One Minute One Million
Training Manual
One Minute One Million program
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Starting September 22nd and running for (4) consecutive Saturdays, Straight
Talk Wireless will have a demonstration booth in 3000 Wal-Mart locations.
Program staff will interact with Wal-Mart customers, informing them about
Straight Talk Wireless and demonstrating one of the following Smart Phones
(varies by store):
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LG Optimus Q™ 55C
LG Optimus Zip™ 75C
ZTE Merit™ 990G
For every demo given, Straight Talk Wireless will donate $1 to the Make-AWish Foundation up to a maximum of $1,000,000!
The Make a Wish Foundation is a nonprofit corporation which grants the
wishes of children with life-threatening medical conditions
Event Dates:
9/22; 9/29; 10/6; 10/13
Event Times:
10am – 4pm
*Associates are required to report to the store at 9:30am the first Saturday and at 9:45am
the last three Saturdays.
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Previsit
THE OBJECTIVE OF THE PREVISIT IS TO ENSURE THE STORE IS ALL SET FOR THE FIRST DEMO DAY ON
SATURDAY SEPTEMBER 22:
1.
Visit your store on the 18th or 19th of September.
2.
Check in with both, the Store Mgr. and/or Zone Merchandising Manager and Electronics Mgr.
Introduce yourself as the Straight Talk Wireless Associate who will be conducting the (4) Events on
Sept. 22nd & 29th and Oct. 6th & 13th.
•
Review project with Managers and show the authorization letter from Wal-Mart confirming
your demo location for Saturday, that you will need to be near an electrical outlet for the
purpose of charging the phone during the event, best location to be set-up would be
somewhere in “action alley” close to an entrance.
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Locate and secure the 2 kit boxes (pictured on next page). If 1 or both of the boxes cannot be
located – refer to the tracking you received. If still cannot be located, please contact us for
direction right away: 847-295-8922 or 847-828-8898 or 847-530-8922
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Confirm that all of the materials are in your kit using the Demo Check List included in the
shipment. If you are missing any items from the shipment – please alert us right away:
847-295-8922 or 847-828-8898 or 847-530-8922.
•
Let the Manager know that 6 of the 10 Standees will be placed around the store (per the
store layout attachment that is included in your shipment) – Let them know these standees
will stay in place for the duration of the 4 week program.
• Make sure there is product on the pegs at the store, if there are out of stocks, please work
with the Manager to see if they can restock the pegs.
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Kits – What the Shipments will Look Like
This is the main box that includes
all materials for your table set-up
and will also have the phone for
the demo in it
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This is the box with the 10
Standees
This is the box the materials for the Make
A Wish Representative will come in –
only SELECT stores will receive this kit,
you will be notified if your store is picked
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Previsit – Activating The Phone
1.
You must activate the Prepaid Phone. – Note we have pre-charged these for you so you should be
able to get started right away.
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2.
3.
The process takes 5-10 minutes
You will need your pin card (air card – green on one side, white on the other), this should be included in the
phone packaging. In addition you will need the activation card (three fold with one side being RED ) that will
be your serial number.
Using your personal cell phone, or the WalMart store phone, call 888-442-5096 and say “I’m calling to
activate my Straight Talk phone for the Walmart Make-A-Wish promotion” – this should give you priority for
activating.
For English press #1….continue with pressing #1 for activation feature….press #3 for a Brand new phone.
Continue by pressing #1 choosing that you have a service card number…enter the serial number, say yes,
type or say the serial number of the phone (on the red three fold card) and the Service Pin number (on the
white side of the 6 X 3 card and it will ask for your zip code for the area that the phone will be used the most
from – use the zip code of the store you are working in.
Wait 2 minutes before turning the cell phone on. Do not turn it on prior to this as the system is updating
your service.
Turn the phone on and it will take you through about 3 screens to complete the activation process.
