Engage Your Alumni Online

Engage
Your Alumni
ONLINE
How to Use Online Networking Events
to Rally Your Alumni Community
Brazen Careerist
Engage Your Alumni Online
Copyright © 2014 Brazen Careerist
Table of Contents
PART I → The Today and Tomorrow of Alumni Networking
The Skinny on Online Networking Events
Why Online Events Work Better Than Webinars and Social Media
PART II → How to Run a Successful Online Networking Event
Prepare and Empower Your Alumni
Working with Recruiters
PART III → Case Studies
The George Washington University
Temple University
Lehigh University
Columbia University
PART IV → How Else Can We Help?
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PART I → The Today and Tomorrow
of Alumni Networking
Does this sound familiar? You put together the best in-person networking event for your
alumni—you even invited Kanye West, who planned to give a speech about the value of
mentoring—but you still have abysmal attendance rates. Plus, you’re out a whole bunch of
pennies. And your feet hurt.
As you’ve experienced first-hand, in-person networking events for alumni are expensive,
time-consuming, and keep everyone geographically tethered to one location—they’re
really only valuable for those who live nearby. And while we’re touching on the negative, let’s
add in a bunch of other issues:
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Alumni know events are not well-attended, so they don’t attend
Alumni have a tough time seeing the value in an alumni association or group
Unemployed or struggling alumni may have negative associations with the
organization—“Hello, I’ve spent thousands of dollars for my college degree, and it’s
gotten me nowhere!” or something to that effect
Alumni are getting older, so in-person events compete with work and family life
On your end, you may be one of several staff in a large alumni association office or, more
likely, you’re the only person doing all of the alumni relating. Everything. No wonder your
feet hurt.
Regardless of the number of personnel and how much money your university is willing to
spend, you want more for your alumni. More activity, more engagement, more success—
just more. But you can’t really do everything, and no one wants to waste resources.
So what do you do?
This is where online networking events come in, as an easy way to foster engagement in
your alumni community. When your alumni are happy, they participate, they talk up your
university, they give back—everything you, your boss, and the entire alumni community
wants to see.
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And since this is such an important point for so many alumni professionals, let’s dig a little
deeper into giving back. We all know alumni giving is absolutely essential for colleges and
universities for lots of reasons, and that you’re often the person who’s tasked with moving
this needle.
But most alumni aren’t quick to open their checkbooks! They need a bit of a nudge. The
truth is, asking them to give isn’t enough -- they have to want to donate. Can you think of
anything that will make them want to donate more than meaningful connections that lead
to better jobs and other professional opportunities?
The bottom line is this: Helping alumni improve and grow their networks through high-quality
events will help your university’s bottom line. It’s a win-win.
So why, exactly, are online networking events so effective?
The Skinny on Online Networking Events
To get us all on the same page, let’s define an online networking event.
It’s an event held online; since it’s not 2001, we won’t call it virtual—but we wouldn’t be
offended if you choose to do so. People often assume the term networking is only used
in relation to careers. We prefer a broader definition, one that encompasses the idea of
networking as a synonym for creating connections in support of a variety of interests. More
words, true, but they’re meaningful.
Some examples of online networking events held by both large and small institutions include:
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Student to Alumni Networking and Resume Tips
Career and Alumni Connections in London
Careers in India
Networking with Startups and Entrepreneurs
Mentoring
Careers in Science, Technology, Engineering, and Mathematics
Alumni to Alumni Networking in the New Year
Alumni to Alumni Resume Review
Affinity Alumni Networking
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The list is long because the options are endless if your alumni are interested. (Hint: If
they’re not already, this ebook will help you make it so.) Online events are the future of
networking, especially for alumni.
Here’s why:
1. Online networking events let us blend online with “real” life
Mobile devices, texting and social media have blurred the lines between physical and online.
Being present is still important, but our online interactions make it far more convenient to
show up and interact.
Most in-person events seem to attract two types of people: those who miss half the event
because they’re called away to respond to phone calls or messages, and those who have
their heads buried in their devices most of the time. The latter group is already exchanging
ideas and feedback online through hashtags, email threads and Facebook comments—so
why not take that online chatter and bring it to the forefront?
2. Online connections are easier to make—and to maintain
Adding someone on Twitter or LinkedIn is pretty easy. But converting conversations into
valuable contact during a physical networking event is difficult. When we start to rub elbows,
our memories often fail us. Paper business cards flow freely but are easily lost or forgotten.
