COASTLINE
2017 SPRING
EDUCATION
SERIES
COASTLINE ENTERPRISE TUTTO USA
908 BOSTON TURNPIKE
SHREWSBURY, MA 01545
WWW.COASTLINEEDU.COM
(877) 515-7900
[email protected]
WWW.TUTTOCOLORUSA.COM
COASTLINE 2017
SPRING
EDUCATION
Psst…
I am your Coastline Education Holy Book.
Please don’ t throw me out.
I’ m here to drop knowledge.
In case of emergency or misplacement all dates and locations
can be found on my website www.coastlineedu.com
OUR TEAM
LISA KELLY
LEO LAPIERRE
PRESIDENT
CEO
Lisa Kelley is the President of Coastline Enterprise, a national
distributor offering salons and manufacturers a ground
breaking style of education, designed to preserve the integrity
of the industry. She has 27 years of experience as a Hairstylist,
Educator, Platform Artist and Expert Witness.
As the former President for a large distributor in the Northeast,
she has worked with several of the largest hair color companies
in the industry. She was also the National Director of Education
for a privately owned manufacturer of hair color and products,
working closely with hair color and cosmetic chemists for
creation and development of color and retail products. She has
written color manuals for several manufactures. Lisa is also a
leading Expert Witness for hair color lawsuits through the
TASA Group. She’s called on to provide testimony regarding
the science and chemical repercussions of improper hair color
use and hi-lighting mistakes. Lisa is an American Board
Certified Colorist and an evaluator.
Leo Lapierre is the CEO of Coastline Enterprise. He has been
educating owners and stylists for over 30 years in how to make it easier
to make money more quickly and consistently. Owners and stylists find
the techniques and strategies extremely effective and easy to use.
The “ System” is just like doing color: it has formulas that when
followed, produces consistent and predictable results. You’ll benefit
from his experience and success of working with stylists just starting out
with no clientele to stylists doing over $4,000 a week and salons having
yearly sales of $40,000 to over $5 million! He has answers and
solutions to your salon problems and frustrations. Leo offers free
consultations to any one who has questions about his programs or other
areas of their business.
JEFFREY
KILCOYNE
BRENDA
AMARAL
VICE PRESIDENT
OF EDUCATION
Brenda Amaral is the Vice President of Education for Coastline
Enterprise and a Leading Platform Artist and Educator. She is
an American Board Certified Colorist as well as an evaluator for
the American Board of Certified Hair Colorists. She has trained
color educators from a number of the major hair color
manufacturers and is a powerful presence in the classroom.
Brenda epitomized the phrase "Art and Science". Her endless
knowledge of technical hair color combined with her creativity is
what makes her one of the best colorists in the country. She
has a degree in communications and is also a working stylist,
colorist and owner of Gwen Mireille Salon. Her communication
skills allow her to translate the most technical part of hair color
into an easy, understandable language. Her presence and
presentation as an instructor is simply amazing!
CREATIVE
EDUCATION
DIRECTOR
Jeffrey Kilcoyne is a veteran hairdresser, salon owner and facilitator.
Jeffrey’s childhood was spent handing end papers and perm rods to his
mother and grandmother. Previously Jeffrey traveled the country as a
member of the KMS California Artistic Team and as a Redken National
Performing Artist. Jeffrey has a broad range of experience dealing with
audiences from main stage, doing academy classes, hands-on
workshops, fashion shows, magazine shoots and film. Jeffrey’s inspired
style and attitude stimulates the mind of the hairdresser toward creative
thought and the making of art that works for clients. Jeffrey’s foundation
in principles of design and finishing takes classic influences and fuses
them with innovative techniques to produce “ salon-able” results that
clients can “ live in” . He speaks to the new stylist, the seasoned stylist
and the salon owner about turning these results into profits. Well into
his 12th successful year as Senior Artistic Director at Jeffrey Robert
Salon, Jeffrey has had the pleasure of building, training and working
with an award winning team. Jeffrey Kilcoyne voted “ Best Stylist” 9
years and Jeffrey Robert Salon voted “ Best Salon” 2 years.
KERRI HEBB-LEAD EDUCATOR
Kerri Hebb is an American Board Certified Hair Colorist and seasoned professional, with almost 30 years in the
business. Her passion started at a young age and she passed the state board exam before entering her senior
year of high school, and has not diminished over the years. She was a recognized educator for Irving “ Rusk” ,
teaching in-salon classes and at many trade shows. She has spent the last 24 years accumulating an abundance
of experience and knowledge. In addition to working behind the chair, over the past 10 years she has focused on
styling for brides, shows and editorials. For the past two years Kerri has been a leading member of the Coastline
Education Team and enjoys sharing her experiences and knowledge with other professionals. Coastline Enterprise
is thrilled to have her on their team and enjoy her talent, passion and friendship.
LIZ PAOLA-LEAD EDUCATOR
Liz Paola, a native Rhode Islander with over 11 years experience as a hairstylist, colorist and certified expert in
curly hair. Liz is passionate about all aspects of hair and styling. She works tirelessly to remain up to date with the
latest products and techniques in hairstyling and coloring. Liz is an expert in hair health and maintenance. She
provides each one of her clients with a tailored experience to suit their wants and needs. In 2012, Liz was certified
by the American Board of Certified Hair Colorists and by Ouidad Salon in New York, elevating her knowledge in
curly haircutting and styling. For her, hairstyling is not just about making a client “ look good” . It’s about helping a
person understand their hair so that they can make informed decisions about how to achieve what they want
