DEFINE YOUR PRODUCT
PATHS
#BlogBlueprint FROM
DEFINE YOUR PRODUCT PATHS
Remember, each paid product or service should have mul<ple paths leading to it. Print off a copy of this workbook for each of your paid products or services and let’s get to work! Product/Service: Define Your Audience
1. What does someone need help with if they’re looking into this product/service? 2. What are they hoping to learn? 3. What would they have to know before making a purchase? © Krista Rae
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4. How are they most likely to iniJally run across your content? 5. What content formats are they interested in? Define Your Mid-Tier Content
What high-­‐value free content do you already have that can lead to your paid product/service? (Think workshops, free courses, free discovery calls, weekly newsle7ers, etc.) Refer back to your answers for quesJons 1-­‐3 and 5 of the Define Your Audience porJon of this workbook. Are there any gaps with the content you just defined? If so, what are those gaps? What new content can you create to fill those gaps? © Krista Rae
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Define Your Bottom-Tier Content
What boUom Jer content do you already have that can lead to each piece of mid-­‐
Jer content? Define at least two for each. (Think blog posts, Periscope replays, social media accounts, etc.) Do those items leave any of your mid-­‐Jer content without a boUom-­‐Jer connecJon? If so, which ones? What new content can you create to fill those gaps? Refer to your answer to quesJon 4 of the Define Your Audience porJon of this workbook. Do you have at least one piece of content for your audience to find at each of the common places you’re discovered? © Krista Rae
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If not, what new content can you create to fill that gap? Promote Your Free Content
What are you already doing to promote your free content? Which of those things work best for you? How can you increase your markeJng efforts in those areas? (How many @mes per day/week do you want to share your content and how can you make your content look more appealing?) Are there any other simple promoJon strategies you can add? © Krista Rae
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Get To Work!
Now it’s Jme to get to work and create a plan for yourself. 1. Define the path that you can put into place most quickly. The easiest way to do this is to find a complete path that is already fully created. You’ll just need to add links and possibly some graphics! (Ex: last week’s blog post relates to a workshop replay which teaches my audience everything they need to be ready to purchase my course) BoUom Jer: Middle Jer: 2. Put the above path in place. Here, note which small changes you’ll need to make to create your path. (Ex: link blog post to workshop replay, link workshop replay to paid content) (Repeat steps 1-­‐2 for all paths that are already fully created) © Krista Rae
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3. Create a plan to fill in any gaps. Don’t overwhelm yourself with content creaKon. Give it Kme and let it happen as you go. Put the missing content into your editorial calendar and fill in the gaps over the next month or two. Right now, make a master list of that missing content and then add it to your editorial calendar. 4. Lastly, add more to each path. In any paths where you only have 1 piece of boRom and mid-­‐Ker content go ahead and add some more to give your audience more ways to run across your paid content! Here, list out the content you can add to add to your paths. You did it! I’m confident that if you follow along with these steps that you’ll be seeing big results in no Jme! © Krista Rae
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Make your website do the hard work for you
Your paid content
Use the following page to lay out the path to your product/service. Even though each sec9on of the path has a certain number of boxes, more or less is fine. (Remember, adding addi9onal 9ers is okay too!) Feel free to complete this exercise on a separate piece of paper for more freedom.
© Krista Rae
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Tell me about it!
I’d love to hear about what you’ve discovered through filling out this workbook. Are there any paths that are already in place? What are you going to start with? What quesJons do you have about ge\ng started with your blog strategy? I would love to create content that answers your exact quesJons! Email your answers to [email protected]! © Krista Rae
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Ready to increase sales and conversions through a strategic website? Hey, I’m Krista! Want to learn how to make your blog do the hard work for you from someone who has goUen 100% of their clients without any extra work? I’m Krista, and I’ve taken care of the experimentaJon and guess-­‐work for you. I’ve seen the difference between no strategy and a solid strategy have a direct effect on blog readers, newsleUer subscribers, and paying clients. Build Your Blog Blueprint is a step-­‐by-­‐step program that shows you how to reflect your unique skills and business goals through your blog, turning it into a conversion machine. In this program I’ll lead your through the process to add a profitable strategy to your blog. You’ll learn it all. From goal definiJon and translaJng those goals into blog improvements to making design decisions, leading your readers, and the best things to include in each main area of your site. This is a resource and acJon-­‐packed course including worksheets, checklists, live training, and even code you can copy and paste into your site. Create a blog that does all the hard work for you and makes sales again and again. OpJmize your site. Guide your readers. Gain loyal customers. Learn How At BuildYourBlogBlueprint.com
© Krista Rae