FRANCHISE GUIDE
THE FANCY FR ANKS GO U R M ET H OT DO GS R ESTAU RA N T CON CEPT
WAS I NSP I R ED BY O N E O F A M E R I CAS M O ST FA MOU S HOT DOG
EATING D EST I NAT I O N S , C O N EY I S LA N D. T H E V ERY FIRST FA N CY
FR ANKS R ESTAUR A N T O P E N E D I N 2 0 1 2 AT 32 6 COLLEGE STREET
I N TOR ONTO, ACR O S S F R O M T H E V E RY C O O L KEN S IN GTON
MAR KET; W I T H T H E V I S I O N O F A P P EA LI N G TO EV ERYON E A N D
BR I N G I NG A L I T T LE N EW YO R K TAST E TO CA N A DA .
THE MAI N G OAL I S S I M P LY TO C R EAT E DE LI C IOU S , LOCA LLY
SOU R CE D HOT D OGS T H AT WO U LD P LEAS E EVEN THE
PI C KI EST OF EAT ER S . F R O M A GR E E K SA LA D ON A HOT DOG
“FR ANKAT HENAP O LI S ” TO T H E N OW P O P U LA R “FA N CY 90 2 1 0 ”
WI TH AVOCAD O, TO M ATO A N D BAC O N , T H E R E IS A S P ECIA L
THEMED HOT D OG F O R EV E RYO N E . T H ES E KO SHER STY LE HOT
D OG S AR E HAND TW I ST E D WI T H 1 00 % A LL B E EF S HOU LDER- CU T
MEAT T HEN HOUSE D I N A N A LL- N AT U R A L LA MB CAS IN G, A N D
MANY OF T HE SI G N AT U R E TO P P I N GS A R E M A DE IN - HOU S E.
“
I AM VE R Y PR O UD O F
TH E QU ALIT Y OF T H E
FO O D AT E VE R Y FA N CY
FR ANKS RE S TA UR A N T
AND KNO W THAT
AF TE R YOU ’ VE T R I ED
A FANC Y FR AN K S H O T
D OG YOU WON’T L O O K
AT FAST FO O D T H E
SAME WAY AGA I N !
”
Angelos Economopoulos
Founder, CEO
Fancy Franks Gourmet Hot Dogs Inc.
CREATED TO BE TORONTOS’
PREMIERE GOURMET
HOT DOG TAKE-AWAY
RESTAURANT.
concept
FANCY FRANKS IS CHANGING THE WAY
CITY FOODIES VIEW FRANKFURTERS. WE
BELIEVE OFFERING FRESH AND DELICIOUS
FOOD THAT IS AFFORDABLE FILLS A VOID
IN THE MARKET BETWEEN FAST FOOD
AND RESTAURANT QUALITY MEALS.THE
ORIGINAL RESTAURANT DESIGN CALLS
FOR HIGH CEILINGS IN LOCATIONS WHERE
AVAILABLE AND SHOWCASE A DISTRESSED
RECLAIMED BARN WOOD COMMUNAL TABLE
WITH IRON FINISHES,
SLICING OUR LOFTY STYLE RESTAURANTS
IN TWO. UPON ENTERING THERE IS AN
EYE CATCHING MURAL GREETING ALL
GUESTS. WE AIM TO HAVE SEATING
FOR 20 GUESTS AND A GREAT FLOW TO
HANDLE THE HIGH VOLUME OF TAKE-AWAY
CUSTOMERS. THE LOOK OF OUR STORES
IS EASILY REPRODUCIBLE AND THEY ARE
DESIGNED TO MAXIMIZE EFFICIENCY AND
PROFITABILITY.
market & opportunity
“…AS IT STARTS TO FOCUS MORE ON THE
PREMIUMISATION OF HOT DOGS, IT’S A
CONVENIENT FOOD WHICH DRIVES THE
FOOD SERVICE TREND – I THINK WE WILL
SEE CONSUMPTION ALMOST DOUBLE!”
CBC NATIONAL NEWS.
A RECENT TECHNOMIC REPORT STATES THE
GOURMET HOT DOG TREND IS HERE TO STAY.
THE ONLINE SURVEY OF MORE THAN 2,250
U.S. AND CANADIAN CONSUMERS CLAIM,
“
MARK ET R E S E A RCH
S H O W S HO T D OG
CO N S U M P T I O N IS
ON T H E R I S E .
Renne Filippone
CBC National News.
”
“GOURMET HOT DOGS ARE ONE OF THE
HOTTEST TRENDS ON TODAYS’ DINING
SCENE.”