When events take place online, all the information you could possibly want is available in the
cloud. Plus, connecting on LinkedIn or other relevant networks feels more natural and can
be more meaningful after an initial online interaction.
3. Online events offer a better return on investment
We’re so used to face-to-face interaction that it seems hard to replace. But online events can
make it easier for participants to exchange information without ever leaving their homes
or offices. In that way, online networking events are not only less expensive for companies,
organizations and individuals; they also offer a better return on investment.
Potential participants are no longer discouraged by travel costs or tight schedules. If you
have an Internet connection, you can attend from your home, office or even the road. For
both hosts and attendees, taking events online can return major savings.
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4. We value online interactions more than ever
This is the biggie. As more of our interactions take place online, we’re gaining more trust in
our networks. We’re building personal brands instead of hiding behind screen names. In
fact, you often need that online brand to move forward with your career.
As a result, the value of online events is increasing. One survey reported that people were
even willing to pay more to attend an online event than they would for a physical one. And
when people actually want to attend networking events, that’s where you should
show up, too.
Why Online Events Work Better Than
Webinars and Social Media
You might be thinking: Can’t we just use webinars and social media?
Quite a lot of universities use webinars as a method of networking, but if the point is to
develop meaningful connections, the truth is, it’s not always the best tool. After all, though
webinars are scalable, your audience can’t connect with each other—a key drawback.
Alternatively, there’s social media. When you hear “social media,” you might consider Facebook,
Twitter, etc. Some people first think of MySpace, and then quickly chastise themselves. But
when we say “online networking,” most everyone (okay, pretty much everyone) immediately
thinks, “LinkedIn, right?”
Here’s the problem. Thousands of alumni pages grace the online halls of Facebook, and
most savvy school alumni groups have a Twitter account, though neither tool is built for
true engagement or the development of meaningful connections. You also don’t have
the opportunity to segment your audience by their interests—the key to making alumni feel
valued.
Even if your fan page is built to cater to a specific interest group, those individuals may be
missing your posts! In 2012, most Facebook posts reached just 17 percent of their intended
audience. The site is constantly changing its algorithms and requirements—making it more
difficult for groups to disseminate important messages.
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Since we’re piling it on, Facebook doesn’t offer a good way to host events, though the social
site is certainly one of the avenues available to promote your alumni group’s activities. It
helps that most of your alumni are probably already using Facebook, though it’s possible
that most participants may consider Facebook a purely social tool and be less likely to
interact in a professional-networking capacity. Unless you can somehow create a springbreak networking event, but we wouldn’t recommend it.
LinkedIn, meanwhile, is an excellent, more professional tool to connect alumni—probably
why the resource is most associated with online networking. If you find yourself without a
LinkedIn alumni group, creating one is a perfect way to test your alumni’s degree of interest
in any kind of online networking. And quite a few groups are making LinkedIn work for them,
including The George Washington University, which offers special LinkedIn networking hours
for its alumni group, plus Syracuse University and Villanova, among others. But in the end,
LinkedIn discussion/forum tools are limited in what they offer. The engagement is static and
doesn’t provide you, the connector, with details on how your alumni are using it.
Wouldn’t you like to know if people were more active in the discussion “careers for ice
sculptors” than “mentors in health care” without having to manually track that data? Plus,
leaving messages on a group alumni page creates that ne’er do well fella, asynchronous
communication. How often have you left a comment on a LinkedIn discussion board
and never looked back? Alumni, like all of us, appreciate the ability to make meaningful
connections, which often aren’t created or cemented on what amounts to basic message
boards. Isn’t there a better option?
Actually, there are a few options. But so far none quite like our online networking platform.
Here’s the quick and dirty: Our cloud-based platform allows your institution to host a variety
of networking events with one-on-one private chats between participants. The tool offers a
customizable time limit for text-based conversations—think speed networking. This works
well both for peer-to-peer networking, and for mixed networking, whereby two different
groups meet -- you could, for example, match young alumni with older alumni, or job seekers
with recruiters. You can also engage alumni in different booths based on different topics,
industries, geography, class year, etc.
Meanwhile, we’re like the Great and Powerful Oz, working behind the scenes to ensure a
successful event. But more on this later.
