2016
Contents
Poultry Pocketbook 2016
Page
Chapter 1 Marketing chain
Table 1.1
UK poultry meat supply balance ................................................. 3
Table 1.2
UK eggs supply balance ............................................................... 3
Table 1.3
EU poultry meat supply balance ................................................. 4
Table 1.4
EU egg supply balance ................................................................. 4
Chapter 2 Poultry numbers
Figure 2.1
Density of poultry flock, June 2013 ............................................ 5
Table 2.1
UK poultry numbers, June survey................................................ 6
Table 2.2 UK chick and poult placings ......................................................... 6
Chapter 3 Slaughterings and production
Table 3.1
UK poultry slaughterings ............................................................. 7
Table 3.2
UK poultry meat production ....................................................... 7
Figure 3.1
UK broiler meat production ........................................................ 8
Figure 3.2
Average liveweight of broilers in England and Wales ................. 8
Table 3.3
UK egg packing station throughput ............................................ 9
Table 3.4
UK production of egg products by processors ........................... 9
Figure 3.3
EU broiler meat production, 2015 ............................................ 10
Figure 3.4
EU egg production for human consumption, 2015 ................... 10
Chapter 4 Poultry and egg prices
Table 4.1
Average UK egg packer price paid to producers ....................... 11
Figure 4.1
Average poultry compound feed price, GB .............................. 11
Figure 4.2
UK wholesale chicken prices ..................................................... 12
Figure 4.3
UK wholesale hens’ egg prices .................................................. 12
1
Contents
Page
Figure 4.4
EU and UK broiler (65%) meat wholesale market price ............ 13
Figure 4.5
EU and UK egg (large and medium) wholesale market price ... 13
Chapter 5 Imports and exports
Table 5.1
UK egg trade by volume ............................................................ 14
Table 5.2
Volume and value of UK poultry meat imports ........................ 14
Table 5.3
Volume and value of UK poultry meat exports ........................ 15
Table 5.4
UK fresh/frozen poultry meat imports by source ..................... 15
Table 5.5
UK fresh/frozen poultry meat exports by destination ............. 16
Table 5.6
UK processed poultry meat imports by source ........................ 16
Figure 5.1
Map of UK fresh/frozen poultry meat exports by destination .17
Table 5.7
UK processed poultry meat exports by destination ................. 18
Table 5.8
EU exports of poultry meat ....................................................... 18
Chapter 6 Consumption
Table 6.1
UK per capita consumption of major meats ............................. 19
Table 6.2
GB retail chicken and egg value sales by type of outlet ........... 19
Figure 6.1
Trends in GB household chicken purchases by volume ............ 20
Figure 6.2
Trends in GB household egg purchases by volume .................. 20
Figure 6.3
Change in GB retail volume and value sales of chicken
by product, 2015 ....................................................................... 21
Figure 6.4
GB volume sales of chicken by product, 2015 .......................... 21
Figure 6.5
Change in GB retail volume and value sales of eggs, 2015 ....... 22
Figure 6.6
GB volume sales of eggs, 2015 .................................................. 22
Figure 6.7
Average GB retail price of chicken cuts, 2015 .......................... 23
Figure 6.8
Average GB retail price of eggs, 2015 ....................................... 23
Figure 6.9
Proportion of chicken products sold on promotion
in GB retail outlets ..................................................................... 24
Figure 6.10
Proportion of eggs sold on promotion in GB retail outlets ...... 24
2
Marketing chain
Chapter 1 – Marketing chain
Table 1.1 UK poultry meat supply balance (a)
'000 tonnes
2011
2012
2013
2014
2015
Production
1,558
1,607
1,661
1,646
1,690
Imports (b)
857
817
824
872
939
Exports (b)
344
334
382
388
323
Total consumption
2,070
2,091
2,103
2,130
2,306
Self-sufficiency (%)
75
77
79
77
73
(a) Includes offals.
(b) Includes trade in salted and processed poultry meat.