OF THOSE SURVEYED, 75 PERCENT SAID
THEY EAT A HOT DOG AT LEAST ONCE A
MONTH.
THE FAST-FOOD INDUSTRY IN CANADA
GENERATES OVER $12 BILLION DOLLARS A
YEAR.
THE ABILITY TO ENTER AND SUCCEED IN
THIS MARKET IS BASED ON PROVIDING
CONSUMERS WITH AN ALTERNATIVE
THAT IS MORE ‘ATTRACTIVE’ THAN THE
EXISTING OPTIONS BASED ON IMAGE,
TASTE AND QUALITY.
FANCY FRANKS HAS SEEN 100%
FRANCHISE GROWTH OVER THE LAST
FEW YEARS WITH THE PUBLIC BECOMING
MORE AWARE OF THE FOOD THEY
CONSUME AND THE OPTIONS AVAILABLE
TO THEM. FANCY FRANKS IS PERFECTLY
POSITIONED TO TAKE ADVANTAGE OF
THIS AND IS POISED FOR EXPANSIVE
SALES WITH FRANCHISE GROWTH IN THE
COMING YEARS.
FANCY FRANKS IS READY TO PENETRATE
THE CANADIAN FAST-FOOD MARKET
BY PROVIDING AN AFFORDABLE FOOD
OPTION THAT IS HIGH QUALITY AND
CONSIDERABLY BETTER TASTING THAN
COMPETING BRANDS.
IT ALL BEGINS WITH OUR
HAND TWISTED HOT DOGS AND
SAUSAGES:
FANCY FRANKS IS A HIGHLY PROFITABLE
BUSINESS FOR MANY REASONS. THE
RETAIL CONCEPT WAS DESIGNED
SPECIFICALLY TO WORK IN SMALLER
LOCATIONS, WHICH REDUCES RENT,
OVERHEAD, STAFFING AND INSURANCE
COSTS. THE MENU PRICE POINTS ARE
ACCESSIBLE FOR CUSTOMERS BUT
STILL PROVIDE HIGH MARGINS FOR THE
OPERATOR. ADDITIONALLY, THE BUYING
POWER THAT COMES FROM ALIGNING
YOURSELF WITH A LARGE ORGANIZATION
ENSURES THAT YOU GET THE LOWEST
PRICES ON YOUR PURCHASES, LOWERING
YOUR COSTS AND INCREASING YOUR
PROFITS.
product innovation
AS A PROGRESSIVE AND FAST GROWING FRANCHISE WE
STRIVE TO STAY AHEAD OF THE TRENDS WHILE STILL
MAINTAINING HIGH PROFIT MARGINS. THAT’S WHY
AT FANCY FRANKS WE ARE ALWAYS DEVELOPING NEW
DELICIOUS MENU ITEMS LIKE OUR “FANSHI HOTTO-DOGGU”
A JAPANESE INSPIRED HOT DOG WITH TRADITIONAL
JAPANESE TOPPINGS AND UNIQUE PRESENTATION. OUR
POPULAR “ULTIMATE GRILLED CHEESE” POUTINE HAS A
LOYAL CULT-LIKE FOLLOWING SINCE IT’S ADDITION TO OUR
MENU AS DO OUR ALWAYS FRESH MINI DONUT CREATIONS.
WHEN CREATING AND DEVELOPING NEW MENU ITEMS WE
ARE ALWAYS LOOKING AT FOOD TRENDS AND EXTREMELY
CONSCIOUS OF FOOD COSTS.
19
FANCY HOT DOG OPTIONS
WE START WITH 100% SHOULDER BEEF, HAND
TWISTED INTO A LAMB CASING, THIS BEEF
HAS THE PERFECT BLEND OF SPICES AND YOU
GET THAT GOOD OL’ SNAP WHEN YOU BITE
INTO IT.
11
16
COMPLIMENTARY
SAUCES
47
PREMIUM
TOPPINGS
UNIQUE POUTINE CHOICES
WE START WITH OUR FRESH CUT FRIES
THEN TOP THEM WITH TRADITIONAL
QUEBEC CHEESE CURDS FOR THAT SQUEAKY
GOOEYNESS AND DELICIOUS BEEF OR
VEGETARIAN GRAVY, WHICH GIVES OUR
POUTINE A RICH FLAVOUR.
THE FRIES
PREMIUM POTATOES, HAND CUT DAILY, DOUBLE
BLANCHED IN NON HYDROGINATED TRANS FAT CANOLA
OIL, WHICH GIVES OUR FRIES A SOFT BUTTERY
TEXTURE INSIDE AND A GOLDEN CRISPY EXTERIOR.
