Peter Michael Casey
Firstly, thanks for taking the time to read this.
I am looking forward to being able to serve you and the club. I want this club to be great
again. That is the only reason I want to be your representative on the Board.
The catch-cry for the club over the past seasons has been stability. I don’t think that is
getting us anywhere. It is a great approach if you want to survive. And we’ve been doing
that well over the past years. Turning in good financial numbers, eradicating debt. Most of
that survival success has come from supporters; you have stood up when you were asked
to.
What’s missing is the thrive part, generating the on-field success that all the operational
support is about.
The culture that drives success needs to be set by the Board. There is a partnership between
the Board and the Club. That partnership requires that there is a common understanding
between the Board and the Club of what needs to be done. The Board is not a separate
entity – the Board is there to ensure that good governance happens. What is different about
the club is that the business is football, not the other way round.
I will bring in an Accountability Framework that recognises that the Board and the Club are
ultimately accountable to the members.
In order to thrive, we need to do more than survive.
To thrive, I will raise the profile of the footy department to the same level as the operations.
Bringing Neil Balme back has provided the perfect launch pad to drive accountability deep
into the football department. Everyone at the club will be responsible for delivering on that
football plan. Everyone will be accountable for delivering their part. Everyone will have the
resources to do their job. There will be no excuses.



Neil is back in Yellow and Black. Our players need to play in Yellow and Black. We
need to hold firm to the club icons.
Success will be driven from knowing how everyone has a role in delivering on-field
success. Everyone will be accountable for achieving that.
Members and supporters are the lifeblood of the club. I will treat you as an integral
part of the club.
So why me? I’m experienced. I am a trouble-shooter. I’ve worked in some of the most
hostile environments – in Israel with the Palestinians – I’ve dealt with governments to
change their views in locations like Namibia, Rwanda and Tanzania. I link strategies to
deliverables, so the big plan has measureable steps along the way, developing change
programs that attract investment to deliver in places like Romania and the Pacific Islands.
Finally, it’s your vote. It is the best way to make your opinion heard.