Guidelines for
University Collaborative
Partner Institutions:
Use of the University logo
1. Introduction
The purpose of these guidelines is to help the University’s
Partners to design promotional materials that meet the
University’s corporate standards and comply with its rules
for the correct use of the University’s logo.
Promotional materials include advertisements,
prospectuses, brochures, leaflets, folders, posters,
CD-ROMs, webpages and any other form of
printed or electronic communication that:
• refer to the Partner Institution’s connection with the
University of Portsmouth
• are used to recruit students or staff
• are used to attract funding or other support from
public or private sector sources
If any promotional materials refer to a collaborative
arrangement with the University, the nature of the
arrangement must be clearly stated; ambiguous or
misleading text is not acceptable.
All promotional materials for programmes that have not yet
received final approval from the University of Portsmouth
must clearly show the statement ‘Subject to validation’.
All such materials must be:
• approved by the University prior to publication or use
• sent in English text to the University for approval
• designed in keeping with the guidelines contained
in this information leaflet for the correct use of the
University’s logo and corporate colours
2. Approval by the University
Designs for promotional material should be sent prior to the
proposed publication or use to:
Clare Privett
Collaborative Programmes
Quality Management Division
Academic Registry
University of Portsmouth
University House
Winston Churchill Avenue
Portsmouth
PO1 2UP
You may also fax material to 023 9284 3197 or email
[email protected]
We aim to approve materials or indicate any required
changes within five working days. Please allow for this in
your production schedule.
As well as ensuring that the design meets with the
University guidelines below, we will also check that the
proposed materials reflect the University’s corporate
standards in terms of content, accuracy, legality, quality of
presentation and intended use.
In particular, we will apply the principles set out in the Code
of Professional Standards and Practice published by the
Education Counselling Service of the British Council, to
which the University subscribes.
The Code, in summary, includes the requirements that the
University shall:
• conduct itself at all times with integrity and in a manner
which contributes to the image of the UK as a reliable
and trustworthy provider of high quality education and
training
• promote itself in a professional and ethical manner and
ensure that its marketing activities reflect best practice
• promote itself fairly and without using unfavourable or
negative comparisons with other institutions, or unfair
or unprofessional practices to damage their interests
• be honest in communicating information about itself
and not knowingly (or by a failure of professional
practice) provide false, incomplete or misleading
information
• act in the interests of students (or prospective students)
and offer advice, counselling and information in a
manner which is consistent with this principle
• pay regard to local markets, including relevant legal
and regulatory factors, official policies and cultural
sensitivities
3. Use of the University logo
The following guidelines explain how the University’s logo
should be used in promotional materials. We will try to be
as flexible as possible in agreeing to the use of designs
and/or specifications which have been prepared with
regard to the following guidelines. We reserve the right to
require a design and/or specification to be changed if, in
our opinion, the resulting material will not meet acceptable
corporate standards.
Partner Institutions with which we have a contract in
place may use the University’s logo on elements of its
promotional materials for the programmes named in the
contract and only after the University has had prior sight
of those materials and confirmed its approval.
Where Partner Institutions use the University’s logo, it must
be used directly in association with text that makes explicit
the nature of the arrangement with the University.
Where Partner Institutions operate in association with third
parties, those third parties must not use the University
of Portsmouth logo on any promotional materials (this
includes letterheads, exhibition stands, display boards
and websites).
Logo format
The University logo is available in two formats, ‘portrait’
and ‘landscape’. You are free to use whichever format best
suits your design.
Portrait
Landscape
Logo colour
The logo should be reproduced either as solid black, or in
its full colour version of black and purple (Pantone 2617),
or reversed out of a solid or strongly-tinted background.
If a design is to be printed in a single colour other than
black, it should be planned so that the logo reverses out.
If this cannot be done, please seek advice from the
Quality Management Division (Collaborative Programmes).
The only exception is if the design is to be printed onto
coloured stock, in which case the solid black or full colour
logo must be used – the logo should not be reversed
out as doing so will create a ‘coloured’ logo, which is not
acceptable.
Logo integrity
The logo consists of the spheres and half spheres and the
words ‘University of Portsmouth’ as a single entity. The logo
must never be re-drawn.