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PART II → How to Run a Successful Online Networking Event
So we offer this awesome platform that allows you to provide a highly valued resource to
your alumni. But since online networking events are relatively new, not everyone knows the
best way to set one up or engage participants.
Like good mayonnaise, the success of an online networking event is in the preparation. Let’s
envision the following:
Someone in your new(!) LinkedIn group begins a discussion on unemployment. More alumni
add to the discussion, commenting that a number of people they knew from college haven’t
been able to find work or have lost their jobs. Ding! That’s your light bulb going off. An online
career fair. You will create the greatest, most profound, and most effective online career fair
for your alumni. Everyone will find jobs or, at the very least, make meaningful connections
who could lead to jobs down the line. Huzzah!
What’s next?
Let’s be real. You probably have 20 fantastic career fairs or networking events under your
belt. Each was planned to the nth degree for your alumni. This is why you were hired.
But maybe you haven’t hosted an online event … yet. In that case, consider the following tips
to enhance your awesomeness.
Prepare and Empower Your Alumni
Quality online events help participants walk away feeling like they’ve met their goals, whether
that’s to get your foot in the door at their dream company or connect with a fellow alum from
your university. Here’s the advice we give alumni for online networking events:
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1. Dive right in when the event begins
Don’t wait for the other person to begin the online conversation — introduce yourself right
away! Each minute is an opportunity to strengthen the bond between you and the person on
the other end, so be bold and start the conversation right away.
2. Prepare your intro ahead of time
Write a brief introduction for yourself before the event begins, one you can copy and paste at
the beginning of your online conversation. Three sentences or so about you, your experience
and your goals should do the trick. That will keep you from spending the first few minutes
thinking about how to best introduce yourself, and help you put your best foot forward right
from the beginning.
3. Plan a few key questions
Come up with several questions you can use to start the conversation. Keep in mind that
open-ended questions tend to elicit the most insightful responses. For example, if you find
yourself stuck for something to talk about, asking “why” often sparks interesting answers
and conversations.
4. Bring your positive attitude
No one wants to hire or even be friends with someone who will bring negative energy into
their life. Even though the person on the other end of the line can’t see you smile, they will
be able to sense your attitude, and you want to come across as positive and optimistic. Don’t
complain about your job or your boss; instead, frame those negatives as what you hope will
be positives in your next position.
5. Do your research
Especially if you’re attending an online career fair, make sure you know which employers
will be there and what skills they might look for. Prioritize who you’ll want to chat with and
research those organizations. While virtual career fairs tend to be more relaxed than inperson fairs, you’ll still want to make a great first impression and show you’ve done your
research.
6. Avoid casual abbreviations
For text-based platforms, you’ll type to communicate — but that doesn’t mean you should
lean on abbreviations like LOL and ROFL. Put your most professional foot forward, just like
you’d do in person, and you’ll be far more likely to hear from those hiring managers down
the line.
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7. Have your resume ready
If you connect with employers at a career fair, they’ll likely ask for a copy of your resume.
Update your resume before the event just like you’d do for a job interview, and have it on
hand, ready to upload or email. Employers are always looking to hire people who come
prepared, and this is one easy way to show that you care about working for them.
8. Follow up after the event
After the online event, be sure to connect with the people you met. One of the best places
to keep that relationship alive is LinkedIn, where the other person will be able to learn more
details about your background and easily get in touch down the road if an opportunity arises.
Working with Recruiters
Depending on what kind of event you’re organizing, you might want to invite recruiters, too.
Here are a few things to share with recruiters so they understand the value in participating:
1. It’s easy and convenient
Forget booking travel, schlepping boxes of swag and getting mediocre sleep on hotel
mattresses. Online career fairs allows recruiters to connect with candidates without ever
leaving their office — or even their house.
2. It’s the best way to meet qualified candidates
The candidates recruiters find at online career fairs are tech-savvy and willing to try new
methods of communication. Now, aren’t those exactly the kind of people they’re hoping to
hire? We thought so.
3. They’ll meet more candidates without spending all day on their feet
They’ll avoid getting stuck chatting with a candidate who just doesn’t fit their mission. If using
a timed structure with your career fair or event, the recruiter (and his/her potential hires) will
be forced to get down to business.
4. It’s easy to access candidates
Online networking puts qualified candidates at their fingertips. They may even find that they
have access to a wider range of candidates — including those who may not be able to sneak
out of their current jobs to meet or attend an in-person info session.