without sacrificing the health of their hair or their wallet. Liz loves sharing all her knowledge in the classroom and
Coastline Enterprise loves having her a part of the team.
CORTNEY WELCOME-EDUCATOR
Cortney Welcome, an American Board Certified Hair Colorist and successful stylist with over 14 years experience.
She is passionate about every aspect of our industry, giving her clients a unique experience by educating them
about their hair needs and constantly updating their styles. Cortney is an accomplished cutter with the desire to
share her wealth of knowledge with other hairdressers, making her a perfect fit for the Coastline Team. Courtney is
a “ Welcome” addition to the Coastline Enterprise line up. She is ready and excited to bring the razor sharp cutting
skills to her classes.
ABOUT US
Coastline Enterprise LLC AND TUTTO USA combine to bring salons and stylists education that works.
Our goal is to bring you the "BEST" in hair color, business and technical education. “ Best” is an overused word by companies.
We back up our pledge to be the “ Best” by offering money back guarantees on all our classes and products!
"Real education, for real stylists, for real clients."
Coastline recognizes how our industry continues to be bought and sold and as a result your salon pays the price.
Over the counter sales, through diversion, are after your business, both retail and color. Our industry loses over a billion dollars a
year to diverted retail sales and over the count hair color!
Our goal is to give the power back to you!
We are a grassroots company of working stylists, salon owners, educators and business-minded individuals that
know what you are going through…and know how to help.
Modern education should be generic education and that’s our focus. That’s one of the many things that make us better
and different from other educations companies and distributors.
Generic education means: No Brand Names, No Fluff, No BS, No Magic Formulas. Just the fashion, science and business of Hair.
Don’t work for your product lines: Make your product lines work for you.
THE HAIR
COUNSEL
Lecture Watch and Learn
$0 FREE
Best FREE 3 hour class you will experience.
Required Tools: No tools are required for this free 3 hour class for
salon owners and stylists. Class is lecture only. Please have the date,
time slot, location, along with the first and last names of attendees
available when signing up. You may sign up as many people as you’d
like. Call 877-515-7900. Seating is first come, first serve and the room
usually fills up. We recommend arriving 15 minutes early.
THE HAIR COUNSEL OVERVIEW
We understand the challenges that you face every day! You need
answers and someone you can trust to provide solutions that benefit
you, not the person or company making money from your purchases.
We’d like the opportunity at our FREE 3 HOUR HAIR COUNCEL
CLASS to show you why that someone is us, Coastline Enterprise.
Unlike technical and business education from other companies,
our education is not product specific. Our focus is to give you the
facts you need to make better decisions. Decisions that will put more
money in your pocket…Guaranteed!
Come and spend 3 hours with us at this FREE CLASS for OWNERS
AND STAFF. We guarantee you’ll make more money by attending!
We won’t try to sell you any products or color at this class. It’s
about, facts and industry trends. We debunk the myths and outright
lies distributors and manufacturers promote and stand behind. So
come and join the thousands of other salons and stylists that have
benefited from this program.
IF YOU HAVEN’T ATTENDED YET, ISN’T IT TIME?
WHAT’ S IN IT FOR YOU?
Coastline Enterprise is like no other distributor in the country. Coastline is
owned and operated by Nationally Recognized Salon Consultant Leo Lapierre
and hugely successful Haircolor Expert Lisa Kelley, whom together have over
50 years of experience in our field. Our Vice President of Education, Brenda
Amaral, a Board Certified Hair Colorist, works tirelessly alongside the
Coastline Team to find ways to make every salon and stylist more successful.
This company was conceived to provide generic education that’s focused on
you and your clients. Generic Education that Guarantees you will make more
money no matter what product line you choose to use.
We have dedicated our careers to helping owners and stylists see through all
the “ fluff” and BS and become financially independent, no matter what the
current status of the economy. Unfortunately without proper education, many
salons are struggling or failing. We as an industry haven’t been provided with
enough facts from our current education to turn that around. We teach you
how to increase sales and save money! Coastline promises that even in the
worst economy you can succeed! This opportunity is bar none the biggest
favor that you could do for yourself right now! Not another minute should be
wasted worrying about how to pay your next bill or keeping your staff happy.
What have you got to lose? NOTHING! Call us at 1-877-515-7900 for a free
consultation or check out our website at www.coastlineedu.com for more
information.
THERE ARE 2 AGENDAS THAT
WILL BE COVERED IN YOUR
FREE 3 HOUR CLASS.
THE HAIR
COUNSEL
DATES
TIMES
Feb 27th
10AM-1PM or
2PM –5PM
TEWKSBURY, MA
Holiday Inn
4 Highwood Drive
Tewksbury, MA 01876
Feb 27th
10AM-1PM or
2PM –5PM
FOXBORO, MA
Marriott Foxboro
35 Foxboro Blvd.
Foxboro, MA 02035
Mar 6th
10AM-1PM or
2PM –5PM
EAST HARTFORD, CT
Hampton Inn & Suites
351 Pitkin Street
E. Hartford, CT 06108
Mar 6th
9AM-12PM or
1PM –4PM
BANGOR, ME
Hilton Garden Inn
250 Haskell Road
Bangor, ME 04401
Mar 13th
9AM-12PM or
1PM –4PM
NASHUA, NH
Courtyard by Marriott
2200 Southwood Dr.
Nashua, NH 03063
Mar 20th
10AM-1PM or
2PM –5PM
DEDHAM, MA
Holiday Inn Dedham
55 Ariadne Road
Dedham, MA 02026
Mar 20th
10AM-1PM or
2PM –5PM
AUGUSTA, ME
Senator Inn
284 Western Avenue
Augusta, ME 04330
Mar 27th
9AM-12PM or
1PM –4PM
PORTLAND, ME
Fireside Inn & Suites
81 Riverside Street
Portland, ME 04103
FIRST…
THE HAIR COLOR AGENDA

