The Revival of Mozilla in the Browser War A gainst Internet Explorer Tongsen Wang Lei Wu Zhangxi Lin Research Center for Next Generation Internet Fujian University of Technology, China Phone: +86-591-8360-6081 College of Communications and Information The University of Tennessee at Knoxville, USA Phone: +1-806-441-1097 College of Business Administration Texas Tech University Lubbock, TX 79409-2101, USA Phone: +1-806-742-1926 [email protected] [email protected] ABSTRACT [email protected] statistics in 2002, by network analysis company OneStat.com, revealed that the most popular web browser was Microsoft Internet Explorer, which occupied 95.4% of the global market share, while Netscape Navigator only trails 2.5%. The competition between Internet Explorer and Netscape has been one of the famous issues in the IT world regarding the phenomenon of market dynamics in the information age. Previous investigation indicates that IE and Netscape mainly competed in browser’s functionalities and performances. The vertical integration strategy brought about Microsoft’s success in the first round of the browser war. Today, the revival of Mozilla by Firefox shows that the vertical externality is a twoedge sword that can have negative effects on IE when security becomes a more outstanding issue. In addition, the open source nature of Firefox becomes one of its critical success factors. Based on this, we can expect that the monopoly of Microsoft can be downplayed by the adoption of open source strategy in the software market. After Netscape quitted from the battlefield, its successor Mozilla took over its position in the browser market. In 1998, Mozilla (http://www.mozilla.org) was born based on Netscape developers open sourced Navigator. In 2002, Mozilla reached version 1.0 and had become popular in the open source community. In fact, Mozilla consists of several projects, and Firefox is one of them for web browsing. When Mozilla Firefox was released in 2004, it announced the fight back from Netscape’s camp against Microsoft IE. In only two days, an estimated 2.5 million people have downloaded the Firefox. On April 29, 2005, Firefox passed the 50 million download mark [1]. In the first quarter of 2005, Internet Explorer's usage share dropped to around 85% [7], while Firefox usage share has increased to about 7% and expected to rise to 10% in the near future [21]. So far, about 10% IBM employees are using Firefox [10]; Google is adding search engine features to Firefox [15]; and Oracle is to integrate Mozilla's calendar application, Sunbird, with its e-mail application, Thunderbird [13]. Keywords Browser; Competition; Externalities; Vertical integration; Compatibility; Open source 1. INTRODUCTION Web browsers have been playing a key role in electronic commerce. They bridge hundreds of millions of netters to the world wide cyber space – If there were no web browsers, there would have been no e-commerce in the common sense. Therefore, it is not surprising that the competition among different browsers has been white-hot in last ten years. In the battlefield of browser war, Microsoft Internet Explorer has been the common enemy of Netscape and its successor - Mozilla Firefox. The story of the competition has profound implications in economics in the context of information technology [19][20]. Many believed that the fading of Netscape was due to Microsoft’s bundling strategy – making IE complementary to Windows operating system. Unlike Netscape, IE was bound firmly with Microsoft operating system. From the very first version of IE, it was shipped as one component application with Windows systems. And since IE 3.0, it could not be uninstalled from Windows. Just because of their close relationship, their popularities affect each other. Contrarily, Netscape was released as a cross-platform software. It was treated as an independent and licensing software without any bundling operating systems. In actual fact, this difference is the key affecting the victory or defeat in the afterward browser competition. This let IE gain extra competence via the vertical externality in the economic principle. Finally, Netscape sued Microsoft for its anti-competitive practices. However, Microsoft argued that it was legal to add IE’s functionality to windows to enrich its features and functions, and the hard competition against Netscape was welfare-enhancing indeed. Netscape used to dominate the web browser market in mid 1990s. When the first Netscape Navigator was launched in 1994, it monopolized approximately 80% of the market, while IE’s part was very trivial. From then on, both IE and Netscape periodically released improved versions. By using bundling strategy and actively developing component software, IE rapidly occupied majority share in the browser market. In a few years, along with Microsoft Windows’ top position in operating systems, IE’s market share expanded by dozen times. The Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. ICEC’05, August 15–17, 2005, Xi’an, China. Copyright 2005 ACM 1-59593-112-0/05/08…$5.00. 