Puteaux, January 11, 2017
HAVAS GROUP STARTS THE NEW YEAR WITH
OVER 5000 ENGAGED PROGRAMMATIC TALENT AROUND THE WORLD
The Group is Now Both Data-Driven and 100% Programmatic
Havas Group now focuses both on data and programmatic, two key pillars for the future of the
communications industry. Over 25% of its employees (5,000 out of 20,000) have engaged to
become 100% Programmatic through a new proprietary training program that reinforces the
Together strategy and provides an uncommon foundation for all employees.
100% Programmatic is an internal certification program that enables all employees to
integrate programmatic with confidence. It provides mastery (through knowledge), autonomy
(through hands-on activities) and keys to purpose (through in-house Havas analysis), via a
proprietary online learning platform called Havas University.
Alfonso Rodés Vilà, Deputy CEO of Havas Group, Chairman of Havas Group, Spain, and
CEO of Havas Media Group explains:
“Our vision is focused on the future. Programmatic is the new reality and whatever our role is,
we must understand audiences, addressable content and personalized messages. Media will
essentially become code – ones and zeros – and knowing how to approach this coded data
will set us apart from the rest of the industry.”
Andrew Benett, Global CEO, Havas Worldwide and Havas Creative Group adds:
“Programmatic is more than media. It reflects a total change in our industry and has vast
implications for creativity as well. We have always used audience data and personalized
messaging to drive creative solutions, and now we can do that through automation to achieve
scale. It’s just as important for our creative teams to understand this as our media teams.”
Celine Merle-Beral, Chief Human Resources Officer – CHRO, Havas Media Group states:
“The program was built by a very passionate team who shared their expertise to help us step
up our game and lead the way. This investment is part of Havas' commitment to our people,
to their personal development, and to our common future.”
100% Programmatic offers employees 8 to 10 hours of online courses with rich content
including texts, videos, interviews, quizzes and forums, featuring Havas Group staff and
technology partners. The training program offers three levels:
• Fundamentals, covering programmatic language and concepts, and the impact on both
Creative and Media
• Advanced, including day-to-day applications, with adapted modules depending on position
• Elite, focusing on strategic vision, programmatic leadership skills for community building
and network development
29-30 quai de Dion Bouton, 92817 Puteaux Cedex, France
Tel +33 (0) 1 58 47 80 00
www.havasgroup.com
Twitter: http://www.twitter.com/HavasGroup/
Facebook: http://www.facebook.com/HavasGroup
The impact on employees was real. Participants were surveyed for feedback and the results
are overwhelming:
• 96% of participants feel more confident speaking about programmatic
• 97% of participants feel that the content of this course was of greater value than what they
can find on the internet
• 97% of participants recommend this training to their colleagues
The testimonials below also attest to the quality and value of this new program:
• "It will personally allow me to become more agile and at ease in front of the client."
International Account Manager, Havas Media Group Germany
• "I thought it would be more technical from the beginning, but the way programmatic was
presented and explained here was smooth and interesting. It was about the stakes of the
industry and the profession of trading. Although the topic was scary at first, the chosen
point of view is reassuring."
Consumer Insights Expert, Havas Media Group France
• "Working with retail clients for a long time, this knowledge is very relevant when optimizing
and correcting a media plan according to the client's KPI and market trends."
Digital Planner, Havas Media Group Chile
• “The training made it clear to me how Creative can integrate and play with programmatic
in many possible ways. It made it clear the role that technology will play in the future of
advertising and communicating with audiences.”
Creative Director, Havas Riverorchid Vietnam
100% Programmatic began with a pilot test of content between May and July for employees
at Havas Media Group in 15 countries. The first phase of program rollout occurred in
September for employees at both creative and media entities in more than 40 countries. The
next phase will be launched in February 2017 to expand its reach and results. Client and
partner versions of the Fundamentals and Advanced courses are also now available.
– END –
About Havas Group
Havas is one of the world's largest global communications groups. Founded in 1835 in Paris, the Group now employs 20,000 people in over
100 countries. Havas Group is committed to being the world’s best company at creating meaningful connections between people and brands
through creativity, media and innovation. Havas is also the most integrated Group in its sector: the Together Strategy is implemented
through Havas Villages where most creative and media teams share the same premises which increases synergies for clients and better
serve their needs.
Havas Group is organized into two divisions: Havas Creative Group and Havas Media Group. Havas Creative Group incorporates the Havas
Worldwide network (havas.com), present in 75 countries, the Arnold micro-network (arn.com), 10 agencies in 9 countries, as well as several
leading agencies including BETC and the Fullsix Group. Havas Media Group (havasmediagroup.com) is made up of three media brands,
Havas Media (havasmedia.com), Arena Media (arenamedia.com) and Fullsix Media all of which work alongside Havas Sports &
Entertainment (havas-se.com), the industry’s largest global brand engagement network.
Further information about Havas Group is available on the company’s website: www.havasgroup.com
Communication Contacts
Lorella Gessa
Director of Communications, Havas Group
+33 (0)1 58 47 90 36
[email protected] @Lorella_Gessa
Robert Fridovich
Global Head of Communications, Havas Media Group
+33 (0)1 46 93 37 15
[email protected]
29-30 quai de Dion Bouton, 92817 Puteaux Cedex, France
Tel +33 (0) 1 58 47 80 00
www.havasgroup.com
Twitter: http://www.twitter.com/HavasGroup/
Facebook: http://www.facebook.com/HavasGroup
Commercial Contact
Hanae Chino
Knowledge Manager, Content & Sales, Havas Media Group
+33 (0)1 46 93 33 33
[email protected]