FORESIGHT Lens2
ISSUE MAY
VOLUME V
YEAR 2011
Corporate InterFACE3
Spotlight 4
Stock Watch 5
Student Outlook5
Book Review 6
Events in May 20118
Foresight
focus
Interview in “LUMAX AUTOMOTIVES”
On the date 25
th
and the day Monday Vice President Mr. Rajesh Dubeywar (Operations Dept.) came in our college for
conducting an Campus interview. I was interviewed for Production & Operations Department as I wanted to purse my
carrier in this field.
On that day when I entered in the interview room, I faced many interesting Questions like
Q .1- What is Guerrilla Marketing?
Q .2- What is JIT? How it works?
Q. 3- What is ABC Analysis?
Q. 4- If we have Money than how should we purchase the material?
And in the second round of interview I met Mr. Ashish Dubey (Finance Head), he also asked question about production
department.
When I was facing many questions he asked me one question which was totally different i.e
Q . How Guerrilla Marketing Helps to Removing spits in the corners?
A. Then I answered that, if we want to remove the habit of spitting we need to address the employees through
interesting and catchy posters regarding the consequence of spitting on the walls like uncleanness, diseases and
infections. This would probable help control the spitting habit.
By- Madhur Awasthi
I was glad to see kingfisher at my college campus and when enquired they were here to conduct interviews on 6th
May 2011 for the marketing executives as a part of Training program.
We all hurried getting ready to face the interview. When my turn came I entered the conference room to my surprise
there were 10 members to take the interview I was nervous and they shooted many question…. asked about self
introduction and family background they explained about their company and details.
The Job profile was interesting it was all about marketing the Kingfisher diversified product i.e. bottles in the channels
available through out pune region i.e B2B Marketing had to promote the product to various wholesaler and retailers.
It was great to be interviewed by Kingfisher.
By Sanjay Purty.
“we are the products of the choice we make in our Life”
Agricultural marketing
Agricultural marketing covers the services involved in moving an agriculture
product from the farm to the consumer Numerous interconnected activities are
involved in doing this, such as planning production, growing and harvesting,
grading, packing, transport, storage, agro- and food processing, distribution,
advertising and sale.
Marketing has to be customer-oriented and has to provide the farmer, transporter,
trader, processor, etc. with a profit. This requires those involved in marketing chains to
understand buyer requirements, both in terms of product and business conditions.
In Western countries considerable agricultural marketing support to farmers is often provided. In the USA, for example,
the USDA operates Agriculture Marketing Service. Support to developing service with agricultural marketing
development is carried out by various donor organizations and there is a trend for countries to develop their own
Agricultural Marketing or Agribusiness units, often attached to ministries of agriculture. Activities include market
information development, marketing extension, training in marketing and infrastructure development. Since the 1990s
trends have seen the growing importance of supermarkets and a growing interest contract farming, both of which impact
significantly on the way in which marketing takes place.
Corporate finance
Corporate finance is the field of finance dealing with financial decisions that
business enterprises make and the tools and analysis used to make these
decisions.
The primary goal of corporate finance is to maximise corporate value while managing the firm's financial risks.
Although it is in principle different from managerial finance which studies the financial decisions of all firms,
rather than corporations alone, the main concepts in the study of corporate finance are applicable to the
financial problems of all kinds of firms.
The discipline can be divided into long-term and short-term decisions and techniques.Capital investment
decisions are long-term choices about which projects receive investment, whether to finance that investment
with equity or debt, and when or whether to pay dividends to shareholders. On the other hand, short term
decisions deal with the short-term balance of current assets and current liabilities.
The terms corporate finance and corporate financier are also associated with investment banking. The
typical role of an investment bank is to evaluate the company's financial needs and raise the appropriate type
of capital that best fits those needs. Thus, the terms “corporate finance” and “corporate financier” may be
associated with transactions in which capital is raised in order to create, develop, grow or acquire businesses.
“One mistake will never kill you. The same mistake over and over will”
Ashok Leyland is a commercial vehicle manufacturing company based in Chennai, India. Founded in 1948, the
company is one of India's leading manufacturers of commercial vehicles, such as trucks and buses, as well as emergency
and military vehicles. Operating six plants, Ashok Leyland also makes spare parts and engines for industrial and marine
applications. It sells about 60,000 vehicles and about 7,000 engines annually.