Neither the pattern of spheres and half spheres used in
the logo nor the typography ‘University of Portsmouth’
may be used by themselves to represent the University. It
is acceptable to use spheres and half spheres in a design
provided they do not form the pattern associated with the
logo.
For more information on use of the logo and the University’s
corporate identity, visit www.port.ac.uk/corpid.
Placing the logo: the ‘reserved area’
The logo must be placed on its own, away from other
elements of the design such as text or photographs. The
space around the logo that must be left clear is called the
reserved area.
The minimum size of the logo should be 15mm high. The
minimum amount of space around the logo should be
equivalent to the diameter of the larger circle.
text
text
3 correct
5 incorrect
Placing the logo: background
The logo should generally be placed on a solid or plain
background. It is acceptable to place the logo on a
photograph, as long as it is a part of the photograph
which is plain and uncluttered (otherwise the detail of
the photograph may intrude on the reserved area). Avoid
placing the logo on a patterned background, or inside a
solid ‘box’. Do not ‘frame’ the logo by placing a border
around it.
3 correct
5 incorrect
Placing the logo: position
There is no set position on the page where a logo must go,
although a design that placed the logo at the edge of the
printed or trimmed area would not be acceptable because
this would compromise the reserved area.
It is not essential that the logo appears on the front cover
of a publication as long as it appears on the back.
The University’s normal house style is for titles and other
text to range left, with the left-hand edge of the logo
aligned vertically with the left-hand edge of each line
of copy. Designs should follow this wherever possible
although the University accepts that this may not be
appropriate in all circumstances.
Placing the logo
3 correct
Placing the logo
5 incorrect
Use with other logos
In general, the University’s logo should appear in equal
prominence to those of the Partner Institution(s). Where the
University is a minor partner, this may be reflected in the
prominence given to the logo, but it must not be any less
prominent than that of any other minor partner. The logo
should never be placed so as to compete with other logos
and care must be taken to ensure that the reserved area is
maintained.
3 correct
5 incorrect
Use of logo on materials carrying third party
advertising
Particular care should be taken if using the logo on
materials that carry third party advertising to ensure that
the logo is never placed so as to imply an association with
or endorsement by the University, of the service or product
being advertised.
Obtaining logos
The University’s logo is available in a number of formats to
download, both for printed matter and for use on the web.
These can be located at www.port.ac.uk/logo.
For more advice on technical formats, please contact the
Quality Management Division (Collaborative Programmes)
in the first instance.
For more information on all aspects of the University
of Portsmouth’s corporate identity, email
[email protected].
4. Maintaining the University’s corporate standards
In general, any promotional materials that have been
produced in accordance with the requirements listed
above in 2 and 3 will conform to the University’s corporate
standards.
However, we reserve the right to withdraw approval and/or
insist on the withdrawal and destruction of the relevant
materials if their subsequent use is found, in our sole view,
to fall short of the University’s corporate standards.
This situation could arise, for example, if promotional
literature was to be re-printed on poorer quality stock or
if text was to be changed so that the University’s name
became associated with an inappropriate advertising claim.
It might also arise if old or out-of-date material is used.
With a view to parchment security, the University will
no longer issue sample parchments for use in publicity
materials or display on websites. This is no longer
permitted.
If in doubt, please contact the Quality Management Division
(Collaborative Programmes) for advice.
5. Our service to you
We will do all we can to approve artwork and design
proposals speedily. If we cannot do this within the five
working days mentioned previously, or if we feel there
is a problem with the proposed design that may delay
or prevent approval, we will let you know as quickly as
possible.
Please be assured that, at all times, we will endeavour to
work with you in a manner that seeks to be supportive and
cost-effective, and in line with the terms of our agreement.
If there are any areas where you feel this is not the case, or
that you have not been treated fairly or reasonably, please
contact:
Quality Management Division (Collaborative Programmes)
Academic Registry
University of Portsmouth
University House, Winston Churchill Avenue
Portsmouth, PO1 2UP
T: +44 (0)23 9284 3502
F: +44 (0)23 9284 3197
E:[email protected]
W:www.port.ac.uk
MD6926 0212