Chin-Hwa “Jenny” SUN, Ph.D.
Address
Gulf of Maine Research Institute
350 Commercial St.
Portland, ME 04101
Office: (207) 228-1658
Email: [email protected]
Biography
The primary focus of Jenny's research is to apply research and policy analysis relating to marine
resources economics and rights-based management. She is experienced and knowledgeable about the
global seafood industry and her interests in fisheries resource economics cover a number of topics,
particularly on the market incentives-based management for the sustainability of the marine and
coastal resources as well as bio-economic modeling and marine spatial planning economics issues.
Jenny has organized and participated in many international meetings on the economics of tuna
fisheries and institutions. Currently (2010-2013) she serves as the co-Principal Investigator for the
National Science Foundation project under Dynamics of Coupled Natural and Human Systems
Program “Fishscape: Complex Dynamics of the Eastern Pacific Tuna Fishery” to model the human and
natural elements of the complex system which includes the oceans, the fish, the fishers, the markets,
and the political policies.
Primary Research Interests
Marine/Fisheries Economics and Management, Environmental Economics, International Trade,
Quantitative Analysis and Econometric Modeling, Time Series Forecasting.
Education
National Chung-Hsing University, Applied Economics, B.S., 1987
National Taiwan University, Agricultural Economics, M.S., 1989
Cornell University, Agricultural, Resource, and Managerial Economics, Ph.D., 1994
Present Position
Marine Resource Economist, Gulf of Maine Research Institute
Professional Experience
2009-2011
Research Scholar, Inter-American Tropical Tuna Commission (IATTC)
2008-2011
Visiting Scholar, Southwest Fishery Science Center, National Marine Fishery Service,
NOAA.
2008-2009
Visiting Professor, Dept. of Economics, Univ. of California, San Diego.
2000-2011
Professor, Institute of Applied Economics, NTOU.
2003-2006
Director, Institute of Applied Economics, NTOU.
1999-2000
Director, Editorial Press Office, NTOU
1994-2000
Associate Professor, Institute of Fisheries Economics, NTOU.
1990-1994
Teaching and Research Assistant, Department of Agricultural, Resource, and
Managerial Economics, Cornell University.
Publications:
Sun has published 27 journal articles, 8 book chapters and 60 conference papers, conducted and
coordinated 65 projects and has been invited to participate in more than 50 international meetings on
the economics of fisheries resource conservation and management. Several significant publications are
listed below.
1. Sun, Chin-Hwa, Fu-Sung Chiang, Min-Hsiang Chen and Eugene Tsoa, 2006, The Effects of El Niño
on the Mackerel Purse-Seine Fishery Harvests in Taiwan: An Analysis Integrating the Barometric
Readings and Sea Surface Temperature, Ecological Economics, 56(2): 268-279. (SSCI, SCI)
2. Sun, Chin-Hwa and Cheng-Hong Lin, 2007, Evaluation of the TAI_Decision Rules of the
Management Procedure of Total Allowable Catch of Southern Bluefin Tuna, Taiwan Economic
Forecast and Policy, 37(3): 55-82. (In Chinese)
3. Sun, Chin-Hwa, 2007, Effectiveness of Vessel Buyback Programs on the Offshore Fishery in Taiwan,
in Fisheries Buybacks, Edited by Rita Curtis and Dale Squires, 2007, Blackwell Publishing, Inc, Iowa.
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Chin-Hwa “Jenny” SUN, Ph.D.
4. Sun, Chin-Hwa, Fu-Sung Chiang, and Yu-Fang Chuang, 2007, The Impact of Elimination of the
Fishery Fuel Tax Exemption and Suspension of Fishing Activities Program on Taiwan’s Fishing
Industry, Taiwanese Agricultural Economic Review, 12(2): 261-295. (In Chinese)
5. Miyake, Peter M., Patrice Guillotreau, Chin-Hwa Sun, Gaku Ishimura, 2010, Recent Developments in
Tuna Industry: Stocks, Fishery, Management, Processing, Trade and Markets, FAO Fisheries and
Aquaculture Technical Paper. No. 543. Rome, FAO. 125p.
6. Chiang, Fu-Sung and Chin-Hwa Sun, 2010, Influence of Global Warming on Seafood Availability,
Editor: Elzbieta, G. Daczkowska-Kozon and Bonnie Sun Pan, Environmental Effects on Seafood
Availability, Safety and Quality Issues, CRC Press LLC., pp. 261-273.
7. Guillotreau, P., Dale Squires, Chin-Hwa Sun and G. A. Compeán, 2012, Local, regional and global
markets: what drives the fisheries? Editor: Richard Brill, Laurent Dagorn, Alistair Hobday, Tunas and
Their Fisheries: safeguarding sustainability in the 21st century, forthcoming.