the #1 “ technical” reason clients leave your salon

Ammonia free, fact or fiction. What makes hair color gentle.

Hottest trends in hair color products today… don’t miss the boat on these..

How your helping over-the-counter color business, and don’t even know it.

How to reduce your color bill and do more color.

the #1 mistake stylists make when formulating… this one will blow your mind!

Get the real info on PPD free and organic hair color….

and much more!
SECOND…
THE SALON BUSINESS AGENDA

the only 7 ways to increase your sales and income

5 ways to get more new clients

4 ways to win the product diversion war

the 2 main “ service” reasons clients leave your salon

the #1 reason stylists leave for another salon or to rent a chair

3 sure fire ways to improve your profit and keep more money

and much more!
REMEMBER TUITION IS FREE AND YOU GET TO
CHOOSE BETWEEN A MORNING OR AFTERNOON
SESSION.
DON’ T PUT IT OFF! THIS EVENT
FILLS UP FAST!
LOCATIONS
CONTACT 877-515-7900 TO SIGN UP!
FREAKS AND
GEEKS
COLOR CERTIFICATION
This non product specific course is the only of its
kind, recognized as a college level course in 8 states.
Hands on Group Work with Mannequin Included
$795
Receive a $300 tuition credit to use towards certification if you attend our
free hair counsel class.
4 Day Course-Several Dates and Locations to Choose From
Required Tools:
Combs, clips, apron, notebook, open mind.
Has hair color has changed dramatically over the last 20
years? From Cellophanes to Glazing, Pre-Softening to
Double N’s, Blue Oil to Olaplex. The issues in hair color
that plagued us then still plague us today; coverage,
fading, damage, how to make it shinier and healthier, and
how to achieve the ultimate blonde. On top of these difficulties we face there are endless products and categories
in our marketing, both in print and online…hair color lines,
product lines, current trends, brands, gimmicks, tricks, tips,
techniques and new technology. It can be daunting and
we buy our way through it all. If all the “ miracle products”
out there work then why are we still having the same
hurdles year after year. And, all of these comes with a big
ticket price but we don’t always see a return on our
investment. They are either short lived trends or too
complicated and/or too expensive to keep up with. The
best colorists out there are extremely educated and wonderfully creative a Geek and a Freak. Knowledge the only
key to achieve success.
This 4 Day Program will provide you with the most current
education and the latest technology that will turn you into
the “ Sheldon” of your industry. (a Little Big Bang Theory
reference there...if you don’t watch the show give it a try.
It’s hilarious and smart just like us). You will learn
techniques that will inspire you to be your own creative
genius and inspiration.
Our education is generic to any and all brands and the
most sought after in the country...and have I mentioned
that SATISFACTION IS GUARANTEED OR YOUR
MONEY IS REFUNDED!
DAY 1 AND 2 AGENDA
This is where you become a Color Geek. Day One is designed to
give you the technology and the chemistry behind hair color. How
it works, why it works and how to use that knowledge. We delve
into every aspect of hair color and the support products you
encounter on a daily basis to help you navigate through all the
facts and the ridiculous gimmicky fiction.

Chemistry of Hair

Hair Color Ingredients

Hair Product Ingredients

Old Technology vs. New Technology

Formulation (freaky and geeky)

The difference between actual color education and “ product use
education”

Struggles stylists face in an ever changing industry. How to keep up and
stand out.

How to shop and compare color lines. Which is the best and why.

Lots and Lots of Industry Statistics
DAY 3 AND 4 AGENDA
Let the hands on fun begin! We put all that is learned in Geek
Ville to the test...and yes there will be a test.

Q and A recap of the first two days

Hands On Application of Gray Hair, Blondes, Reds, Fashion Colors and Color
Correction. Hands On Requirements for the American Board of Certified Hair
Colorists.

Time Saving Foiling Techniques

Creative and Cool Color Techniques

Formulating Challenges

The dreaded test. A great prep test for the American Board of Certified Hair
Colorists

Review

Final Q and A
DATES
TIMES
LOCATIONS
Mar 26th & 27th
Apr 30th & May
1st
10AM-4PM
TEWKSBURY, MA
Holiday Inn
4 Highwood Drive
Tewksbury, MA 01876
Mar 26th & 27th
Apr 30th & May
1st
10AM-4PM
FOXBORO, MA
Marriott Foxboro
35 Foxboro Blvd.
Foxboro, MA 02035
Apr 2nd & 3rd
May 7th & 8th
10AM-4PM
EAST HARTFORD, CT
Hampton Inn & Suites
351 Pitkin Street
E. Hartford, CT 06108
Apr 9th & 10th
May 21st & 22nd
10AM-4PM
NASHUA, NH
Courtyard by Marriott
2200 Southwood Dr.
Nashua, NH 03063
Apr 23rd & 24th
Jun 4th & 5th
10AM-4PM
DEDHAM, MA
Holiday Inn Dedham
55 Ariadne Road
Dedham, MA 02026
Apr 30th & May
1st
Jun 4th & 5th
10AM-4PM
AUGUSTA, ME
Capilo School of Hair
Design
43 Bridge Street
Augusta, ME 04330
DAY 5 & 6
FREAKIER
AND GEEKIER
COLOR CERTIFICATION
Hands on Group Work with Mannequin Included
$350
In order to get Freakier and Geekier all attendees must have previously
completed the first 4 Days of Freaks and Geeks Color Certification.
2 Day Course– 2 Different Dates to Choose From
Required Tools:
Combs, clips, apron, notebook, open mind.
You asked for it, we put it together. Introducing the ever
evolving “ Freaks & Geeks” Day 5 and 6...Freakier and
Geekier. Now that you have attended Freaks and
Geeks ...let’s take it to the next level! Now you have a
strong foundation in color chemistry, hair composition and
technical ability you can create any look, classic or trendy.
This class will focus on reinforcing that foundation and
inspiring you with techniques, trends, and mind stretching
ideas to take your hair color to a whole new level!!
Join us for a two day hands on class that will revive your
love of hair color. Bring your questions, your challenges
and your wins!

