PUREWOW.COM
PureWow.com provides our partners the opportunity to extend your brand message beyond
email with high impact units with multiple capabilities to garner awareness. From utilizing existing
assets from your brand campaign to custom created ad units opportunities include: Homepage
roadblocks, category page roadblocks, ROS units and much more to drive traffic to your brands
desired destination. Custom opportunities available such as expandable units.
HOMEPAGE
Medium
Rectangle
300x250
Promotional
Tout
302x80
Leaderboard
728x90
ARTICLE
PAGE
CATEGORY PAGE
> CONTINUED
PUREWOW.COM ADVERTISING SPECIFICATIONS
CREATIVE SPECIFICATIONS
COMPONENTDIMENSIONS MAX FILE SIZENOTES
Medium Rectangle
300x250
50k
JPG, GIF or SWF Animation :15, 3X Loop
Super Skyscraper
300x600
50k
JPG, GIF or SWF Animation :15, 3X Loop
Skyscraper
160x600
50k
JPG, GIF or SWF Animation :15, 3X Loop
Leaderboard
728x90
50k
JPG, GIF or SWF Animation :15, 3X Loop
Homepage Promotional Tout
302x80
20k
JPG, GIF or SWF No Animation
RICH MEDIA GUIDELINES*
COMPONENTDIMENSIONS MAX FILE SIZENOTES
Medium Rectangle
300x250
50k
SWF up to version 10, must include clickTAG.
Super Skyscraper
300x600
50k
SWF up to version 10, must include clickTAG.
Skyscraper
160x600
50k
SWF up to version 10, must include clickTAG.
Leaderboard
728x90
50k
SWF up to version 10, must include clickTAG.
* For site-served Flash Banners, PureWow supports SWF files up to Flash 10, ActionScript 2.0. Please provide JPG/GIF back-up creative for the banners.
PUREWOW SUPPORTS THE FOLLOWING RICH MEDIA VENDORS/FORMATS:
> Atlas/JavaScript
> Atlas/IFrame/In-Page
> DoubleClick DFA/Standard/Standard Image
> DoubleClick DFA/Javascript
> DoubleClick DFA/IFrame
Any rich media vendor/format not listed here must be evaluated on a case-by-case basis.