159 History does not repeat itself in the competition of Firefox and IE. As Firefox is getting momentum in growth, several issues rise: Is vertical externality still working for IE? What makes Firefox’s success? Does the case of Firefox prove the strength of open source movement [2][14][18]? Will Firefox survive in the future? Will Microsoft IE be eventually defeated in the browser war? Since Microsoft’s bundling strategy has made it in an advantageous position and also a common enemy of software competitors in a number of products, comparing the different competition outcomes from cases of Netscape and Firefox respectively is viable. In this paper we will analyze that the open source policy is critical for Firefox to survive the harsh war. As open source movement becomes a trend, the monopoly power of Microsoft is being suppressed. HTML, a non-proprietary format of Internet standard, defines how to publish hypertext on the World Wide Web. Browsers sticking to HTML would be used extensively and be accepted by most users. So IE tried its best to design its browser’s features as close to HTML as possible to be competitive to Netscape’s functionalities. As shown in Table 1, from 1995 to 1997, IE and Netscape competed hard to comply with HTML standard 2.0 and 3.0, because firms would achieve maximum network externalities through standardization (in reference to earlier discussion). In 1997, the World Wide Web Consortium (W3C) released HTML 4.0. Netscape Communicator 4.0 did not support several elements of the new standard, including advanced forms. However, Microsoft’s IE 4.0 was nearly fully compliant to HTML 4.0. Another perspective noted that Microsoft was more active in the W3C standard process than Netscape at that time. During this period, Microsoft put the first phase of Embrace, Extend and Extinguish (eee) strategy into practice. From figure 6, we can see that Netscape popularity continuously decreased after releasing its non-compliant browser version. Until November 1999, the percentage of total hits of IE was nearly equivalent to that of Netscape. Simultaneously, Microsoft introduced Component Object Model (COM) into its Windows and IE to make IE more attractive, but also violated HTML standard. From then on, IE’s popularity exceeded Netscape’s and quickly commanded browser market. Adding these proprietary elements made Netscape lag behind IE a great distance. The remaining sections are organized as follows: Section 2 introduces some previous related research topics for this competition, including compatibility, network externality, vertical integration and IT standard; Section 3 discusses the reasons that Mozilla Firefox could survive in the browser war; Section 4 proposes a prediction for the future of IE and Firefox; Section 5 presents our conclusions. 2. THE ECONOMICS OF THE COMPETITION BETWEEN NETSCAPE AND INTERNET EXPLORER 2.1 Compatibility as a positive network externality Network externality is known as the value of goods which increases as the number of users goes up [11]. There are two primary sources of the positive network externalities [8]. First, the positive externalities may be generated directly from the number of consumers. People tend to purchase a product when a large number of people are presently using the same product. The total value of this product will increase a little each time a person joins the group. Second, more available complementary components will also enhance the particular product’s value. This is an indirect effect of the network externalities. IE, as a built-in application software to Windows systems, greatly enriches the Windows web functionality. Microsoft just makes use of IE to indirectly advantage the Windows operating system to achieve its positive externalities. Table 1: HTML Version Timeline Network externality could be implemented through standardization and compatibility among products [3]. The scope of a network is dependent on the interoperability among components. If firms choose to conform to the same standard, components from different firms can be used interchangeable or used together [6]. Therefore, the sum of the number of users from different firms will increase. Contrarily, if there is no uniform standard or firms do not follow one standard, each firm will have its own fixed network and thus be unable to enlarge its bound. Time Version 