Review of Original Freak and Geek Days 1-4

New Industry Trends

Industry Myths

Explore ever-changing client needs

The Color Wheel, Eye Color and Skin Tone

Four Universal Steps to Formulation

Interactive Formulation Sessions

Hands On Color Techniques
DATE:
TIME:
Apr 23rd and 24th or
Jun 25th and 26th
10AM-4PM
10AM-4PM
LOCATION:
Coastline Academy in Shrewsbury, MA
TRAIN THE
TRAINER
Hands on Group Work with Mannequin Included
$195 per 2 Day Segment
Year Long Course
Required Tools:
Cutting Shears, Texturizing Shears, Razor, Combs, Clips, Blow
Dryer, Apron, Notebook, Open Mind
Would you like to be an educator or just be trained like
one? This advanced program will offer an overview of
Coastline’s Education process and a how-to for becoming
an educator in the professional beauty industry. This
program is designed for the stylist just getting involved in
education. It is also for stylists that have some experience
and need a refresher (challenge or call to action) to
improve their confidence and technique. If your goal is
facilitating an in salon class or presenting on a main stage,
we offer participants training and coaching specific to the
beauty industry. This class will be an ongoing training
experience. The classes will run in 2 Day segments and
be spread out over the course of a year. Sample of
Course Overview

