Aizawa Weekly Report Japan Equity Research No.2201 Mar.19.2012 Expression used by the Bank of Japan Provisional Translation Audit Number.240314-B1 was just that some words had been changed without a change in monetary policy, and hence it had no meaning Toshiro Yoshinaga, Analyst from the economic viewpoint. However, from my perspective, there were two surprises On February 14, 2012, the Bank of Japan announced a in the recent announcement. First, the timing; few, if new monetary policy titled ‘The Price Stability Goal in the any, were expecting the Bank of Japan to make such an Medium to Long Term’. On February 17, 2012, Mr. announcement at this timing. Second, what came as a Masaaki Shirakawa, the Governor of the Bank of Japan greater surprise than the first one was that the title of the mentioned in his lecture held at Japan National Press Club English version material released by the Bank of Japan that the Bank of Japan had decided to adopt three on February 14, 2012 was ‘The Price Stability Goal in the measures in order to clarify its policy stance more clearly Medium to Long Term.’ In Japanese, it was ‘The Price and also to strengthen monetary easing further with the aim Stability Guideline in the Medium to Long Term.’ The to break away from deflation and to realize sustainable Bank of Japan dared to translate the word ‘Guideline’ as growth in an environment of stable prices. Specifically, he ‘Goal’. said: 1) the Bank of Japan adopted a numeric target to English translation promptly. They judged that the Bank provide a medium to long-term guideline to realize price of Japan had changed its stance and started buying stability, 2) the Bank of Japan will implement powerful Japanese stocks in large quantities. monetary easing until clear evidence emerges that the Until now, the Bank of Japan has been using the target of 1% annual inflation will be achieved, and 3) the expression ‘Understanding’, instead of ‘Guideline’ or Bank of Japan may expand the size of its purchases of ‘Goal’, when it referred to price stability. Even native long-term government debts to 65 trillion yen, up from 55 Japanese could hardly understand this ambiguous trillion yen decided in the autumn in 2010. wording. Mr. Shirakawa explained the reason for the Up until recently, Japanese market participants have wording change as follows. The Bank of Japan’s policy constantly monetary statements used to reflect the ‘views’ (‘understanding’) of measures of the Bank of Japan were announced. They the individual policy board members.’ Now it is based were full of nice rhetoric but without substance. As a on the ‘judgment (‘goal’) of the Bank of Japan’. If the matter of fact, after the announcement was made this time, policy change of the Bank of Japan is authentic, I think the media aired critical opinions of economists who were we can expect a substantial rally in Japanese equities blasting it as another instance of a word play, arguing that it this year. been disappointed every time It was foreign investors who reacted to this Several matters that we would like our customers to confirm are given on the last page of this report. We cordially request you to confirm each of them. 2 of 32 2PageInvestment Topics Tokyo Sky Tree construction technologies were employed to construct Toshiro Yoshinaga, Analyst this world’s tallest radio tower. At the same time, traditional construction technologies which have been Construction Completed on February 29; Inauguration cultivated in Japan for centuries, a country of frequent slated on May 22, 2012 earthquake, were also employed. Tokyo Sky Tree, a new radio tower, which had been under seismic proof structure for its central shaft, where the construction since July 2008, was completed on February main internal pillar is attached to the tower’s outer 29, 2012, three years and eight months after the start. On structure. March 2, 2012, a ceremony was held to celebrate its structure used at the five-storied pagoda of Horyuji completion. It will be open to the public on May 22, 2012. Temple in Nara, the world’s oldest wooden building The tower has a This structuring was adopted from the constructed in 607. At the time of earthquake, it will World’s Tallest Tower with 634 Meters Height function as earthquake resistance to reduce the quake of The height of Tokyo Sky Tree is 634 meters. Not only the tower itself. In the center of the pillar, an emergency does it surpass the existent Tokyo Tower (completed in stair is equipped as well. 1958 with a height of 333 meters) but also it is the tallest levels of construction components (including steel pipes, radio tower in the world. The number of its height, “634” elevators, and antenna systems, etc.) were used. meters, was selected as it will easily be remembered by the Tokyo Sky Tree is heavily protected against quakes, Japanese. In Japanese word playing, this number can be winds and fire with the most advanced technologies. pronounced “Mu-sa-shi” (6 (mu), 3 (sa), 4 (shi)), standing Tokyo Sky Tree was built on a land plot (1-chome, for ‘Musashi