  Approval authority on socio-economic decisions during
the acquisition process to ensure maximum participation
of small businesses
47
Small Business Office
•  Mission
–  Promotes the use of small, small disadvantaged, woman
owned, veteran owned businesses and other
socioeconomic related programs
–  Establish Agency small business goals and tracks
DeCA’s accomplishments towards assigned goals
48
We Are Here to Assist…
Contact DeCA Office of Small Business Programs at:
Central Number: 804-734-8000
Faith Smith, extension 48015
Floyd Kirkland, extension 86223
Faye Jennings, extension 48615
Email: [email protected]
49
QUESTIONS
50