Weber Visual Identity
VERSION 2
PART I - General rules
Update April 2013
Weber Visual Identity
Summary
Weber logotype
Protection area - Minimum size
One-colour logo
Colours
Logotype on non-white background - Use on materials
Use of the graphic symbol alone
Weber communications
How to write "Weber" - Stationery
Letterhead - Business card - Corresp. card - Envelope - Fax
Corporate communications
Commercial communications
Factories signage
Site entrance totem
Reception area - Exhibition signage
Direction totems - Wall plates
Banners and flags
Communication banners
Goodies
Accessories
Internet / Home page
02
02
03
04
05
06
07
08
09 - 15
16
17
18
19
20
21
22
23
24
25
26
For additional details, please refer to the
brand endorsement fondamentals
brochure from Saint-Gobain.
Weber Visual Identity
This version supersedes all previous versions of the Weber Visual Identity document.
Please remember that these rules are compulsory and must be strictly adhered to for ALL types of
use without exception.
Weber Visual Identity - February 2013
In some special cases (acquisitions, when the Saint-Gobain logo needs to be used in coordination
with existing brand) where adaptations are needed, the country must submit its proposal to the
International Marketing Department for official approval.
1
Weber logotype
2
Here are the rules that govern the use of our logo in practice; they clearly define what must be
done and what must be avoided to maintain the consistency of our identity.
3-colour Weber logotype
Minimum size
The minimum size is 24 mm
so that Saint-Gobain remains legible.
Weber Visual Identity - February 2013
24 mm
Protection area
In order to ensure the integrity of the branding, no graphic or text
elements should overlap inside the protection area. This area
equals the width of an “N”, as defined in the schemes below.
Position of slogan (baseline)
No slogans are permitted BELOW
the logotype.
X
NO!
Lorem ipsum.
X
X
X
X
Weber logotype
A1.12 Logotype
on a light background
One-colour logo
Whenever the logotype is used on non
white
backgrounds
orto
onbe
pictures
The
one-colour
logo is
used
(examples
to
be
included),
an
outline
only when the 3-colour one cannot
be used.reasons (on
bemust
usedalways
for technical
Three
sizesengraved,
of the logotype
(SMALL steel,
when
one-colour
REGULAR - BIG) to be inserted.
printing, etc). It is not a grey version
of the 3-colour logo.
Note : this decision has been taken to
The only possible colours for this
preserve the uniformity of the logotype
logo are yellow, white, black, silver
in the world - it is not an aesthetic
and gold.
choice.
3
Clear background
(white area and black outline)
30mm and less
31- 80 mm
Weber Visual Identity - February 2013
81 mm and more
The use of this logotype is strictly
limited to exceptional cases of
technical contraints.
Weber logotype
4
Colours
The colour coordinates of the
logotype are:
C: 0 - M: 0 - Y: 100 - K: 0
C: 0 - M: 0 - Y: 0 - K: 100
CMYK :
C: 0 - M: 0 - Y: 0 - K: 75
C: 0 - M: 0 - Y: 0 - K: 0
Weber Visual Identity - February 2013
The yellow in the logotype requires
specific attention: the yellow
process C needs to be adhered to.
The final result has to be carefully
checked.
PANTONE:
pantone
yellow C
pantone
black C
R: 255 - G: 235 - B: 0
RGB :
R: 0 - G: 0 - B: 0
R: 100 - G: 100 - B: 100
R: 255 - G: 255 - B: 255
pantone
Cool gray
10 EC
white
Weber logotype
5
Logotype on non-white background
The 3-colour logo is automatically placed on a white
background. When used on coloured or photo background,
it is placed inside a white frame that adheres to its
protection area.
A white frame is always used with the logo in 4-colour
printing.
Use on materials
The one-colour logo is only
used for special applications,
such as engraving,
embossing or glass-sanding.
NO!
Weber Visual Identity - February 2013
3D or volume logo
3D or volume versions of
the logotype are STRICTLY
prohibited.
NO!