Presentations in 2010
1. Sun, Chin-Hwa and Samuel F. Herrick Jr., 2010, Analysis of the Price Response in the U.S. Pacific
Sardine Fishery, Coastal Pelagic Species Fishery - Catch Share Workshop, sponsored by Pacific
States Fishery Management Council, 2010, San Francisco, CA, February 2-4. (Sponsored by
IATTC/NOAA)
2. Chiang, Fu-Sung, Chin-Hwa Sun, Yang-Hong Chen, Lee-Jung Lu, and Duu-Hwa Lee, The Impact of
Typhoon Morakot and the Reconstruction in the Aftermath: the Case of Fish Farming Sector in
Taiwan, Aquaculture 2010, San Diego, CA, March 1-5.
3. Sun, Chin-Hwa and Fu-Sung Chiang, 2010, Inverse Demand Analysis of the Tuna Sashimi Market
in Tokyo, Japan: An Application of the Rotterdam Inverse Demand System, International Workshop
on Global Tuna Demand, Fisheries Dynamics and Fisheries Management, La Jolla, California, USA,
May 13-14, 2010. (Sponsored by IATTC/NOAA Fisheries)
4. Sun, Chin-Hwa, Mark N. Maunder, Alexandre Aires-da-Silva, and William H. Bayliff, 2010,
Increasing the Economic Value of the Eastern Pacific Ocean Tropical Tuna Fishery: Tradeoffs
Between Longline and Purse Seine Fishing, International Workshop on Global Tuna Demand,
Fisheries Dynamics and Fisheries Management, La Jolla, California, USA, May 13-14, 2010.
(Sponsored by IATTC/NOAA Fisheries)
5. Pan, Minling, Chin-Hwa Jenny Sun and Dale Squires, 2010, Tuna Price in Response to Changes of
Market Structure and Ecosystem Conditions - Price Linkage between Hawaii and Japanese Tuna
Sashimi Markets, International Workshop on Global Tuna Demand, Fisheries Dynamics and
Fisheries Management, La Jolla, California, USA, May 13-14, 2010. (Sponsored by IATTC/NOAA
Fishery)
6. Sun, Chin-Hwa, Mark N. Maunder, Alexandre Aires-da-Silva, and William H. Bayliff, 2010,
Asymmetric Externalities of the Tuna Longline and Tuna Purse-Seine Fisheries in the Eastern Pacific
Ocean, International Institute of Fishery Economics and Trade (IIFET), July 13-16, Montpellier,
France. (Sponsored by IATTC/NOAA Fishery)
7. Sun, Chin-Hwa, Minling Pan, Dale Squires, and Mark N. Maunder, 2010, Global Tuna Demand,
Fisheries Dynamics and Fisheries Management in the Eastern Pacific Ocean, IIFET, July 13-16,
Montpellier, France. (Sponsored by IATTC/NOAA Fishery)
8. Sun, Chin-Hwa and Samuel F. Herrick Jr., 2010, Analysis of the Price Response of Pacific Sardine in
US, IIFET, July 13-16, Montpellier, France. (Sponsored by IATTC/NOAA Fishery)
9. Sun, Chin-Hwa and Fu-Sung Chiang, 2010, Inverse Demand Analysis of the Tuna Sashimi Market
in Japan, IIFET, July 13-16, Montpellier, France. (Sponsored by IATTC/NOAA Fishery)
10. Minling Pan, Chin-Hwa Sun, and Dale Squires, 2010, Tuna Price in Response to Changes of Market
Structure and Ecosystem Conditions - Price Linkage between Hawaii and Japanese Tuna Sashimi
Markets, IIFET, July 13-16, Montpellier, France. (Sponsored by IATTC/NOAA Fishery)
11. Chiang, Fu-Sung, Chin-Hwa Sun, Pan, Ya-Ling, and Lu, Lee-Jung, 2010, An Analysis of Impact of
Tariff Reduction in the Non-Agriculture Market Access Negotiations in the WTO Doha Round on the
Fisheries Sector in Taiwan, IIFET, July 13-16, Montpellier, France.
12. Maunder, Mark, Alex Aires da-Silva, Jenny Sun, Cleridy Lennert-Cody, and Rick Deriso, 2011,
Increasing tuna longline yield by reducing purse seine effort: A critical evaluation, 2011 ISSF Stock
Assessment Workshop, Rome, Italy, March 14-17, 2011.
13. Sun, Chin-Hwa and Fu-Sung Chiang, 2011, Fewer Fish for Higher Profits: Tuna Price Flexibility
through a General Synthetic Inverse Demand System (GSIDS), International Workshop on Modeling
Global Demand for Tunas, CLIOTOP-IMBER Working Group 5, supported by the ANR-Project
MACROES and NOAA-NMFS, April 14-15, Nantes, France.
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Chin-Hwa “Jenny” SUN, Ph.D.