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5. Online networking events can promote the recruiter’s brand
Alumni groups often have a sponsored career fair. If so, the recruiter’s company’s visual
branding will be front and center. Candidates will get a taste of what their brand is all about
just by attending the event.
6. Candidates will be at ease
Job fairs and recruiting events can be nerve-wracking at best (and social anxiety nightmares
at worst). Online networking takes the pressure off attendees, who can then focus on what
matters most: their qualifications and experiences.
7. It shows off recruiters’ innovative side
Using the latest technology to reach potential employees through the Web is a good thing.
It shows that a recruiter knows the power of the old-fashioned meet-and-greet, but that
they’re willing to embrace new methods as well. Candidates will appreciate their willingness
to experiment and admire their accessibility.
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PART III → Case Studies
Those tips in the last section aren’t hypothetical; they’re from real alumni professionals
who have run their own successful events. Alumni staff at some of the country’s most elite
institutions are doing all of these things, which ultimately translates to a more empowered
group of alumni. Alumni who, as it turns out, attend these online events and begin to grasp
just how much you want them to succeed. Knowing your alma mater is behind you is
powerful stuff and creates a kind of loyalty that’s tough to maintain once students
graduate. Imagine this loyalty effect on alumni giving, where a positive association is
paramount.
But let’s not get ahead of ourselves. Rather, let’s meet some of the groups turning alumni
engagement on its head through online networking events — so you can use their tactics to
benefit your own alumni.
The George Washington University
Washington, DC
Alumni Leader: Michael Steelman, Director of Alumni Career Services
Alumni Count: 260,000
Alumni Staff: 30
Number of online events to date: 30+
Tools used: LinkedIn, the Brazen Online Event Platform
Why did you make the move to online networking events?
I wanted to find a way to bring together our very successful LinkedIn community of GW
alumni and students and thought it would be interesting to offer a virtual speed-networking
opportunity for this community. I brainstormed with Brazen about this idea in the summer
of 2012, and I am proud to say that the resulting platform allowed more than 10,000 one-onone networking conversations to take place in the following two years.
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The Brazen platform is very sustainable and has the ability to collect important data, all at a
relatively minimum cost; you don’t have to worry about the food and drink costs, which are
associated with many in-person networking events. The success over the years around the
GW LinkedIn group clearly shows the importance of networking for our alumni. The Brazen
platform allows me to program an event specifically to this group of 30,000+ members
around the world.
What features were important to you in choosing the platforms and tools you
work with?
There were some companies that had video chats, but I imagined that alumni don’t want
to have to worry about someone looking at them. I could not find a company that offered
exactly what Brazen had developed. We chose the Brazen platform because it offered textbased chats, it’s easy to manage, and they were also willing to improve and build the platform
with us.
How do you engage those folks who are unengageable?
This really depends on the culture of the university, but I think the key is providing events
that are relevant and valuable to your community. GW has a culture of networkers perhaps
more than some institutions. Once I explain to our community that these events allow you
to make 8-10 connections in an hour, they usually realize the value of these events. We’ve
recently experimented with events specifically designed for bringing together certain affinity
groups, which has been successful, and we hope to expand this idea in the future.
How would you rate the success of this initiative?
The registration numbers are terrific for these events and often outnumber those for many
of our in-person networking events. I participate in each virtual networking hour and have
chatted with alumni who have not been engaged with the university due to their geographic
location. For example, I had a conversation during an online event with someone living in San
Francisco, and I suggested she come to an in-person event held in her area—she came and
brought friends. This should not be seen as an online-only tool. Those participating online
become more engaged and subsequently become aware of the various events we organize
and then participate in in-person events when possible. I have even received donations to
the university because of their participation in these events. People found jobs because they
met someone who opened a door for them. This is a place you can come to meet people and
feel a part of the GW community no matter where you live.
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Do you have any advice for alumni professionals considering such a solution?
I’m fortunate that I can focus my time in this area, but many institutions don’t have a staffer
for just alumni career services. My advice would be to partner internally with constituents.
For example, I collaborate with various departments of the university—dean of students,
career services, faculty, etc.—so it’s not just my group that benefits. I would recommend
going to leadership with a plan that shows how these programs engage your constituents
in a cost-effective and innovative manner. Ultimately, these programs help strengthen your
community with very little cost.