Weber logotype
6
Graphic symbol
On all communications materials the complete logotype
must be used. There are some exceptions where use of the
graphic sign on its own is permitted:
Weber Guide
Weber Visual Identity - February 2013
• on the side of the Weber Guide and foot of page
• on the internet (URL only)
• for smartphone apps
2
Page
3
Weber Visual Identity - February 2013
7
Weber
communications
Weber
How to write "Weber"
Stationery
There is no prescribed choice of typeface for when the name
"Weber" is written in a text. It is not necessary to write it in bold.
For all stationery (headed paper, fax,
administrative documents) ITC Avant Garde
must be used in the preprinted parts of the
document. For the body text other
substitute fonts can be used (preferably
Arial).
In a text, wherever the name "Weber" refers to the company or
brand (when the use of the complete logo is not possible) it
should be written as follows:
Weber
always with with a capital "W".
Only exception permitted is if the whole text is in capitals:
LOREM DOLOR WEBER AMET,
WEBER can be written in capitals.
Weber Visual Identity - February 2013
8
How to write product names
A product name should always be written with a lowercase "w"
and in bold. I.e. weber.col standard.
Weber communications
9 mm
9
2,5 mm
Letterhead
21 x 29.7 mm
35 mm
4 mm
Business card
1 First name Last name
2 Job title
85 x 54 mm
3 Company name
4 00 street name
City + Country
Tel: +00 (0) 0 00 00 00 00 - Fax: +00 (0) 0 00 00 00 00
Mobile: +00 (0) 0 00 00 00 00
E-mail: [email protected]
www.website.com
- Logotype positioning : centered
4 mm
Body size
Leading
6 mm
-1 First and last name :
8
8
Weber Visual Identity - February 2013
ITC Avant Garde Demi
-2 Title :
30 mm
13 mm
6
8
6
12
6
8
ITC Avant Garde Book
-3 Company :
First name Last name
Job title
Company name
00 street name
City + Country
Tel: +00 (0) 0 00 00 00 00 - Fax: +00 (0) 0 00 00 00 00
Mobile: +00 (0) 0 00 00 00 00
E-mail: [email protected]
www.website.com
ITC Avant Garde Demi
-4 Address / informations :
ITC Avant Garde Book
4 mm
6 mm
All the text : 10 letter spacing,
left alignment, colour Black 75%
6 mm
Company Name
4 mm
When the business
card includes several
endorsed logos,
Saint-Gobain is the
main logo, centred at
the top of the card.
This applies for
Activity Director,
Regional Managing
Director, transversal
activities, etc.
Weber communications
9 mm
10
2,5 mm
Letterhead
1
The body of the text should use Times or Arial set at 11pt
and single-spaced, left alignment.
4
3
2
3
Gassino
Via Alpi Graie, 3
10090 Gassino (TO)
Tel. 011/9606133
Tel.011/9606133
Fax 011/9600856
The Company name, address and contact information:
ITC Avant Garde Book upper and lower case,
6pt body-font size, 8.5 pt leading, centre alignment,
pantone 423 or black 75%.
Milano
Via Stephenson, 70
20157 Milano (MI)
Tel.02/39000761
Fax 02/3573704
Villaverla
Via XXV Aprile, 19
36030 Villaverla (VI)
Tel.0445/35511
Fax 0445/856530
Torriana
Loc.molino Vigne
47030 Torriana (RN)
Tel. 0541/675350
Fax 0541/675364
ITC Avant Garde Book upper and lower case,
6 pt body font size, 6 pt leading, left alignment, pantone 423
or black 75%.
Viareggio
Loc. Comparini
alle Quindici
55049 Viareggio (LU)
Tel. 0584/391732
Fax 0584/392650
Roma
Via Tivoli, 36-38
00156 Roma (RM)
Tel. 06/4112390
Fax 06/4112970
Weber Visual Identity - February 2013
4
This space can be used to display secondary brands, during
the transition period to Weber.
