Oklahoma Baptist University
Athletic
Style Guide
PICTOGRAPHIC MARKS // Power Bison
The Power Bison is the primary mark for OBU Athletics. The logo is
preferably shown in two colors (black and green), but may also be
rendered in one-color when necessary. The outer contrast-stroke should
always be used, especially when printing on dark backgrounds.
two-color on light background (white or gold)
two-color on dark background (black or green)
green on light background (white or gold)
green on dark background (black or green)
black on light background (white or gold)
black on dark background (black or green)
note: when possible, use green for the one-color version
PICTOGRAPHIC MARKS // Charging Bison
The Charging Bison is a secondary mark for OBU Athletics. It may be shown
in the following formats with or without associated typography.
two-color on light background (white or gold)
two-color on dark background (black or green)
green on light background (white or gold)
green on dark background (black or green)
black on light background (white or gold)
black on dark background (black or green)
note: when possible, use green for the one-color version
TYPOGRAPHIC MARKS // Bison Wordmark
The Bison Wordmark may be used as a stand-alone graphic or in conjunction
with a pictographic mark. Do not letter-space, skew or tilt the wordmark.
green on light background (white or gold)
white on dark background (black or green)
gold type-block on dark background
white type-block on dark background with trim stroke
The Bison Wordmark may also be paired with the school name in Univers 59 Ultra Condensed.
OKLAHOMA BAPTIST UNIVERSITY
OKLAHOMA BAPTIST UNIVERSITY
TYPOGRAPHIC MARKS // OBU Wordmark
The OBU Wordmark is a stand-alone graphic that may
be paired with text set in Univers.
green on white or gold
ATHLETICS
two-color type block with trim stroke
OKLAHOMA BAPTIST UNIVERSITY
white (or gold) on black or green
ATHLETICS
one-color reverse type block
OKLAHOMA BAPTIST UNIVERSITY
COLORS
Bison Green & Gold should be used consistently across
multiple media and platforms. Other approved colors include
white, black, and varying shades of gray. Vegas Gold is for
team uniforms and certain approved instances.
Green
Pantone
Process
Hex
356
C: 80
M: 30
Y: 100
K: 40
#255F2B
Pantone
Process
Hex
129
C:
0
M: 35
Y: 100
K:
0
#FCAF17
Gold
Vegas Gold
Pantone
Process
Hex
874
C: 32
M: 39
Y: 63
K:
4
#AE936C
TYPOGRAPHY
Typography plays a major role in brand consistency. For official
wordmarks, simply utilize the vector wordmarks (already converted to
outlines) as opposed to setting the type. For team jerseys and uniforms
a traditional slab-serif (e.g., collegiate serif) may be used. For other
utilitarian purposes such as body copy for media guides, way-finding
graphics, or other materials, use Univers. Containing a broad family of
weights and degrees of compression, Univers can handle most jobs.
Alternative display faces are approved on a case-by-case basis.
Univers Type Specimen
39 Thin Ultra Condensed
49 Light Ultra Condensed
59 Ultra Condensed
47 Light Condensed
47 Light Condensed Oblique
57 Condensed
57 Condensed Oblique
67 Bold Condensed
67 Bold Condensed Oblique
45 Light
45 Light Oblique
55 Roman
65 Bold
65 Bold Oblique
75 Black
75 Black
85 Extra Black
85 Extra Black Oblique
traditional slab serif for jersey numbers
12
COMBINATIONS // Type & Image
Use the following pictographic and typographic marks in tandem to insure consistency of
orientation. Each mark can be shown with or without school name.
two-color on white
two-color on dark with school
OKLAHOMA BAPTIST UNIVERSITY
two-color on white
two-color on dark with school
two-color on white with OBU
one-color bison on dark with OBU
note: the Charging Bison may also be used in one-color
COMBINATIONS // Type & Image
Use the following pictographic and typographic marks in tandem to insure consistency of
orientation. Each mark can be shown with or without school name.
two-color shield on light background
two-color shield on dark background
OBU Wordmark and Power Bison stacked on light
OBU Wordmark and Power Bison stacked on dark
ALTERNATIVES
Alternatives to the OBU Athletic identity (i.e., deviations from the
aforementioned styles) are allowed so long as they are approved by
the OBU Athletic Dept and OBU Communications Dept. Many of
these alternatives would include team-specific needs. For instance
OBU Baseball has historically used a “wood-type B” for its hats and
a script typeface for jerseys. Since this is an historic use, it is allowed
even though it deviates from primary iterations of the brand.
The school name may be set in the “Bison Serif” typeface for certain contexts.
BREACHES OF IDENTITY
Please avoid misuses of the identity system. Common problems: skewed
proportions, discolored graphics, low-quality resolution of files. Whenever possible
send scalable, vector artwork to service providers.
common inappropriate usage of the Power Bison
x
x
left-facing
reversal of positive
& negative forms
x
inappropriate color
combinations
x
dark on dark without
contrast stroke
TEAM TREATMENTS
Official marks may also be used for specific sports.
Bison Wordmark & sport on white
FOOTBALL
Power Bison & sport on white
FOOTBALL
Bison Wordmark & sport on black
FOOTBALL
Power Bison & sport on black
FOOTBALL
above examples with the school
OKLAHOMA BAPTIST UNIVERSITY
OKLAHOMA BAPTIST UNIVERSITY
FOOTBALL
FOOTBALL
TEAM TREATMENTS
Official marks may also be used for specific sports.
Bison Wordmark & sport on white
BASKETBALL
Power Bison & sport on white
BASKETBALL
Bison Wordmark & sport on black
BASKETBALL
Power Bison & sport on black
BASKETBALL
above examples with the school
OKLAHOMA BAPTIST UNIVERSITY
OKLAHOMA BAPTIST UNIVERSITY
BASKETBALL
BASKETBALL
TEAM TREATMENTS
Official marks may also be used for specific sports.
Bison Wordmark & sport on white
BASEBALL
Power Bison & sport on white
BASEBALL
Bison Wordmark & sport on black
BASEBALL
Power Bison & sport on black
BASEBALL
above examples with the school
OKLAHOMA BAPTIST UNIVERSITY
OKLAHOMA BAPTIST UNIVERSITY
BASEBALL
BASEBALL
TEAM TREATMENTS
Official marks may also be used for specific sports.
Bison Wordmark & sport on white
SOCCER
Power Bison & sport on white
SOCCER
Bison Wordmark & sport on black
SOCCER
Power Bison & sport on black
SOCCER
above examples with the school
OKLAHOMA BAPTIST UNIVERSITY
OKLAHOMA BAPTIST UNIVERSITY
SOCCER
SOCCER
TEAM TREATMENTS
Official marks may also be used for specific sports.
Bison Wordmark & sport on white
TRACK & FIELD
Power Bison & sport on white
TRACK & FIELD
Bison Wordmark & sport on black
TRACK & FIELD
Power Bison & sport on black
TRACK & FIELD
above examples with the school
OKLAHOMA BAPTIST UNIVERSITY
OKLAHOMA BAPTIST UNIVERSITY
TRACK & FIELD
TRACK & FIELD