USC Marshall Graphic Identity Program
Academic Unit Logotypes with Sub-unit
Approved Color Combinations
The USC Marshall Graphic Identity Program has been
designed to allow each academic unit—with all of its
various departments, programs, institutes and centers—to
have the flexibility to represent themselves in unique and
compelling ways. In this identity system, the university is
always represented with the USC monogram. The academic
unit is represented prominently with either the donor’s name
(or the discipline name for non-named units). The specific
departments, programs, institutes, centers and offices are to be
represented by a descriptor line, set just below the university
monogram and academic unit descriptor.
The legibility and distinction of all USC academic unit logotypes
is very important. To ensure visibility, always separate academic
unit logotypes from surrounding elements and never place them
over an image or patterned background.
The department, program, institute, center or office name can
also be used independently from the logotype in large and small
formats. However, to maintain consistency, the identity system
prohibits the use of any additional iconography, marks or
artwork in conjunction with any academic or sub-unit logotype.
Approved identity elements, such as the university shield or
seal can be used as supporting art, but should always be clearly
isolated from the academic or sub-unit logotype.
Using USC Marshall Executive MBA Program as an example,
this page provides guidelines for approved color combinations.
Approved Color Combinations
Cardinal Background
Horizontal Formal Configuration
Gold Background
Black Background
The sub-unit designator is set in Adobe Caslon Pro italic to match the rest of
the logo- type but stand apart. Its color should always match that of the USC
monogram in the logotype to further reinforce the connection of the sub-unit to
the university as a whole.
Horizontal Informal Configuration
The informal sub-unit logotypes (both horizontal and vertical) contain the
University’s monogram, the school name and a larger sub-unit descriptor. These
logotypes should be used on applications where its appropriate for the sub-unit
to be the focus on merchandise items. for which space is limited and print
media such as campus event posters and publications that are geared toward an
internal audience.
Black Background
Black Background,
Grayscale
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USC Marshall Graphic Identity Program
Clear Space and Minimum Sizing
Alternate Logo Configurations
The legibility and distinction of all USC academic unit
logotypes is very important. To ensure visibility, always separate
academic unit logotypes from surrounding elements and never
place them over an image or patterned background. The area
of isolation, or minimum required clear space, surrounding the
logotype should be either half or a quarter of the logotype’s
height on all sides as shown below. Do not allow any other
graphic elements to penetrate this area of isolation.
A vertically stacked versions of the USC Marshall and Subunit Identity are acceptable for use in specific situations. These
configurations are to be used only when the standard horizintal
versions are not practical. Examples are shown below.
Stacked Configurations
USC Marshall
Sub-unit Formal
Stacked Version
Clear Space Examples
The minumum required space around horizontal logotypes should be half the
logotype’s height on all sides as shown above.
USC Marshall
Sub-unit Informal
Stacked Version
The vertical informal sub-unit logotype should be used on select applications
such as social media logo fields and posters where space is limited and a vertical
configuration is optimal to ensure readability.
Proper clear space for use on all sides is shown above.
Minimum Spacing Examples
1.75”
This formal and informal logotype with sub-unit should not be sized smaller
than 1.75 inches in width. This is the limit of legibility for the sub lines. No
maximum use restriction.
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USC Marshall Graphic Identity Program
Incorrect Uses
The academic unit logotypes, as shown here using
USC Marshall Executive MBA Program, should not be altered
in any way, such as extending, condensing, outlining, adding
borders, special effects or drop shadows, or attaching other
icons. These are a few examples of incorrect usage.
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USC Marshall Graphic Identity Program
Typefaces
Consistent use of a specifically selected
family of typefaces will result in a
visual style that is more recognizable
to our external audiences. We strongly
recommend these typefaces for use in
print and collateral material.
Sans serif typeface
National Light
1234567890
Lesequae volorit, coriaerempos explaudis
qui ate soloriaspero voluptioria sam,
iscium voluptat. Ebit, quo ent. Ficiur, qui
occum arumquatur? Fugitiat eatempo
National Light Italic
1234567890
Lesequae volorit, coriaerempos explaudis qui ate soloriaspero voluptioria sam,
iscium voluptat. Ebit, quo ent. Ficiur, qui
occum arumquatur? Fugitiat eatempo
National Regular
1234567890
Lesequae volorit, coriaerempos explaudis qui ate soloriaspero voluptioria
sam, iscium voluptat. Ebit, quo ent.
Ficiur, qui occum arumquatur? Fugitiat
National Regular Italic
1234567890
Lesequae volorit, coriaerempos explaudis qui ate soloriaspero voluptioria sam, iscium voluptat. Ebit, quo ent.
Ficiur, qui occum arumquatur? Fugitiat
National Bold 1234567890
Lesequae volorit, coriaerempos explaudis qui ate soloriaspero voluptioria sam, iscium voluptat. Ebit, quo
ent. Ficiur, qui occum arumquatur?
National Bold Italic
1234567890
National Extrabold
1234567890
Lesequae volorit, coriaerempos explaudis qui ate soloriaspero voluptioria sam, iscium voluptat. Ebit, quo
ent. Ficiur, qui occum arumquatur?
Lesequae volorit, coriaerempos explaudis qui ate soloriaspero voluptioria sam, iscium voluptat. Ebit, quo
ent. Ficiur, qui occum arumquatur?
