2010 Advertising Rates
Broadsheet is downtown
“The Broadsheet epitomizes the best of what a community
newspaper represents. Especially after the tragic events of
9/11, the Broadsheet helped to galvanize the community and
served as a central repository of information, stories, profiles
and issues for our community.”
Julie Menin, Chairperson, Community Board 1,
Financial District resident
The Battery Park City Broadsheet
is the #1 source of information about issues
and events in Lower Manhattan – the
fastest growing community in New York City
“The Broadsheet is the thread that runs through our neighborhood. It helps us to understand the
people, events and future of Lower Manhattan. It gives us unity, insight and purpose.”
Richard Kennedy, real estate executive, Hanover Square resident
How people get information about events,
concerts, and general happenings Downtown
Publications Serving The Downtown Area
Readership
24% Battery Park City Broadsheet
19% Other
18% Village Voice
15% Alliance Newsletter
14% Downtown Express
7% New York Press
3% Alliance Website
0
20
40
60
80
100
Source: Alliance for Downtown New York. 1/ 2001
“Like the New York Times is for the city, the Broadsheet is my newspaper of record for my home sweet home in lower Manhattan.”
Bill Hartford, Battery Park City resident
1/5 Page
2010 Publication Dates
The Battery Park City Broadsheet is published every
two weeks, on the full moon and the new moon.
Issue Date
Space Close
Materials Deadline
January 15
January 31
February 14
February 28
March 15
March 30
April 14
April 28
May 14
May 27
June 12
June 26
July 11
July 26
January 8
January 12
January 22
January27
February 5
February 10
February 19
February 24
March 5
March 10
March 22
March 25
April 7
April 11
April 20
April 23
May 7
May 10
May 20
May 24
June 4
June 8
June 18
June 22
July 2
July 6
July 16
July 21
Summer Break
August 24
August 13
August 19
September 8 August 30
September 3
September 23 September 14 September 17
October 7
September 28 October 1
October 23
October 15
October 19
November 6 November 1 November 4
November 21 November 12 November 17
December 5 November 24 December 1
Published every 2 weeks,
on the new and full moon
By the Numbers
• 22,332 households
Width: 6 inches Height: 10.75 inches
1x $2,875 6x 2,702 12x 2,472 22x 2,357
• 6,852 new residential units proposed
or under construction
• $2.6 billion Lower Manhattan
residents’ total disposable income
2.5 Column Vertical
1 Column Square Box
• 60% of Lower Manhattan residents feel
there is a need for better retail options
Downtown.
Width: 2.85 inches Height: 5 inches
1x $862 6x 845 12x 822 22x 805
Source: Alliance for Downtown New York 2007 Survey
2.5 Column Vertical
2010 Advertising Rates
1.5 Column Vertical
The People
By the Numbers
1 Column Box
•44,664 residents south of Chambers Street
Width: 1.85 inches
Height: 1 inch
•44 average adult age
1x$115 12 x 97 22 x 87
•83% of residents are employed
28% in Finance, Insurance or Real Estate
14% in Business Services
11% in Advertising, Public Relations or
Publishing
BROADSHEETDAILY ad rates
5 day minimum
•$165,000 Median Household Income
minibanner 600 x 150 pixels $35/day
•16% of households with an income > $400,000
vertical banner 300 x 150 pixels $20/day
26% of households are one-person households
square box 150 x 150 pixels $15/day
6% are roommates
2 Column Business Card Box
42% are couples without children
22% are couples with children
2% are single parent households
39% of couples without children are likely to
have children within 3 years
Width: 3.8 inches Height: 2 inches
1x $460 per ad per issue
6 x 405 12 x 385 22 x 350
1.5 Column Box
Width: 2.85 inches Height: 3 inches
1x $517 per ad per issue
6 x 500 12 x 477 22 x 460
10,000 copies of each issue are distributed to more than 100 locations
throughout Battery Park City, Tribeca, the Financial District and
South Street Seaport focusing on doorman residential buildings
including: 15 Broad Street, 2 Gold Street, 37 Wall, 45 Wall, 63 Wall, 105 Duane Street, 90 West
Street, 1, 3 & 10 Hanover Square, 114 Liberty Street, Tribeca Park, Solaire, 71 Broadway, 99 John
Street, Southbridge Towers, Gateway Plaza and Independence Plaza. The Broadsheet also serves public spaces, including the BPC ferry terminal, Liberty Street Bridge, New York Mercantile Exchange,
Millenium, Marriott, and Ritz Carlton hotels and most local schools. The main branch of the New
York Public Library and many community opinion leaders top the The Battery Park City Broadsheet
subscriber list of committed readers.
Distribution
• 1 out of 3 residents shops at luxury
department stores, specialty boutiques
and designer label stores.
1.5 Column Vertical
Width: 1.85 inches
Height: 1.85 inches
$230 1x
202 6 x
189 12 x
172 22 x
• 3 out of 4 residents dine out at least
twice a week
Width: 4.8 inches Height: 8 inches
1x $2,127 6x 2,012 12x 1,868 22x 1,782
2 Column Box
Width: 3.8 inches Height: 3.8 inches
1x $920 per ad per issue
6 x 891 12 x 862 22 x 833
The Marketplace
1/5 Page
Source: Alliance for Downtown New York 2007 Survey
Free Standing Inserts are offered at $2,650+
Small business discounts are available.
Payment due in advance. all prices net.
4-COLOR +15% Placement specific +15%
Classified Advertising:
$2.50 per word 1x; $2.00 per word 3x or more.
Submission Format Options:
1. 200-DPI PDFs w/outlined fonts
emailed to [email protected]
2. Custom Sizes available
3. ad layout fee: $100+
Contact:
Kris Frederick
Robert Simko
[email protected]
[email protected]
212.912.1106