40 YEARS SERVING GUAM McDonald’s is not here on Guam to make money and forget about the people. We are a part of the community, so we also help the people of Guam. I am from Guam, these are my people, and it’s my culture to help people. A focus on quality McD onald’s ke eps primary mission f o remo s t ever y t i me With 40 years of histor y connecting the island of Guam to the Golden Arches, residents can look forward to many more years of McDonald’s on Guam. But through it all, the mission will always remain the same, says Pacifico Martir, Operations Consultant for Guam’s restaurants. “Our goal is to be the best quick-food restaurant in the world and of course on Guam,” he says.“We will do that by continuing to uphold our mission of the highest standards in what we call Q, S, C and V.” He explained: Q stands for quality, which means using the best foods available, and purchasing through local companies whenever allowed. The buns and produce are procured locally to ensure freshness. S stands for service, meaning meticulous attention to customer interaction, speed and efficiency in filling an order, and doing so on a consistent level every day. C stands for cleanliness, which means neat and orderly food stations, a well-maintained dining area and exterior and frequently checked washrooms. McDonald’s is a family restaurant, says Martir, so families should expect the same level of cleanliness regardless of which McDonald’s they visit. W that he is focused on mak ing sure that Guam’s restaurants maintain their high standards and says that the feedback from corporate headquarters and reports from mystery shoppers all say the same thing – Guam V means value, and in a world of rising costs, it’s nice to know that you can still buy something for a dollar; or get a sandwich, fries and a drink for three bucks. M a r t i r s ays 2 is doing quite well, especially in the last three years. Of the approximately 80 restaurants within the Hawaii region — of which Guam is a part – Martir says Guam’s restaurants consistently finish near the top. They do it by being a good community partner. McDonald’s sells plenty of food, yes, but they are also great contributors to the local economy. They are big buyers of local products such as bread, sodas, milk, lettuce and tomatoes. Plus, they employ about 450 people in the community, and 80-90 of them are in management. Martir has been with McDonald’s for all but two years of the restaurant’s 40-year presence on Guam, so he’s seen just about every change pass through his doors. One thing that hasn’t changed, however, is the constant community support. He is wholly grateful to the people of Guam for their patronage. “McDonald’s is not here on Guam to make money and forget about the people. We are a part of the community, so we also help the people of Guam,” he says. “I am from Guam, these are my people, and it’s my culture to help people. We at McDonald’s are able to help out because of our people’s tremendous support, because without that … well, we would not be here.” 40 YEARS SERVING GUAM of service McDonald’s builds, strengthens ties with community community’s desire for the thick shakes, burgers and famous fries available at the restaurants. This meant growth and expansion. The second McDonald’s on Guam came just four years later when the Agana branch opened in 1975. It served those who worked in Guam’s bustling, growing capital city and it was a quick trip for south-central residents. More than a decade later, McDonald’s opened a third location, just behind the gates at Big Navy, known today as Naval Base Guam. It was an instant success in 1986. “We were responding to the needs of our servicemen. We had a lot of military activity back then and we wanted to offer them a familiar restaurant from their homes,” he says.“But there were some people, especially down south, who told us they wished we had put the restaurant outside the gate.” Next came the Harmon McDonald’s in 1991, offering something new: multiple levels, a kids’ Playland and an easily accessed location for residents of Barrigada and Dededo. The next three McDonald’s locations came in quick succession. Learning from the aftermath of its Naval Base opening, the company found a happy medium in 1994: a restaurant near the gate to NCTAMS, on military land but easily accessed by the local population too, says Martir. “This way, we were able to satisfy everyone,” he says. From the day McDonald’s first opened its doors on Guam on June 10, 1971, the company has firmly established itself as a symbol of success, of value and – after 40 years in business here – a proud member of the community. Operations consultant Pacifico Martir, who joined the company two years after it opened as a 16-year-old crew member, remembers the impact of the famed arches on Guam. “This place was one of the highlights of Guam. It was the in thing, it was open 24 hours, so people would hang out here, come by after the clubs and disco,” he says.