The TradeMarks Model – 15 validated characteristics explain an
association’s perceived public policy effectiveness
CHARACTERISTIC
Multilateral Impact
CHARACTERISTIC STATEMENT
Works effectively across the executive, legislative, and regulatory
branches (U.S.) / Works effectively across the Council,
Commission, and Parliament (EU)
Unified Voice
Represents the voice of the entire industry and the interests of
all of its members
Bipartisanship (US)/
Multi Party Relationships (EU)
Works effectively and is viewed favorably by policymakers from
across the political spectrum
Media Relations
Attracts positive media coverage for the industry and its issues
Social Media
Uses current technology, including online and social media, to
communicate and engage with key audiences
Lobbying
Industry Reputation Steward
Coalition Building
Membership Mobilization
Local Impact
Events
Member Representation (US)/
Pan European Voice (EU)
Grassroots
Information Resource
Self-Regulation
Has effective lobbying representation and builds direct
relationships with policymakers
Protects the reputation of the industry it represents
Builds effective coalitions with other groups on issues
Members actively support the association’s positions and
mobilize to directly contact policymakers
Impacts policy at both local and state levels (U.S.) / Impacts
policy in individual member states (EU)
Sponsors events and conferences that help create substantive
dialogue—if not a unified voice—for the industry
Balances the interests of corporate members as well as state
associations (U.S.) / Balances the interests of corporate
members as well as across all member states (EU)
Mobilizes grassroots campaigns to influence policy and
legislation
Produces accurate and reliable information, including new
research and data, to help inform policy
Promotes high standards in the industry it represents by
establishing and enforcing industry codes of conduct
Characteristics are listed in order of impact, according to our survey.
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