1992 First version of HTML 1995 HTML 2.0 1996 1997 1999 HTML 3.2 (HTML 3.0 was superseded by HTML 3.2) HTML 4.0 (HTML 3.2 was superseded by HTML 4.0) HTML 4.01 (HTML 4.0 was superseded by HTML 4.01) However, the competition among the firms that manufacture similar products through adopting the same standard will be intensified. This is a paradoxical situation. How to choose the extent of compatibility is hard for firms to decide. Hence, some firms may choose to be partially compatible with standard by adding some of their own specialties. Sometimes, a dominant firm may have the power to drive the standard process [17]. Enterprises, governments or organizations, all expect their own standards to become international standards via international authentication process. Hence, in control of standards, they have better chance to essentially monopolize the product market in future. For standard competition, it could be divided into three phases. In the initial ages of competition, enterprises would actively participate in the process of standard establishment. They would make their products comply with standard as much as possible to be competitive in the market. Gradually, enterprise that takes greater share in the market would add proprietary tags into its products. Whenever a product occupies a large part of the market, the market will adopt its technology standard. Other products that do not comply with the new standard would be driven out.. Microsoft uses eee strategy towards Internet and other standards. It was first announced that they would support one standard like HTML and group employees to work on it. Then they began to add proprietary tags or extensions to it like Microsoft ActiveX technology. At last, when Microsoft controls most of the market share, firms that do not follow the Microsoft standard can not compete with it and will be driven out of the business. Figure 1 shows how the browsers, IE and Netscape, fight back and forth in their versions. The competition between IE and Netscape in the product feature has led to the completeness and integrity of the product, which can be seen from Figure 2. 160 I n te r n e t E x p lo re r v e rsio n s N e tsc a p e v e rsio n s 1.0 D e c 19 9 4 1.1 A p r 19 9 5 1.0 A u g 19 9 5 2 .0 M a r 19 9 6 2 .0 N o v 19 9 5 3 .0 A u g 19 9 6 3 .0 A u g 19 9 6 4 .0 J u n 19 9 7 4 .0 O c t 19 9 7 4 .5 O c t 19 9 8 5 .0 M a r 19 9 9 5 .5 J u l 2 0 0 0 6 .0 N o v 2 0 0 0 6 .0 O c t 2 0 0 1 ? Figure 1: The competition between IE and Netscape Windows browsers java Explorer 6.0 frames tables plug -ins font size font color java script style sheets gif89 dhtml IFrames Table color XML X X X X X X X X X X X X Explorer 5.5 X X X X X X X X X X X X X Explorer 5.0 X X X X X X X X X X X X s Explorer 4.0 X X X X X X X X X X X X Explorer 3.0 X X X X X X X X X X X Explorer 2.0 X X X Explorer 1.0 X X X Netscape 6.1 X X X X X X X X X X X X X Netscape 6.0 X X X X X X X X X X X X X Navigator 4.7 X X X X X X X X X X X Navigator 4.5 X X X X X X X X X X X Navigator 3.0 X X X X X X X X Navigator 2.0 X X X X X X s X Navigator 1.1 X X Key: X – supported; s – sort-of supported Figure 2: IE and Netscape Features Comparison on Windows (Source: http://hotwired.lycos.com/webmonkey/reference/browser_chart/) 161 X products, such as Microsoft Office. In this way, IE can be called an externality-oriented product. 2.2 Vertical integration of software Since the room for improving the functionality of a browser is limited and any idea in feature upgrade can be easily copied by the rival player, the performance of the browser becomes a critical factor in winning the competition. Therefore, from the point of view of the firm, it is imperious to consider producing all components and adopting vertical integration strategy to avoid rigorous rivalry in similar product market. Economides [3] mentioned six non-strategic reasons for a firm to choose vertical integration. Two reasons referred to products’ performance: one is better coordination among components; the other is better integrated design. Likewise, vertical integration could also be applied to the software market. Software firms would like to develop all component software, with the software designed to work as a component of a larger application and to ensure high performance among other products. In this browser competition, Microsoft successfully applied vertical integration to improve its software capabilities. Microsoft developed its own products chain using Windows operating system as its core product. IE, Office suite software and .NET web framework are built upon its Windows systems. With tight integration and optimal exploitation to Windows systems’ structure and resources, IE