Temple University
Philadelphia, PA
Alumni Leader: Tina Vance Knight, Associate Director, Alumni Career Programming
Alumni Count: 292,000
Alumni Staff: 30
Number of online events to date: 4
Tools used: LinkedIn, the Brazen Online Event Platform
Why did you make the move to online networking events?
In terms of online networking, no tool really crossed my mind except for things like LinkedIn.
But I began looking at schools that I admire—Penn State, George Washington, and what they
were doing. They were already using the Brazen platform for online events. Reputation was
important to me. We also wanted a tool that allowed us a wide reach. We recently held an
event that brought participants from California, Beijing, Alakasa—I don’t know of any other
networking event where we’re going to get that reach.
We wanted something that would appeal to a variety of personality types. An online event
is spot-on in terms of overcoming anxiety about meeting new people and is extremely
appealing.
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What features were important to you in choosing the platforms and tools you
work with?
With Brazen, it’s extremely easy for everyone to access. We even had one event where a
faculty member participated in an event while flying. When and where would you ever find
an opportunity to that? It had to be an attractive platform—something sexy that appealed to
students who are already on top of the latest technology. Customer service was critical. And
return on investment was important—for this, investment is minimal in comparison to the
costs of an in-person event.
I think the innovation itself will draw alumni, especially when trying to draw a younger,
millennial generation. Why not meet them where they are? With LinkedIn, you don’t know
which group members want to engage.
What kinds of events seem to be the most popular?
We’ve branded our events as Owl Talks with a straight networking theme, but I hope to add
some events around resume review and career development. Turnout has been good. One
event had 287 registrants. That number alone says that what we’re doing is working. The
emails that we send out to promote these events have some of the highest open rates.
What feedback have you received from alumni or other leadership?
It’s all been overwhelmingly positive. After a recent event I received several emails saying
“The event was fantastic, it’s great to be able to connect with people in this way, thank you
for pulling it together, I would love to see it used regularly.”
With the Brazen platform, we’re still tweaking the timing of the chat conversations. Since
we’re branding this as speed networking, you have to balance the ability to make connections
with the ability to make meaningful impressions. We tell our attendees that the goal is to
share contact info and connect offline.
Do you have any advice for other alumni professionals who may be considering
an online networking solution?
First big piece is to do a cost comparison of in-person and online events—they don’t even
compare. The cost for in-person events is in the thousands for space rental, food, marketing.
For an online solution like Brazen, the cost is so low and the return on investment is very
high. If the leadership questions its value, ask them to participate in a session. See if their
alma mater is doing something like this. To be able to tell an alumnus that you can be at
home, not feel intimidated and still network and meet your goals is fantastic. Tell them that.
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Lehigh University
West Bethlehem, PA
Alumni Leader: Tom Dowd, Associate Director, Alumni Career Solutions
Alumni Count: 78,000
Alumni Staff: 12-15
Number of online events to date: 2
Tools used: LinkedIn, the Brazen Online Event Platform
Why did you make the move to online networking events?
I run the career program, so my job is to figure out how to develop career support for alumni.
I run webinars regularly, but I wanted a better way to connect more alumni. LinkedIn is great
because it’s simple. I saw an online career fair via the Brazen platform. I didn’t bite at first.
Our main goal was to connect alumni in person. But I realized that not everyone wants or can
go to in-person events—they have kids at home or they’re living in Idaho where we don’t do
a lot of events. Online networking allowed us to engage alumni and have participants walk
away with connections to 2,3,10 individuals, and that’s kind of the way we turned to online
networking.
What factors were important in choosing an online networking solution?
Number one from our perspective was ease of use. If it wasn’t easy to use, our alumni
wouldn’t spend the time on it. This is something new for a lot of people, so the fact that it
was simple to navigate with minimal technical requirements was important. Number two
was flexibility. We want to do this, or this, or how about this instead. We wanted to be able
to build events that had these specific areas, we wanted to change the landing page for
registration, etc. Number three: cutting-edge technology. With the Brazen platform, you can
save chat transcripts, rate conversations, turn on and off your chat. The return on investment
is great for us. In terms of the money we’re putting in, we’re getting a lot back. It’s so easy for
us to run it’s unbelievable.
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What kinds of events have you held?
For our first event, we had 259 register and 156 attend live. The first was networking based
on industry area, and the second event was based on geographic location, which had 124
register and 80 attend live. Both events connected alumni to alumni, but we have many ideas
to connect alumni with students and students with students as well as parents, because they
want to engage as well.