All data in carcase weight equivalent.
Source: Defra, GTIS/HMRC, AHDB Market Intelligence
Table 1.2 UK eggs supply balance
2010
2011
2012
2013
2014*
Production (for human consumption)
million dozen
826
821
797
829
839
of which: sold in shell
673
664
654
695
695
152
158
143
134
144
Imports (a)
136
126
163
153
158
Exports (a)
8
11
19
23
11
Total consumption
953
937
941
959
986
Self-sufficiency (%)
87
88
85
86
85
processed
(a) Includes shell egg equivalent of whole egg (dried, frozen and liquid), egg yolk and albumen.
* Provisional
Source: Defra
3
Marketing chain
Table 1.3 EU poultry meat supply balance (a)
'000 tonnes
Indigenous production
Imports
Exports
2011
2012
2013
2014
2015 (e)
12,359
12,692
12,798
13,270
13,766
832
842
792
822
853
1,299
1,316
1,303
1,361
1,361
Total consumption
11,892
12,217
12,287
12,732
13,258
Self-sufficiency (%)
104
104
104
104
104
Note: The EU Commission has revised the series compared with last year’s edition of the
pocketbook.
(a) Includes poultry offals.
(e) estimate
Source: EU Commission
Table 1.4 EU egg supply balance
'000 tonnes
2011
2012
2013
2014 (e)
2015 (e)
Indigenous production
7,039
7,029
7,341
7,387
7,564
Imports
23
40
22
16
20
Exports
259
235
279
309
346
Eggs for hatching
Human consumption
Self-sufficiency (%)
874
987
910
878
902
5,928
5,847
6,174
6,216
6,336
103
103
104
104
105
Note: The EU Commission has revised the series compared with last year’s edition of the
pocketbook.
All data is in whole egg equivalent.
(e) estimate
Source: EU Commission
4
Poultry numbers
Chapter 2 – Poultry numbers
Figure 2.1 Density of poultry flock, June 2013
Data covers commercial holdings only.
Source: AHDB Market Intelligence, Defra, Welsh Government, DARD, Scottish Government
5
Poultry numbers
Table 2.1 UK poultry numbers, June survey
million head (a)
Total poultry
Total breeding and laying fowl
2011
2012
2013
2014
2015
163
160
163
170
168
49
47
47
48
50
of which:
Hens and pullets laying eggs for eating
38
37
36
37
37
Total breeding flock
10
10
11
11
13
102
103
105
110
107
11
11
11
11
11
4
4
4
4
4
Table chickens (broilers)
Other poultry
of which:
Turkeys
(a) Due to production cycles, subgroups within the poultry population are often volatile as the
‘point in time’ nature of the June Survey can lead to large variations in the numbers in each
category.
Source: Defra
Table 2.2 UK chick and poult placings
million head
2011
2012
2013
2014
2015
896
918
943
937
972
Commercial layers
32
35
34
35
36
Turkeys (a)
17
18
17
16
17
7
7
7
8
9
Commercial broilers
Female broiler breeders (b)
(a) Includes female breeder poults.
(b) Female parents only. Excludes grandparent chicks and ‘by-product’ chicks. Includes
imported female parent chicks.
Source: Defra
6
Slaughterings and production
Chapter 3 – Slaughterings and production
Table 3.1 UK poultry slaughterings
million head
Broilers
Boiling fowl
2000
760
2005
827
2010 *
863
2011
855
2012
874
2013
902
2014
900
2015
930
* 53-week statistical year
Note: Boiling fowl includes spent hens and spent breeders.
Source: Defra
Turkeys
38
38
41
44
46
42
42
45
27
19
16
17
18
18
15
16
Table 3.2 UK poultry meat production (a)
'000 tonnes
Broilers
Boiling fowl
2000
1,163
2005
1,282
2010 *
1,323
2011
1,297
2012
1,322
2013
1,388
2014
1,383
2015
1,418
* 53-week statistical year
(a) Excludes other bird types, eg geese.
