Unbelted Occupants
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ZeroFatalitiesTwist
Childinbackseatdiesbecauseunbeltedparentwasthrownintohim.
https://www.youtube.com/watch?v=tXW57B_2sRQ&list=UUrR3CPsVkfxJ5QNbA
I4ZwAw
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DOE:RearPassengerSeatbelt(1:11)
https://www.youtube.com/watch?v=e6Qhmdk4VNs
Crashwhereunbeltedrearpassengerkillsthreepeoplebycollidingwiththem
duringthecrash.
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MnDPS:Heights(0:30)
http://www.youtube.com/watch?v=HSZ‐pQeRtK8&feature=youtu.be
Informational:Collisionat25MPHwithoutseatbeltislikefallingfroma2‐story
building,showsallthewayupto60mph=12‐storybuilding.Showscameraview
fromthatheightlookingstraightdowntoportraythepotentialdamagea
vehicularcrashwhilebeingunbeltedcancause.
NHTSA:BuckleUpAmerica(0:32)
http://www.trafficsafetymarketing.gov/BUA
Randompeopleonstreetslamtheirforeheadintoguy’swindshield.“Sinceyou’ll
nevergettoseeyourownfacehitthewindshield”thenguygetsrear‐endedand
hisheadgoesintothewindshield.
EmbraceLife(1:28)
http://www.youtube.com/watch?v=h‐8PBx7isoM
Videoconveyingthatlifeistooprecioustorisknotwearingseatbelt,especiallyto
family.Gearsmoretowardssignificanceofpersonalchoicetobuckleupandits
impactonfamilymembers.
WearitforThem(1:00)
https://www.youtube.com/watch?v=HPuID6mnOJU
Unbeltedmaleteenkillsbuckledlittlesisterbyflyingintoherduringacrash.
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NHTSA:2014FriendlyCop(0:30)
http://www.trafficsafetymarketing.gov/CIOT2014(officialwebsite)
http://www.youtube.com/watch?v=hzzQa9v79r8(Youtube)
FriendlyCopgiveswarningforforgettingturnsignal,ticketfornotwearing
seatbelt.
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HeavenCanWait‐ BestSeatbeltCommercialEver(0:44)
https://www.youtube.com/watch?v=tywC‐gRXbq0
Spiritsleavebodyofthosewhohavediedinacaraccident.Theonepersonwho
waswearingaseatbelthashisspiritreturn;hewakesup.
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THINK!AlwaysWearaSeatbelt(0:40)
http://www.youtube.com/watch?v=Xx6v9CNcQ04
Threeguysareterriblyinjuredinacrash,notwearingseatbelts.Timerewinds,
theyputontheirseatbeltswhentheygetinthecarandsustainonlyminor
injuries(soreneck,etc.).“Ifyoucouldhaveanotherchance,whatwouldyoudo
differently?”
THINK!Seatbelts– ThreeStrikes(0:40)
http://www.youtube.com/watch?v=rq9OLd‐XtHE
Voiceoverdescribesexactlyhowamanisinjuredanddiesfromnotwearinga
seatbeltduringacrash.Usesvisualaidsofinsidetheman’sbody.FromUK’s
THINK!Campaign.
Younger Driver Toolkit for Local Agencies
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Impaired Driving and Alcohol-Related
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Friendsarewaiting(1:00)
http://youtu.be/eubWYPhcEEo
Budweiserdogcommercial.Guywithhisdogashegrows.Guygoesoutforthenight
withthefriendsanddoesn’treturn.Dogisdistressed,onlytofindtheguyreturnthe
nextmorningashedecidedtostayatafriend’shouseratherthandrinkanddrive.
TACVictoria:Never(1:30)
http://www.youtube.com/watch?v=otR8V7rlnjA&list=TLSSKQrXBnjIUzZtR_41i‐
FW3_bmzqwWyG
Mancrasheswhiledrivingdrunk,whichkillshisgirlfriendinpassengerseat.Shows
manandthepassenger’sfatherdevastated.
TACVictoria:BushTelegraph(1:30)
http://www.youtube.com/watch?v=FqvLcVBOhP4&list=TLSSKQrXBnjIUzZtR_41i‐
FW3_bmzqwWyG&index=8
Manleavesfriend’shousewithkidafterdrinking.Onhiswayout,hisfriendsays“Oh
haveanother,itwon’tkillyou.”Manrunsstopsign,getsslammedbygianttruck.
Friendgetsacallthathedied.
NHTSA:IgnitionInterlock(0:30)and(0:15)
http://www.trafficsafetymarketing.gov/CAMPAIGNS/Drunk+Driving/Drive+Sober+or+
Get+Pulled+Over/Saint+Patrick%27s+Day/Video+‐+Ignition+Interlock
Aguyandgirlarewalkingtotheircarafteradatewiththeirthoughtsbeingaudiblefor
theviewer.Thegirlreallylikeshim,buttheguyisworriedaboutsomething.Whenthey
getinthecartheguyusesaBreathalyzertostartcar.Girlisunimpressedandleaves.
