Goldfish- persona
Meet Bob – Be Bob
Have you met Bob?
Bob is a really handsome guy with his best friend Adam. Adam Sandler. Adam Sandler is his goldfish.
Together, they are living in Aarhus. A fantastic city where everyone is smiling and everyone is happy. You
might not believe it – but it is actually the truth.
And why, would not everyone be smiling when Aarhus is the city consuming less water per inhabitant
compared to any other cities in Denmark. It is actually in the top 20 in the entire world. How can this be?
Aarhus is a SMART city. The inhabitants are smart people. They are doing the smart thing to do – they use
the Goldfish App to measure their water consumption. And…they like to do it. Each month they get an email with a report telling them, how much they have used in the household – in their part of the city and
the entire city. The best part is, they can compete with their friends, family…or even their neighbors of
being a good goldfish.
One could rightly say, that Aarhus has become one big fish tank. And Bob can proudly say, he is the best
goldfish of Aarhus…for the 3rd month in a row. He and Adam Sandler are very proud. We met Bob for an
interview…this is his comment on being the best goldfish of Aarhus:
“I love goldfishes. They are my favorite animal – and that’s why I have Adam Sandler.
He is my best friend and he supports me in everything, I do. He inspires me to do good.
Everyone knows, if there is no water – fishes are killed. No one wants to kill Adam
Sandler, right?”
“No one wants to kills Adam Sandler” – so think about your water consumption. Use the Goldfish App to
measure your consumption. Compete with your friends, family or city – be the best, Be Bob.