Public Speaking. Learn how to speak in front of a
classroom full of students

How to present yourself and field questions

Learn how to prepare class outlines and support
materials

Prepare demonstrations for watch and learn/hands-on
courses

Chemistry of Hair

Product Knowledge
OUR FIRST ROUND OF TRAIN THE
TRAINER WAS EXTREMELY
SUCCESSFUL. THANK YOU TO ALL
WHO ATTENDED. WE LOOK FORWARD
TO WELCOMING A NEW BATCH OF
TRAINERS. TRAIN THE TRAINER IS
RETURNING FALL OF 2017. KEEP A
LOOKOUT FOR THE DATES ON OUR
WEBSITE WWW.COASTLINEEDU.COM AND
ON OUR FACEBOOK PAGE. IF YOU
HAVE ANY QUESTIONS REGARDING
THIS PROGRAM CONTACT US AT
877-515-7900.
CUTTING
HAIR CUTTING FOUNDATIONS
-JEFFREY KILCOYNE
JUST CUT IT!
-JEFFREY KILCOYNE
Hands-On with Mannequin Included
Hands-On with Mannequin Included
$350
$175
2 Day Course
1 Day Course
Required Tools:
Cutting Shears, Texturizing Shears, Razor, Combs, Clips, Blow
Dryer, Apron
Required Tools:
Cutting Shears, Texturizing Shears, Razor, Combs, Clips, Blow
Dryer, Apron
Don’t worry about training your new staff, let us do it for
you! This class is for stylists with 3 years or less of
experience who are looking to learn a “ cutting system” .
It also works for more experienced stylists who are
looking to rediscover foundation techniques. This class
will start with basic terminology, foundations of cutting and
the 5 steps of cutting hair.
This hands-on Cutting Course will look at trendy cuts and
shapes and break them down for immediate use back in
the salon. Spend the day exploring shape, texture and
style. We will be using the haircutting principles which are
the foundation of what we do everyday in the salon. Let’s
rediscover how using these foundation techniques help us
to recreate great results every time. Join us for a 1-Day
Cut and Finish experience!
DATE:
Mar 12th and 13th
TIME:
10AM-4PM
LOCATION: Coastline Academy in Shrewsbury, MA
DATE:
March 27th
TIME:
10AM-4PM
LOCATION: Coastline Academy in Shrewsbury, MA
TEXTURE
COLOR
CREATING AND MAINTAINING
BEAUTIFUL REDS
-CAITLIN MADDAN
Hands-On with Mannequin Included
$125
1 Day Course
CURLY COLORING AND
STYLING
-LIZ PAOLA
Required Tools:
Combs, Clips, Blow Dryer, Apron
In this class, we will cover the entire salon process from
the proper consultation, formulating, to re-creating the
desired red hair color six weeks later. We will determine
the correct reds for the right person, in salon situations
such as the dreaded “ hot roots” , grey coverage, and
refreshing the ends. We will look at how to customize
each red hair color to allow for the most success and
lending a hand in building your business.
DATE:
Mar 5th
TIME:
10AM-4PM
GUEST
ARTIST
LOCATION: Coastline Academy in Shrewsbury, MA
CAITLIN MADDAN
As Vice President of Education for
Carabito Corporation, a respected
educator and a Master Colorist, Caitlin
quickly rose to the ranks of a professional
educator by demonstrating her expertise
as a hair colorist at prestigious salons in
Boston and throughout New England.
Caitlin is becoming known in the industry
as a “ rising star” , with talent and
enthusiasm. She is a sought after educator for the ABCH Energizing
Summit in Los Angeles and travels around the country to work closely
with salon owners and hairstylists. Caitlin loves sharing generic, hair
color knowledge to help her fellow industry professionals succeed.
Hands-On with Mannequin Included
$300
2 Day Course
Required Tools:
Combs, Clips, Blow Dryer, Apron
In this class you will learn the foundations of styling curly
hair. Learn to identify what kind of curly hair your client
has and how to properly recommend a cleansing and
styling line. Delve into the perceptions society has put on
textured hair and how this affects your consultation. What
is the importance and significance of in salon and at home
treatments? How can you increase your sales, as well as,