It is the second largest commercial vehicle company in India in the medium and heavy commercial vehicle
(M&HCV). With passenger transportation options ranging from 19 seater to 80 seater, Ashok Leyland is a market leader in
the bus segment. The company claims to carry over 60 million passengers a day, more people than the entire Indian rail
network.. The joint venture announced with Nissan Motors of Japan would improve its presence in the Light Commercial
Vehicle (LCV) segment.
Following the independence of India, Pandit Jawaharlal Nehru, India’s first Prime
Minister, persuaded Mr Raghunandan Saran, an industrialist, to enter automotive
manufacture. The company began in 1948 as Ashok Motors, to assemble Austin cars.
The company was renamed and started manufacturing commercial vehicles in 1955
with equity participation by British Leyland. Today the company is the flagship of the
Hinduja Group, a British-based and Indian originated transnational conglomerate.
In the journey towards global standards of quality, Ashok Leyland reached a major
milestone in 1993 when it became the first in India's automobile history to win the ISO
9002 certification. The more comprehensive ISO 9001 certification came in 1994, QS
9000 in 1998 and ISO 14001 certification for all vehicle manufacturing units in 2002. In
2006, Ashok Leyland became the first automobile company in India to receive the TS
16949 Corporate Certification. Editor’s note: This is part of a series of articles peeking
into clean car industries and car manufacturers of China, India, South Korea and
Germany.
By -vishwanath Kerkar
An old man lived alone in a village. He wanted to spade his potato garden, but it
was very hard work. His only son, who would have helped him, was in prison. The
old man wrote a letter to his son and mentioned his situation:
Dear Son,
I am feeling pretty bad because it looks like I won't be able to plant my potato garden this year. I hate to miss
doing the garden, because your mother always loved planting time. I'm just getting too old to be digging up a garden plot.
If you were here, all my troubles would be over. I know you would dig the plot for me, if you weren't in prison.
Love,
Dad
Shortly, the old man received this telegram: "For Heaven's sake, Dad, don't dig up the garden!! That's where I buried
the GUNS!!"
At 4 a.m. the next morning, a dozen FBI agents and local police officers showed up and dug up the entire garden without
finding any guns.
Confused, the old man wrote another note to his son telling him what happened, and asked him what to do next.
His son's reply was: "Go ahead and plant your potatoes, Dad.. It's the best I could do for you from here."
Moral:
NO MATTER WHERE YOU ARE IN THE WORLD, IF YOU HAVE DECIDED TO DO SOMETHING
DEEP FROM YOUR HEART YOU CAN DO IT. IT IS THE THOUGHT THAT MATTERS.. NOT
WHERE YOU ARE OR WHERE THE PERSON IS ..
“Good companies make good on mistakes; bad companies just make bad mistakes”
By- Kuoni
15 Strange Buildings of the World
enjoy this weird, odd, bizarre and incredible looking architecture!
1. The Crooked House
(Sopot, Poland)
2. Forest Spiral –
Hundertwasser Building
(Darmstadt, Germany)
3. The Torre Galatea
Figueras (Spain)
2
4. Ferdinand Cheval
Palace a.k.a Ideal
Palace (France)
7. Mind House
(Barcelona, Spain)
5. The Basket Building
(Ohio, United States)
8.The Ufo House (Sanjhih, Taiwan)
10. Guggenheim
Museum (Bilbao, Spain)
13. Beijing National Stadium
(Beijing, China)
11. Bahá’í House of Worship a.k.a
Lotus Temple (Delhi, India)
6. Kansas City Public Library (Missouri,
United States)
9. Grand Lisboa (Macao)
12. Dome House (Florida, United
States)
14. Air Force Academy Chapel
(Colorado, United States)
“The human body is the only machine that wears out faster if it is not used”
15. Dancing
Building
(Prague, Czech
Republic)
Bank shares were the worst hit as the RBI move to raise saving deposit rate will make
funds costlier for enders. The 30- Shares BSE sensex shed 474.63 or 2.5% to close at
18526.39 and the 50-shares Nifty closed at 5565.25 down 136.05 points or 2.5%. Apart
from Banks, auto and reality shares also fell sharply because of their sensitivity to
interest rates. The BSE sectoral indices for banks, auto and realty, tumbled over 3% each.
Stock Price Crashed on Tuesday on 3 May,2011. As bulls paid dearly for taking RBI
governor Duwuri Subba Rao’s conservative style for granted. The central bank on
Tuesday hiked key signaling rates- the rates at which borrows from and lend to banks by
so basis point each, The repo and reverse repo rates were hiked by 25 bps to 6.75 per
cent and 5.75 per cent, respectively. CRR was left unchanged at 6%
Markets experts worried that higher borrowing costs-resulting from an increase in interest rates
will hurt companies’ operating margins. 49 out of 50 shares closed in the red on nifty. With the
biggest loser 8%.