Source: Defra
52
51
53
56
58
55
58
65
Turkey
Ducks
Total
264
192
162
171
196
187
172
178
41
37
30
33
32
30
32
29
1,519
1,564
1,568
1,558
1,607
1,661
1,646
1,690
7
Slaughterings and production
Figure 3.1 UK broiler meat production
'000
kgtonnes
1,500
2.26
2.24
1,400
2.22
2.24
2.21
2.21
1,323
1,282
2.20
1,300
2.18
2.18
1,200
2.16
1,297
2.24
1,388
1,383
2.23
2013
2013
2014
2014
1,418
2.22
1,322
2.19
1,163
2.14
1,100
2.12
2.10
1,000
2000
2000
2005
2005
2010 *
2011
2011
2012
2012
2015
2015
* 53-week statistical year
Source: Defra
Figure 3.2 Average liveweight of broilers in England and Wales
kg
2.26
2.24
2.24
2.22
2.21
2.24
2.23
2.22
2.21
2.20
2.18
2.18
2.19
2.16
2.14
2.12
2.10
2000
2005
* 53-week statistical year
Source: Defra
8
2010 *
2011
2012
2013
2014
2015
Slaughterings and production
Table 3.3 UK egg packing station throughput
Total
Enriched
Barn
Free range
2000
'000 cases
22,460
16,187
1,675
4,598
Organic
2005
24,584
15,558
1,564
7,462
n/a
2010
27,067
13,522
1,334
11,283
928
n/a
2011
26,921
13,128
1,075
11,879
838
2012
25,922
12,596
948
11,716
662
2013
26,901
13,606
890
11,795
610
2014
27,097
14,097
782
11,591
627
2015
27,834
14,213
661
12,302
658
1 case = 360 eggs
n/a = Not available
Source: Defra
Table 3.4 UK production of egg products by processors
tonnes
Liquid egg
Hard boiled *
2000
75,022
n/a
28,649
Other *
Total
16,756
91,778
13,630
120,345
2005
78,066
2010
64,459
33,188
97,648
2011
67,908
32,518
100,426
2012
66,338
24,503
90,841
2013
62,338
32,667
95,005
2014
66,910
34,968
101,878
2015
67,624
31,850
99,474
* combined from 2010 onwards
Source: Defra
9
Slaughterings and production
Figure 3.3 EU broiler meat production, 2015
'000 tonnes
2,000
1,973
1,748
1,418
1,500
1,305
1,178
1,170
1,009
1,000
915
500
349
246
0
PL
UK
DE
ES
FR
NL
IT
HU
BE
Others
Source: EU Commission
Figure 3.4 EU egg production for human consumption, 2015
'000 tonnes
1,400
1,322
1,200
1,000
908
800
800
790
690
653
645
600
527
335
400
200
0
FR
Source: EU Commission
10
IT
DE
ES
UK
NL
PL
RO
Others
Poultry and egg prices
Chapter 4 – Poultry and egg prices
Table 4.1 Average UK egg packer price paid to producers
pence per dozen
2000
2005
2010
2011
2012
2013
2014
2015
All
Enriched
Barn
Free range
Organic
39.7
45.7
70.1
70.0
86.2
90.2
84.1
82.1
32.3
34.4
53.6
53.9
72.2
74.3
67.8
64.1
48.6
52.0
72.2
72.6
c
c
c
c
62.3
67.9
84.4
83.1
97.7
105.2
100.1
98.8
135.5
131.6
c
c
c
c
Note: Data cover all Class A eggs passed over a grader, including seconds.
Prices include bonus payments from 2012.
