A Positive Attitude Towards Cinema Advertising
80% of movie-goers welcome
cinema advertising
67% of movie-goers look
at the advertising
57% of movie-goers
enjoy watching cinema ads
56% of movie-goers
were able to recall ads played
Based on results of 253 surveyed respondents
Source: Cinema Advertising Effectiveness 2011, Synovate Research
2
Why Cinema Advertising?
Benefits of Cinema advertising:
►Positive and Captive Environment
►Undivided Attention of Audience
►Varied demographic groups of high-spending,
affluent and entertainment-seeking audience
►Targeted advertising to reach desired profile
audience, especially hard-to-reach segments
3
Digital Network Package
Ensure coverage and target
your desired audience with
our great value packages!
DIGITAL NETWORK PACKAGES
MEDIA BENEFITS
• 1) DIGITAL NETWORK 6
► Island-wide coverage
• 2) DIGITAL NETWORK 3
► Minimum 1,215 spots guaranteed per title
• 3) DIGITAL NETWORK 35K
► Ads will be screened in all halls with selected movie titles
4
DIGITAL NETWORK 6
6
SPECIAL BONUS!
SPECIAL RATE
MOVIE TITLES
$30,000
► 1 time free digital conversion
production cost
► MDA censorship fees fully
absorbed by JCDecaux
UP: $72,000
(Minimum 7,290 spots guaranteed for 6 titles)
Cathay
Cineleisure Orchard
The Cathay
Causeway Point
Downtown East
Filmgarde
Ang Mo Kio Hub
West Mall
JEM
Bugis+
Kallang Leisure Park
Notes:
► Package rate quoted includes production cost
► Package rate based on 30 sec TVC
► Package has to be fully utilized within 6 months from the first campaign commencement date
► Package is only applicable for non blockbuster movie titles
5
DIGITAL NETWORK 3
3
SPECIAL BONUS!
SPECIAL RATE
MOVIE TITLES
► 1 time free digital conversion
production cost
$24,000
► MDA censorship fees fully
absorbed by JCDecaux
UP: $36,000
(Minimum 3,645 spots guaranteed for 3 titles)
Cathay
Cineleisure Orchard
The Cathay
Causeway Point
Downtown East
Filmgarde
Ang Mo Kio Hub
West Mall
JEM
Bugis+
Kallang Leisure Park
Notes:
► Package rate quoted includes production cost
► Package rate based on 30 sec TVC
► Package has to be fully utilized within 6 months from the first campaign commencement date
► Package is only applicable for non blockbuster movie titles
6
DIGITAL NETWORK 35K
MINIMUM
INVESTMENT VALUE
SPECIAL BONUS!
► 1 time free digital conversion production cost
$35,000
► MDA censorship fees fully absorbed by
JCDecaux
Filmgarde
Cathay
Cineleisure Orchard
The Cathay
Causeway Point
Downtown East
Ang Mo Kio Hub
West Mall
JEM
Bugis+
Kallang Leisure Park
Notes:
► Rate quoted includes production cost
► Package has to be fully utilized within 6 months from the first campaign commencement date
7
Movies Screening in Mar - Dec 2013
Movies Screening in Mar – Dec
7-Mar-13
PRINCESS & THE 7 KUNGFU
MASTERS
14-Mar-13
THE INCREDIBLE
BURT WONDERSTONE
14-Mar-13
SIDE
EFFECTS
21-Mar-13
Genre
Comedy, Romance
Action
Comedy
Crime, Drama,
Thriller
Drama
Cast
Kim Jae-Joong, Oh
Dal-Su, Song Ji-Hyo
Eric Tsang, Sammo Hung, Yuen
Wah, Ronald Cheng, Sandra Ng
Steve Carell, Jim
Carrey, Olivia Wilde
Rooney Mara,
Channing
Tatum and
Jude Law
Leonardo DiCaprio,
Samuel L. Jackson and
Kevin Costner
Synopsis
A not-so-smart female
killer is hired to kill a
popular singer. The killer
then kidnaps the popular
singer and tries to kill
him in the bold manner
that the customer
requested, but just then,
police arrive... How will
this bumbling femme
fatale find a way out?
During the early years of the
Republic era, in the North-East
region of China, the people are
suffering from the power struggle
among the local Warlords, bandits,
and Japanese invaders. When
young patriots, Yan Fang (Rose
Chan) who disguised herself as a
man, and Howard Luo (Dennis To),
infiltrate Tiger's Den at night trying
to steal the code book fail in their
mission and tries to run, only Yan
survives and is rescued by Cheryl.
Magician Burt
Wonderstone splits from
his longtime stage
partner after a guerrilla
street magician steals
their thunder. By
spending some time with
his boyhood idol, Burt
looks to remember what
made him love magic in
the first place
Movie Title
CODE NAME:JACKAL
Release Date
DJANGO UNCHAINED
21-Mar-13
A woman turns Django is a freed slave who
to prescription assists a German bounty
medication as a hunter. In return for his aid,
way of handling the Bounty Hunter will help
her anxiety
Django get revenge on the
concerning her
cruel Plantation owner
husband's
Calvin Candie, who has
upcoming
kidnapped his wife and
release from
seeks to put Django in
prison.
chains once more.