By -Krunali Pandya
Time management is the act or process of exercising conscious control over the
amount of time spent on specific activities, especially to increase efficiency or
productivity. Time management may be aided by a range of skills, tools, and techniques
used to manage time when accomplishing specific tasks, projects and goals.
Initially, time management referred to just business or work activities, but eventually the term broadened to include
personal activities as well. A time management system is a designed combination of processes, tools, techniques, and
methods. Usually time management is a necessity in any project development as it determines the project completion
time and scope.
Time is the most valuable source of every living & non-living thing on this earth & in the entire universe. Every kind of
human, plant & animal Life…etc. time source plays the most prime factor of every kind.
Weather, its human life or death question or may be plant or animal life; time the one that controls every
move; every breath of life totally relies on time. Time management is the one in which we can manage our
work. Spare time, entertainment…etc. If we handle time well with proper judgment & understanding of
unexpected problems of delay or work time that sometimes extend by which our time table management
might get disturbed.
Staying punctual is what a winner expects. A winner is the one who takes it all but staying creative according to the
situation is rather more important along with time understanding by trying to understand the problems & managing our
mind is more important.
So keeping an appropriate understanding of every problem & managing time is what a human
life expects. Time management is the prime factor great man have succeeded their goal by time
mahatma Gandhi, Albert Einstein, George bush..etc are some men of examples that had their
hard times that crawled in their life & made them experience what is harsh undergoing & so
they made a decision to follow time & so worked hard on their objective in every field whether
engg, archaeology, socialist worker, …etc.
Time is the factor …… Understand time… Time will definitely understand you!!!!!
By- Jason Brigde Capsule
“Make the second effort your second nature”
WORLD NEWS
B
CNN -- urt Reinhardt, a television pioneer who helped lead the evolution
of 24-hour news coverage as president of CNN, died Tuesday at 91,
according to family members. Reinhardt died in Georgia, according to his
daughter, Cheryl Reinhardt. She said he had been suffering complications
following a series of strokes earlier this year.
Burt Reinhardt
A native of New York, Reinhardt filmed U.S. Army Signal Corps combat
footage during World War II, including Gen. Douglas MacArthur's historic
return to the Philippines. Reinhardt later served as news editor for Fox
Movie tone News, according to his daughter. He also was vice president for
United Press International Television News and executive vice president at
Paramount Pictures, where he nurtured the development of home video.
India to use rupee, other currencies to pay for oil
imported from Iran
Four months after the RBI scrapped a long-standing payment
mechanism, India has decided to use multiple currencies, including
the rupee, to pay for crude oil imported from Iran.
Besides the rupee, the euro would be used to pay for a part of the
12 million barrels of oil imported from Iran every month. Also,
some payments would be routed through countries like Turkey,
sources privy to the development said.
"The Finance Ministry is preparing a note for the Cabinet for
payments for Iranian oil in currencies including the rupee," he said.
Under the proposal, National Iranian Oil Co (NIOC) will open a
rupee account with Indian banks and can use the money to
purchase non-strategic items like railway imports and buying
commodities.
Osama bin Laden killed in Pakistan
The most prominent face of terror in America and beyond, Osama Bin Laden, has
been killed in Pakistan, U.S. officials said Sunday night.
Bin Laden was the leader of al Qaeda, the terrorist network behind the September 11,
2001, attacks on the United States. U.S. officials said that their forces have the body of
bin Laden.
The enormity of the destruction -- the World Trade Center's towers devastated by two hijacked airplanes, the Pentagon
partially destroyed by a third hijacked jetliner, a fourth flight crashed in rural Pennsylvania, and more than 3,000 people
killed -- gave bin Laden a global presence.
Even before September 11, bin Laden was already on the FBI's Ten Most Wanted Fugitives list. He had been implicated in a
series of deadly, high-profile attacks that had grown in their intensity and success during the 1990s. They included a deadly
firefight with U.S. soldiers in Somalia in October 1993, the bombings of two U.S. embassies in East Africa that killed 224 in
August 1998, and an attack on the USS Cole that killed 17 sailors in October 2000.
Bin Laden eluded capture for years, once reportedly slipping out of a training camp in Afghanistan just hours before
a barrage of U.S. cruise missiles destroyed it.
By -Shrikant Suryawanshi
“The greatest of all weaknesses is to be conscious of none”
.
s
Language trivia:
Simply
Trigger
Actionable
Results
Today
Wordplay
Kudos: “glory, praise”.