To acquire your phone number press the menu key, tap Settings, using your finger slide down to the end of
the options and tab on About Phone. Tap Status and your phone number will appear under My Phone
Number. To return to the main screen, press the Home key
If you have any issues, call 888-442-5096 to trouble shoot or call us: 847-295-8922 or 847-828-8898 or
847-530-8922
Once the phone is activated, please become familiar with the phone and features, specifically
focusing on the features you will be pointing out during your demo (demo script and training video
to follow)
Please be sure the phone is fully charged, if it is not, please charge the phone while at the store to
ensure it is ready to go for Saturdays demo.
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Previsit – Final Steps
1. Place all the materials from the kit back in the boxes and close. Ensure these are placed back
in the secured area with the assistance of a Manager.
2. BE SURE TO TURN THE PHONE OFF BEFORE STORING IT BACK IN THE KIT SO THAT THE
BATTERY IS NOT DRAINED. NEVER LEAVE THE PHONE UNATTENDED.
3.
Verify that the store has a table that you can use for the day of your events.
4.
Visit the Floral Department to check that the helium machine is in working order.
5. Report form needs to be store stamped and a manager’s signature at the conclusion of your
visit.
6.
Call into the IVR reporting system prior to leaving the store to submit your results. The
reporting instructions and form will be emailed to you.
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Demo Event Instructions
1.
Arrive at your store for the 1st week (9/22) at 9:30am and then for week #2-4 (9/29, 10/6 and 10/13) arrival will be
9:45am. Remember your dress code: Black pants, collared white shirt (short or long sleeve), closed toed shoes (no
sneakers) – you will put the Straight Talk Vest on at the store (this should have a Make A Wish pin already adhered)
2.
Upon arrival, please call into us to confirm your arrival: 847-295-8922 or 847-828-8898 or 847-530-8922 and sign the
vendor log.
3.
Introduce yourself to the Manager as the Straight Talk Wireless Associate and present the Letter of Authorization –
NOTE – the stores will not recognize any other company name like Iosue Associates, you must introduce yourself
properly.
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If you have any difficulty obtaining necessary resources/assistance from Wal-Mart – Please call us immediately
to troubleshoot and resolve: 847-295-8922 or 847-828-8898 or 847-530-8922. We will involve Tracfone as
needed for assistance
4.
With the manager’s assistance locate your boxes with the materials/phone that are locked up in the security
room/cage.
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If kit cannot be found on day of demo, please contact us to try to resolve: 847-295-8922 or 847-828-8898 or
847-530-8922. If you still cannot locate it and we aren’t able to get you a new phone, you will follow the
“mock demo” instructions described during this training.
5.
IMPORTANT – While you set-up each week, work with the Manager to charge the phone at the Electronics Counter
to ensure you keep the charge needed for the demo.
6.
Set-up the 3 sided standees (6 displays should be set-up – the remaining 4 should be kept secured for use in
subsequent weeks if needed) following the in-store layout form – this shows you where you should be placing these
in the store. For week 2 – 4, you will need to walk the store and replace any of the missing standees--- making sure
not to create a traffic hazard.
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In-Store Set-up – Standee Displays
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Demo Instructions - Table Set-up
Set-up the table in the agreed location (action alley close to an entrance and electric outlet) following the photo
below. NOTE: NEVER LEAVE YOUR TABLE, PHONE, OR POP MATERIALS UNATTENDED)
Balloons – fill with
helium in the floral
department and tie
them using the
string included in
your kit to the leg
of the table
Standee
Display
Empty
packaging
to display
Table Top sign –
note if you are at
a designated
bilingual store you
will have two
table top signs to
display
Give Away Item –
Screen Cleaner
Tear Pad – Be sure to
use the correct color
for each week
Ballot Box To Place the
Completed Tear Pad forms
Brochures
“Share the Demo “ Cards– informs
customers how to do the demo on-line –
especially important for those who do not 9
have time to view your demo
Demo Instructions Continued
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Once you are all set-up, start engaging with customers following the script on the following page. The demo video is a great
tool to get a good feel for how the demo script should flow.