“At the time, it was the l a r g e s t M c D o n a l d ’s o u t there in terms of square footage and seating capacity.” Since then, McDonald’s has grown by leaps and bounds worldwide – from one restaurant in 1954 to more than 32,000 restaurants in more than 100 countries, serving some 60 million people every day. McDonald’s on Guam had to keep up with the F 3 The corporation is constantly seeking new opportunity for growth and development, says Martir, which led to a novel concept in 1996. They would partner with the Mobil gas station in Maite and build a small facility with limited space and seating; and a small menu to boot. “But it took off. It was very successful. It was too small to handle the volume it did, but we learned how to improvise.” It now serves a full menu except salads, he adds. A year later in 1997, they did everything right when they built the Yigo McDonald’s. Once again, it was attached to a Mobil gas station and once again, it was a success. The last of the eight restaurants on Guam was built in 2001 with a location at the Japan Plaza Hotel – a convenient detour for anyone walking the busy sidewalk just outside the doors. But in this case, eight may not be enough. Martir says there are plans to expand once again, possibly in the Mangilao area, to serve the community there. The change continues – look for a huge makeover for the Harmon and Tumon locations by the end of the year and in 2012, the Tamuning and Agana locations will be demolished and rebuilt. 40 YEARS SERVING GUAM Understanding trends McDonald’s evolves with time Visit a McDonald’s anywhere in the world, and you’ll find it difficult to taste the difference between the burgers and fries sold oceans apart from each other. “Our French fries are still considered to be the best in the industry,” Divina Evaristo, marketing consultant for McDonald’s of Guam. “It has not changed that much from taking a potato from field to front counter.” Recognizing a health-conscious society, h o w e v e r, M c D o n a l d ’s d i d m a k e o n e change, switching to vegetable shortening for the requisite 0 grams of trans fat. That’s the beauty of McDonald’s, and they work tirelessly to ensure products taste the same worldwide. In fact, there’s little difference between today’s 100 percent beef burgers, fries and shakes and those found on the menu 1955. But that doesn’t mean McDonald’s as a whole is content to rely on their familiar items. The world is in constant change, and McDonald’s must always change and adapt to meet the needs of its customers. New ideas, flavors and themes have led to dozens of different items finding a home on a McDonald’s menu. Sometimes, their stay is limited — while others evolved to become a regular choice for customers. V t a s t e m u s t m e e t The McDLT (remember cold side cold, hot side hot?) was only around for a short time. So were the McSalad Shakers. And over the years, the Rib Sandwiches occasionally pop up on the menus. Those short-timers weren’t just added on a whim, says Evaristo “A l l p r o d u c t s m u s t g o through an extensive kitchen and taste process to be approved for the national menu, or be a promotional limited time item,” she says. “It must be easy to prepare operationally, use limited new ingredients, the supply chain must be reliable, the nutritional content must be acceptable, and the costs and targets.” The Angus Third Pounder, she says, is a perfect example of an item that needed a couple of introductions to get it just perfect. And while there have admittedly been some flops over the years, there are plenty of successes. Pacifico Martir, Operations Consultant for McDonald’s of Guam, says that the Portuguese sausuage, eggs and rice breakfast meal is one of the top sellers. The meal was created for Hawaii customers, he says, but Guam has an affinity to it also. Just in the last year, McDonald’s has had some great successes with some new items. “McDonald’s introduced the Real Fruit Smoothie, Frappes, and now Frozen Strawberry Lemonade,” says Evaristo.