4
FRESH & MEATY SAUSAGES
MADE IN SMALL BATCHES AND HAND
TWISTED FOR US PER ORDER REQUEST.
6
3
FRESH MADE TO ORDER MINI DONUT
CREATIONS
DELICIOUS, HOT AND FRESH. THERE IS NOTHING BETTER
THAN A HOT DONUT MADE TO ORDER FOR YOU. BEING
ONE OF ONLY A HANDFUL OF QSR’S THAT SERVE MADE
TO ORDER DONUTS GIVES A DISTINCT COMPETITIVE
ADVANTAGE.
CLASSIC MILK SHAKES &
ICE CREAMS
HAND SPUN WITH ONLY PREMIUM CANADIAN ICE
CREAM AND MILK.
AT FANCY FRANKS WE PRIDE OURSELVES ON THE QUALITY OF OUR FOOD. ALL OF OUR HOT DOGS ARE HAND MADE AND SEASONED SPECIFICALLY TO MAXIMIZE
THEIR TASTE. IN ADDITION TO OUR BASIC HOT DOG, WE ALSO HAVE A LINE OF SIGNATURE HOT DOGS THAT OFFER OUR CUSTOMERS BOTH VALUE AND A TASTE
EXPERIENCE THAT’S UNFORGETTABLE. MOST NOTABLY THE “FRANKIE GOES TO BUFFALO” HAS BEEN THE FOCUS OF MUCH MEDIA ATTENTION AS IT IS A FRESH
TWIST ON A NORTH AMERICAN CLASSIC.
fresh & premium
THE BUN
THE PRODUCE
THE SALAD
WE RECEIVE FRESH PRODUCE
DELIVERED DAILY TO ALL STORES.
ALL PRODUCE IS PREPARED AT EACH
STORE TO ENSURE THE FRESHEST
PRODUCT POSSIBLE.
WE USE ONLY FRESHEST GREENS FOR
OUR DELICIOUS CRISPY SALADS,
PREPARED FOR THE CUSTOMER AND
TOSSED WITH A VARIETY OF PREMIUM
TOPPINGS.
A TRADITIONAL EGG BUN MADE FOR
FANCY FRANKS, DELIVERED DAILY WHICH
INSURES A DELICIOUS SOFT AND FRESH
BUN.
FRANKS RINGS
THE CHEESES
OUR BEVERAGES
FRESHLY CUT ONIONS, DIPPED AND
PANKO FRIED TILL CRISPY, SERVED
WITH A SPICY CHIPOTLE MAYO DIP.
WE USE A WIDE SELECTION OF HIGH
QUALITY CHEESES ON OUR HOT DOGS,
SALADS AND POUTINE, WHICH ENSURES
THE CUSTOMER SATISFACTION.
WE DECIDED AT THE OUTSET TO OFFER
BOTTLED BEVERAGES AND FOUNTAIN POP
AS THESE PRODUCTS ARE FAR SUPERIOR
IN TASTE, QUALITY, AND CONSISTENCY.
PACKAGING &
BRANDING
UNIQUELY DESIGNED OUR BRANDING HAS BEEN
THE TOPIC OF MUCH DISCUSSION. STRIKING
AND UNIQUE ITS STANDS OUT FROM OTHER
QSR RESTAURANTS.
franchise criteria
AT FANCY FRANKS WE HAVE STRICT CRITERIA FOR THE
PLACEMENT OF NEW RESTAURANT LOCATIONS. WE FOCUS ON
CITIES WITH A MINIMUM POPULATION OF 80,000 PEOPLE,
MAJOR ROADS WITH HIGH TRAFFIC VISIBILITY, BUSY LOCAL
NEIGHBOURHOODS WITH EXCEPTIONAL LUNCH AND DINNER
TRADE, HIGH FOOT TRAFFIC, LARGE TRANSIT HUBS AND MAJOR
RETAIL PLAZAS WITH AAA ANCHOR TENANTS.
WE WORK CLOSELY WITH PROFESSIONAL REALTORS AND ALL
PROSPECTIVE FANCY FRANKS FRANCHISEES TO DEVELOP A SITE
LOCATION PLAN TO ASSIST YOU IN FINDING THE RIGHT LOCATION
TO MAXIMIZE YOUR ROI.
the process
APPLICATION
MEETING
APPROVAL
AFTER YOUR REQUEST FOR
FRANCHISING INFORMATION,
YOU WILL BE CONTACTED BY
US TO ARRANGE A MEETING
AT OUR TORONTO HEAD
OFFICE .