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Please refer customers to the Electronics Department to answer questions on pricing, coverage maps, phone models, and
customer service issues when you do not have an answer.
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Each person that views the demo writes their first name only on the tear pad and places into the ballet box. Goal for the
day is a minimum of 90 demos for each Saturday event. Please be sure to use the correct colored tear pad for the correct
week – the dates are listed on these in the bottom left hand corner:
9/22 = green pad
9/29 = pink pad
10/6 = bright blue pad
10/13 = orange pad
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It is okay to do the demo to more than one person at a time in order to reach your goal. NOTE: If you have depleted the
tear pad for a given week (150 demos), you do not have to do any additional demos. Spend the rest of the shift intercepting
Customers and giving them information on Straight Talk.
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BREAKS – you may take two 15 minute breaks (these must be take separately, so it is only 15 minutes at a time) during your
6 hour event— never leave the demo phone or live product unattended while on breaks. Try to take your breaks when
customer traffic is slow. It is important to charge the phone while on break, work with the Manager to charge the phone at
the electronics counter so that it is secure.
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Please be sure to charge the phone at times throughout the demo so that it will keep the charge needed for the demo day
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Demo Instructions – Ensuring the
Phone Battery is Charged
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When possible, try to set your table up close to an electrical outlet so that if needed you can charge the phone
during your shift.
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It is important that you charge the battery during your two 15 minute breaks – work with the Electronics Manager
to charge it behind the counter in a secure spot during your break.
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Be sure to charge the battery while you are setting up the demo table each week to ensure it is 100% going into
the demo day – work with the Electronics Manager to charge it behind the counter in a secure spot while you are
setting up.
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IMPORTANT: shut down all background applications such as blue tooth, WIFI and GPS on the phone before each
shift – this will elongate the battery life.
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Adjust the screen brightness to lowest level to help elongate the battery life.
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DO NOT make calls, surf the web, or spend time on youtube unless a specific customer request is made – doing
these things will use up the battery quickly
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After the first week, you will be authorized to take the phone home, ONLY if you are doing all 4 Saturday demos.
This way you can ensure the phone is fully charged the next Saturdays demo. If you are not working the following
Saturday, please be sure the phone is fully charged when leaving the store for the day.
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Demo Script – Note Video Shows Samples of the
Script Being Executed
Customer intercept
Help raise a $1,000, 000 for the Make a Wish Foundation, no donation required, all we ask is a minute of your
time. We donate $1 for every customer who views a demonstration of our Straight Talk Android Smart Phone –
can you help us make a wish come true?
If “NO”
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OK, we’re here until 4pm if you change your mind. Enjoy your shopping/day.
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If “YES”
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Great. Let’s get started.
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DEMONSTRATION
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[The following dialogue should be customized based on the natural flow of conversation. In terms of subject
matter, Straight Talk is the priority followed by the phone & features]
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Are you familiar with Straight Talk Wireless?
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If “YES”
Well then you know you can save as much as $950/year versus a contract plan.
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[Skip to “Today we’re going to test drive” section below]
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If “NO”
Straight Talk Wireless is a no contract/pre-paid phone service, where you can get unlimited talk, text and data
for just $45/month with the same phones and same networks as a contract plan.
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[Speak to the following bullets if time allows]
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There are no activation fees or monthly bills – you can pay online or buy a service card here. Plus, you can keep
your existing phone number or get a new one.
Straight Talk Wireless uses the same networks as the major carriers and we have the same Android Smart
Phones from LG, Samsung and Motorola.
•
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Demo Script Continued
Today we’re going to test drive the Straight Talk LG Optimus Zip/Q/ZTE Merit Android.
Do you like texting? This Smart Phone comes equipped with a wide array of features including a
virtual touch screen and full slide-out keyboard [ZTE Merit excepted].
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[slide keyboard out]
. . . for quick and easy messaging.