Synergistic Activities
1. Co-Principal investigator on National Science Foundation (NSF) project under Dynamics of
Coupled Couple Natural Human Systems (CNH) Program: Fishscape: Complex Dynamics of the
Eastern Pacific Tuna Fishery to explore a fully integrated, geo-spatial model of the international
fishery targeting tropical tunas in the eastern Pacific Ocean (EPO) and examining key natural and
human linkages among the tuna longline and purse-seine fisheries and integrating them into a
quantitative framework that can be used to manage the system for increased sustainability and
human benefits.
2. Editorial Board, Journal of Aquaculture Economics and Management, International Association of
Aquaculture Economics and Management, since 2005; Taiwanese Agricultural Economic Review,
Rural Economics Society of Taiwan, since 2004.
3. Scientist Delegate from Taiwan to attend the IATTC in 2008-2011; Scientist Delegate from Taiwan
to attend the Commission, Stock Assessment Group, Scientific Committee, and Management
Procedure Meetings for Commission for Conservation of Southern Bluefin Tuna (CCSBT) in Korean,
US, Australia, Taiwan, and Japan, 2004-2008.
4. Executive Committee, International Institute of Fisheries Economics & Trade, 2000-2004; Scientific
Committee, 2008 Conference in Vietnam and 2010 Conference in Montpellier, France.
5. Research Award, National Science Council, 1994-95 & 1998-2007, Taiwan; The Honor Society of
Agriculture, Gamma Sigma Delta, 1993, Cornell University; First Prize, Master’s Thesis Award, The
Li-Ching Foundation, 1988.
6. Honors and Invited Speeches
 Invited Speaker, International Workshop on Modeling Global Demand for Tunas,
CLIOTOP-IMBER Working Group 5, supported by the ANR-Project MACROES and
NOAA-NMFS, University of Nantes, France, April 14-15, 2011.
 Lead Organizer to coordinate with Dr. Minling Pan and Dr. Dale Squires to organize an
International Workshop on Global Tuna Demand, Fisheries Dynamics and Fisheries Management,
sponsor by IATTC and NOAA Fisheries, May13-14, 2010, in the Eastern Pacific Ocean in the
IATTC headquarter, La Jolla, California, USA. Media Reports on Dr. Sun’s Research: How to
increase the economic value of tuna fishery while maintaining the spawning biomass at a target
level, Organization for the Promotion of Responsible Tuna Fisheries (OPRT) Newsletter
International.
 Invited Speaker, Coastal Pelagic Species Fishery - Catch Share Workshop, Sponsored by Pacific
States Fishery Management Council, February 2-4, 2010, San Francisco, CA, USA.
 Invited Panel of experts, “Workshop to Estimate and Assess Capacity in the Pacific Longline
Fleet,” NOAA Fisheries, Honolulu, Hawaii, 2008 and 2009; and "Review and Revision of
Assessing Capacity in the Pacific Longline Fisheries," August 24-26, 2009, hosted by Pacific
Island Fishery Science Center in Hawaii and Southwest Fisheries Science Center in La Jolla, CA,
NOAA National Marine Fishery Services, NOAA Fisheries, Honolulu, USA.
 Invited Discussant, “Workshop on Rights-based Management and Buybacks in International Tuna
Fisheries”, IATTC and the World Bank workshop, University of California, San Diego, 2008.
 Invited Speaker, “Chinese Taipei’s Experience in Managing Fishing Capacity” at the APEC
Fisheries Working Group Workshop on Vessel Capacity Management, Kaohsiung, Taiwan, 2006.
 Invited Speaker, International Workshop on Fishing Vessel and License Buy-Back Programs,
March 22-24, 2004, La Jolla, California, sponsored by Southwest Fisheries Science Center and the
Office of Science and Technology, NOAA/NMFS; CERUM and Department of Economics,
University of California, San Diego, 2004.
Collaborators
Alexandre Aires-da-Silva (Inter-American Tropical Tuna Commission), Fu-Sung Chiang
(National Taiwan Ocean University), Theodore Groves (Department of Economics, University of
California, San Diego), Patrice Guillotreau (Institut de Recherche pour le Développement, Sète,
France; University of Nantes, France), Samuel F. Herrick Jr. (Southwest Fisheries Science Center,
National Marine Fisheries Service, NOAA), Gakushi Ishimura (Center for Sustainability Science,
Hokkaido University, Japan), Makoto P. Miyake (National Research Institute of Far Seas), Mark
N. Maunder (Inter-American Tropical Tuna Commission), Minling Pan (Pacific Island Fisheries
Science Center, National Marine Fisheries Service, NOAA), Steve Shanks (Pacific Islands Forum
Fisheries Agency), Dale Squires (Southwest Fisheries Science Center, National Marine Fisheries
Service, NOAA), Eugene Y. Tsoa (Memorial University of Newfoundland).
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