From 2006 the average UK “All” types price includes organic eggs.
c = confidential
Source: Defra
Figure 4.1
4.1 Average
poultry
compound
feed price, GB
Figure
Average
poultry
compound
feed price, GB
£/tonne
298
300
270
271
262
250
242
238
243
242
225
200
150
100
2011
Source: Defra
2012
2013
2014
2015
2015 Q1 2015 Q2 2015 Q3 2015 Q4
Source: Defra
11
Poultry and egg prices
Figure 4.2 UK wholesale chicken prices
p/kg
400
350
320
300
250
200
150
100
50
Jan 11
140
125
Fresh broiler - 1.35kg - 1.55kg
Fresh skinless breast fillets (callibrated)
Jul 11
Jan 12
Jul 12
Jan 13
Jul 13
Fresh skinless breast fillets
Frozen broiler - 1.15kg - 2.05kg
Jan 14
Jul 14
Jan 15
Jul 15
Jan 16
Source: Defra/London wholesale market
Figure 4.3 UK wholesale hens’ egg prices
p/dozen
140
120
108
98
100
80
60
Large 63-73 g
40
20
Jan 11
Medium 53-63 g
Jul 11
Jan 12
Jul 12
Jan 13
Source: Defra/London wholesale market
12
Jul 13
Jan 14
Jul 14
Jan 15
Jul 15
Jan 16
Poultry and egg prices
Figure 4.4 EU and UK broiler (65%) meat wholesale market price
p/kg dw
180
EU
UK
170
160
150
140
135
130
123
120
110
100
90
Jan 11
UK is frozen bird price, EU is mixture of fresh and frozen
Jul 11
Jan 12
Jul 12
Jan 13
Jul 13
Jan 14
Jul 14
Jan 15
Jul 15
Jan 16
Source: EU Commission
Figure 4.5 EU and UK egg (large and medium) wholesale market price
p/kg
180
UK
EU
160
140
120
100
98
91
80
60
Jan 11
Jul 11
Jan 12
Jul 12
Jan 13
Jul 13
Jan 14
Jul 14
Jan 15
Jul 15
Jan 16
Source: EU Commission
13
Imports and exports
Chapter 5 – Imports and exports
Table 5.1 UK egg trade by volume
'000 cases
2011
2012
2013
2014
2015 (e)
Shell eggs
1,395
Egg products
2,815
2,281
1,718
1,851
1,606
3,157
3,382
3,413
Total
4,210
3,957
5,438
5,099
5,263
5,564
180
Imports
Exports
Shell eggs
221
269
280
243
Egg products
137
363
504
130
118
Total
358
632
784
374
298
1 case = 360 eggs
All data converted to shell egg equivalent.
(e) estimate
Source: Defra
Table 5.2 Volume and value of UK poultry meat imports
tonnes, product weight
Fresh/frozen poultry (inc offals)
Salted poultry
2011
412,368
2012
382,067
2013
383,812
2014
407,833
2015
438,237
47,508
43,439
49,610
56,098
60,390
Processed poultry
278,732
292,288
291,197
305,893
336,424
Total
738,608
717,794
724,619
769,824
835,051
£'000
Fresh/frozen poultry (inc offals)
Salted poultry
Processed poultry
Total
Source: GTIS/HMRC
14
2011
2012
2013
2014
1,078,530
936,144
956,793 1,020,954
102,571
797,679
85,009
802,476
103,090
848,425
2015
1,030,287
113,318
888,716
112,304
913,179
1,978,780 1,823,629 1,908,308 2,022,987
2,055,771
Imports and exports
Table 5.3 Volume and value of UK poultry meat exports
tonnes, product weight
Fresh/frozen poultry (inc offals)
Salted poultry
2011
2012
2013
2014
2015
295,241
289,787
342,161
351,058
291,107
3,971
2,929
2,433
3,411
3,571
45,511
45,850
42,586
48,517
44,776
344,723
338,566
387,180
402,986
339,454
2011
2012
2013
2014
2015
Fresh/frozen poultry (inc offals)
Salted poultry
Processed poultry
306,725
9,623
143,602
273,987
6,646
137,584
329,627
5,466
126,483
296,300
8,593
135,492
227,784
6,665
116,016
Total
459,950
418,217
461,577
440,385
350,465
Processed poultry
Total
£’000
Source: GTIS/HMRC
Table 5.4 UK fresh/frozen poultry meat imports by source
tonnes, product weight
Total
2011
2012
2013
2014
2015
412,368
382,067
383,812
407,833
438,237
of which from:
169,462
180,940
178,619
178,496
190,549
Poland
Netherlands
43,497
46,817
51,874
55,873
65,583
Ireland
66,799
28,694
25,456
35,154
38,133
Germany
31,272
25,979
26,331
30,133
31,662
Belgium
20,644
28,008
25,887
30,786
30,761
9,709
14,679
12,449
10,587
15,775
Italy
20,276
14,877
13,224
13,476
10,724
Romania
France
2,224
3,086
7,052
6,901
10,572
Spain
2,508
1,442
3,647
6,005
8,198
Note: Includes offals.