“Beverages are big business, having lower costs and higher profit margins. It’s growing and Guam is taking advantage of that especially with our hot weather.” She pointed to a revamped premium chicken sandwich line, new Chicken McNugget sauces and Fruit and Maple Oatmeal as popular new items. “McDonald’s pays attention to trends and they always look for opportunity,” says Martir. With the societal move towards a more health-conscious state, McDonald’s join the trend, rolling out scrumptious greens and hot, tempting grilled goodies. “So our salads, white-meat Chicken McNuggets and even our oatmeal are a result of us keep up with those health-conscious trends,” Martir says. And while the Golden Arches will always be the an indication that you will probably find a cold drink, a Big Mac and your favorite fries nearby, Martir says even McDonald’s must change and adapt to the times. Nakamura’s lovin’ it H Ta mu n in g m a n a g er lo ve s life o n the job He started from the bottom up. That’s just how things go at McDona l d ’s , a n d h e wouldn’t have it any other way. Glenn Nakamura is the restaurant manager of Tamuning’s McDonald’s, a position he’s proud to have. “When I first started I wasn’t sure I enjoyed it,” he says of his first days in Ronald’s house 30 years ago. “I guess I was really nervous at first.” Nakamura wasn’t looking for a job at the time, in fact he was already employed elsewhere, when he began to itch with ambition. But at 26, he realized his job wasn’t letting him grow any further, so he branched out. After a friend arranged an interview for him at the golden arches that was that. Nakamura was shown the ropes on his first day and was taught to do just about everything at once, especially in the kitchen. Manning the grill, he quickly felt at ease in the welcoming environment the restaurant employees created. “The thing I liked most about it was everyone was very accepting of everyone who was new that came in,” he says. “That was really nice to have happen. Everyone was very helpful.” During his career with the company, Nakamura has seen families 4 expand, children grow up and some even join his ranks. As a company, the restaurant has become a sentimental shoulder for Guam to lean on, creating happy memories for everyone who walks through its doors. It’s because of McDonald’s welcoming nature that Nakamura feels so at home and why he loves his job so much. l C O N T I N U E D O N PA G E 5 40 YEARS SERVING GUAM Taking a chance S Tu m o n m a n a g e r r i s e s a b o v e a d v e r s i t y She came to Guam with a brand new degree in her hands and the ambition to make it on her new island home. Clarissa Hermosilla, restaurant manager of the McDonald’s in Tumon, knows where hard work can take someone. Her career is proof of that. “I started working [at McDonald’s] when I was 21 years old. I had just migrated to Guam from the Philippines at that time and I was looking for a job,” Hermosilla says. With a degree in hotel and restaurant management, Hermosilla was disappointed when she d i d n’t hear back from the hotels s h e ap- plied to, but she wasn’t discouraged. Thinking McDonald’s would be a good option, she eagerly turned in her application and ended up scheduling an interview the same day. Twenty-seven years later, she’s still wo r k i n g a t t h e g o l d e n a rc h e s, h av i n g climbed the ladder to her current position. But it wasn’t easy. Starting as a crewmember, Hermosilla worked in the restaurant’s production area making the tasty burgers locals can’t seem to get enough of. Her biggest challenge didn’t have anything to do with remembering how to do things, but how to communicate them. “At first I was really afraid because of the language barrier. I came from the Philippines and English was not our first language, so that was my main concern,” she says.“How am I going to be able to perform my job if I don’t really get to speak or even understand the language fluently?” But Hermosilla wasn’t one to be deterred by her nerves. “Opportunity knocks once, I’d better grab this,” she said to herself. Hermosilla got through with some determination and the help of her coworkers. Language barrier aside, she didn’t waste any time trying to climb the ranks. With a mind full of ambition, she rose to the position of crew trainer in a quick nine months. Six months later she was crew chief, and only a year and a half later she became supervisor. By 2000 she was managing the restaurant on Naval Base Guam and she’s not done yet. “I want to be the operations manager for Guam,” she says, planning to jump at the job if she gets the opportunity. “I’ve reached my goal already since I started working so, of course, I’ve got to keep aiming for a higher position.” Living the good life Besides the encouraging and familial working environment that she enjoys on a daily basis, Hermosilla also loves her job for its benefits. “I’m living a good life. McDonald’s took care of me,” she says. Hermosilla is proud of the fact that she is able to provide for her family and give them a life they can enjoy. She was able to purchase her home right after marrying her husband of 22 years. Now, with two daughters graduated from a private school, one of them just entering college and the other graduating from one in the states, plus regular family vacations off-island, her life is something she only dreamed of before. “We are just enjoying it because we have the resources, we have the money, and McDonald’s did that for us,” she says, and she’s eager to share her success story with others. Regularly volunteering to