performed much better than Netscape did on Windows. The complementarity among different Microsoft products sharing some components made them an integrated package with increased value to users. Similarly, other Microsoft windows softwares also show the same advantages compared to other companies’ compatible software. In turn, Microsoft component software will help Windows gain more users to dominate operating system market [5]. Table 2: Loading Time Comparison between IE and Netscape Computer Netscape IE 5.5 Configurations 4.7 242% faster 8% faster (without (without Loading blank java java pages without enabled) enabled) 256M RAM any additional 743% 212% faster Pentium II plug-ins faster (with (with java 300MHz java enabled) 600K Cable enabled) Modem Loading Windows 98 websites different in 70% faster 7% faster graphical, text and script content 412% faster 68% faster (without (without Loading blank java java pages without enabled) enabled) 128M RAM any additional 608% 132% faster Pentium II plug-ins faster (with (with java 256MHz java enabled) 56K Analog enabled) Modem Loading Windows NT websites different in 11% faster 14% faster graphical, text and script content However, Microsoft tends to have anti-competitive practices through its vertical integration strategy. The leading firm would have two strategies to disadvantage its rivals. One is to raise the complementary component cost of its rivals; the other is to reduce its monopolized product quality when it is been combined used with its rivals’ other products [3]. In this browser war, Microsoft bundled IE with its Windows systems and guarantees higher performance of IE than Netscape on Windows. This action became one of the allegations when DOJ accused Microsoft in the Anti-trust Case [4]. Table 2 reveals the performance comparison of IE and Netscape on Windows. The data is according to the time of Netscape 6.0 running on Windows, showing how much faster of Netscape 4.7 and IE 5.5 than Netscape 6.0 on Windows. 2.3 The Externalities Products among (Source:http://cws.internet.com/reviews/netscape-netscape66.html ) Microsoft Except for its core product Windows systems, Microsoft’s other software products can be divided into two main categories: bundling and non-profit component software and independent, profit software. Microsoft utilizes its non-profit component software to enrich Windows features; when Windows dominates the operating system market, it stimulates its other profit software sales. So, the structure of Microsoft’s products has been well conceived to take the advantage of vertical externalities, which are classified as direct vertical externalities and propagated vertical externalities with regard to the nature of profit-oriented or externality-oriented. In Figure 3, non-profit IE has been bundled to Windows and hence reinforces Windows, which then further reinforces other profit-oriented Figure 3: Microsoft Software Product Preview Figure 4 illustrates the positive correlation between the growths of Window and IE adoption. The data is collected through totaling up the number of hits of users using IE or Windows systems when visiting the site. Each point is the percentage of total hits by visitors using IE or Windows systems. 162 100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Windows XP Windows 98 Windows 2000 Others Macintosh Linux 03 Again, we should mention one thing - there is no UNIX version IE so far. UNIX users use Netscape. Whereas Windows occupies almost every part of operating system market, the user population of Netscape will inevitably decrease. From Figure 5, it is obvious that Windows’ top position as an operating system greatly influences users’ choices for browsers and absolutely ensures its IE’s leading place in the browser section. Finally, IE’s HTML takes up a dominant position and gradually drove Netscape out of the browser market, as shown in Figure 6. Figure 4: IE and Windows Popularity during 1997-2003 (Source: http://www.recyber.com/usage/; http://www.kines.uiuc.edu/reports/ ) In previous discussions, we mentioned that Microsoft Windows gained its benefits indirectly from built-in application IE. And IE dominates the browser market in virtue of Windows power. This figure obviously shows that both of them present uptrend through these years. Furthermore, we performed Ordinary Least Square (OLS) regression using the same set of data. Windows percentage is the independent variable and IE percentage is the dependent variable. We obtained the result: y = 0.2171x + 0.7232, with R2 = 0.7272. The regression coefficient 0.2171 indicates IE’s popularity has a positive correlation with Windows adoption. It demonstrates that Microsoft bundling plan was successful and brought reciprocal benefit for both of its products. 