6
ORACLE ELOQUA USERS:
THINGS YOU NEED TO
KNOW ABOUT THE KILLER
APP BUILT JUST FOR YOU
The great content wave: Are obsessed marketers
compounding the complexity challenge?
As a global marketer, you’re part of a vibrant, creative, increasingly
complicated industry that’s completely obsessed with content.
Also known as “assets,” the great content wave spares no media type, distribution channel,
form factor, language, or locale. From video to infographics, ebooks, FAQs, and apps—it seems
we just can’t get enough of it. Nor can we control the urge to create more. Indeed, several
studies indicate that the content-creation trend shows no signs of abating.
So how do we manage it all? Sometimes it even comes in big collections of similarly themed
content with a consistent message meant to inspire action by a carefully defined persona.
These collections are usually distributed (“launched” or “rolled-out”) methodically—across
multiple platforms, channels, devices, languages, locales, and target markets.
Yes. They are global campaigns. They are many. And they’re large, increasingly complex,
and a management nightmare for most marketers.
Introducing the Lionbridge APP
for Oracle Eloqua
Now you can overcome the complexities of multilingual campaign management
with the Lionbridge App for Oracle Eloqua.
By introducing translation automation to Oracle Eloqua’s rich feature set, you can eliminate inefficient,
labor-intensive processes that needlessly complicate global campaign translation management.
The App also helps drive global revenue streams—and significantly speeds time-to-market while
reducing translation production costs.
SNEAK PEEK
The Lionbridge App for Oracle Eloqua simplifies the
creation, publishing, and management of cross-channel
multilingual campaign content—and is built to meet the
demands of the modern marketer. An Oracle Certified
Application, it’s also powered by best-of-breed Clay
Tablet integration technology.
•
•
Reduce time to launch multilingual campaigns by 70%
Increase savings by up to 40%
WHEN SIMPLE REALLY MEANS SIMPLE:
AUTOMATE VIA A FAMILIAR UI
Easily select the content you want to translate through the
platform’s ultra-intuitive interface. And choose the target
languages you need with a simple, point-and- click tool.
Then, with one click, your request is routed to your language
service provider for translation. It’s that simple. When your
content is ready, it’s automatically transferred back into your
Oracle Eloqua system exactly the same way.
PLATFORM
NEUTRALITY
THE ULTIMATE IN FLEXIBILITY AND CONNECTIVITY
As a global marketer, you rely on a complex and diverse set of technologies. The Lionbridge App for
Oracle Eloqua is highly flexible and integrates with every marketing and localization platform there
is. So you can easily connect to your entire marketing tech stack as well as every LSP’s translation
technology suite. So you can choose to send content to virtually any LSPs translation management
environment—from either your Oracle Eloqua system or your content management system (CMS).
01.
02.
Simplify, streamline, and automate
translation management workflows
and processes
Eliminate manual copying and pasting
to minimize errors and boost efficiencies
•
•
•
•
With the Lionbridge App for Oracle Eloqua, the days
manually copying and pasting files into Microsoft Excel or
Word become a distant memory.
With the Lionbridge App for Oracle Eloqua, you can
simplify the creation and management of global campaign
assets—such as emails, landing pages, videos, and
more—directly from within your Oracle Eloqua
environment. The app’s advanced connector technology
integrates your content platform with your LSPs
translation management technology to enable automation.
Unfamiliar with the process? A brief overview:
•
Once the app is installed on your system, simply select
“translate” from the user interface and you’ll be walked
through a workflow. You’ll than be prompted to select the
“source-language” campaign assets you need localized
and the “target languages” you’d like them translated
into—as well as the LSP who’ll be expecting the content.
Once you’ve named the project and provided a brief
description, select send to route the content to
your provider.
While highly inefficient, time- and labor-intensive, and
error-prone, you may still be copying and pasting strings
of campaign content from your Oracle Eloqua system
into Microsoft Excel or Word documents. Then, you’d
either choose to send the docs by email or ftp to your
LSP partner for translation.
•
Once complete, your LSP would reverse the process by
emailing your content back to you in the same document.
You’d then open the document and manually copy and
paste countless strings of content—for every asset and
target language. These would then be reassembled into
your Oracle Eloqua system for review, revision, etc.
You can also track and monitor project status and receive
alerts via a project dashboard. Once complete, your
translated campaign content is automatically reimported
into your Oracle Eloqua system—where you can choose
to review, revise, reject, or publish your content.
(Note: Transfer content “asset-by-asset,” or in batches to
accommodate content for multiple campaigns—for complete
control over your source-language content export and the translated,
target-language content import.)
03.
Speed time-to-market and reduce translation
production costs
According to statistical averages provided by Clay Tablet
Technologies, the Lionbridge App for Oracle Eloqua can
speed time-to-market of your translated content up to 70%
faster when compared with manual copy/paste processes.
Automating via connector technology also reduces translation
production costs by up to 40% vs. manual workflows.
6 THINGS YOU NEED TO KNOW ABOUT
THE KILLER APP BUILT JUST FOR YOU
04.
Launch global campaigns simultaneously to amplify
messaging and boost engagement
•
Since highly optimized workflows enable translators and marketing teams to work
in parallel, you can coordinate your global campaign content for simultaneous
launch across multiple locales, languages, and channels.
•
This go-to-market strategy can amplify your messaging’s impact and extend its
reach to larger numbers of prospects for increased customer engagement. It also
helps to ensure that your message is heard above the din of an increasingly noisy
and competitive digital marketplace.
05.
06.
Avoid "middleware": Send content directly
from Oracle Eloqua to your LSP instead
Choose Lionbridge: The only full-service
LSP with an end-to-end solution built for
Oracle Eloqua
When evaluating translation technologies, you may encounter
offerings referred to as 'translation project management
solutions'. It is recommended to avoid these "middleware"
solutions—especially if you’re looking for a provider that
actually provides translation services (middleware vendors
provide no language services). Here’s more:
•
With offerings often called “translation apps,” middleware
type solutions are aptly named since they sell software that
effectively routes content from the customer on one side to
the customer’s LSP on the other. Why pay a middle man for
that?
•
So you’d effectively be buying into an inefficient workflow
(with several unnecessary steps), rather than a connectorbased, automated solution that seamlessly integrates with
the Oracle Eloqua system you’re comfortable working
with. You’d also pay for the privilege of installing, learning,
managing, and maintaining a new platform. And to top it off,
you’re also expected to find your own translation provider.
6 THINGS YOU NEED TO KNOW ABOUT
THE KILLER APP BUILT JUST FOR YOU
As the world’s largest, full-service LSP, Lionbridge provides
the language, cultural, and global marketing expertise you
need to most effectively engage international consumers. And
by reducing the complexities of multilingual campaign and
content management, we help more than 800 of the world’s
top brands deliver high-value, locally relevant content to
customers and prospects—on a global scale.
Save time, reduce costs,
avoid errors—and enjoy efficiencies.
The time has passed for copy/paste.>> Visit www.lionbridge.com/oracle today for
more ways to benefit from the Lionbridge App for Oracle Eloqua.
Lionbridge, a proud member of the Oracle Marketing AppCloud Partner Program, expanded its market
reach by integrating with the world’s leading digital marketing platform that has the broadest partner
ecosystem built specifically for marketers.
Interested in becoming a partner? Visit the Oracle Marketing AppCloud Partner Program to find out
how. Check out the Oracle Marketing AppCloud Marketplace to learn more about our Partner Apps.
Lionbridge is also proud to be an Oracle Gold Partner, reflecting our in-depth product knowledge,
technical experience, and global customer commitment.
L I O N B R I D G E . C O M / O R AC L E