speak at school career days, Hermosilla feels it’s important to break the stereotypical image of fastfood workers. While most children, and adults, view a job at McDonald’s as one with a future full of burger-flipping, that image is wrong, she says. “I think a lot of people don’t know what McDonald’s really is. A lot of people still look down on us, and that’s so sad,” Hermosilla says. “They don’t know about the opportunity. They don’t know what we’re getting here.” The benefits are one of the things Hermosilla loves about her job. All expense paid trips to the U.S. for company conventions – this year’s was held in Las Vegas, company cars with the option to buy at a discounted price, and quarterly incentive bonuses are only a few she enjoys. With everything the company has given her, Hermosilla hopes to work for the company for at least another 20 years, just to say thanks – and to see how far she can go. “McDonald’s is the best place to work,” she says. “We take care of our people.” Photos by Vuong Duong/For McDonald’s l C O N T I N U E D F R O M PA G E 4 “There are so many things I enjoy about being a restaurant manager. I love the people I get to work with,” he says. “I have so many ties to so many people on this island because of McDonald’s.” Years after his first day on the job, Nakamura stayed with the fast food chain because of the sense of community it gave him. McDonald’s cared for him, and Guam, the island he loves. The restaurant chain even offered Nakamura the chance to branch out further and despite his ambition, he wants to stay where he is. Transferring to a restaurant stateside provides the potential for more career growth, but Nakamura knows it’s not for him. “I didn’t really want to leave the island,” he says. “This is home for me. I’ve visited a lot of places – nice places but, I’m sorry, I wouldn’t want to live there.” Variety One of the main things Nakamura enjoys about his job is the variety in every aspect of it. From the employees and customers, to the challenges and the food, his days are never boring. McDonald’s employs and opens its doors to folks from all walks of life. Nakamura has seen families come in and their children grow up in front of him with every visit. A few even decide to don the uniform and join his ranks. When it comes to the day-to-day grind, it isn’t a boring as most would think. Nakamura’s days, like most of his coworkers’, are filled with unexpected challenges. “Every day is never the same,” he says. “You might think it’s going to 5 be but it’s never the same and that’s okay. That’s part of the business.” As for what his favorite snack from the menu is, Nakamura just can’t narrow it down. The variety offered makes it easy for him to have something different every day, and he does. “Shoot, I can sit down and have a chicken salad one day and the next day I could turn around and if I felt like a little more beef I could have a quarter-pounder. A little less red meat? I could have a variety of different chicken sandwiches,” he says. But the McCafe is holding his, and his wife’s, hearts right now. Just don’t ask the Nakamura’s to choose their favorite blended beverage from the menu – they love them all. “They’re really, really good, our frappes, smoothies and frozen strawberry lemonade,” he says. “I just love those drinks.” 40 YEARS SERVING GUAM Growing up with Ronald Dale Ann Patricio becomes young supervisor under McDonald’s watch h e ’s o n l y b e e n working at McDonald’s for four years, but she’s already a s h i f t s u p e r v i s o r. Dale Ann Patricio is one of the company’s promising young employees, and she’s ready to head to the top. Patricio was only 17 when she started working at McDonald’s as a crewmember, the bottommost rung. Learning to fry french fries was her first task. Soon she worked her way to the registers and drivethru. “At first, I was very shy,” Patricio says of her move from the fryer to the front counter. “I didn’t know how to deal with customers. … This is my first job.” S Photos by Vuong Duong/For McDonald’s Dale Ann Patricio takes time out of her busy day to be photographed behind the scenes at the Tamuning McDonald’s on June 7. That shyness quickly dissolved as she eased into the comfort of her work environment, a place m a n y M c D o n a l d ’s e m p l o y e e s proudly call their second home. Patricio has made many friends amongst her McDonald’s family. Those friends are one of the reasons she plans to make a career for herself at the golden arches. Hoping to grow with her coworkers and eventually reach the rank of store manager, Patricio aspires to become as good a supervisor as her manager, Glenn Nakamura. “We’re so proud of her,” says Divina Evaristo, McDonald’s of Guam’s marketing manager. Handling the crew M c D o n a l d ’s h a s a h i s to r y i n Patricio’s life. As a child in her hometown of Manila, she often visited the restaurant and ordered her favorite meal – the Happy Meal. Now that she’s an employee, the company has helped her mature and develop her skills with added responsibility, she says. “I’m still learning,” Patricio says of her recent promotion to shift supervisor. At the time of this interview, she had only held the title for four days.