100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% /1 9 /1 9 11 11 98 /1 9 9 11 9 /2 0 11 00 /2 0 11 01 /2 0 0 11 2 /2 0 03 Netscape 97 Here’s another important reason accounting for IE’s continual success. Due to Netscape 6.0’s poor performance, it failed to win back its users; and eventually caused more users to turn to IE. However, even when Netscape’s latest browser corrected these disadvantages, the number of Netscape users did not increase. Majority of the IE users do not care about the browser they are using; or in other words, they know little about computer technology involved in browser. They are accustomed to and satisfied with the functions that IE offers and would not like to turn to other browsers. Netscape cannot compete IE with this group of people. Once Netscape lose them, it is difficult to get them back. IE 11 02 /2 0 Figure 5: Platform Usage Stats (Source: http://www.recyber.com/usage/) 11 01 /2 0 11 00 /2 0 11 99 /2 0 11 98 /1 9 11 /1 9 /1 9 97 Windows Win32s 11 11 Windows ME Windows NT IE windows Figure 6: IE and Netscape Popularity Trend (Source: http://www.recyber.com/usage/; http://www.kines.uiuc.edu/reports/ ) 2.4 Some facts Figure 5 shows the platform usage through January 2004. Microsoft Windows dominates 97.34% of the operating system market, while Apple Macintosh holds 1.49%; and Linux only has 0.51%. Another core product of Microsoft – Microsoft office suite is dominant in office market as well. Its profitability is as high as 60%. Together with IE’s prevalence, the data reflect that Microsoft’s success in many fields of software market is greatly benefiting from its vertical integration strategy. Of course, Microsoft did not win in every section of software market, such as IIS server. Its market share is always behind Apache and has shrinked to only 22.66% in December last year. This reflects an interesting issue to analyze in future. 3. THE REVIVAL OF MOZILLA IN FIREFOX Some believe that the popularity of Firefox is owing to its new features that IE does not possess. Compare Firefox with IE, Table 3 lists the features that Firefox is superior to IE. 163 people beginning to get concerned with the security issue, the survival probability of Firefox will get increase greatly. Table 3: Comparison between Mozilla Firefox and IE Features Firefox Internet Explorer Popup Blocking Yes WinXP: with SP2 Tabbed Browsing Yes No Default Download Folder Yes No Built-in Search Yes No Super DragAndGo Ext. No Mouse Gestures Ext. No Ad Block Ext. No Themes/Skins Yes. Personalize your No taste with other themes! Extensions Yes. Customize your Firefox with hundreds of Yes extensions! Boss Key Add Bookmark Here Ext. No No Security Cross-Platform? Free? (Source: html) The third point is that the open source policy is the critical factor to Firefox’s success [2][12]. Before Netscape exited from the browser war, it left hope for afterward browsers: opensource. As known, the most superiority of open-source is its quick update for software. Firefox is such an open-source project developed by Mozilla Foundation. Patches, fixes, updates for Firefox may just take a few hours to be posted on Internet after the error is discovered, whereas Microsoft may take ten times to fix it [9]. The latest survey conducted by Computer Economics found that the key advantage of opensource is that it is less dependence on vendors. For example, IE6 sp2 has more advanced features, but only can be used on Win XP sp2. People who are satisfied with older version of Windows are forced to upgrade to latest OS. Figure 7 is the chart showing the survey result. Ext. Minimize to Tray No (for Windows) USB Drive-Friendly? Yes. Portable Firefox! Web Standards Support The second point is that Firebox adopts the strategy that IE could not follow – the simplicity of its design. Firefox's simpler architecture makes it fundamentally more secure. In fact, Firefox is not necessarily a more secure implementation of a browser but it simply has fewer features to attack. Firefox supports fewer and less complex scripting mechanisms so it is not as easy to have a powerful and dangerous code inside a Web page to attack it. Since Firefox is not as tightly integrated with any particular operating system, there are fewer ways of which the browser uses operating system-specific features. That means that there is a less chance for an intruder to use the browser as an interface to attack the underlying operating system. Good Poor Excellent. "Safer, faster, better", "The browser Bad you can trust!" Official builds for Windows, Linux, Only for MacOS X and (What else contributed builds for expect?) Solarix x86, Solarix