MelaBrite® 6x Colour-Safe Brightener Naturally whitens and brightens clothes to keep them looking newer longer. Ingredients Biodegradeable, proprietary formula contains: Cleaning boosters (detergents), stain targeting enzymes, brightening agent, fragrance. The EcoSense® Laundry Care System Adding MelaBrite 6x to a regular wash load enhances the cleaning ability of MelaPower 6x and helps protect and brighten clothes, giving you the whitest whites and the brightest colours. MelaBrite 6x is also more ecologically sensible: it is biodegradable and non-caustic, and its ultra-concentrated formula requires smaller packaging, resulting in less waste plastic. Energy-Saving Formula MelaBrite 6x has been specially formulated to work well in all water temperatures and can be used in high efficiency washing machines. EcoSense Saves Tons of Plastic—Literally! Thanks to the ultra-concentrated formulas in MelaPower 6x and MelaBrite 6x, we can offer many more loads per bottle without increasing our small bottle sizes. We have the potential to save plastic—lots of it! If every Melaleuca customer used ultraconcentrated MelaPower 6x and MelaBrite 6x instead of Tide® 2x Ultra and Clorox®2, we’d save around 2.8 million pounds of plastic in one year. That’s enough to make about 1.5 million laundry baskets! The Need You want a laundry brightener that helps you not only keep your laundry looking like new, but helps create a safer, more worry-free home and environment around you, all without costing a premium. Competitive Solutions Supermarket brand brighteners can use caustic chemicals like chlorine bleach, which brightens whites but can fade colours and “dissolve” fabrics as well as stains. The Melaleuca Solution MelaBrite 6x combines significant savings per load with a triple combination of detergents, enzymes, and a brightener to clean and protect the brightness of clothes— all without harsh, caustic chemicals. The Melaleuca Value MelaBrite 6x is six times more concentrated than Ultra Clorox 2®—brightening and protecting your clothes for close to half the cost per load. Supermarket detergents and laundry additives can contain potentially corrosive ingredients like chlorine bleach that not only eat away at dirt and stains, they eat away at your clothes. These chemicals cause colours to fade and deteriorate the fabric, leaving clothes spotted with fuzz or “lint pills.” Because of the harsh nature of these products, clothing is generally only given a life expectancy of 50 washings.1 Bleach, one of the most popular brightening agents, is also highly toxic. In 2006 alone, more than 41,000 incidents of bleach poisoning were reported to Poison Control Centers. Almost 15,000 of those were from children under the age of six.2 An astounding figure considering bleach is required to feature a child-resistant cap. Fortunately, there is a solution that’s safer for your family as well as your clothes. MelaBrite uses a proprietary blend of detergents, enzymes, and a brightener to target stains and safely remove them without resorting to toxic or corrosive chemicals—giving you brighter, whiter clothes that look newer and last longer than ever before. Six Times Concentrated MelaBrite 6x MelaBrite 6x is an ultra-concentrated colour-safe brightener that is strong and effective, ecologically sensible, non-caustic, safer for your home, and economical. Requiring just 15mL per load of laundry, MelaBrite 6x still delivers a powerful, proprietary blend of detergents, enzymes, and a brightener to target stains and safely remove them without resorting to toxic or corrosive chemicals—giving you brighter, whiter clothes that look newer and last longer than ever before. 117 AU/NZ 10/12 Protection for Every Load While MelaBrite 6x’s formula is extremely effective at powering out soils and spills, you don’t have to wait for a stain to strike to use MelaBrite 6x. Its exclusive mix of enzymes helps protect colours and extend the life of all fabrics, making it the ideal addition to every load. MelaBrite 6x vs. Chlorine Bleach In this demonstration, chlorine bleach severely damages fabric in just minutes— while MelaBrite 6x does no harm at all. Triple-Action Formula How do you keep clothes clean and bright without caustic chemicals? MelaBrite 6x has three ways. Special detergents boost the cleaning performance of MelaPower 6x, a combination of enzymes fight stains and protect colours, and powerful brighteners enhance fibres to deliver unbeatable whiteness. Proprietary Detergent Blend Under a microscope, your clothes consist of tiny fibres. Each fibre provides a surface which can attract and hold soil. The more surface area, the more opportunity to attract soil and stains. MelaBrite 6x’s proprietary blend of detergents slips between the fibres and the soil, loosening the soil so it comes off easily in the wash. Natural Stain-Targeting Enzymes Enzymes are special proteins that work together to break large compounds into smaller pieces. The amazing thing about enzymes is they focus on substances that match their distinctive size and shape. This unique factor allows MelaBrite 6x to target specific stains without harming clothing or fading colours. MelaBrite 6x contains a proprietary mix of two powerful stain-targeting enzymes. One targets organic-based stains like blood, grass, and spaghetti/tomato sauce stains. The other targets starch-based stains like cocoa, gravy, and wine. Fabric-Protecting Enzymes In addition to stain-targeting enzymes, MelaBrite 6x contains Carezyme™enzymes. These special ingredients help extend the life of your clothes, preventing the fuzz and pills that give your clothes a worn look, so they look newer and cleaner longer. And because MelaBrite 6x contains no harsh chemicals or bleach, it is safe for virtually all types of clothing, even those “do not bleach” items. Wool yarn in MelaBrite 6x after 15 minutes. Wool yarn in chlorine bleach after 15 minutes. Supporting Research 1Textile Industry Affairs: Label Talk Alert, Summer 1999, “Home Laundry Facts” www.textileaffairs.com/al2q99.htm. 2. Bronstein, Alvin C., et.al. “2006 Annual Report of the American Association of Poison Control Centers’ National Poison Data System (NPDS),” Clinical Toxicology, 45:8, 815–917, 2007. Brightener To put MelaBrite 6x even further ahead of other fabric whiteners, MelaBrite 6x’s proprietary formula contains a special ingredient that reflects UV rays, making whites look brighter and colours look brilliant. And since MelaBrite 6x is safe for colours too, all your clothes will look exceptionally bright. Safer for Your Home With its pH-neutral formula, MelaBrite 6x is as gentle on clothes as tap water. When you’re worried about the safety of your home, that’s a load off your mind. Contrast MelaBrite 6x with some supermarket additives, which may contain potentially corrosive ingredients like chlorine bleach that eat away at your clothes, fading colours and leaving clothes spotted with fuzz or “lint pills.” A Bright Idea for the Environment With its ultra-concentrated formula, MelaBrite 6x packs more loads into a smaller bottle. That means less packaging waste in landfills. In fact, if every Melaleuca customer used MelaBrite 6x instead of Napisan® Vanish®, we would save 725 tonnes of plastic every single year. Cleaner, Brighter Clothes for as Little as AU31¢/NZ37¢ a Load! Thanks to a formula that doesn’t contain unnecessary water, MelaBrite 6x can save you over 60% over supermarket brands. 118 AU/NZ 10/12
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