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[click on text icon and then ‘new message’]
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[Type a brief message in bottom field to demonstrate the speed of the keyboard, show customer text on screen]
OK, let’s move on to the next feature. This LG Optimus Zip/Q has a 3.2 megapixel [ZTE Merit is 5.2 megapixel] camera
to capture all your favorite moments and can also do video.
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[click on camera icon then take picture of something colorful]
Now let’s look at some available applications.
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[Leaf through the phone, showing the customer various application icons: Browser, YouTube, Music Player, Video
Player/Camcorder, Maps etc.]
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3G and Wi-Fi connectivity ensure you get fast downloads and web navigation. And remember, you can get
unlimited talk, text and data for $45/month with the same phones and same networks as a contract plan – keep
your existing phone number or get a new one, it’s your choice. That’s why Straight Talk is the #1 selling prepaid
wireless brand at Wal-Mart.
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Do you have any questions? (refer them to a wireless center representative as necessary). Please put your name
(first name only) on this tear pad so we can record your participation and donate $1 to the Make a Wish
Foundation. Thanks for your time and for helping us make wishes come true!
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Doing the Demo With No Phone
If something happens to your phone, or you do not have a working phone, you still
must do your best to execute the “demo script”.
Follow the script and use one of the phone packages included in the shipment to
show the customer a picture of the phone and point out some of the features that
way.
Make sure you call your Supervisor to alert them that there is an issue with your
phone/you do not have a phone and we will send another one for the following
Saturday Demo.
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Concluding the Demo Day
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At the end of your event (4pm) break down your table and carefully repack/secure, charged phone along
with all of your POS materials, premiums and vest in the security room/cage with the assistance of a
manager. Note – You are authorized to take the phone home to charge it, ONLY if you are working the
following Saturdays event. If you are not working, please leave the phone at the store fully charged for the
next weekend.. Please make sure you turn the phone off so that it keeps the charge. NOTE: you should
leave the standees in place throughout the store.
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Complete your report form, which will include counting the number of MAKE A WISH completed ballots.
Seal all counted ballots and unused ballots for that day in the correct supplied envelope – the envelope
is color coded to match the correct weeks tear pad. You will need to write the number of completed
ballots on the outside of the envelope and record that number on your report form. Work with the
Manager to ensure the sealed envelope is placed with the store’s outgoing mail.
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Before leaving the store you will need to get your completed report form store stamped and a manager’s
signature.
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Call into the IVR reporting system BEFORE leaving the store to submit the results of your demo event. It is
important that you report the number of demos your completed (number of tear pad forms filled out)
accurately as these will be counted upon receipt of the shipments to confirm the numbers reported.
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Please call into your Supervisor to report any issues, depleted items, etc.
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Make a Wish Volunteers
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Select stores will have a Make A Wish Representative present from 12-2pm. You will be
notified approximately 10 days prior to each demo day if your store is selected. These stores
will receive an additional shipment for the Make A Wish Representative. These kits will
include a standee display, base for the display, umbrella and vest. If your store is selected,
please locate and secure the Make A Wish kit under your demo table until 12pm. The Make
A Wish Representative will check in with you upon arrival to retrieve their materials. They
will then set-up outside of the store directing people to see you for the demo. At 2pm they
will return the materials to you, these should be stored with the rest of your materials at the
end of your demo day.
Make a Wish Foundation is a nonprofit corporation which, together with its licensed
chapters, grants the wishes of children with life-threatening medical conditions to enrich the
human experience with hope, strength and joy.
According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a
wish-come-true can have positive impacts on the health of children. Kids say wishes give
them renewed strength to fight their illnesses, and their parents say these experiences help
strengthen the entire family.
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Customer Intercept Role
As a Straight Talk Wireless associate, your role is to:
• Engage the customer in a conversation about Straight Talk Wireless
• Inform customer about the One Minute One Million program and how
their participation can make a impact
• Educate the customer on the benefits of Straight Talk Wireless by
showcasing one of three Straight Talk Smart Phones (varies by store)
.