benefit the health of your clients hair in the long term?
Learn how to choose a coloring method that will be best
for your curly client and why. We will go over many
methods that will give your client the look they want while
maintaining the integrity of the hair. They will see the
value of your knowledge and instantly become loyal to
you!
DATE:
Apr 9th and 10th
TIME:
10AM-4PM
LOCATION: Coastline Academy in Shrewsbury, MA
COLOR
& CUT
I’ VE GOT A HEART ON FOR YOU
–DOUG MARTUCCI
Hands-On with Mannequin Included
COLOR
& CUT
1 Day Course– 2 Different Dates to Choose From
Required Tools:
Cutting Shears, Texturizing Shears, Razor, Combs, Clips, Blow Dryer,
Flat Iron, Curling Iron, Apron
Red... Red... Red, off with her head! Take your reds to the next
level with this in-depth hands-on class approach to reds. You will
be taken on a journey discussing common red problems such as
fading, brown outs, and how to create brighter more vibrant
shades. From new and innovative techniques, blending the color
with cut to contouring the face shape, this program will help you
turn every salon guest into the queen of hearts.
THE LAST UNICORN
–DOUG MARTUCCI
Hands-On with Mannequin Included
$199
1 Day Course– 2 Different Dates to Choose From
Required Tools:
Cutting Shears, Texturizing Shears, Razor, Combs, Clips, Blow
Dryer, Flat Iron, Curling Iron, Apron
It’s your turn to shine. This new and exciting class takes a
look at formulation and placement to achieve silver, gray,
pink, tangerine and any other shade your heart desires.
Create the ultimate in self expression. You will be guided
through topics such as, effective lightening, pastel toning,
increasing vibrancy and longevity of your color and bold
decisive color placement. This class will invite you to
stretch outside of the box for total creative freedom.
DATE:
Apr 2nd or 3rd
TIME:
10AM-4PM
$199
GUEST
ARTIST
LOCATION: Coastline Academy in Shrewsbury, MA
DATE:
May 21st or 22nd
TIME:
10AM-4PM
GUEST
ARTIST
LOCATION: Coastline Academy in Shrewsbury, MA
DOUGLAS MARTUCCI
Douglas Martucci is known for his high-spirited,
fun and engaging educational approach. As
PRORITUALS new Creative Director and
Director of Education, Douglas brings experience
in strategies to develop education platforms both
domestically and internationally. He has trained
and motivated both sales people and technical
educators in Europe, Latin America, Canada,
North America, and Asia for one of the worlds
largest Argan infused hair care brands. In 2015 he received the honor of
“ Educator of the Year” from the American Board of Certified Hair Colorists for his
achievements in creating dynamic and engaging hair color education. He strives to
push the bar of creativity and innovation with a balance of salon friendly and
relatable techniques.
COLOR
& CUT
COLOR
& CUT
CUT & COLOR COMPILATION
-JEFFREY KILCOYNE
CARVE OUT THE COLOR
-CORTNEY WELCOME
Hands-On with Mannequin Included
Hands-On with Mannequin Included
$100
1 Day Course
Required Tools:
Cutting Shears, Texturizing Shears, Razor, Combs, Clips, Blow
Dryer, Flat Iron, Curling Iron, Apron
Join us for a one day, hands on class that will take you on
a journey to learn the rules of razor use. The good, the
bad and when to apply this technique. Throughout the
day you will learn the most effective razor cutting
techniques to achieve texture and movement for all hair
types. Learn which hair types would benefit the most from
this method and debunk many of the common myths
regarding razor use. We will also pair our new cut with a
fresh, fun color technique that can be brought back to the
salon and used immediately.
DATE:
May 7th
TIME:
10AM-4PM
LOCATION: Coastline Academy in Shrewsbury, MA
$225
1 Day Course
Required Tools:
Cutting Shears, Texturizing Shears, Razor, Combs, Clips, Blow
Dryer, Flat Iron, Curling Iron, Apron
