Technique
Pronouns
Definition
Words like „you, me, I,
he, she, our‟
Rhetorical Question
A question that doesn‟t
require a verbal answer
Repetition
Repeating the same
thing
Rule of 3
Using three words in a
list
Adjectives
A describing word
Alliteration
Repeating a letter at
the start of words
Hyperbole/Exaggeration Using language to make
something sound much
better or worse than it
actually is
Facts
A true statement
Effect
Often used to address
the reader directly and
get them involved
Designed to get the
reader thinking
To exaggerate
something to the
reader, or to highlight
its importance
To exaggerate
something to the
reader, or to highlight
the importance
To emphasise something
and create an image in
the reader‟s mind
To emphasise the point
being made
Leaves the reader with
no doubt that what is
written is true convincing
Cannot be argued with,
seems more convincing.
Purpose
Persuade
Example
You can make a
difference!
Inform, explain,
describe, persuade,
argue
Persuade, describe,
argue
How could you
disagree?
Persuade
Millions of adults,
millions of children,
millions left in the
poorest of areas
Revision is boring, soul
destroying and hard
work.
Describe
Luxurious, exhilarating,
beautiful
Persuade
Willy Wonka was a
waiter
Kingsdown school is the
best school in the
country
Persuade, argue,
describe
Persuade, argue, inform, The grass is green
describe
Emotive language
Words used to make
the reader feel an
emotion
Statistics
A number figure
(fraction or
percentage)
A personal experience
or story
Anecdote
Expert opinions
Using a professional to
back up your ideas
Irony/Sarcasm
Humour
Simple sentences
A sentence with one
piece of information
Gives the writing a
serious tone.
Guilt, happiness, joy,
sadness, any emotion
More believable for the
reader. Gives the
writing a serious tone.
Gives the reader more
of a connection with the
writer and deems it
more trustworthy. Can
be powerful.
More believable to the
reader. Gives the
writing a more serious
tone.
Gives the writing a
light-hearted tone and
engages the reader.
Used to hook readers in
to more complex topics.
Shows power, emphasis
and dramatic effect to
wake up the reader
Persuade, describe
Argue, persuade
Argue, describe,
inform, explain
Argue
Describe
Persuade, argue,
describe,
Donate today, or little
Timmy won‟t be able to
see his family this
Christmas.
90% of people agree
that smoking should be
made illegal
“I was a victim of…. and
the result was…. Don‟t
let this happen to you
too”
Dr Simpson of
Kingsdown Medical
centre explained that
“……”
“T-Rex dies from a sore
throat”
Do it now