Aquino
Contrada S. Marco
03031 Aquino (FR)
Tel. 0776/729811
Fax 0776/728197
Company Name
2
4 mm
Weber communication
9 mm
11
2,5 mm
Letterhead (left address)
4
3
Gassino
Via Alpi Graie, 3
10090 Gassino (TO)
Tel. 011/9606133
Tel.011/9606133
Fax 011/9600856
Milano
Via Stephenson, 70
20157 Milano (MI)
Tel.02/39000761
Fax 02/3573704
Villaverla
Via XXV Aprile, 19
36030 Villaverla (VI)
Tel.0445/35511
Fax 0445/856530
Torriana
Loc.molino Vigne
47030 Torriana (RN)
Tel. 0541/675350
Fax 0541/675364
Viareggio
Loc. Comparini
alle Quindici
55049 Viareggio (LU)
Tel. 0584/391732
Fax 0584/392650
Weber Visual Identity - February 2013
Roma
Via Tivoli, 36-38
00156 Roma (RM)
Tel. 06/4112390
Fax 06/4112970
Aquino
Contrada S. Marco
03031 Aquino (FR)
Tel. 0776/729811
Fax 0776/728197
Company Name
2
4 mm
Weber communications
Continuation sheet
4
3
Gassino
Via Alpi Graie, 3
10090 Gassino (TO)
Tel. 011/9606133
Tel.011/9606133
Fax 011/9600856
Milano
Via Stephenson, 70
20157 Milano (MI)
Tel.02/39000761
Fax 02/3573704
Villaverla
Via XXV Aprile, 19
36030 Villaverla (VI)
Tel.0445/35511
Fax 0445/856530
Torriana
Loc.molino Vigne
47030 Torriana (RN)
Tel. 0541/675350
Fax 0541/675364
Viareggio
Loc. Comparini
alle Quindici
55049 Viareggio (LU)
Tel. 0584/391732
Fax 0584/392650
Roma
Via Tivoli, 36-38
00156 Roma (RM)
Tel. 06/4112390
Fax 06/4112970
Weber Visual Identity - February 2013
Aquino
Contrada S. Marco
03031 Aquino (FR)
Tel. 0776/729811
Fax 0776/728197
12
Weber communications
9 mm
13
2,5 mm
Double branding
To be used during the transition period.
Possibly extended to all communications
materials, such as business cards, envelopes,
fax, etc.
The double branding must be designed by
the International Marketing Dpt.
Please contact them before producing any
document.
Gassino
Via Alpi Graie, 3
10090 Gassino (TO)
Tel. 011/9606133
Tel.011/9606133
Fax 011/9600856
Milano
Via Stephenson, 70
20157 Milano (MI)
Tel.02/39000761
Fax 02/3573704
Villaverla
Via XXV Aprile, 19
36030 Villaverla (VI)
Tel.0445/35511
Fax 0445/856530
Torriana
Loc.molino Vigne
47030 Torriana (RN)
Tel. 0541/675350
Fax 0541/675364
Viareggio
Loc. Comparini
alle Quindici
55049 Viareggio (LU)
Tel. 0584/391732
Fax 0584/392650
35 mm
Aquino
Contrada S. Marco
03031 Aquino (FR)
Tel. 0776/729811
Fax 0776/728197
4 mm
Weber Visual Identity - February 2013
Roma
Via Tivoli, 36-38
00156 Roma (RM)
Tel. 06/4112390
Fax 06/4112970
First name Last name
Job title
Company name
00 street name
City + Country
Tel: +00 (0) 0 00 00 00 00 - Fax: +00 (0) 0 00 00 00 00
Mobile: +00 (0) 0 00 00 00 00
E-mail: [email protected]
www.website.com
4 mm
Company Name
4 mm
6 mm
Weber communications
7 mm
14
2,5 mm
Correspondence card
and envelope
7 mm
Company Name
carte de correspondance 210 x 105 mm
10 mm
6 mm
Company name
10 mm
10 mm
Weber Visual Identity - February 2013
2,5 mm
enveloppe 220 x 110 mm
Weber communications
15
Fax
Format: A4 (210 x 297 mm)
1 Logotype positioning module (the same
as letterhead). Use of the one-colour logo is compulsory.