“My favorite part is cheering [my coworkers], like ‘let’s go!’” Patricio’s encouragement of her coworkers is not lost on them. According to her, they respond well to her support. “I love the people that I’m working with because we’re always doing teamwork,” she says. ‘Ketchup in my veins’ P.I .-born A nnabelle D a n cel fin d s h o m e b en e a t h G o l d e n A rc h e s n 1971, Annabelle Dancel, an immigrant from the Philippines, braved a line of hundreds — all hoping for a job at the new McDonald’s. That day was the start of a career that spans the opening of four Guam restaurants and a Saipan store. “I guess I’m the most experienced,” Dancel says, laughing. “I love working at McDonald’s … the pay is great, the people are great, what more do you need?” In 1991, Dancel took a four-year hiatus, working as a travel agent. “But, I still have ketchup in my veins, so I came back,” jokes Dancel, a self-proclaimed Chicken McNugget aficionado. “Besides … when you work with young people, like the ones here, they keep you young.” And, it’s a decision she has never I regretted. Her memories of decades past are filled with happiness, she says, adding that McDonald’s has always taken care of her, so she makes sure to take care of McDonald’s. The year she came back, she received the award for the Outstanding Manager of the Year for the US West Division for McDonald’s worldwide. “That is something I’ll never forget,” she says, adding that’s what makes McDonald’s the best place to work. Besides the cash incentives, free use of the company car, free gas and an awesome benefits program, the company recognizes its employees for their hard work and commitment. “The money is great,” she says, laughing. “But, it’s not only that … it’s the pride in working here.” The company’s ability to give back to its employees and commend them for a job well done is the best reward for a hard day’s work, she says. As a shy immigrant in the ’70s, Dancel has come a long way. Now, brimming with self confidence and pride in her work, Dancel credits McDonald’s with helping her become the person she is. 6 Her job is not without its challenges, she says. But, overcoming those challenges has helped her grow or taught her new things. And, each challenge conquered is another reminder that McDonald’s has taught her well. “Training is number one for us,” she says, adding the company never sends an employee out unequipped to handle the stresses of the job. “No other company will take care of you like that.” Company training also reminds Dancel to never forget her employees. Ensuring her employees are taken care of and trained properly makes for a happier, more productive workforce. Working with McDonald’s and its various community projects has also given Dancel another outlet for her energy. “I love working with the community,” she says. “Without the people of Guam, we are not a successful business … so it is right to give something back.” Armed with years of knowledge and experience, Dancel says the best thing about her job is that it is never boring. The people, the challenges, the incentives, the company — all of them make for a great career and Dancel admits she’s still lovin’ it. 40 YEARS l Ronald McDonald visits Harmon’s McDonald’s. In 1971, McDonald’s opened its doors for the first time on G uam. Since then, the fast food giant has comforted Guamanians with tasty burgers, fries, and shakes. Yet, between all of that hard work over the hot fryer, McDonald’s has always found ways to thank the islanders who love it so much. McDonald’s of Guam supports several regular programs and events that give back to Guam’s welcoming community. Among them are the annual 5k for Guam Crime Stoppers; the annual Easter Egg hunt held at Asan Beach Park; the annual Liberation Day Parade; The McScholar Club; McTeacher’s Night; and Ronald McDonald House Charities. Of all its community service programs, McDonald’s of Guam rates its involvement with Ronald McDonald House Charities as its most impor tant, according to Divina Evaristo, McDonald’s of Guam’s marketing consultant. Located in Honolulu, the nearest Ronald McDonald House may seem far, but many families from Guam, Saipan, and Micronesia have benefited from its loving arms since it opened in 1987. The RMH, which is open to families who fly In l l Ronald McDonald visits Harmon’s McDonald’s. SERVING GUAM l Ronald McDonald visits Finegayan Elementary. Giving back McDonald’s focuses on the big pictures to Oahu for the treatment of their child’s catastrophic