NEWS RELEASE
FOR IMMEDIATE RELEASE
Media Contact
David V. Lawrence
Creative Services Director
(813) 740-3206
[email protected]
NEWS
Hearst Television Station Group in Tampa Bay Inks Exclusive
Promotional & Broadcast Partnership with Tampa Bay Rowdies.
MOR-TV, thisTV Tampa Bay, and estrellaTV Tampa Bay team up for 2017 Season
March 8, 2017 (Tampa, FL) – MOR-TV, thisTV Tampa Bay and estrellaTV Tampa Bay, all Hearst Television
owned properties, announce today an exclusive promotional and broadcast partnership with the Tampa
Bay Rowdies for the 2017 season. Included in this deal is a multi-station promotional partnership for the
2017 season, plus all 2017 Rowdies USL home matches will be broadcast LIVE and in PRIMETIME on
thisTV Tampa Bay, Tampa Bay’s first 24-hour broadcast movie channel.
“We are excited to partner with the Tampa Bay Rowdies and look forward to the 2017 season!” said
Pam Barber, President and GM, MOR-TV.
The season opener kicks off on Saturday, March 25th 7:30PM at Al Lang Field against Orlando City.
ThisTV Tampa Bay can be found over-the-air on 32.2; Spectrum on 630; Frontier Fios on 463; and
Comcast on 229. A full season home schedule can be found on this release. ThisTV Tampa Bay is
available in nearly 2 million homes in Tampa Bay’s TV market providing the opportunity for more than
one million additional fans to see the Rowdies in action at Al Lang Field, as compared to previous
seasons*.
*Source: Nielsen Feb. 2017
About Hearst Television
Hearst Television owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S.
television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70
video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more. Hearst Television is recognized as one
of the industry's premier companies, and has been honored with numerous awards for distinguished journalism, industry innovation, and
community service. Hearst Television is a wholly owned subsidiary of Hearst. The Company’s Web address is www.hearsttelevision.com.
7201 East Hillsborough Ave. Tampa, FL 33610-4126 (P) 813-740-3232 (F) 813-622-7732 mor-tv.com
About MOR-TV
MOR-TV is a Hearst Television owned and operated television station in Tampa Bay and is America’s #1 Independent station*.
MOR-TV features the best in off-network comedies and dramas featuring The Big Bang Theory, Modern Family, Last Man
Standing, Anger Management, Family Guy, How I Met Your Mother, Law & Order: Criminal Intent and more! MOR-TV is also
one of three stations in a group that features thisTV Tampa Bay, the market’s first, free over-the-air broadcast channel, and
estrellaTV Tampa Bay, the fasted growing Hispanic entertainment channel in America. MOR-TV’s website is www.mor-tv.com.
*Source: Nielsen, Live Plus Same Day Ratings, Top 25 LPM Markets; Tampa-St. Petersburg-Sarasota Adults 18-34, Adults 18-49,
& Adults 25-54 Live + SD November ‘16 M-F 6p-8p time adjusted.
About This-TV Tampa Bay
ThisTV is a Hearst Television owned network affiliate, and is Tampa Bay’s first and most watched 24 hour broadcast movie channel, featuring
the best in motion picture entertainment with more than 4,000 available titles from the famed MGM movie library. thisTV is a sister station to
MOR-TV, America’s #1* Independent Television Station. ThisTV can be found digitally at 32.2, and on Spectrum 630, Frontier Fios on 463, and
on Comcast 229.
*Source: Nielsen, Live Plus Same Day Ratings, Top 25 LPM Markets; Tampa-St. Petersburg-Sarasota Adults 18-34, Adults 18-49, & Adults 25-54
Live + SD November‘16 M-F 6p-8p time adjusted.
About estrellaTV Tampa Bay
Since its late 2009 launch, Estrella TV has established itself as a top-4 U.S. Hispanic television network. Now covering nearly 80% of the Hispanic
TV households in America, the broadcast network has achieved its fast-track success by programming high-quality all-original programs
produced in-house featuring well-known stars and popular personalities from across Latin America. Estrella TV has built a catalog of over 6,000
hours of programming now being distributed by the company to broadcasters worldwide. In a recent report prepared jointly by prestigious
consumer research firms Motivo Insights and IPSOS OTX, Estrella TV emerged at the top of all US Hispanic networks in brand recognition,
affinity and loyalty among Spanish-speaking viewers nationwide. Estrella TV is owned and operated by Liberman Broadcasting, Inc., a leading
Spanish-language entertainment company and one of the largest Spanish-language radio and television broadcasters in the United States. Visit
www.estrellatv.com.
About#MLS2StPete
The Tampa Bay Rowdies announced their #MLS2StPete campaign in December 2016, only to be named as one of the eleven candidates in the
running for a Major League Soccer franchise less than two weeks later. The campaign also includes a privately funded renovation and expansion
plan to Al Lang Stadium in downtown St. Petersburg. For more information, visit MLS2StPete.com. The best way to show that Tampa Bay is
ready for a Major League Soccer franchise is to secure 2017 season tickets. For information on how to become a 2017 Season Ticket Member,
call (727) 222-2000 or click here.
7201 East Hillsborough Ave. Tampa, FL 33610-4126 (P) 813-740-3232 (F) 813-622-7732 mor-tv.com
7201 East Hillsborough Ave. Tampa, FL 33610-4126 (P) 813-740-3232 (F) 813-622-7732 mor-tv.com