Do I color my cut or cut my color? How do I make them work
together? How can my hair color placement and choices
enhance my final look?
Spend the day rethinking shape and how to accent it with the
perfect color. This class will enhance the marriage between
the perfect color and haircut. Learn fast and effective color
placement that you can use immediately in the salon. Learn
hair cut breakdown techniques that allow personalization on
any client, from visualization, planning and executing your
design all while maintaining balance. Create a complete look
with many possibilities.
DATE:
May 15th
TIME:
10AM-4PM
LOCATION: Coastline Academy in Shrewsbury, MA
PALETTE
ULTIMATE COLOR ANALYSIS
-JULIE CUNNINGHAM THE MASTER
Lecture Watch and Learn
$175
1 Day Course– 3 Different Dates to Choose From
Required Tools: Notebook
Learn the secrets of world class color analysis. Color Analysis
done correctly is based on the three characteristics of color: hue,
value and chroma. This is the basis for a strong understanding of
color analysis. Also lean the traditional four seasons of color
analysis theory: Winter, Summer, Autumn and Spring. We further
classify each of the four seasons into three types for accurate
personalization. This results in 12 different palettes, each
containing 42 colors. This class will provide you with the tools to
pick the right shade for your client every time.
STYLE
DATE:
Mar 6th or
Mar 26th or
May 8th
TYING UP LOOSE ENDS
-KERRI HEBB
Hands-On with Mannequin Included
$150
1 Day Course
Required Tools:
Combs, Brushes, Clips, Blow Dryer, Flat Iron, Curling Iron,
Apron
Up-do salon services create panic in even the most
accomplished stylists. During this hands on class we will
spend the day discussing how to “ map out” your style,
tricks for fine hair, consultation tips for up-do clients (they
have a different set of needs). After this class you will
have the confidence and skills to create today's beautiful,
imperfect looks. This season’s class has been updated
with new styles and techniques. Something new for every
stylist.
DATE:
Apr 17th
TIME:
10AM-4PM
LOCATION: Coastline Academy in Shrewsbury, MA
TIME:
10AM-4PM
10AM-4PM
10AM-4PM
LOCATION: Coastline Academy in Shrewsbury, MA
GUEST
ARTIST
JULIE
CUNNINGHAM
Julie Cunningham is the owner of Julie
Cunningham Color, a personal image and
color analysis company. She has advised
thousands of clients over a twenty-five year
period. Julie works with individual clients
to transform them using her exclusive JCC
color analysis, individual style, wardrobe,
accessories and personal shopping
systems. Besides her personal clients,
Julie trains JCC Consultants nationwide in
all facets of image consulting, using her own original, personalized systems.
Julie holds a B.A. in Home Economics and Design from UCLB. She worked five
years at a successful New England Color Me Beautiful Image Studio and as a store
manager and image consultant in a retail store.
Julie regularly conducts seminars for local adult education programs and business.
She has an active relationship with area retail stores, dispensing wardrobe advice at
seminars. She also works with local medical offices in helping support women in
their quest for total mind and body health.
FUSION HAIR EXTENSION
LENGTH
-DESIREE BAILEY
Hands-On/Mannequin Included
$399
2 Day Course
Required Tools:
Tuition includes hot tool, mannequin, practice hair and
professional application manual.
This 14 hour, 2 Day Long Hair Extension Certification Course
will put you in the drivers seat of this rapidly growing
phenomena! With the correct education and proper application
techniques, hair extensions can be done safely (our technique
is endorsed by the American Hair Loss Council) and is
affordable for both you and your clients. Now you can take
advantage of the opportunity to give back some self confidence