What feedback have you received so far?
From alumni, people love being able to jump into the event so easily. They wanted more
targeted networking, where the conversation is really meaningful for them. I’ve heard it’s a
great lunch hour activity—someone can’t stay the whole hour but still met 3 people. I had
someone tell me that met someone via the event who works for a company they’ve been
trying to get into for 5 years, and they’re having coffee.
From Lehigh leadership, they love it. It’s new and engaged alumni that haven’t been active
with anything Lehigh related for 10-30 years.
Do you have any advice for other alumni professionals evaluating online
networking platforms?
For alumni career services, it’s just me. So this kind of initiative is really effective with not a
lot of resources. We started doing webinars with 1-2 staff members. But using the Brazen
platform, I can set up an online networking event in a minimal amount of time. It you want
to sell this to your leadership, give them numbers—we can engage this many people in these
different locations in a short period of time. For a one-off event, there’s really minimal risk.
But there’s also the potential that people really like this and want more.
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Columbia University
New York, NY
Alumni Leader: Lindsay Macala, Coordinator, Columbia Alumni Association Career Services
Alumni Count: 300,000
Alumni Services and Outreach Staff: 5
Number of online events to date: 15+
Tools used: LinkedIn, the Brazen Online Event Platform
Why did you invest in an online networking solution for your alumni?
The Columbia Alumni Association adopted this model before I joined the organization, so I
came in not knowing about online networking. I had to become acclimated to the concept
of making connections in a virtual space, which was interesting since I was used to the
traditional business networking model. At the end of the day, it was most important to find
a channel to connect alumni across time and space. I’ve found that it’s a great forum to build
and sustain connections worldwide and allows our alumni to engage online and through
social media channels.
Which events seem to be the most popular?
We initially started hosting online networking through LinkedIn—we have more than 39,000
members in our group. This marketing technique worked well, and we had a high level of
response from our audience.
I try to develop events with different themes or hooks, and we always feature up to five
different industries each time. My ultimate goal is to find unique ways to market and
advertise each one. Events proven to be the most popular are the ones that have had a more
playful approach. We did one event called “Networking in the New Year,” which was very well
attended. During that time of year, making changes to all aspects of life are top of mind, and
career is certainly a top priority.
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Do you have any advice for alumni professionals like yourself who may be
considering these kinds of tools?
I would say that traditionally, in-person events are more usual than virtual programs. While
both are valuable, it’s becoming an increasingly globalized world, and people need extra
opportunities to connect to one another virtually. I would encourage everyone to evaluate
their audience and to try to work with their needs. Look at an online tool from the alumni
perspective. If you have a global community that’s very large, it makes sense to provide a
resource that reaches a worldwide audience that otherwise may not have access to other
programs in your area.
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PART IV → How Else Can We Help?
The only way you’ll know what works is to experience these tools for yourself. That’s why,
if you haven’t already, you should request a demo of the Brazen platform by visiting our
website: http://brazencareerist.com.
Here are the basics of how it works:
1. Our people consult with you and your team to create a series of online events
tailored to your specific needs and career development objectives.
2. We give you the event marketing tools and data you need to make each of
your events a success.
3. We work behind the scenes by sending reminders to ensure maximum
attendance.
4. Students and/or alumni enter a live event lobby, where they can select zones
in which they’d like to network.
5. We provide three unique ways for students, alumni, staff, and employers to
connect and engagement during the live event.
6. Our algorithm-driven chat technology ensures efficient and relevant
conversations for all types of events.
7. After each timed chat, all attendees rate the conversation and take notes for
future follow-up.
8. Attendees use their dashboard to track and follow up with their connections
and quickly identify their topic connections.
9. Post-event surveys are sent out to all attendees to provide you with valuable
data.
10.You receive a comprehensive attendee report, which includes registrant and
attendee information, chat times, ratings, and more.
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We hold your hand as tight as you want, and you hold ours. It’s a partnership that allows
us to tweak things as we learn more about what works for you. And, seeing as how you are
in the education field, we thought that might be important.
Online networking is undoubtedly here to stay. So whether you choose to use Brazen’s
platform (we hope you do!) or another tool, get on board.
Your alumni will thank you for it.
We hope you enjoyed this guide,
and we look forward to helping you engage your alumni community!
Be Brazen,
The Brazen Careerist team
Brazen Careerist
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