2 Document title
Arial bold, 16 pt body font-size,
0.5 pt wide letter-spacing.
Weber Visual Identity - February 2013
3 Headings
Arial bold, Arial black, uppercase, 7 pt body
size, 12 pt leading, 2 pt wide letter-spacing.
4 Email
The sender can type his/her email address
next to his/her name.
5 Body text
Times or Arial, left alignment, 11 pt body font-size.
Company Name
Weber communications
16
back
cover
Weber Visual Identity - February 2013
Corporate communications
1 Area dedicated to the brand expression
and/or the brochure theme.
2 Area dedicated to the logo.
Always on white background.
3 Area dedicated to the baseline, if necessary.
The baseline is always written in black.
Note: no slogan is permitted BELOW the
logotype!
4 Area dedicated to company name and
address and contacts.
5 Area dedicated to the group logo.
6 Area dedicated to legal and financial notices
mentions, and printing specifications.
• No Weber logo to be used on the back cover.
• Avoid using Weber logo vertically or
transversally.
• A dominant of yellow is recommended on
the front cover.
1
1
6
4
www.website.com
Company name
00, street name
City
Country
Tel.: +33 (0)1 00 00 00 00
Fax: +33 (0)1 00 00 00 00
Publication director: xxxxxxxxxxxxxxxxx - Editor-in-Chief: xxxxxxxxxxxxxx
Design - Production and art direction: xxxxxxxxxxxxxxxx - Printing: xxxxxxxx
Printed on xxxxxxxxxx
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nibh endrem et niamet wis nulputat. Duipit praessectet wisisl dolore veraesecte magna commodit prat eraesenim vulputpat veros amet nonsectet vulputpat do
dipiscipisit augait praesent utatue dipit ute dui eriure magnis enibh el enismol Ure min utet, quisi et vullandre tie ting etum quat velenis ciniscil ing eum zzrit
wismolorting esting elisi blaoreet lumsandrem veriusciduis dolenim ing et nisit nibh endrem et niamet wis nulputat. Duipit praessectet wisisl dolore veraesecte
veriusciduis dolenim ing et nisit nibh endrem et niamet wis nulputat. Duipit praessectet wisisl dolore veraesecte
3
2
baseline baseline
5
back /2
www.website.com
Company name
00, street name
City
Country
Tel: +00 (0) 00 00 00 00
Fax: +00 (0) 00 00 00 00
Publication director: xxxxxxxxxxxxxxxxx - Editor-in-Chief: xxxxxxxxxxxxxx
Design - Production and art direction: xxxxxxxxxxxxxxxx - Printing: xxxxxxxx
Printed on xxxxxxxxxx
Ure min utet, quisi et vullandre tie ting etum quat velenis ciniscil ing eum zzrit wismolorting esting elisi blaoreet lumsandrem
veriusciduis dolenim ing et nisit nibh endrem et niamet wis nulputat. Duipit praessectet wisisl dolore veraesecte magna commodit
prat eraesenim vulputpat veros amet nonsectet vulputpat do dipiscipisit augait praesent utatue dipit ute dui eriure magnis enibh el
enismol Ure min utet, quisi et vullandre tie ting etum quat velenis ciniscil ing eum zzrit wismolorting esting elisi blaoreet
lumsandrem veriusciduis dolenim ing et nisit nibh endrem et niamet wis nulputat. Duipit praessectet wisisl dolore veraesecte
Weber communications
17
back
cover
Weber Visual Identity - February 2013
Commercial communications
Front cover
• The design is unrestricted.
• Rules relating to the logo must be
adhered to.
• The positioning of the logo is unrestricted.
• No slogan is permitted BELOW
the logotype!
• Surface area of the logo must cover a
minimum of 4% of the surface area of the
cover (and minimum widht = 24 mm)
• Our colour is yellow, 100% yellow. It is
highly recognizable. It is not orange, it is not
green. It is not a question of aesthetics, it is
a question of identity. Therefore the
dominance of this yellow in communication
tools is strongly recommended.