YOU WILL MEET WITH US IN
PERSON TO REVIEW YOUR
APPLICATION, DISCUSS
YOUR BUSINESS PLAN AND
EVALUATE THE ‘FIT’ FOR
BOTH PARTIES.
AT THIS POINT IF BOTH THE FRANCHISEE
AND FRANCHISER MUTUALLY AGREE TO
MOVE FORWARD, YOU WILL RECEIVE
OUR DISCLOSURE DOCUMENTS. YOU
WILL HAVE 15 DAYS TO REVIEW THESE
DOCUMENTS WITH YOUR LAWYER.
FINAL APPROVAL &
FRANCHISE AGREEMENT
ONCE YOU HAVE READ THE
DISCLOSURE DOCUMENTS AND ARE
APPROVED, YOU WILL SIGN THE
FRANCHISE AGREEMENT
AND SITE LOCATION WILL BEGIN.
SUPPORT
FANCY FRANKS PROVIDES ASSISTANCE
TO OUR FRANCHISEES FROM
START TO FINISH. WE WILL HELP
YOU WITH SITE SELECTION, LEASE
NEGOTIATION,ACQUIRING FINANCING,
CONSTRUCTION, STORE OPENING,
TRAINING, MARKETING AND ONGOING
SUPPORT.
why start a franchise
AT FANCY FRANKS WE DECIDED FROM THE BEGINNING THAT A FRANCHISE SHOULD
BE A PARTNERSHIP, WE WANT ALL OUR FRANCHISES TO BE SUCCESSFUL AND
MAKE MONEY, SO WE CAME UP WITH A MULTI-TIERED APPROACH.
1
2
MASTER LEASE
ALTHOUGH FANCY FRANKS HEAD OFFICE HOLDS
THE MASTER LEASE, WE DO NOT ADD ANY FEES
OR INCREASE YOUR RENT, WE DISCLOSE FROM
THE OUTSET THE ORIGINAL LEASE AND YOUR
EXACT MONTHLY PAYMENTS.
3
FANCY FRANKS STORE
A COMPLETE TURNKEY FANCY FRANKS STORE
IS ONE OF THE LEAST EXPENSIVE BUILDS
IN THE QSR INDUSTRY. WE DO THIS BY
EMPLOYING HIGHLY QUALIFIED CONTRACTORS
AND BY NEGOTIATING FAIR AGREEMENTS
FOR EQUIPMENT. UNLIKE OTHER FRANCHISE
SYSTEMS, OUR PROFIT MARGINS ARE ONLY 15%
FROM THE CONSTRUCTION AND EQUIPMENT
PACKAGES SUPPLIED TO A FANCY FRANKS
FRANCHISEE. OTHER FRANCHISOR SYSTEMS
MAKE UPTO 40% PROFIT ON THEIR BUILDS.
4
BUYING POWER
LARGE SCALE BUYING POWER ENABLES
FANCY FRANKS TO RECEIVE SOME OF THE
LOWEST PRICING ON FOOD, PACKAGING
AND DRY GOODS POSSIBLE.THEN, WE PASS
THE SAVINGS ON TO YOU. WE CONTINUALLY
NEGOTIATE DIRECTLY WITH SUPPLIERS TO GET
THE LOWEST PRICES FOR OUR FRANCHISEES.
THE SYSTEM
SINCE 2012 WE HAVE BEEN DEVELOPING A
UNIQUE STORE SYSTEM THAT YOU AS A FANCY
FRANKS FRANCHISEE HAVE FULL ACCESS TO.
THIS HELPS YOU WITH ORDERING PROCEDURES
TO MINIMIZE WASTE OF ALL PRODUCTS WHILE
MAINTAINING HIGH QUALITY. THIS SYSTEM
PROVIDES YOU WITH THE FORMULA TO A
SUCCESSFUL BUSINESS.
franchise costs
FRANCHISE FEE
$25,000.00 +HST
ROYALTY FEE
$2000.00 PER MONTH + HST
ADVERTISING FEE
$500.00 PER MONTH + HST
TURNKEY SITE BUILD
$250,000 - $350,000
TRAINING:
2 WEEKS IN THE CORPORATE STORE &
1 WEEK IN STORE TRAINING.
All content of this guide are for general purposes only. This
guide does not constitute a franchise offering or an offer to sell
a franchise.A franchise offering can be made by us only if we
provide you with an appropriate franchise disclosure document.
Fancy Franks Inc. Fancy Franks Gourmet Hot Dogs IncTM
FANCY FRANKS INC.
940 BLOOR STREET WEST
TORONTO, ONTARIO M6H 1L4
416-901-8166 - [email protected]