HCEA Colleagues,
Happy Spring! I know it is a cliché but it is important to make the connection between spring as a time of
rebirth, and the journey of rebirth and rejuvenation of HCEA as an organization.
In 2016, the HCEA Board of Directors, staff, and most importantly our volunteer members have worked
tirelessly to articulate and breathe new life into many of HCEA’s programs and member benefits. We
continue to focus on our three strengths of education, networking and advocacy as we define and
strengthen our value proposition. With those goals in mind, we have updated and launched our website,
www.hcea.org, with the intent of making it your single-source point-of-reference for all of your organization
and convention marketing related needs. We launched our free webinar series with a discussion about
the importance of strategic positioning of face-to-face engagements in the marketing mix. And, over the
next several weeks, we are hosting multiple association roundtable discussions. This list is just a small
example of the many initiatives that we are working on to ensure that your membership investment with
HCEA is valuable.
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HCEAConnect
Meet • Learn • Experience
Association Roundtables – Connecting Online
and In-Person
Join us Sunday, August 14 through Wednesday,
August 17, 2016 in historic Savannah, Georgia
with the industry’s leading healthcare exhibit
marketers, medical association meeting and
exhibition directors, and exhibit design, creative
marketing and convention services companies.
HCEA is pleased to announce an exciting
evolution in our professional development
programming. We are transforming the traditional
Annual Conference into the new HCEAConnect.
Read the full press release.
An in-person Association Roundtable is
scheduled for May 13th, 9 am – 1 pm, in
Washington, D.C. Association healthcare
professionals will focus on trending topics in their
arena and learn from each other. Pre-registration
is required, and participation is limited to 35
people.
For more info, click here.
Association Roundtables are sponsored by
PHL LIFESCIENCES.
Read More and Register.
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Generation X:
If Only There Was a
Schoolhouse Rock Cartoon for
Healthcare Marketers
b y Shari Short, Director,
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Research
Strategic
Content, ARK MEDIA
Over the years, I
have spoken to
clients,
conference
attendees, and
colleagues about
what it means to know your
audience and it appears
everyone defines this concept
rather differently. Some say it’s
the demographics, or
psychographic behaviors—
others say it knows their
specialty in health care. As a
market researcher, I’ve come to
the conclusion that it’s one big
recipe really.
Read More.
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Social Media Marketing...
What Should You Know?
b y Sean Feehan, HCEA
Director and Vice President of
Operations, GWF Associates,
LLC
Pharma engagement in social
media
Tuning in to the impact of social
media in healthcare marketing
can open up new and versatile
ways to connect with your
audience. The pharma industry
has established a strong
presence in social media — a
recent analysis of 15 top
pharmaceutical companies
revealed that 14 of the 15
maintained at least one social
media account.
Read More.
Get Involved in HCEA
The Board of Directors Call for
Nominations Deadline is
April 22, 2016
We are now accepting
nominations for the 2016/2017
HCEA Board of Directors. All
candidates must be HCEA
active members.
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For more info, click here.
_______________
Mark Your Calendar!
HCEA Webinar: The Changing
Landscape of Healthcare and
Medical Events
Tuesday, May 24, 2016
3:00 - 4:00 PM EST
Free to HCEA Members!
Registration coming soon.
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Healthcare Conv ention & Exhibitors Association
7918 Jones Branc h Drive, Suite 300 | Mc Lean, VA 22102 | p: 703.935.1961 | f:703.506.3266
HCEA's Mission:
To improve the effec tiveness and promote the value of all c onventions, meetings and exhibitions for the healthc are industry.
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