City Welcome Festival
ACTIVITY AND STALLHOLDER
OPPORTUNITIES 2017
Free student festival
Saturday 4th March 2017, 2-6pm
City Botanic Gardens
–– STUDY BRISBANE ––
CityWelcome
FESTIVAL
studybrisbane.com/festival
studybrisbane.com/festival
City Welcome Festival
ABOUT
The Study Brisbane City Welcome Festival is the signature international student event each
year in Brisbane, Australia’s new world city.
On Saturday 4 March 2017 over 5000 of Brisbane’s international and domestic students, along with their friends
and relatives, will converge on the City Botanic Gardens to be officially welcomed to the city they now call home.
The 2017 City Welcome Festival will be presented by the Lord Mayor and presents a unique opportunity for new
students to forge friendships, build connections and share genuine experiences with the Brisbane community.
Held in conjunction with the year’s first International Friendship Ceremony, the focus of the 2017 City Welcome
Festival will be on enhancing students’ experiences of Brisbane through activities and engagement with Study
Brisbane members, community organizations, sporting teams and cultural groups.
Why participate?
1
Promote your business and services to new international and
domestic students in Brisbane.
2
Take advantage or our stallholder options to host your own
booth, with discounts for early-bird bookings and Study Brisbane
members.
3
Gain genuine engagement with students by creating your own
interactive activations.
4
Photo opportunity to meet and greet the Lord Mayor.
5
Students benefit from being exposed to a range of local services,
social activities and opportunities.
Exhibitor booking
and payment
deadline –
3rd February.
Fast
Fact
Event promotion and marketing
• Postcards, posters and digital advertisements – distributed through
Brisbane universities, vocational institutions, high schools and English
language schools
• Postcards – distributed through the Queen Street Mall and South
Bank Visitor Information Centres, Brisbane City Council Libraries,
local retailers and the Brisbane International and Domestic Airport
Terminals across January and February
• Social media posts – targeted updates and intensive advertising
throughout February, starting with Study Brisbane’s Facebook
following of 165,000+
• Electronic newsletters – distributed to Study Brisbane’s student
database of 10,000+ current students
• Study Brisbane website – City Welcome Festival landing page
featuring all exhibitor and sponsor logos at studybrisbane.com/festival
• Brisbane International Student Ambassadors – reaching an organic
social media audience of 30,000+
• ‘What’s On’ event promotions – made available through Visit Brisbane,
Southern Queensland Tourism and Brisbane City Council channels
Brisbane
hosts more
than 75,000
international
student
enrolments per
year from over
140 countries
(SOURCE: Giles Consulting International)
studybrisbane.com/festival
City Welcome Festival
EXHIBITOR AND ACTIVATION
OPPORTUNITIES
Exhibitor Booth
>> Exhibitor Booth: A limited number of booths
will be located on the City Botanic Gardens
promenade with excellent access to students
as they enter and explore the Festival.
• Booths will be 3m x 3m and have access
to power.
• Cost: $990 - $1300.
• See booking form for more information.
• Study Brisbane/Brisbane Marketing
members will be given priority allocation
for exhibition booths.
To discuss exhibitor and activation opportunities,
please contact Chris Hassen, Program Executive,
+61 7 3156 6345, Email [email protected]
Fast
Fact
On average,
international
students inject
$2.8 billion
into Brisbane’s
economy per year.
(SOURCE: Giles Consulting International)
Activation Provider
>> Partners will be allocated an activation zone
on the City Botanic Garden lawns to create
activities that engage students with the city
and each other.
Examples of activities may include:
• Interactive sports and team-building
games
• Involvement of student clubs and societies
from partner’s institution or residence
• Creation of a ‘chill-out zones’
• Demonstrations of arts, music and dance
• Cost: As activation zones contribute
directly towards the aims of the festival of
being engaging and inclusive, small zones
will be provided free in most instances.
• Groups with a stronger commercial focus
or requiring a large space will be priced
City Welcome Festival
studybrisbane.com/festival
SPONSORSHIP OPPORTUNITIES
The 2017 City Welcome Festival provides a strong platform for your company to engage with new customer
prospects, connect with the local Brisbane community and create enduring relationships.
Our team will be pleased to develop tailored benefits to meet your specific business objectives above and
beyond those listed above.
To discuss sponsorship opportunities, please contact Brad Holovati, Strategic Partnerships Executive,
Mobile +61 400 374 191, Email [email protected] Fast
Fact
Nearly 80% of current international students expect
a friend or family member based overseas to visit
them while studying in Brisbane, representing
56,000 international visitors.
(SOURCE: Giles Consulting International)