illness, welcomes 30 to 40 families from Guam, Saipan, and Micronesia, each year. “Usually, our families stay the longest because we’re so far away and … cannot afford to go back and for th,” Evaristo says of the Guam, Saipan, Micronesia communities. One of the two RMH’s in Honolulu even has a RMH Family Room to help the families feel a little more at home when they’re so far away from it. “It’s another little respite for the kids to play with toys, watch movies, play games, just to get a normal-child feeling again,” says Evaristo. “ To get away from the stress of treatment and, of course, keep their parents nearby.” Egg-cellent notion McDonald’s of Guam’s partnership with the Department of Parks and Recreation to create the annual egg hunt for Guam Army National Guard receives $500 from Crimestoppers for large group award in 5K race, February 2010. l the island has become a major event. The hunt, which takes place at the War in the Pacific National Park at Asan, fosters fun filled memories for all families who participate. With over 9,000 hidden eggs to find, and a few golden ones thrown in for special prizes, kids frantically race through the park to quickly gather as many as they can. But that’s not all they can do. To add a little more fun to the day, McDonald’s arranges other activities for families to take part in. Face painting, games, and costumed character meet-and-greets are just a few of the varying activites kids can enjoy year to year. “[It’s] one of the longest running [events],” says Evaristo of the hunt. “I believe it’s over 20 years.” Fighting crime one step at a time Every year Guam Crime Stoppers holds its annual 5k. McDonald’s of Guam, in support of a safer community for everyone to enjoy, always spon- Ronald McDonald visits Naval Base Guam’s McDonald’s. 7 l Ronald McDonald visits with McDonald’s Distribution staff. sors the event, says Evaristo. “ We are their only major fundraiser for the year,” Evaristo says. Funds raised supply “the reward money and also the materials so they can take it to the school level,” and educate the island’s youth, she says. “[Guam Crime Stoppers has] a school program which we really see the need for, especially with all the vandalism and burglaries.” In order to generate enough funds for the event, McDonald’s reaches out to its vendors for support, something they have no problem giving. All of McDonald’s efforts are what have made the event so successful for the last 12 years, says Cynthia Blas, president of Guam Crimestoppers Inc. “Were it not for the untiring and steadfast support of our local McDonald’s franchise, management and employees … we would not have had such a positive impact on assisting the Guam Police Department with solving our island crimes.” According to the crime stomping organization’s statistics, provided by McDonald’s, efforts fueled by anonymous tips from the community have resulted in 383 arrests and more than $4 million in recovered proper ty and seized drugs. Brain food Knowing the future of any communit y lies in the hands of its youth, McDonald’s of Guam has a community program to promote education and good study habits for its island’s youth. Students who register for the McScholar Club receive rewards for their good grades. By bringing their report card in to certain McDonald’s locations on reward day, they qualify for prizes and receive goody bags. This positive reward for their hard work encourages students to continue their efforts and appreciate their education. McDonald’s of Guam also supports education by helping schools raise extra funds for their extracurricular activities. “We’ve always helped schools fundraise, ” says Evaristo. “McTeacher’s Night … is for three hours [and] a certain percentage of sales will go to the school. A lot of PTA’s do this for their fundraising for graduations, proms, and just promotional activities for the kids.” After 40 years, McDonald’s of Guam has carved a comfy niche in a location that is only too happy to have it. The company has found a home on this warm island in the Pacific and will continue to nurture Guam’s community with burgers, fries, and a few programs on the side. “We know we’re only here by customer patronage and loyalty,” says Evaristo. “The customers give us their loyalty and visit us everyday so we like to give back.” l Director of Ronald McDonald House Charities of Hawaii, Jerri Chong, left, and Michelle Takahashi, community relations and development specialist, receive a donation raised from the RMHC Give a Little Love fundraiser. Donation is being given from McDonald’s Guam Operations Consultant, Pacifico Martir, April 2009. McDonald’s Guam customers purchased paper houses for two weeks, each costing $1.00 and directly benefitting the fundraiser. McDonald’s 40th Anniversary, June 24, 2011 8
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