Do’s and Don’ts > Email invitations and newsletters
Invitations and newsletters
Here are some simple templates for invitations/
newsletters meant for email distribution.
There are templates in three different variants,
in three colors and in both Norwegian and
English. The templates are made for MS
Outlook and may be edited in the same way as
any other e-mail.
Download: uibEpostMaler.zip
Template for invitation/newsletter
Template for newsletter – main column –left
Template for newsletter -main column –right
1) Un-zip the file and choose the template you want to use
2) Double-click the file. (This opens a new email.)
3) Swop the contents in the template with your own.
Important!
It’s not certain that those who receive the
email can view the original setup correctly.
Differing email programmes, security settings
and other issues that you have no control over,
can cause problems.
as attachments and can be perceived as a
security risk.
3) Avoid getting caught in a spam filter
All email suppliers use spam filters and there
are many local users as well. If your newsletter
gets caught in a spam filter, there’s a risk that
your other messages will also end up there.
Spam filters use various criteria when deciding
whether an email is spam or not. Some words
may be blacklisted, and phrases like “CLICK
HERE”, “FREE OF CHARGE!”, “INCREDIBLE OFFER”,
can also end up in a spam filter.
Don’t use capital letters to “SHOUT” the message. This may also be perceived as spam
Newsletter etiquette:
1) Don’t send unsolicited newsletters! Let
people sign up for your newsletter.
2) Let people cancel your newsletter by email
Remember:
1) Focus on content.
Write concise sentences. Pictures and layout
can be modified along the way, but the text
will always come through.
2) Be careful when using pictures.
Most email systems block images automatically, and the receiver must himself double
click to download images. Pictures are sent
4
A green alternative!