Hugh Fletcher
May2012
Monetize the Verizon Platform
Open Networks @ Verizon Wireless
WAC
Mobile
Browsers
APIs
NavBuilder
Inside
NavBuilder
Verizon
Wireless
Device
APIs
Device
APIs
Network
APIs
Inside
Hugh Fletcher, Verizon, May 2012
2
Verizon Network APIs
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Verizon is a Platform similar to Google, Facebook, Foursquare, Twitter
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Platforms need APIs and service exposure to 3rd party developers to help unlock the value of
the platform.
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Verizon has launched APIs for
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Location
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SMS/MMS
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Terminal Status
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Carrier Properties
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Device Characteristics
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Lab demo of QoS
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QoS or App Driven QoS (ADQ) could provide developer access to low level QCI
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Key ADQ issues include
•
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Cross carrier support
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Cross technology support (4G to WiFi)
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Who pays?
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Net neutrality
These are examples of web services where operators have defensible value propositions
Hugh Fletcher, Verizon, May 2012
3
Sarnoff, Metcalfe and Reed. Their Laws. Our opportunity.
•Group Forming Networks: Reed’s Law
•Location
•Presence
•Terminal Status
•Network Context
•Tools to facilitate group formation
•Telecommunications: Metcalfe’s Law
•Voice
•IM
•email
•2WSMS
•Broadcast Networks: Sarnoff’s Law
•TV
•1W SMS
Reed’s value (2^n)
Metcalfe’s value (n^2)
Sarnoff’s value (n)
Hugh Fletcher, Verizon, May 2012
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