Sparc, OS/2 and AIX. Open Source Software Windows do you You can call it "freeware" if you like, but never expect free Windows. http://nicnacproject.de/~murj/firefox/comparison.en. However, as we mentioned earlier, most of the features provided by Firefox, such as tabbed browsing, can always be added into each newly released version of IE. Therefore, the functionality is not the key factor causing Firefox’s success. From our point of view, there are three critical points that make Firefox competent enough in the browser war. The first one is that the vertical integration is a two-edge sword – it helped Microsoft won the competition with Netscape by the positive externalities but it also backfired for its negative externalities. The problem with IE agreed among most expertise is its security hole. IE monopolizing browser market is greatly dependent on its binding strategy with Microsoft Windows operating system. It brings high performance and enriched features, such as interoperation with some Windows programs and applications. It is this binding strategy that brings great hidden trouble as hackers could use IE as an interface to attack underlying operating system, steal users’ personal information. On the other hand, Firefox is a cross-platform browser, so it is independent on any operating system. People get less possibility to enter into OS through Firefox. Of course, Firefox sacrifices some interoperability with Windows, but adds more functions to be competitive with IE. When more and more Figure 7: The open source software survey outcome (Source: http://www.computereconomics.com/article.cfm? id=1043) Open source could distribute its responsibility and risk among developers, companies or academic units, not solely on one company. If the open source project fails earlier in development, its data, source code could be used for other projects. Consider earlier Mozilla browser and current Firefox browser as the example. Moreover, open source gives customer full control over customization of the project. If we extend the open source 164 from web browser to many other open source projects, we would find other interesting things. Software economic function is its essential enabling technology [16]. Not every company sells software, but everyone needs software to make their work more efficient. There are two main forms of enabling technology: differentiating and non-differentiating. Enterprises always pursue particular, special features which are different from its competitors to attract customers. This is called software differentiating, such as email client, communicator. For software infrastructure such as operating systems, web servers, the software provides similar functions. For business, neither Microsoft Windows nor open source project Linux makes enterprises more competitive. They just differentiate each other, not anyone else’s business. Companies need to spend more on differentiating software, but they could invest less on open source software than Microsoft products to reduce their cost. Combine this with the data from latest survey, we know that enterprises will consider more before they choose either Microsoft or other softwares in the future. This is favorable for open source software. 4. THE FUTURE FIREFOX OF competition with Mozilla Firefox because of negative externalities caused by security concerns. By its open source nature and simplicity, Firefox will survive in the future but should not totally beat IE because IE still have enough power to meet requirements of users that Firefox is less competent of. The general implications from the browser war to other IT standard competition is profound. For a long time, people have been trying to find the way to downplay Microsoft’s monopoly in software market without undermining the principle of free competition. The success of Mozilla using the open source strategy demonstrates the strength of open source movement. The further research in this project will be focused on the mathematic model that will better explain the effect of open source strategy in the competition with Microsoft. 6. REFERENCES [1] Borland, J. Firefox passes 50 million download mark, April 29, 2005, last retrieval: May 19, 2005, http://news.com.com/Firefox+passes+50+million+downlo ad+mark/2100-1032_3-5690558.html?tag=st.rn MOZILLA [2] Dravis, P. Open Source Software: Perspectives for Development. Report presented in the Information for Development Symposium, Geneva 9-10/12/2003, http://www.infodev.org/symp2003/publications/OpenSour ceSoftware.pdf, last retrieval: October 14, 2004. Everyone is wondering about one issue: Will Firefox survive in the browser war? 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