Movies Screening in Mar – Dec
Movie Title
THE CROODS (3D)
Release Date
21-Mar-13
Animation,
Adventure,
Comedy
Genre
Cast
Synopsis
THE LAST
SAVING GENERAL
SCARY MOVIE 5
EXORCISM PART II
YANG
28-Mar-13
4-Apr-13
11-Apr-13
Horror, Thriller
Action, Thriller
Comedy
PAIN & GAIN
THE BIG WEDDING
EPIC (3D)
2-May-13
23-May-13
30-May-13
Action, Comedy,
Drama
Comedy
Animation,
Adventure, Comedy
Mark Wahlberg,
Dwayne
Johnson and
Rebel Wilson
Robert De Niro,
Diane Keaton and
Katherine Heigl
Amanda Seyfried,
Josh Hutcherson
and Beyoncé
Knowles
Three dancers -A teenager finds
one veteran
herself transported to
As Nell Sweetzer
performer and
A pair of
a deep forest setting
The Croods is a
tries to build a new
two upstarts who bodybuilders in
where a battle
A long-divorced
prehistoric comedy life after the events
Among 3000
are also best Florida get caught
between the forces of
couple fakes being
adventure that
of the first movie, the Warriors, a Father friends -- vie for up in an extortion
good and the forces
married as their
follows the world's evil force that once
and his 7 Sons,
the lead in a new
ring and a
of evil is taking place.
family unites for a
first family as they
possessed her
none but 1 shall live. production from a
kidnapping
She bands together
wedding.
embark
returns with an even
snooty, aloof, scheme that goes
with a rag-tag group
more horrific plan.
imperious, and
terribly wrong.
characters in order to
oversexed
save their world -director.
and ours.
Nicolas Cage,
Ashley Bell,
Ryan Reynolds Andrew Sensenig,
and Emma Stone
Julia Garner
Ekin Cheng, Fan
Xu and Chun Wu
Lindsay Lohan,
Charlie Sheen
and Terry Crews
Movies Screening in Mar – Dec
Movie Title
AFTER EARTH
WWZ
LONE RANGER
THE HEAT
ELYSIUM
GROWN UPS 2
Release Date
6-Jun-13
20-Jun-13
4-Jul-13
4-Jul-13
8-Aug-13
19-Sep-13
Genre
Action, Adventure,
Sci-Fi
Action, Drama,
Horror
Action, Adventure,
Western
Comedy
Action/ Drama/ Sci-Fi
Comedy
Cast
Will Smith, Jaden
Smith and Isabelle
Fuhrman
Brad Pitt, Mireille
Enos and David
Morse
Johnny Depp, Armie
Hammer and Tom
Wilkinson
Sandra Bullock, Melissa
McCarthy and Taran
Killam
Matt Damon, Jodie Foster
and Sharlto Copley
Adam Sandler,
Kevin James and
Chris Rock
Synopsis
Uptight FBI special agent
Set in the year 2159, where
A U.N. employee is
Sarah Ashburn is paired
After a crash
Native American spirit
the very wealthy lives on a
A follow up to the
racing against time
with testy Boston cop
landing, a father and
warrior Tonto recounts
man-made space station 2010 comedy about
and fate, as he travels
Shannon Mullins in order to
son explore a planet
the untold tales that
while the rest of population
a group of
the world trying to
take down a ruthless drug
that was evacuated
transformed John Reid,
reside on a ruined Earth, a
childhood friends
stop the outbreak of a
lord. The hitch: neither
by humans 1,000
a man of the law, into a
man takes on a mission that who reunite years
deadly Zombie
woman has ever had a
years earlier.
legend of justice.
could bring equality to the
later.
pandemic.
partner -- or a friend for that
polarized worlds.
matter.
Movies Screening in Mar – Dec
Movie Title
RUNNER, RUNNER
47 RONIN (3D)
LAST VEGAS
THE SECRET LIFE OF WALTER
MITTY
Release Date
26-Sep-13
19-Dec-13
26-Dec-13
26-Dec-13
Genre
Crime, Drama, Thriller
Action, Drama
Comedy
Adventure, Comedy, Drama
Cast
Ben Affleck, Justin Timberlake
and Gemma Arterton
Keanu Reeves, Hiroyuki Sanada
and Ko Shibasaki
Robert De Niro, Morgan
Freeman and Michael
Douglas
Ben Stiller, Sean Penn and Kristen
Wiig
Synopsis
Four best friends in their lateA businessman who owns an
60's decide to escape
An 18th century set story centered
offshore gambling operation finds
retirement and throw a Las
on a band of samurai who set out to
his relationship with his protégé
Vegas bachelor party for the
avenge the death of their master.
reaching a boiling point.
only one of them who has
remained single.
A timid magazine photo manager
who lives life vicariously through
daydreams embarks on a true-life
adventure when a negative goes
missing.
TERMS & CONDITIONS
► All platforms are subject to availability at time of booking.
► This package is applicable for digital halls only.
► Digital Network 6 and Digital Network 3 are based on 30s TVC.
► All campaigns must end by 31st Dec 2013.
► All visuals & executions are subject to approval by the relevant authorities.
► Production of all campaigns must be undertaken by JCDecaux.
► JCDecaux reserves the right to amend media rates and any terms and conditions by giving reasonable notice.
Sabrina Tan
Head of Sales
Jerrine Seetoh
Account Manager
Michelle Bei
Account Manager
Tel: +65 6333 6639
DID: +65 6331 9325
Email: [email protected]
Tel: +65 6333 6639
DID: +65 6331 9322
Email: [email protected]
Tel: +65 6333 6639
DID: +65 6331 9366
Email: [email protected]
13