TACVictoria:BloodyIdiots(0:46)
http://www.tac.vic.gov.au/road‐safety/tac‐campaigns/drink‐driving
Showsmom(crying),girlfriend(dead),friend(paralyzed),allresultingfromacarcrash
involvinga“bloodyidiot.”
NHTSA:NightEndsforTheseBuddies/InvisibleCop:Buddies(0:32)
http://www.trafficsafetymarketing.gov/CAMPAIGNS/Drunk+Driving/Drive+Sober+or+
Get+Pulled+Over/No+Refusal+Toolkit/Video+Invisible+Cop+Checkpoint
Drinkingfriendsgiveimpaireddriverkeys.Drivergetsarrested.“They’llseeyoubefore
youseethem.”Strongenforcementmessage.
NHTSA:NoMoney(0:30)and(0:15)
http://www.trafficsafetymarketing.gov/CAMPAIGNS/Drunk+Driving/Drive+Sober+or+
Get+Pulled+Over/Saint+Patrick%27s+Day/Video+‐+No+Money
Guysittingonbench,textoverlayshowscostsofDUI(bail,attorney,courtcosts,ticket,
etc.).Strongmessage.“Therearebetterwaystospendyourmoney”Guywalksbyin
niceclothes,spinningcarkeys.
THINK!‐#PubLooShocker(0:50)
http://www.youtube.com/watch?v=YJDsH64sqNY&list=TLMHbqQ6B58WDZz8bLB0jzQ
Q‐R5X_xcUJt
Severalpeoplegotothebathroomandwhilewashingtheirhandsafaceloudlycrushes
themirror(seemingcomingfromthewall)startlingthem.FromUK’sTHINK!Campaign.
TACVictoria:Levels(0:35)
http://www.tac.vic.gov.au/road‐safety/tac‐campaigns/drink‐driving#education
Twomenatabarorderanotherdrink.Voiceoverdescribesthemanyfactorsthat
contributetotheirresultingBACwhentheywillbedrivinghome.Bartenderadjusts
eachperson’sdrinkalongwithvoiceover.Bothendupwithlessthanafullbeer,but
noticeabledifferentamounts.
TACVictoria:SWAP(1:30)
http://www.youtube.com/watch?v=n4X2lbxc5O4&index=12&list=TLSSKQrXBnjIUzZtR
_41i‐FW3_bmzqwWyG
Manandpartnerdrivehomefrompartyaftermanhasdonedrugs.Hedriveserratically,
finallydecidestoswitchsogirlfriendcandrive.Pullsovertothesideoftheroadand
getsoutofthecarrightinfrontofafastmovingcar.“Ifyoudriveondrugs,you’reoutof
yourmind.”
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Speeding
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NZTA:SpeedAd– Mistakes(1:00)
http://www.youtube.com/watch?v=bvLaTupw‐hk
NewZealandviralvideo.Caronsidestreetpullsoutinfrontofspeedingcar.Both
driversgetoutofcarwhiletheircarsaregoingtowardseachotherinslowmotion.
Guyfromsidestreetshowshiskidinbackseat,speedingcarrealizesheisgoingway
toofasttostop.“Otherpeoplemakemistakes.SlowDown”.
NZTA:FlyingObjects(1:00)
http://www.youtube.com/watch?v=uV5o_‐UADiY
Informationalvideoonthephysicsofsuddenstops–yourinternalorganskeep
movingevenwhenyourseatbeltcatchesyourchest.Thefasteryougo,thebiggerthe
mess.
CrashReconstruction(1:00)
http://www.youtube.com/watch?v=z44uZVn1r9A
Fatalcrashisplayedoutwhileacollisioninvestigatorprovidesdetailsoftheevents
leadinguptothecrash.Alsostatesthattheoutcomewouldhavebeendrastically
differenthadthedriverofbeengoingjust5km/hslower.
SpeedvsImpact(0:59)
https://www.youtube.com/watch?v=bpJhf3qoOk4
Mandiscusseshowaslowerinitialspeedmeansamuchslowerimpactspeed,with
visual.
JustSlowDownbyWinnipegPoliceService(2:25)
https://www.youtube.com/watch?v=H5EyOnccJLg
Teenspeedingkillschild.
DOETheFastertheSpeedtheBiggertheMessCampaign‐SpeedKills(1:01)
https://www.youtube.com/watch?v=_z8Mnf22D30
Manspeedingrearendscaratstopsignpushingitforward,rear‐endedcarhits
pedestrianmother.
NZTA/LTSA– SpottheDifference(NewZealand)(0:30)
https://www.youtube.com/watch?v=p7d4l6FuvGQ#t=14
Splitscreenwithtwojoggers.Ononehalf,oneofthejoggersgetshitbyaspeeder,on
theotherhalf,thecarstopsontime.CreatedbytheLandTransportSafetyAuthority
ofNewZealand(LTSA).