Serif typefaces
Adobe Caslon Pro Regular
1234567890
Adobe Caslon Pro Italic
1234567890
Adobe Caslon Pro Bold
1234567890
Adobe Caslon Pro Bold Italic
1234567890
Lesequae volorit, coriaerempos explaudis qui ate soloriaspero voluptioria
sam, iscium voluptat. Ebit, quo ent.
Ficiur, qui occum arumquatur? Fugitiat
Lesequae volorit, coriaerempos explaudis qui ate soloriaspero voluptioria sam,
iscium voluptat. Ebit, quo ent. Ficiur, qui
occum arumquatur? Fugitiat eatempo
Lesequae volorit, coriaerempos explaudis qui ate soloriaspero voluptioria sam, iscium voluptat. Ebit, quo
ent. Ficiur, qui occum arumquatur?
Lesequae volorit, coriaerempos explaudis qui ate soloriaspero voluptioria sam,
iscium voluptat. Ebit, quo ent. Ficiur,
qui occum arumquatur? Fugitiat eatem-
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USC Marshall Graphic Identity Program
Application Examples
When it is necessary to feature the sub-unit descriptor
more prominently, that descriptor (set in Adobe Caslon Pro
Italic or National) may be separated from the formal and
informal academic unit logotypes. However, the formal or
informal academic unit logotype must always appear clearly
in the design. Possible applications for which a separation is
appropriate include but are not limited to departmental print
and collateral materials, Web sites and event posters.
Master
of Science
in Business
Analytics
Harnessing the power of
big data to launch
high-impact careers
5
USC Marshall Graphic Identity Program
USC Leventhal School of Accounting
3660 Trousdale Parkway ACC 101
Los Angeles, CA 90089-0441
Phone: (213) 740-4838
Fax: (213) 747-2815
Email: [email protected]
Application Examples
Additional examples of print and digital materials are shown
here for visual reference.
USC Marshall Diversity Weekend
SAVE THE DATE
33RD
October 24, 2014: Game Changers II Conference
October 25, 2014: Spotlight on USC Marshall
L E A R N MOR E AT
ANNUAL
marshall.usc.edu/mba/diversity
SEC and Financial
Reporting Institute
Conference
K EYNOTE
SPE AK ER
Christopher Cox
M BA A D M I SSI ONS
Email: [email protected]
Phone: 213-740-7846
President, Bingham Consulting LLC
Partner, Bingham, McCutchen LLP
Thursday, June 5, 2014
The Langham Huntington Hotel
Pasadena, CA
SP ONSORED
BY
SEC and Financial Reporting Institute
Leventhal School of Accounting
University of Southern California
To register, please visit:
uscsecconference2014.eventbrite.com
Full-Time, One-Year Accelerated, International MBA Admissions Profile
Participant Profile
Class Size
Countries Represented
Median GMAT
Average Age
Average Years Work Experience
Advanced Degrees
Married Students
Program Highlights
56
11–15
630
33
10
29%
57%
–
–
–
–
–
–
–
Undergraduate Majors
l Business
25%
l Science & Engineering
41%
l Humanities & Social Sciences 20%
l Economics
9%
l Computer Science
5%
9%
17%
22%
5%
4%
9%
4%
36%
3%
Participants By Region
60%
26%
8%
6%
l Asia & Middle East
l North America
l Latin America
l Europe
25%
20%
41%
Pre-MBA Career Industries
l High Tech/Engineering
l Financial Services/Banking
l Media/Entertainment
l Real Estate
l Consulting
l Government
l Consumer Services/CPG
l Education/Non-Profit
5%
3%
12-month full-time program from July to July
Delivered at USC’s Los Angeles campus
Designed for mid-career professionals
Work experience from 6 to 25 years
Global focus
Dedicated career advisor
4 ½-month management consulting project with
international component
– IBEAR Global Business Fellow scholarship awards for
international and U.S. participants
– Housing subsidy at on off campus desirable
Westside location
– IBEAR Distinguished Graduate Scholar awards for postIBEAR graduate study at any USC school
Application Deadlines
17%
36%
22%
Applications accepted on rolling basis from
October 15 – March 15.
Interviews are mandatory
Decision notification monthly, October onwards
4%
8%
26%
9%
5%
4%
Apply online at:
marshall.usc.edu/admissions/applyonline
Our best wishes to
6%
Barry Hoeven
60%
Representative Countries
Australia
Brazil
Chile
China
Colombia
France
Germany
Greece
India
Indonesia
Iran
Japan
Korea
Mexico
Nigeria
Pakistan
Peru
Romania
Russia
Saudi Arabia
South Africa
Switzerland
Taiwan
Thailand
Turkey
United Kingdom
United States
Contact us:
IBEAR MBA Program
Marshall School of Business
837 Downey Way, STO 300
Los Angeles, CA 90089-2631
(213) 740 7140
(213) 740 7559 Fax
[email protected]
Twitter: @uscibearmba
Web: marshall.usc.edu/ibear
Who embodies the true spirit of a Trojan —
Always FIGHTING ON !
Congratulations on all of your accomplishments,
from your friends at the
USC Marshall School of Business
A Lifelong and Worldwide Trojan Family 335,000 Strong
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