CASE STUDY
Saxo Bank Boosts Transaction Revenue by
Millions of Dollars per Day in China by Teaming
with CDNetworks
At a Glance
Company|
Key Results
++ Recovered millions per day in China-based
Saxo Bank
transactions
Founded|1992
Headquarters|
Copenhagen, Denmark
Industry|
Finance & Banking
CDN Services |
Web Performance Suite
++ Dramatically improved customer
experience across mainland China
++ Confidently able to sell white-label solution
worldwide for increased revenues
-1-
Saxo Bank is a leading international investment bank that specializes in online global trading and
investment. In addition to direct services provided to consumers and businesses, Saxo Bank developed a
white-label solution called SaxoTrader that is used by many global financial institutions.
The multi award-winning SaxoTrader enables investors to trade Forex, CFDs, ETFs, Stocks, Futures and FX
Forwards and Options from one, fully integrated online platform. SaxoTrader offers a wealth of market
information and all of the state-of-the-art technical tools and features needed to trade successfully. The
SaxoTrader platform comes in several forms – a Web-based application, a mobile application for Apple
iOS and Google Android, and a desktop application for Microsoft Windows.
Saxo Bank’s executive team views the expansion of SaxoTrader into emerging markets as critical to the
bank’s long-term strategic growth. “Our plan called for entry into China first,” said Latham. “From there, we
see the platform grabbing hold throughout APAC.”
The Challenge
As demand from investors and institutions within China to access the SaxoTrader platform grew
significantly so did the need for accelerating the performance of the application in China. At issue was the
latency caused by the distance between the Denmark-based datacenter and China. In addition, China’s
vast geography and complex Internet peering caused even slower performance.
Fast transaction times are critical to stock, bond, and foreign exchange trading. As little as one second
can result in lost revenue from incomplete or incorrect trades based on out-of-date market information.
Saxo Bank also wanted to ensure the same customer experience in China that the SaxoTrader platform is
known for around the world. Saxo Bank quickly realized that doing business in China needed a different
approach.
Saxo Bank Headquarters in Denmark
-2-
The Solution: Delivering Directly From China
Initially, Saxo Bank sought to host and serve SaxoTrader from a datacenter located within mainland
China. However, after careful research, they concluded that a single datacenter would not meet their
performance goals and therefore needed to look for other solutions.
The IT team from Saxo looked at several vendors, however, explained Latham, “They lacked the local
presence we knew we needed in China.”
Saxo Bank’s IT team engaged CDNetworks to accelerate SaxoTrader in China initially, eventually branching
out to other emerging markets. The combination of CDNetworks’ Web Performance Suite and its in-China
personnel and infrastructure met Saxo’s needs.
CDNetworks is able to facilitate financial transactions for SaxoTrader with 25 local POPs (Points of
Presence) throughout mainland China. CDNetworks is the only global CDN that can effectively accelerate
web transactions including financial and eCommerce in China.
Saxo Bank performed extensive testing of the SaxoTrader Web- and Client-based application running
on CDNetworks’ cloud-based infrastructure. Testing took place across multiple regions of China. “As a
cloud-based service, the CDNetworks solution performed extremely fast without the need for costly datacenter
build-out,” said Latham. “It also enables us to pursue other world regions in a fast and flexible manner.”
“CDNetworks was the only solution to
meet our needs. They have their own
infrastructure in China, provide dynamic
acceleration technology, and are experts
in both Chinese regulations and the
Internet in China.”
-3-
ASHLEY LATHAM
SVP Trading Products
The Result
In less than two weeks the Saxo Bank team, together with CDNetworks, was able to launch SaxoTrader in
China. The company realized revenue gains of millions per day because latency-induced broken trades
were effectively eliminated.
Once Saxo Bank’s IT team gained complete comfort with CDNetworks, they expanded the scope of their
dynamic application delivery of the cloud-based infrastructure. “CDNetworks has helped us achieve our
goal of successfully entering emerging markets with our flagship platform applications,” continued Latham.
“I anticipate moving more of our application portfolio onto CDNetworks and expanding globally faster than
originally anticipated.”
About Saxo Bank
Saxo Bank is a leading online trading and investment specialist. A fully licensed and regulated European
bank, Saxo Bank enables private investors and institutional clients to trade FX, CFDs, ETFs, Stocks,
Futures, Options and other derivatives via three specialized and fully integrated trading platforms; the
browser-based SaxoWebTrader, the downloadable SaxoTrader and the SaxoMobileTrader application
available in over 20 languages. Saxo Bank also offers professional portfolio and fund management
through Saxo Asset Management who accommodates high-net worth private clients and institutional
investors and provides banking services and advice to retail clients through Saxo Privatbank. The Saxo
Bank Group is headquartered in Copenhagen with offices throughout Europe, Asia, Middle East, Latin
America and Australia.
About CDNetworks
CDNetworks is a global content delivery network (CDN) with fully integrated Cloud Security DDoS
protection and web application firewall. Our mission is to transform the Internet into a secure, reliable,
scalable, and high-performing Application Delivery Network. CDNetworks accelerates more than 40,000
websites and cloud services over a network of 200 global PoPs in established and emerging markets
including China and Russia. We have been serving enterprise customers for 15 years across industries
such as gaming, finance, ecommerce, high tech, manufacturing, and media. CDNetworks offices are
located in the U.S., UK, South Korea, China, Japan, and Singapore. For more information, please visit:
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