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Learning About Prepaid Service and
Straight Talk Wireless
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Contract vs. No Contract Service
• Currently most consumers use contract wireless services
– However, no-contract growth is outpacing contract services
• Average unlimited monthly contract bill is $125
– a Straight Talk Unlimited Nationwide 30-day service card is only $45
Switching to Straight Talk Wireless is a great way to cut cell
phone costs without sacrificing coverage or phone
options
Here’s how . . .
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Straight Talk Wireless
Straight Talk Wireless is a no contract prepaid phone service available exclusively
at Wal-Mart that requires no credit checks, activation fees or monthly bills.
SAME PHONES
• State-of–the-art cell phones from LG, Samsung, Motorola, Huawei and ZTE
as contract wireless services
SAME NETWORKS
• Nationwide coverage on America’s best and most dependable networks
½ THE COST
• Save as much as $950/year with an Unlimited Straight Talk Service Card
versus a contract plan
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“Same Phones”
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Global relationship with major manufacturers such as Motorola, Samsung, LG, ZTE and
Huawei
Able to bring the highest quality phones to customers including Android Smart Phones.
Phone styles and features to fit everyone’s needs; candy bar style, sliders, touch and full
QWERTY keyboard
Samsung
Galaxy Sll
LG Optimus Q
L55C
ZTE Merit™
Z990G
LG 800G
LG Optimus Zip™
L75C
Samsung R375C
Huawei Ascend II™
M865C
Phones models may vary by store
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Available features on Straight Talk handsets
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3G/WiFi connectivity
Android Operating System
800 MHz processor
Social Networking
Bluetooth® Wireless Technology
Camera and Video Recorder
Text Messaging, SWYPE Texting
Over 6000,000 Apps downloadable from Google Play Store
MP3 Player, FM Radio
Mobile Web Access
MMS picture messaging
Voice Dialing, Voice commands
Voice Sound recorder
Hands-free speaker
Hearing Aid Compatible
Multitasking and Instant Messaging
GPS Capabilities
Features vary by store and handset
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“Same Networks”
Nationwide coverage on America’s best and most dependable networks
“½ the Cost”
Average Contract Cost
Straight average of Verizon,
AT&T, T-Mobile, and Sprint
Straight Talk
Unlimited Everything Plan
cost per month (excluding taxes
and fees)
$45.00
Straight Talk Savings
Monthly savings versus contract
average
$79.99
Yearly savings versus contract
average
$124.99
$959.88
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3 simple Service Cards
$30 All You Need 30-Day Plan – Includes 1000 Minutes, 1000 Texts, 30MB of Data, plus calls to 411
$45 Unlimited 30-Day Plan – Includes Unlimited Talk, Text, Data and Calls to 411
$60 Unlimited International 30-Day Plan – Includes Unlimited Nationwide Talk, Text, Data and calls to 411
+ Unlimited International calling to over 1000 destinations. International service available for calls
originating from the U.S. and Puerto Rico Only. No International Roaming.
NOTE: All Straight Talk Android phones (including the phone you are
demonstrating) require a $45 or $60 unlimited card.