Opportune igitur hodie mentem curis omnibus exsolvi, securum mihi
otium procuravi, solus serio tandem libere generali huic mearum
opinionum eversioni vavabo. Ad hoc autem non erit necessem.
Front cover: to calculate the minimum
size of the logo, this formula can be used: L2 =
s
0.352
L = width of the logo
s = surface area
of the logo
Example : Cover L = 10 cm x H = 21 cm
- Cover surface area = 210 cm2
- Logo surface area = (4% x 210) = 8.4 cm2
Back cover
• Footer includes Weber logo
and company name, address
and contact details, etc.
- Width of the logo: L2 =
L
8.4
= 23.86
0.352
<=> √23.86 = 4.88 cm
On this cover, the minimum width of the logo is 4.88 cm
Weber communications
Reminder: 3D or volume versions of the
logotype are STRICTLY prohibited!
Factories signage
The Weber logo is to be displayed
prominently on the towers of all Weber
factories.
The entrance totem is located close to
the main gate.
Weber Visual Identity - February 2013
18
Head office
NO!
Weber communications
Site entrance
totem
L
19
The largest logo determines the size of the other
logos. The Saint-Gobain endorsment in the logos
should be the same size. Logos appear in
alphabetical order.
L/4
Site
Si
te name
H 1/2
L/4
L/12
L/2
Head office
L/2
L/4
L/12
Schuman Tower
L/2
7°
7°
L/4
L/4
Weber Visual Identity - February 2013
L/2
H 1/2
Totems and wall plates are
based on a modular
principle that organizes
information levels (please
refer to Saint-Gobain
signage rules for the
construction and the
proportions).
L/4
L/2
L
Single brand site
Multiple brand site
The Saint-Gobain
endorsements are the
same size
Weber communications
Reception area
Exhibition signage
Weber Visual Identity - February 2013
The identity must be visible in the visitor
reception area at the building entrance;
two types of signage are possible
depending on the reception area design:
• wall marking
• reception totem
Reminder: 3D or volume versions of the
logotype are STRICTLY prohibited!
NO!
20
Weber
communications
B.
Weber
communication
B3.1 External signage
Direction
External
identity
signage
on an office
totems
/ wall
plates
21
1,5
1
1,5
building or production site.
Weber Visual Identity - February 2013
Direction totems are designed to guide
pedestrian and vehicular traffic on-site.
Wall plates are used to relay the
information provided by the site
signage.
1
1
1
Weber communications
Banners and flags
Totem or board
May be used to reinforce the
identity of an office building or
production site.
The largest logo determines
the size of the other logos.
The Saint-Gobain endorsment
in the logos should be the
same size. Logos appear in
alphabetical order and
centered in the height of
totem or board.
L/2
L/2 + 2N
L
Weber Visual Identity - February 2013
22
Multi-brand:
More than one brand should never
appear on the same flag. Therefore,
there should be as many flags as
brands represented.
Weber communications
External
communication
banners
Can be used at events, for customer
communications, etc.
Weber Visual Identity - February 2013
Not to be used in office buildings or
production sites.
23
Weber communications
Goodies
One-colour logo
on clear or dark
backgrounds
It is possible to use this design on
goodies when printing of the 3-colour
logotype is not technically possible.
The only accepted colours are:
yellow, white, gold, silver and black.
Weber Visual Identity - February 2013
Minimum size: 24 mm
24
Weber communications
Accessories
For all accessories, the colour logotype
is mandatory.
Weber Visual Identity - February 2013
The graphic symbol cannot be used
separately from the brand.
25
Weber communications
26
Baseline/signature, etc.
Internet / Home page
In corporate communications, specific
areas are dedicated to the brand logo
and to the group logo.
1
Weber Visual Identity - February 2013
1- The white banner on the top of
the page features the endorsed
logo on the left and the baseline on
the right, if at all.
2- The banner at the
bottom of the page, features
the Saint-Gobain logo on the
right, in gray or white.
These rules are valid not only for
the corporate website, but for all
other possible micro-websites or
dedicated local websites!
2