no Kuni’, which is the old name of the region Oshiage, Sumida-ku, Tokyo) owned by TOBU RAILWAY where the Tokyo Sky Tree stands. CO. As a man-made The highest technological The operators of Tokyo Sky Tree are TOBU construction object, Tokyo Sky Tree is the second tallest in RAILWAY and TOBU TOWER SKY TREE CO. (a the world, following Burj Khalifa, Dubai, UAE, which is 828 subsidiary of TOBU RAILWAY). meters tall. Powerful, Spectacular Views Built to Cope with Digital Broadcasting and Next Generation The first observatory of Tokyo Sky Tree is at the height of Telecommunication Era 350 m (1,150ft), exceeding the height of the entire Tokyo The main purpose of constructing Tokyo Sky Tree was to Tower. A part of the floor is made of heat-resistant and reduce TV interference and to cope with the next toughened glass so that visitors can enjoy a powerful, generation telecommunication era. Besides solving the spectacular bird’s eye view through the underfoot glass interference problem of Tokyo Tower, which is surrounded floor, unique only to this spot in the world. Restaurants by many high-rise buildings in the center of Tokyo, the and coffee shops are in the observatory. The second construction of Tokyo Sky Tree was aimed at enabling observatory, at 450 m (1,480 ft), is a corridor surrounded broadcasting as by glass. People can enjoy wide views of the whole broadcasting Kanto area. The entrance fee for those aged over 18 is service for mobile devices) and multimedia broadcasting in 2,000 yen to the 350 m level; extra 1,000 yen is charged a comfortable manner. to the 450 m level. 1(one)SEG services (Japanese for mobile terrestrial devices digital such In addition, Tokyo Sky Tree will assume the role to function as the information center at the Nearest time of disaster. Stations and Development Projects of Surroundings OBAYASHI CORPORATION Constructs; TOBU RAILWAY The nearest stations of Tokyo Sky Tree are Narihirabashi Operates Station and Oshiage Station. OBAYASHI CORPORATION undertook the construction of The nearest station is Narihirabshi Station of the Tobu Tokyo Sky Tree. Isezaki line. A large volume of knowledge and wisdom of construction experts and the most advanced Its name will be changed to Tokyo Sky Tree Station at the time of the opening of Tokyo Sky Tree. Several matters that we would like our customers to confirm are given on the last page of this report. We cordially request you to confirm each of them. 3 Investment Topics3 Oshiage station provides quite convenient access to the Tokyo Sky Tree, spectacular views enjoyable from its tower due to four lines (Tobu Isezaki line, Tokyo Metro observatories and the development projects of the Hanzomon line, Keisei Oshiage line, and Toei Subway surrounding area, the number of visitors to Tokyo Sky Asakusa line) passing through it. Oshiage Station will be Tree will likely exceed that of Tokyo Tower by a wide also renamed to Oshiage (Sky Tree Mae) Station, which margin. means “Station in front of the Sky Tree”, at the time of the Disneyland and Tokyo Disney Sea is around 25 million opening of Tokyo Sky Tree. per year. Sumida-ku estimates the number of visitors to Tokyo Sky Tree is located between Narihirabashi Station Tokyo Sky Tree and its surrounding area will nearly equal and Oshiage Station. TOBU RAILWAY is constructing a the number of visitors to Tokyo Disneyland and Tokyo complex facility dubbed “Tokyo Sky Tree Town”, comprising Disney Sea. The total number of visitors to Tokyo of a large-size shopping center, an aquarium and others. Also, a commercial facility named “Tokyo Solamachi”, Major Related Companies where 310 various kinds of shops are planned to open, and TOBU RAILWAY, which is the main operator of Tokyo “Tokyo Sky Tree East Tower”, an office facility, are now Sky Tree, and OBAYASHI CORPORATION, which under construction. constructed it, are the two largest players in the Tokyo Sky Tree theme. Keisei Electric Railway will also likely Considerable Economic Effects be a beneficiary, since Oshiage Station, one of the According to the survey report conducted by Sumida-ku nearest stations of Tokyo Sky Tree, is served by this firm. (Sumida-ward) in January 2008, the number of visitors to Other related companies to Tokyo Sky Tree include Tokyo Sky Tree is estimated to be 5.52 million per annum, official partners such as NISSHIN SEIFUN GROUP, and the total number of visitors including the newly CALBEE INC., ASAHI BREEWERIES, LTD., KIKKOMAN developed town surrounding Tokyo Sky Tree is projected at CORPORATION, Lion Corporation, Hitachi Group, 26.37 million per year. The positive economic effects are TOSHIBA CORPORATION, and Panasonic Corporation. estimated to be 88 billion yen. The elevators used in Tokyo Sky Tree are provided by The number of visitors to the existing Tokyo Tower is both Hitachi, Ltd. and TOSHIBA CORPORATION. around 3.3 million per year. However, given the height of Several matters that we would like our customers to confirm are given on the last page of this report. 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