to a person suffering from thinning hair.
What is Fusion?
Fusion hair is ideal for all hair types and is perfect for thinning
hair. Gentle, comfortable and virtually undetectable, our unique
flat wrap bond technique ensures that bonds won’t be felt and
only seen under close inspection. Our new 1G hair (weighs one
gram) makes it an ideal solution for clients looking for fuller,
thicker locks. Fusion hair extensions typically last about 4-6
months and cannot be reused. Worn by beauty queens,
models, personal trainers and many others, our Fusion Hair
Extensions can give you the look and confidence you desire.
In this class you will learn hair types, methods of extension
applications and bond techniques, sectioning for extensions,
how to space/section/cut and split bonds, Hair extension cutting/
styling and removal, improper application, problem solving,
client consultations and charging your clients.
DATE:
Apr 30th and May 1st
TIME:
9AM-4PM
LOCATION: Coastline Academy in Shrewsbury, MA
GUEST
DESIREE
BAILEY
Desiree Bailey has been a “ dynamo” in this
industry for over a decade. With her first
salon opening in 2012, Desiree has since then
opened a Holistic Spa, accomplishing a long
time goal. She became a specialized hair
extension educator for Carabito Corporation
and is currently a National Educator for
DiBiase Hair Extensions USA. Desiree was
the official colorist for Mrs. United States and the official hair extension expert for
the Mrs. Maine America pageants this year in Las Vegas. Her dedication lies in
her quest for ongoing education and a passion to bring respect back to the
industry.
COASTLINE
2017 SPRING
EDUCATION
CALENDAR
SEE INSIDE PAGES FOR CLASS DESCRIPTIONS
COASTLINE ENTERPRISE TUTTO USA
908 BOSTON TURNPIKE
SHREWSBURY, MA 01545
WWW.COASTLINEEDU.COM
(877) 515-7900
[email protected]
WWW.TUTTOCOLORUSA.COM
FEBRUARY
APRIL
27th The Hair Counsel Tewksbury, MA
2nd & 3rd Freaks and Geeks Day 1 & 2 E. Hartford, CT
27th The Hair Counsel Foxboro, MA
2nd & 3rd The Last Unicorn Color & Cut Shrewsbury,
MA
MARCH
9th & 10th Freaks and Geeks Day 1 & 2 Nashua, NH
5th Creating and Maintaining Reds
Shrewsbury, MA
6th The Hair Counsel E. Hartford, CT
6th The Hair Counsel Bangor, ME
9th & 10th Curly Coloring and Styling Shrewsbury, MA
17th Tying Up Loose Ends Up do Styling Shrewsbury,
MA
23rd & 24th Freaks and Geeks Day 1 & 2 Dedham, MA
6th Ultimate Color Analysis Shrewsbury, MA
23rd & 24th NEW Freaks and Geeks Day 5 & 6
Shrewsbury, MA
12th & 13th Hair Cutting Foundations
Shrewsbury, MA
30th/May 1st Fusion Hair Extension Shrewsbury, MA
13th The Hair Counsel Nashua, NH
30th/May 1st Freaks and Geeks Day 3 & 4 Tewksbury,
MA
19th & 20th Train the Trainer Shrewsbury,
MA
20th The Hair Counsel Dedham, MA
30th/May 1st Freaks and Geeks Day 3 & 4 Foxboro,
MA
20th The Hair Counsel Augusta, ME
30th/May 1st Freaks and Geeks Day 3 & 4 Foxboro,
MA
26th Ultimate Color Analysis Shrewsbury,
MA
MAY
27th The Hair Counsel Portland, ME
7th Carve out the Color Shrewsbury, MA
26th & 27th Freaks and Geeks Day 1 & 2
Tewksbury, MA
8th Ultimate Color Analysis Shrewsbury, MA
26th & 27th Freaks and Geeks Day 1 & 2
Foxboro, MA
15th Cut and Color Compilation Shrewsbury, MA
27th Just Cut It! Shrewsbury, MA
7th & 8th Freaks and Geeks Day 3 & 4 Hartford, CT
21st & 22nd Freaks and Geeks Day 3 & 4 Nashua, NH
21st & 22nd I’ve got a heart on for you Color & Cut
Shrewsbury, MA
JUNE
4th & 5th Freaks and Geeks Day 3 & 4 Dedham, MA
4th & 5th Freaks and Geeks Day 3 & 4 Augusta, ME
25th & 26th NEW Freaks and Geeks Day 5 & 6
Shrewsbury, MA
908 BOSTON TURNPIKE
SHREWSBURY, MA 01545
(877) 515-7900
[email protected]
WWW.COASTLINEEDU.COM
WWW.TUTTOCOLORUSA.COM
COASTLINE ENTERPRISE TUTTO USA
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Permit 8437
Seabrook, NH 03874
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