The diffusion of low-energy systems: lessons from a comparative analysis of the UK and other countries Expected outputs Diffusion The project is expected to deliver three kinds of research outputs: Investigating the processes of diffusion for both incremental and radical low energy innovations, focusing upon the adoption of innovations by users and the associated changes in practices, meanings, infrastructures and policies Project Lead Prof. Frank W. Geels University of Manchester Researchers Victoria Johnson University of Manchester The diffusion of low-energy systems poses three challenges to existing diffusion theory: 1 M otivations largely come from social concerns about a collective good problem (e.g. climate change) rather than private benefits; policy support and cultural discourse are therefore important drivers. 2 The diffusion of systemic innovations is more complex than of individual artefacts. 3 New systems do not diffuse into an ‘empty’ world, but counter resistance from existing systems. We use the multi-level perspective (see Figure 1) as background framework for the research. Besides these conceptual motivations, the project is also inspired by the empirical intuition that other countries have been more successful in diffusing low-energy systems (with the UK focusing more on piecemeal solutions). 1 In-depth comparative case studies of three low-energy systems. 2 Analytical contributions to diffusion theory, indicating how combinations of diffusion mechanisms lead to different diffusion rates. 3 A deeper understanding of economic, socio-cultural and political barriers that hinder the diffusion of lowenergy systems in the UK, and suggestions (based on experiences from other countries) of how these can be overcome. Figure 1. Multi-level perspective on systemic transitions Research aim and questions The research project aims to investigate the relative importance and interaction between economic, political and socio-cultural diffusion mechanisms (e.g. price/ performance improvements, financial subsidies, regulations, positive cultural discourses and social support). The key research questions are: What mechanisms drive the diffusion of systemic low-energy innovations and what is their relative importance? How do interactions between these mechanisms explain different diffusion rates between the UK and other countries for chosen cases? Methodology The project starts in September 2014 and will further explore the following intuitions: a) Successful diffusion of low-energy systems requires multiple interacting diffusion mechanisms; the UK’s emphasis on market mechanisms is not sufficient to drive diffusion of low-energy systems. b) Other countries are more successful because they have more active governance styles (also at local levels) and more developed social and cultural engagement mechanisms. c) Actors face difficulty to access finance in the UK because of strong reliance on narrow cost-benefit calculations. The project aims to engage with the UK’s Energy Efficiency Strategy, which has set ambitious goals (bringing about an energy efficiency revolution), but suffers from two problems: 1 T oo much emphasis on individual technologies rather than broader low-energy systems. 2 Too much reliance on economic policy mechanisms, which should be complemented with broader policies. We have started to engage with DECC, the Carbon Trust, the Energy Savings Trust, and Green Alliance to build long-term networks that will facilitate the bidirectional flow of research findings and stakeholder feedback. The project uses a comparative case study design, comparing the diffusion of light-rail systems, district heating and whole-house retrofit/passive houses in the UK and successful other countries (Sweden, Denmark, Germany, France). The project uses a longitudinal case study methodology as well as process tracing to unravel causal interactions between various mechanisms. Data come from a wide range of primary and secondary sources such as interviews, government reports, white papers, academic papers, and industry association reports. CIED is a collaboration between researchers from the Sussex Energy Group (SEG) at SPRU, University of Sussex; the Transport Studies Unit (TSU) at the University of Oxford; and the Sustainable Consumption Institute (SCI) at the University of Manchester and is one of six Research Centres on End Use Energy Demand funded by the RCUK Energy Programme. www.cied.ac.uk Early findings Engagement and impact Emergence. Diffusion. Impacts. follow us @ciedresearch
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