Source: GTIS/HMRC
15
Imports and exports
Table 5.5 UK fresh/frozen poultry meat exports by destination
tonnes, product weight
Total
2011
2012
295,241
289,787
342,161
2013
351,058
2014
291,107
2015
(222,480)
of which to:
(EU 28)
(197,773)
(203,352)
(249,115)
(244,619)
Netherlands
52,799
66,378
100,521
107,917
92,028
Ireland
46,048
48,786
46,437
45,877
43,090
23,770
Germany
26,212
15,882
19,339
22,702
France
23,986
18,657
21,073
21,911
21,675
Spain
15,555
17,029
16,020
12,454
16,509
Belgium
5,917
8,862
14,822
11,569
6,777
South Africa
24,722
26,602
38,341
43,013
18,157
Hong Kong
40,215
25,449
20,876
25,811
17,688
Philippines
2,696
1,413
2,222
3,272
5,274
Note: Includes offals.
Source: GTIS/HMRC
Table 5.6 UK processed poultry meat imports by source
tonnes, product weight
Total
2011
2012
2013
2014
2015
278,732
292,288
291,197
305,893
336,424
(159,166)
of which from:
(EU 28)
(111,180)
(128,400)
(134,143)
(132,495)
Netherlands
28,164
33,467
31,370
32,312
39,784
Ireland
27,674
28,539
33,300
29,970
31,490
Poland
10,490
11,989
14,633
16,478
25,678
Germany
13,092
15,607
14,665
14,324
25,348
11,994
France
4,817
9,013
11,411
11,375
Belgium
2,596
4,594
5,028
8,683
7,496
138,900
134,479
116,651
124,650
127,223
Brazil
19,939
21,456
29,008
40,414
42,229
China
5,861
6,008
8,963
7,223
6,894
Thailand
Source: GTIS/HMRC
16
Note: The above map shows countries the UK exported fresh/frozen poultry meat to in 2015 according to GTIS/HMRC.
The website below provides guidance on exporting, including a list of Export Health Certificates (EHC) available:
https://www.gov.uk/guidance/exporting-live-animals-or-animal-products-to-non-eu-countries
Source: GTIS/HMRC
Figure 5.1 Map of UK fresh/frozen poultry meat exports by destination
Imports and exports
17
Imports and exports
Table 5.7 UK processed poultry meat exports by destination
tonnes, product weight
Total
2011
2012
2013
2014
2015
45,511
45,850
42,586
48,517
44,776
of which to:
Ireland
27,602
25,598
22,159
22,124
20,157
Netherlands
5,912
6,543
5,642
9,299
8,872
Germany
4,981
5,972
6,724
5,705
5,476
Source: GTIS/HMRC
Table 5.8 EU exports of poultry meat
tonnes, product weight
2011
2012
2013
2014
2015
1,265,163
1,236,838
1,231,484
1,294,613
1,301,119
South Africa
89,207
129,690
150,993
195,083
209,465
Saudi Arabia
150,523
147,725
153,514
121,817
141,375
Benin
123,994
136,887
137,102
162,840
135,721
Hong Kong
187,230
109,611
101,565
120,083
87,155
Philippines
22,179
22,186
26,707
43,794
73,069
Ghana
66,855
66,951
72,953
56,115
67,464
Ukraine
60,550
77,250
54,672
57,775
66,251
Total
of which to:
Gabon
24,970
25,601
24,494
28,788
36,432
Congo Dem. Rep.