Winning noble prize earned him kudos
worldwide.
The origins of this book lie in my more comprehensive work, Project Management.
That book has grown steadily in size and scope since its first appearance in 1968,
expanding from its original nine chapters to over 30 chapters in the 2007 ninth edition.
However, many business school students and managers of one-off projects have no
need to study project management in the depth of detail provided in
Project Management. It was for those students and occasional project managers that
the first edition of this book was produced in 1996. That concise version has been
popular from the start. The first and second editions attracted favourable reviews,
many readers and a steady volume of sales.
Project Management underwent a considerable reorganization, expansion and revision
for its ninth edition, when its text was restructured to follow more closely the life cycle
sequence of a typical project. The scale of the changes for that new edition prompted a
corresponding review and substantial revision of The Essentials of Project
Management, and this third edition is the result.
Readers familiar with earlier editions will immediately notice the new larger format
and improved style. Among other things, these improvements have enabled me to
redraw some of the more complex illustrations to a larger, clearer scale.
Several new topics have been added. In recent years, risk management has become
regarded as an essential part of project management, so risk management now has its
own dedicated chapter. Cash flow management has always been an essential
management process and my previous neglect of this important topic has been
rectified here with a summary explanation in Chapter 12. The main text now ends
more logically with a short account of project closure procedures.
As new topics are added with each fresh edition, there is a danger that this book will begin to grow beyond its concise
and handy size. I have striven to make room for these new topics without a significant increase in the word count,
achieved mainly by rewriting some of the text in a more direct and compact style. Nothing has been lost in that
process.
One old favourite that has at last been removed is the gantry project, which I have used from the very first edition of
Project Management and in lectures to over 1000 post-graduate students to introduce the subject of critical path
network analysis. As the years have gone by, I have become increasingly aware of, and essentials of project
management xii embarrassed by, the futile nature of a project to build a single gantry, standing all by itself on a
remote hillside. No one has ever complained and one student even gave me some helpful construction tips about
expansion joints in steel structures.
However, it is with some relief that I have now consigned that case example to the scrapheap. It should not be
mourned. In its place is an expanded version of a small furniture design and manufacturing project.
So, welcome to this third edition. I hope that readers of previous
editions will appreciate the numerous improvements and that
new readers will find this book to be a helpful and readable
introduction to the rewarding profession of project Management.
.
The Right Answer
That’s not Logical
Follow the Rules
Be Practical
Play is the Frivolous
Don’t be Foolish
Avoid Ambiguity
To err is Wrong
That’s not my Area
I’m not Creative
1.
2.
3.
4.
"We cannot change the past, but
we can change our attitude
toward it. Uproot guilt and plant
forgiveness. Tear out arrogance
and seed humility. Exchange
love for hate -- thereby making
the present comfortable and the
future promising."
-- Maya Angelou, American
Dancer, Actress, Author, and
Poet
Trigger Enthusiasm
Enhances Creativity
Creates a climate for fun
Builds good Human
Relationship
Spot The Difference
13th -20th
May
Fri- Fri
PGDBM & PDMLM External Exams
FORESIGHT
23rd May 10th June
Mon
CET Preparation Workshop
FORESIGHT
19th- 22nd
May
Tue-Sun
Foresight participates – Sakal Exhibition 2011
FORESIGHT
30th May
Mon
One Day Workshop by Prof. George Judah
FORESIGHT
FORESIGHT Group
of Institute
‘Saraswati Nilayam’ Revenue Colony, Near Shivajinagar Station, Pune
020-30526300  9764445481  www.foresightedu.com
Disclaimer: Whilst FORESIGHT Newsletter has used reasonable endeavors to ensure that the information provided in the e-magazine is accurate and up-to-date as at the time of issue, it reserves the right to make
corrections and does not warrant that it is accurate or complete. Information will change with time. FORESIGHT Newsletter hereby disclaims all liability to the maximum extent permitted by law in relation to the emagazine and does not give any warranties (including the statutory ones) in relation to the information contained herein. This is a free service and therefore you agree by receiving any e-magazine(s) that this
disclaimer is reasonable. Any copying, or republication of FORESIGHT Newsletter e-magazine(s) or the content thereof, for commercial gain is strictly prohibited. Furthermore, hyperlinks provided in the emagazine(s) to internet resources are at your own risk. The content accuracy, opinions expressed and other links provided by these resources are not investigated, verified, monitored, or endorsed by us.