DOETheFastertheSpeedtheBiggertheMessCampaign–TheBiggertheMess
(1:00)
https://www.youtube.com/watch?v=v_AMEYsBxZA
Slowmotioncrashwithvoiceoverdescribingconsequencesofspeeding.Motherand
kidinbackseatdie.
NYCSpeedLimitPSA(0:29)
https://www.youtube.com/watch?v=hTSioR_2nHc
Discusseswhy30mphismuchsaferthan40mph.
SpeedExcuses(0:32)
http://www.youtube.com/watch?v=Y15UvlGXp20&feature=youtube
Showsvariouspeoplemakingexcusesaboutwhythey’respeeding(Ididn’tseethe
sign,mywife’sinlabor,etc.)andstillgettingaticket.Enforcementhas“hearditall.”
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Distracted Driving
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Volkswagen–EyesontheRoad(1:22)
https://www.youtube.com/watch?v=R22WNkYKeo8
Moviegoersgathertheirattentiontoapreviewshowingacardrivingdownanopen
roadway.Amasstextisthensentouttoalloftheattendees.Atonce,manypatronsdivert
theirattentiontotheirphones.Secondslatertheyhearaloudbang–lookinguptorealize
thecarhascrashedoffoftheroad.Amessageisbroughttothescreenremindingviewers
tokeeptheireyesontheroad.VeryengagingtoviewerscomparedtootherPSAvideos.
TACVictoria:DistractionsTVAd“Blind”(0:45)
“Metro”Version:
http://www.youtube.com/watch?v=ZHQHcLWQewA&index=2&list=PLl2p5jFnfRhG3eZ7
4U05L3Q6ifS9EYvRi“Regional”Version:http://www.youtube.com/watch?v=oal‐
vBFmnRk&list=PLl2p5jFnfRhG3eZ74U05L3Q6ifS9EYvRi
MandrivinglooksawayfromtheroadtoviewGPS,phone,etc.Theviewerisshowna
blackscreeneachtimethedriverlooksaway,demonstratingtheactoftakingyoureyes
offtheroad.Whenthedriverreturnshisattentiontotheroadthereisastartlingsurprise
awaitinghim(bikers,etc.).Endsinacrash.
ZeroFatalities“TextingandWalkingTheaterPSA”(0:42)
http://www.youtube.com/watch?v=zrb0rXVFOs0(0:42)
Lessdramatic42‐secondvideoofhowtextingcanaffectmotorskills.Referenceshowit
canresultinpoorerdrivingability.
NHTSA:Manifesto– TextingwhileDrivingVideo(0:29)
http://www.youtube.com/watch?v=S_‐6EoNhitg
Girldrivingwithherfriendspullsoutherphonetoreplytoatext.Shedrivesintoan
intersectionandisstruckbyatruck,resultinginthedeathofherselfandherfriends.
Officerattheendsayshepulledheroverfortextingshemightstillbealive,showslife‐
savingroleoflawenforcement.
ZeroFatalities:YouWouldn’tTextHereMovieTheatreSpot(0:40)
http://www.youtube.com/watch?v=_qIgSvaTA00&list=UUrR3CPsVkfxJ5QNbAI4ZwAw
Peopletextinginoddsituationswithbadresults:adentistdoingafilling,ahairstylist
withabuzzer,afootballquarterbackwhileplaying.“You’dneverconsidertextinghere,
don’teventhinkabouttextinghere.”Therearealso15and30secondversions.
TheImpossibleTexting&DrivingTest
http://www.youtube.com/watch?v=HbjSWDwJILs
Variouspeopleattempttoavoidobstaclesinaclosedcoursewhiletexting.
ZeroFatalities“TextingandWalkingPartII”(0:30)
http://www.youtube.com/watch?v=Se‐PtyEoZtU&list=UUrR3CPsVkfxJ5QNbAI4ZwAw
Showspeoplegettingintominorincidentswalkingwhiletexting.Expressesthatitwould
becrazytotextwhiledriving.
NHTSA:BAM(DistractedDriving)(0:31)
http://www.trafficsafetymarketing.gov/CAMPAIGNS/Distracted+Driving/Phone+In+On
e+Hand+‐+Ticket+In+The+Other/TV+BAM+Distracted+Driving+Enforcement+SDHD
Variouspeople(teens,mom,adultmale,etc.)talk/textwhiledriving,getinaccident.
Copsshownatveryend“we’resteppingupenforcementtosavelives.”
TACVictoria:Pillow– YouCan’tFightSleep(0:34)
http://www.tac.vic.gov.au/road‐safety/tac‐campaigns/drowsy‐driving
Voiceoverdescribesthedangersofdrivingdrowsy.
NHTSA:GleeDistractedDrivingPSA:“OnMyWay”
http://www.youtube.com/watch?v=mnw_7xI5klM
Showsagirlpickupherphonetosendaquicktextmessagetoherfriends.Whilebeing
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distracted,shedrivesthroughastopsignandgetshitbyatruck.Messageindicatingthat
itonlytakesafewsecondsoftakingyoureyesofftheroadforsomethingtragicto
happen–textingcanwait.
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