28,727
33,050
27,340
32,496
34,845
Congo
18,170
17,957
22,108
26,299
33,523
Macedonia
20,318
27,177
30,143
28,187
26,687
Malaysia
20,524
23,499
26,938
25,149
24,571
Vietnam
29,001
17,447
11,651
18,038
24,484
China
16,159
10,115
14,196
13,734
21,997
Togo
18,467
18,387
18,074
18,382
20,973
Liberia
10,478
11,606
13,394
12,656
20,825
Source: GTIS, Eurostat
18
Consumption
Chapter 6 – Consumption
Table 6.1 UK per capita consumption of major meats
kg/person/year
Poultry
meat
Pig
meat
Beef
& veal
Total
meat
2000
30.5
23.6
18.5
79.2
2005
31.8
24.7
20.7
83.4
2006
31.2
24.9
20.9
83.2
2007
30.0
25.7
20.9
82.8
2008
29.5
24.5
20.0
80.0
2009
29.9
24.3
18.2
77.9
2010
31.8
24.1
18.6
79.4
80.0
2011
32.7
24.6
18.1
2012
32.8
24.6
18.0
79.7
2013
32.8
23.9
17.3
78.6
2014
33.0
24.4
17.8
79.8
2015
35.4
25.0
18.1
83.7
Supplies available for consumption. All data in carcase weight equivalent.
Source: AHDB Market Intelligence calculations based on data from Defra, HMRC, ONS
Table 6.2 GB retail chicken and egg value sales by type of outlet
%
Multiples
Freezer centres
Butchers
Other
2013
88.3
5.3
3.5
3.0
2014
87.9
5.0
4.0
3.1
2015
87.9
5.1
3.8
3.2
Chicken
Eggs
2013
86.8
4.7
1.6
7.0
2014
86.8
5.3
1.4
6.5
2015
88.1
5.2
1.2
5.5
Data covers 52 weeks ending early January of the following year.
Source: Kantar WorldPanel
19
Consumption
Figure 6.1 Trends in GB household chicken purchases by volume
tonnes (52 weeks ending)
610,000
2013
2014
2015
605,000
600,000
595,000
590,000
585,000
580,000
575,000
570,000
01
Feb
01
29
Mar Mar
26
24
Apr May
21
Jun
19
Jul
16
Aug
13
Sep
11
Oct
08
Nov
06
Dec
03
Jan
Note: Figures include ‘Ready to cook’ and ‘Chilled main meal accompaniment’ products.
Source: Kantar WorldPanel
Figure 6.2 Trends in GB household egg purchases by volume
'000s (52 weeks ending)
5,600,000
2013
2014
2015
5,500,000
5,400,000
5,300,000
5,200,000
5,100,000
5,000,000
01
01
29
26
24
21
Feb Mar Mar Apr May Jun
Source: Kantar WorldPanel
20
19
Jul
16
Aug
13
Sep
11
Oct
08
06
Nov Dec
03
Jan
Consumption
Figure 6.3 Change in GB retail volume and value sales of chicken by
product, 2015
yoy % change
20
15.4
12.5
10
-0.7
-10
5.8 4.1
3.9
2.1
0
-1.7 -2.5
-4.9
-0.2
-7.2
-0.6
-4.9
-20
-17.7 -16.3
-30
-40
-50
-60
-70
Volume
Fresh
breasts
Value
Fresh
whole
-58.3 -57.7
Fresh
leg
Fresh
Frozen
roll/roast breasts
Frozen
whole
Frozen Frozen
Sliced
Leg
roll/roast cooked
Data covers 52 weeks ending early January of the following year.