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PHONE OVERVIEWS
(You only need to become familiar with the phone for
your specific demonstration)
LG Optimus Q™ L55C
Smart Phone
LG Optimus Q™ L55C Smart Phone
• Price point: $179.88
• 3.2” Touch Screen
• Full QWERTY Keyboard
• Android™ 2.3
• 3G/Wi-Fi® Connectivity
• 800 MHz Processor
• 4GB microSD™ card included
• Multitasking
• 3.2 MP Camera/Video Recorder
• Instant Messaging
• Bluetooth® Wireless Technology
• Advanced GPS Capabilities
• Hearing Aid Compatible (HAC) Rating: M4/T4
• 5 Home Screens
• Access to over 600,000 apps on Google Play™
• Supports microSD™ card up to 32GB (not included)
• Gravity Sensor / Tilt and Shake
• MP3 Player
• Phonebook with Unlimited Entries
• Battery Talk Time up to 5 hours
• Standby Time up to 7 days
• Weighs just 5.51 ounces
• Dimensions: 4.53” x 2.34” x 0.58”
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Phones models may vary
by store
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LG Optimus Zip™ L75C
Smart Phone
LG Optimus Zip™ L75C Smart Phone
• Price point: $179.88
• 3.2” Touch Screen
• Full QWERTY Slider Keyboard
• Android 2.3™
• 3G/Wi-Fi® Connectivity
• 4GB microSD™ Card (included)
• 3.2 MP Camera/Video Recorder
• 800MHz Processor
• MP3 Player
• Bluetooth® Wireless Technology
• 7 Home Screens
• Gravity Sensor/Tilt and Shake
• GPS Capabilities
• Hearing Aid Compatible (HAC) Rating: M4/T4
• Access to over 600,000 Apps via Google Play™
• Proximity Sensor
• Hands-Free Speaker
• Voice/Sound Recorder
• Vibration Alert
• Calculator/Calendar
• Battery Talk Time up to 5 hours
• Standby Time up to 7 days
• Weighs just 5.47 ounces
TracFone Wireless Inc.
• Dimensions: 4.53” x 2.34” x .58”
Phones models may vary
by store
Confidential
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ZTE Merit™ 990G
Smart Phone
ZTE Merit™ 990G Smart Phone
• Price point: $129.88
• 3.5” Touch Screen
• Android™ 2.3
• 3G/Wi-Fi® Connectivity
• 5 MP Camera/Video Recorder
• 600MHz Processor
• Instant Messaging
• Bluetooth® Wireless Technology
• GPS Capabilities
• Hearing Aid Compatible (HAC) Rating: M3/T3
• 5 Home Screens
• Access to over 600,000 apps on Google Play™
• Supports microSD™ Card up to 32GB
(not included)
• 2GB microSD™ Card (included)
• MP3 Player
• Gravity Sensor/Tilt and Shake
• Battery Talk Time up to 5.8 hours
• Standby Time up to 10 days
• Weighs just 4.48 ounces
• Dimensions: 4.57” x 2.42” x .49”
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Phones models may vary
by store
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Summary
With Straight Talk Wireless, customers get:
The same phones
From basic to Smart Phones,
a phone to suit every lifestyle
The same networks
Nationwide coverage on America’s Best
and Most Dependable Networks
For ½ the cost
A Service Card that’s less than contract
For every demo given, Straight Talk Wireless will donate $1 to the
Make-A-Wish Foundation up to a maximum of $1,000,000!
Straight Talk Frequently Asked Questions
Who is Straight Talk Wireless?
Straight Talk Wireless is a brand of TracFone Wireless, Inc., the 5th largest wireless provider in the U.S., and America’s
#1 No-Contract cell phone company.
Why should I switch from a contract phone to Straight Talk Wireless?
By switching to the Straight Talk Wireless $45 Unlimited Service Card- you can immediately save $950 per year versus
an average monthly contract plan
Which carrier do I get?
One of the (4) major networks. We pick the best network for your zip code
Who are the (4) major networks?
Verizon, AT&T, Sprint, T-Mobile
What’s the catch?
No catch. We’ve simplified the process that’s all.
How much does it cost to break my current cell phone contract?
Refer customer to a Wal-Mart sales associate.
What if I run out of minutes?
Refer customer to a Wal-Mart sales associate.
Can I keep my current phone number? How do I transfer my number to Straight Talk Wireless?
Refer customer to a Wal-Mart sales associate.
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Thank you for being a part of this very Important project!
A copy of the training guide will be included in the shipment at the store – please
review this prior to the demo to refresh yourself with the information.
You will now view two short videos to conclude the training:
-Demo script training video
-Make A Wish video, this makes you aware of what you are a part of
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