PROJECT FUTURES ANNOUNCES THE LAUNCH OF THE
STELLA CAMPAIGN 2014!
Project Futures, a Sydney-based not-for-profit organisation combating human trafficking and
sexual exploitation globally, are on the 1st of June launching their major national campaign
‘Stella Fella’.
WHAT IS STELLA FELLA?
The Stella Fella campaign provides an online platform to educate men in the community about
the issue of human trafficking and sexual exploitation and to encourage them to become part of
the solution. We achieve this by highlighting and recognising ‘stella’ men in the community who
will take the lead and set a precedent of support with zero tolerance for behaviours which can
facilitate exploitation in various forms.
The online campaign will launch on 1st June 2014, and we encourage the community to
participate by:
• Nominating a male who they know embodies what it means to be a ‘Stella Fella’, a good guy.
• Purchase a Stella Fella product here: www.stellafella.com
• Attend our Stella Fella East Coast Parties and Sydney Black Tie Finale Ball where we
announce our two Stella Fella winners.
This year two winners will be donned our 2014 Stella Fella’s with the new ‘young stella fella’
category being implemented. There will be three finalists in each award section. There are
amazing prizes to be won including a place on the next Project Futures International Challenge
adventure in Cambodia. The winner will also have the opportunity to work with our team over
the following year to help raise awareness about our cause within the male community.
STELLA FELLA FRIDAY - 15 AUGUST 2014
Stella Fella Friday will be held on Friday 15th August 2014.
This day is about bringing attention to the values and ideals that we as a community hold in
esteem and admire in our male friends, colleagues and family members – respect, integrity and
a commitment to protect and value women in their lives and the lives of others. Stella Fella
Friday intends to raise awareness about this international concern in the Australian community
and bring us together in a fun way through the wearing of bow ties – a simple yet distinctive
accessory that is our symbol of chivalry.
Our team is collaborating with businesses, celebrities, schools, universities and local councils to
inform them of this initiative so that on Friday 15 August thousands of men and women in the
community will proudly wear their Stella Fella bow ties. We want to encourage conversations
that raise awareness about this issue and by buying a Stella Fella bow tie the community is
raising funds for the important work of our project partner The Salvation Army’s Safe House.
MERCHANDISE
Silk bow ties and pocket handkerchiefs have been especially designed and produced by
Belmondo for PROJECT FUTURES and will be sold nationally through our online store. $30
from every bow tie sold and $15 from every handkerchief is being donated to our project partner
who works directly with victims and survivors of human trafficking in Australia.
Bow Tie Clips similar to ribbons that are purchased on awareness days and are also sold online
in boxes, where people can actively engage in the campaign by selling them at their workplace,
school or university. Our Bow Tie Clips are produced by AFESIP Fair Fashion, a social business
that provides employment to survivors of sexual servitude in Cambodia.
Project Futures are excited to announce that you can pre-buy our dapper new range of Stella
Fella bow ties before the official launch in June. Visit our shop here: http://shop.stellafella.com
EAST COAST EVENTS AND BLACK TIE FINALE BALL
This year we are honoured to have The Dockside Group, Konica Minolta and Worldwide
Printing Solutions on board as a major sponsors of the 2014 Stella Fella Campaign, and we will
be the first ever Charity Ball to held in Sydney's hottest new venue 'The Pavilion' on Saturday 16
August.
Brisbane Finals Event:
31st July, Jubilee Hotel Fortitude Valley
Melbourne Finals Event:
7th August, Howler Bar, Brunswick
Canberra Finals Event:
14th August, The Loft, Duxton
Sydney Black Tie Finale Ball:
16th August, Pavilion Darling Harbour
ABOUT PROJECT FUTURES:
Project Futures is an Australian not for profit organisation that exists to raise awareness and
funding with the aim of combating human trafficking and sexual exploitation globally. The
organisation is run by a powerful and passionate network of socially engaged professionals.
Funds raised through Project Futures initiatives go towards local and international antitrafficking projects of which Project Futures are partnered with.
For more information visit www.stellafella.com or www.projectfutures.com
For media enquires, interviews or to request celebrity images please contact:
[email protected]