Source: Kantar WorldPanel
Figure 6.4 GB volume sales of chicken by product, 2015
tonnes
250,000
212,642
200,000
150,000
137,610
100,000
78,317
43,210
50,000
0
2,773
Fresh
breasts
Fresh
whole
Fresh
leg
Fresh Frozen
roll/roast breasts
1,459
Frozen
whole
5,122
4,350
23,128
Frozen Frozen Sliced
Leg roll/roast cooked
Data covers 52 weeks ending 3 January 2016.
Source: Kantar WorldPanel
21
Consumption
Figure 6.5 Change in GB retail volume and value sales of eggs, 2015
yoy % change
20
16
12
8
4
0
-4
-8
-12
-16
-20
-24
-28
Volume
Value
14.6
8.9
8.8
1.0
1.0
-3.7
-9.7
-24.8
Barn
Free range nonorganic
Free range organic
Non-free range
Data covers 52 weeks ending early January of the following year.
Source: Kantar WorldPanel
Figure 6.6 GB volume sales of eggs, 2015
'000 eggs
3,000,000
2,923,694
2,430,022
2,500,000
2,000,000
1,500,000
1,000,000
500,000
159,717
68,926
0
Barn
Free range non- Free range organic
organic
Data covers 52 weeks ending 3 January 2016.
Source: Kantar WorldPanel
22
Non-free range
Consumption
Figure 6.7 Average GB retail price of chicken cuts, 2015
price per kg (£)
9
8
8.38
7.02
7
6.84
6
5.10
5
4
2.79
3
3.95
3.39
2.36
2
2.07
1
0
Fresh
breasts
Fresh
whole
Fresh leg
Fresh
Frozen
roll/roast breasts
Frozen Frozen leg Frozen
whole
roll/roast
Sliced
cooked
Data covers 52 weeks ending 3 January 2016.
Source: Kantar WorldPanel
Figure 6.8 Average GB retail price of eggs, 2015
price per egg (p)
40
35
35
30
25
18
20
15
10
10
10
5
0
Barn
Free range
non-organic
Free range organic
Non-free range
Data covers 52 weeks ending 3 January 2016.
Source: Kantar WorldPanel
23
Consumption
Figure 6.9 Proportion of chicken products sold on promotion in GB
retail outlets
% of total volume
60
50
40
49.8
45.3
36.3 36.4
52 w/e 04 Jan 15
45.6
39.5
32.0
30
52 w/e 03 Jan 16
34.9
30.7
32.4
30.2
28.7 30.0 28.5 27.3
23.5 23.5
20
16.1
10
0
Fresh
breasts
Fresh
whole
Fresh leg
Fresh
Frozen
roll/roast breasts
Frozen Frozen leg Frozen
Sliced
whole
roll/roast cooked
Source: Kantar WorldPanel
Figure 6.10 Proportion of eggs sold on promotion in GB retail outlets
% of total volume
50
45
45.6
52 w/e 04 Jan 15
40
52 w/e 03 Jan 16
35
30
23.5
25
26.3
20
15
15.5
13.3
10
5.2
5
0
Barn
Source: Kantar WorldPanel
24
Free range non-organic
19.2
8.8
Free range organic
Non-free range
Agriculture and Horticulture Development Board
Stoneleigh Park
Kenilworth
Warwickshire
CV8 2TL
Tel: 024 7669 2051
www.ahdb.org.uk
© Agriculture and Horticulture Development Board 2016. All rights reserved.
While the Agriculture and Horticulture Development Board seeks to ensure that the information contained
within this document is accurate at the time of publication, no warranty is given in respect thereof and, to
the maximum extent permitted by law, the Agriculture and Horticulture Development Board accepts no
liability for loss, damage or injury howsoever caused (including that caused by negligence) or suffered
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Cover Images:
Chicken & Egg - Tsekhmister/Shutterstock.com
Raw Chicken - Jiri Hera/Shutterstock.com
ISBN 978-1-904437-97-0